Company DescriptionNovanta Inc., together with its subsidiaries, designs, manufactures, markets, and sells photonics, vision, and precision motion components and sub-systems to original equipment manufacturers in the medical and industrial markets worldwide. The company's Photonics segment offers photonics-based solutions, including laser scanning and beam delivery, CO2 laser, solid state laser, ultrafast laser, and optical light engine products serving photonics-based applications for industrial processing, metrology, medical and life science imaging, DNA sequencing, and medical laser procedures. It's Vision segment provides a range of medical grade technologies, including medical insufflators, pumps, and related disposables; visualization solutions; wireless technologies, video recorders, and video integration technologies for operating room integrations; optical data collection and machine vision technologies; radio frequency identification technologies; thermal chart recorders; spectrometry technologies; and embedded touch screen solutions. In addition, its Precision Motion segment offers optical and inductive encoders, precision motors, servo drives and motion control solutions, integrated stepper motors, intelligent robotic end-of-arm technology solutions, air bearings, and air bearing spindles. The company sells its products through its direct sales force, resellers, distributors, and system integrators under the Cambridge Technology, Synrad, Laser Quantum, ARGES, WOM, NDS, NDSsi, Med X Change, Reach Technology, JADAK, ThingMagic, Photo Research, Celera Motion, MicroE, Zettlex, Applimotion, Ingenia, and Westwind brands. The company was formerly known as GSI Group, Inc. and changed its name to Novanta Inc. in May 2016. Novanta Inc. was founded in 1968 and is headquartered in Bedford, Massachusetts.
How the Company Makes MoneyNovanta makes money primarily by selling engineered components, modules, and subsystems to OEM customers that incorporate Novanta technology into their own branded equipment. Revenue is generated from (1) product sales of photonics and laser-related components and subsystems (e.g., laser sources/beam delivery and related enabling technologies) used in medical and industrial systems, (2) sales of vision, sensor, and precision motion/automation components (e.g., encoders, motion control, and vision-related hardware) used in robotics and factory automation, and (3) sales of integrated OEM subassemblies and customized solutions built to customer specifications. The company’s model is largely B2B and design-in driven: once a component is qualified and designed into an OEM platform, Novanta can benefit from repeat production orders over the life of the customer’s equipment program. Earnings are supported by a mix of standard catalog products and higher-value custom or application-specific engineered products, and by serving regulated medical markets where qualification cycles can increase customer switching costs. Information on specific customer names, contract structures (e.g., long-term supply agreements), or explicit revenue splits by product line is null.