Intellectual PropertyAcquisition of additional nicotinamide riboside patents strengthens proprietary protections around TruNiagen, reducing competitive risk and supporting potential pricing power.
Product DifferentiationProprietary nicotinamide riboside formulation is positioned as more effective at raising NAD+ than alternative formats, which can drive consumer preference and support premium positioning.
Product ExpansionLaunch of Tru Niagen Beauty in the US expands the brand into the internal beauty category, increasing the target market and creating new retail and e-commerce growth opportunities.