My Size (MYSZ) AI Stock Analysis

• Market Cap: $3.81M
• Dividend Yield: N/A
• Average Volume (3M): 173.41K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.64
• Revenue Growth: -31.86%
• EPS Growth: 90.11%
• Country: US
• Employees: 13
• Sector: Technology
• Sector Strength: 83
• Industry: Software - Application
• EPS (TTM): -0.15
• Shares Outstanding: 3,256,859
• 10 Day Avg. Volume: 136,160
• 30 Day Avg. Volume: 173,406
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: -0.08
• Enterprise Value/Revenue: -0.05
• Enterprise Value/Gross Profit: -0.12
• Enterprise Value/Ebitda: 0.10
• 1Y Price Target: $1.00
• Price Target Upside: -17.36% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 0

• Rating: 48 Neutral
• Price Target: $1.00 ▼(-17.36% Downside)

The overall stock score is primarily influenced by financial performance, which highlights strong revenue growth but persistent profitability challenges. Technical analysis indicates a bearish trend with neutral momentum, while valuation metrics are weak due to negative earnings and lack of dividends. These factors collectively suggest caution for potential investors.

Positive Factors

Market Adoption

My Size's unique sizing software, not reliant on privacy damaging cameras, should continue to see greater market exposure.

Operating Efficiency

The sequential improvement in gross margin to 49.7%, up from March's 40.1%, embodies the efficiency gains My Size has fashioned in Orgad's operation.

Revenue Growth

Sequential gain in SaaS revenue to $172,000, up from 2Q24's $163,000, signaling continued interest in My Size solutions.

Negative Factors

Industry Challenges

The software fitting business is a struggle for all participants across the industry primarily on account of retailers' skimpy margins and reluctance to make performance enhancing investment.

Investment Risks

Risks associated with a My Size investment include future dilution while others are latent in the marketing, sale, and adoption of MySizeID.

Revenue Decline

Sales of $1.8M, down 7% sequentially from June's $2.0M, the second consecutive sequential decline, and down 14% year over year from $2.2M.

My Size Business Overview & Revenue Model

Company Description

My Size, Inc. develops and commercializes mobile device measurement solutions for e-commerce fashion/apparel, shipping/parcel, and do it yourself industries in Israel. It offers MySizeID, an application that enables consumers to create an online profile of their personal measurements to get the right fit; BoxSize, a parcel measurement application that allows customers to measure the size of their parcel with their smartphone, calculate shipping costs, and arrange for a convenient pick-up time for the package; SizeUp app, which allows users to utilize their smartphone as a tape measure; and SizeIT, a smart measuring tape SDK that provides users with the ability to instantly and accurately measure objects with a quick movement of their mobile device. The company was formerly known as Knowledgetree Ventures, Inc. and changed its name to My Size, Inc. in January 2014. My Size, Inc. was incorporated in 1999 and is headquartered in Airport City, Israel.

How the Company Makes Money

My Size generates revenue primarily through its subscription-based model and licensing agreements with retailers and e-commerce platforms. The company charges retailers for access to its sizing and fit technology, which they can integrate into their online stores. Additionally, My Size earns revenue from sales of its mobile applications directly to consumers, who may pay for premium features. Significant partnerships with major retail brands and platforms enhance its market reach and drive sales, while ongoing advancements in technology and customer engagement strategies contribute to its earnings.

My Size Financial Statement Overview

Summary

My Size has demonstrated strong revenue growth over recent years, yet it continues to face profitability challenges with sustained net losses. The balance sheet is stable with low leverage, but cash flow issues persist, highlighting the need for improved operational efficiency and cost management to ensure long-term sustainability.

Income Statement

The company has shown significant revenue growth, increasing from $63,000 in 2019 to $8,257,000 in 2024. However, despite the revenue growth, the company remains unprofitable with a net loss of $3,995,000 in 2024. Gross profit margin improved to 40.24% in 2024, but the persistent net losses and negative EBIT and EBITDA margins highlight ongoing challenges in achieving profitability.

Balance Sheet

The balance sheet shows a strong equity position with equity increasing to $6,909,000 in 2024. The debt-to-equity ratio is low at 0.04, indicating minimal leverage. However, the company has been burning cash with significant net losses, which could pressure its cash reserves over time.

Cash Flow

The company has consistently negative operating cash flows, with a free cash flow of -$3,099,000 in 2024, indicating reliance on external financing. Although there has been some improvement in free cash flow, the negative operating cash flow to net income ratio suggests operational inefficiencies.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	6.78M	8.26M	7.00M	4.46M	131.00K	142.00K
Gross Profit	2.69M	3.32M	2.73M	634.00K	131.00K	140.00K
EBITDA	-3.15M	-3.00M	-5.10M	-8.09M	-10.44M	-6.07M
Net Income	-3.52M	-4.00M	-6.38M	-8.31M	-10.52M	-6.17M
Balance Sheet
Total Assets	9.86M	10.06M	8.99M	9.73M	12.56M	3.57M
Cash, Cash Equivalents and Short-Term Investments	4.28M	4.88M	2.19M	2.10M	10.67M	1.69M
Total Debt	189.00K	276.00K	694.00K	998.00K	611.00K	708.00K
Total Liabilities	2.45M	3.15M	4.26M	5.19M	1.70M	1.49M
Stockholders Equity	7.41M	6.91M	4.74M	4.54M	10.86M	2.08M
Cash Flow
Free Cash Flow	-3.36M	-3.10M	-6.11M	-7.32M	-7.32M	-5.72M
Operating Cash Flow	-3.33M	-3.09M	-6.11M	-7.29M	-7.30M	-5.68M
Investing Cash Flow	-61.00K	53.00K	-7.00K	-993.00K	161.00K	-211.00K
Financing Cash Flow	4.52M	5.59M	6.13M	-67.00K	16.29M	6.09M

My Size Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 1.21
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MYSZ, the sentiment is Negative. The current price of 1.21 is below the 20-day moving average (MA) of 1.22, below the 50-day MA of 1.25, and below the 200-day MA of 1.59, indicating a bearish trend. The MACD of -0.02 indicates Positive momentum. The RSI at 47.26 is Neutral, neither overbought nor oversold. The STOCH value of 39.51 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for MYSZ.

My Size Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	61 Neutral	$35.62B	7.50	-10.94%	1.87%	8.86%	-10.27%
MYSZ	48 Neutral	$3.81M	―	-53.78%	―	-31.86%	90.11%
FTFT	―	$7.63M	―	-79.06%	―	―	―
OLB	41 Neutral	$10.08M	―	-127.98%	―	-53.98%	72.82%
AUUD	―	$5.41M	―	-198.73%	―	―	―
SOPA	48 Neutral	$7.02M	―	-247.72%	―	0.31%	70.95%
IDAI	39 Underperform	$7.47M	―	-575.54%	―	-28.60%	-294.74%

My Size Corporate Events

My Size Adjusts Stock Options Exercise Price

On June 4, 2025, My Size, Inc. adjusted the exercise price of stock options for certain employees, officers, and directors, lowering it to $1.28 per share, aligning with the closing price on that date. This adjustment affected options for 13,926 shares, including those held by key executives such as CEO Ronen Luzon and former CFO Or Kles. Additionally, the company accelerated the vesting of 18,750 restricted shares for Mr. Kles, recognizing his service, making them fully vested as of his termination on March 31, 2025.