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Naples Soap Company (NASO)
OTHER OTC:NASO
US Market
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Naples Soap Company (NASO) AI Stock Analysis

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NASO

Naples Soap Company

(OTC:NASO)

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Underperform 40 (OpenAI - 5.2)
Rating:40Underperform
Price Target:
$1.00
▲(233.33% Upside)
Action:DowngradedDate:05/02/26
The score is held down primarily by weak financial performance (persistent losses, ongoing cash burn, rising debt, and negative equity). Technicals show strong recent upside momentum, but extremely overbought indicators add near-term risk. Valuation provides limited support given losses and no dividend data.
Positive Factors
Omnichannel DTC + retail model
Owning both online and physical sales channels gives durable control over customer experience, pricing and data. This diversification reduces dependence on a single wholesale/retail partner, supports margin capture over time, and helps sustain revenue through channel mix optimization.
Negative Factors
Rising debt and negative equity
Elevated debt alongside deeply negative equity materially reduces financial flexibility and increases solvency risk. Over the medium term this constrains capital allocation, raises refinancing costs, and can limit ability to fund growth or withstand demand shocks without dilutive or costly financing.
Read all positive and negative factors
Positive Factors
Negative Factors
Omnichannel DTC + retail model
Owning both online and physical sales channels gives durable control over customer experience, pricing and data. This diversification reduces dependence on a single wholesale/retail partner, supports margin capture over time, and helps sustain revenue through channel mix optimization.
Read all positive factors

Naples Soap Company (NASO) vs. SPDR S&P 500 ETF (SPY)

Naples Soap Company Business Overview & Revenue Model

Company Description
Naples Soap Company Inc., a health and wellness company, manufactures and sells personal care products, including soap, hair, face, and skin care products. The company operates 11 retail locations in Florida. It also sells its products through its...
How the Company Makes Money
NASO makes money primarily by selling its branded personal-care products at retail prices through direct-to-consumer channels. Key revenue streams include (1) e-commerce sales via its website, where customers purchase individual items and product ...

Naples Soap Company Financial Statement Overview

Summary
Financials are weak: revenue has been largely flat since 2022 with a sharp deterioration in 2025 growth, net losses have persisted for four straight years, operating and free cash flow remain negative, and the balance sheet shows rising debt with deeply negative equity—indicating elevated funding and solvency risk despite some improvement in gross profit dollars.
Income Statement
28
Negative
Balance Sheet
18
Very Negative
Cash Flow
20
Very Negative
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Mar 2022
Income Statement
Total Revenue12.41M12.30M12.40M12.35M11.13M10.88M
Gross Profit3.82M4.04M3.69M3.92M3.47M4.45M
EBITDA-1.13M-472.15K-1.37M-291.62K-909.67K1.57M
Net Income-2.16M-1.51M-2.02M-955.13K-864.81K1.33M
Balance Sheet
Total Assets6.47M7.79M7.89M6.99M5.76M4.92M
Cash, Cash Equivalents and Short-Term Investments53.80K640.45K96.14K127.17K49.52K324.04K
Total Debt8.20M8.89M7.91M6.86M4.63M3.42M
Total Liabilities8.97M11.12M9.76M7.59M5.46M4.23M
Stockholders Equity-2.50M-3.33M-1.87M-599.72K295.21K690.30K
Cash Flow
Free Cash Flow-1.57M-1.40M-1.60M-1.09M-1.29M-77.13K
Operating Cash Flow-1.53M-1.37M-1.54M-499.46K-666.06K318.87K
Investing Cash Flow-35.11K-16.11K-58.45K-587.50K-627.41K-396.01K
Financing Cash Flow1.52M1.93M1.57M1.16M1.02M-440.19K

Naples Soap Company Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$319.14M17.4311.41%-4.74%-11.26%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
54
Neutral
$352.11M47.786.84%2.39%-14.17%
49
Neutral
$979.23M62.02-5.14%3.51%-5.30%-196.78%
45
Neutral
$75.17M-4.31-9.41%-8.16%85.14%
40
Underperform
$2.89M-0.39-4.86%-137.21%
40
Underperform
$11.00M-0.35-19.54%-8.34%-705.66%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
NASO
Naples Soap Company
1.29
0.97
303.13%
MTEX
Mannatech
5.70
-6.27
-52.38%
NUS
Nu Skin
7.16
-0.10
-1.32%
EPC
Edgewell Personal Care
21.25
-6.70
-23.96%
SKIN
Beauty Health
0.58
-1.18
-67.05%
EWCZ
European Wax Center
5.82
1.93
49.61%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 02, 2026