My Size (MYSZ) AI Stock Analysis

• Market Cap: $3.73M
• Dividend Yield: N/A
• Average Volume (3M): 435.95K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.60
• Revenue Growth: -22.01%
• EPS Growth: 93.14%
• Country: US
• Employees: 13
• Sector: Technology
• Sector Strength: 88
• Industry: Software - Application
• EPS (TTM): -0.40
• Shares Outstanding: 3,848,979
• 10 Day Avg. Volume: 54,532
• 30 Day Avg. Volume: 435,951
• PEG Ratio: 0.01
• Price to Book (P/B): 0.56
• Price to Sales (P/S): 0.47
• P/FCF Ratio: -1.25
• Enterprise Value/Market Cap: -0.09
• Enterprise Value/Revenue: -0.04
• Enterprise Value/Gross Profit: -0.11
• Enterprise Value/Ebitda: 0.08
• 1Y Price Target: $3.00
• Price Target Upside: 209.28% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 1
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 49 Neutral
• Price Target: $0.96 ▼(-0.62% Downside)

The score is held back primarily by weak financial performance—large losses and ongoing cash burn outweigh improving revenue and a low-leverage balance sheet. Technicals are mixed with modest near-term improvement but a weak longer-term trend, while valuation remains constrained by a negative P/E. A positive corporate update on strategy and revenue/cash outlook provides some offset but does not fully counter current profitability and cash-flow risks.

Positive Factors

Platform Diversification & Cross-Sell

My Size has evolved into an integrated platform with four complementary revenue streams, enabling cross-selling and higher customer lifetime value. This diversification reduces reliance on a single product, supports incremental monetization across clients, and strengthens medium-term revenue durability if execution and integration succeed.

Low Leverage Balance Sheet

Very low financial leverage gives My Size flexibility to fund strategic initiatives or absorb setbacks without heavy interest burdens. With modest debt relative to equity, the company can pursue growth or restructuring options with lower insolvency risk, a durable structural advantage while moving toward profitability.

Top-line Growth with Steady Gross Margin

Sustained revenue growth alongside a stable ~39% gross margin suggests product-market fit and scalable unit economics in its SaaS/licensing model. These fundamentals support durable revenue expansion potential as the company upsells and scales, assuming operating leverage is realized over the next several quarters.

Negative Factors

Persistent Negative Cash Flow

Material negative operating and free cash flow mean the business relies on external capital to fund operations. This structural cash burn increases dilution and refinancing risk, constraining strategic flexibility and making sustained investment dependent on either much faster revenue scaling or continued financing.

Deep Net Losses and Weak Returns

Substantial recurring net losses and sharply negative returns on equity indicate the company is destroying shareholder value at present. Unless operating margins improve materially, continued losses will erode equity, limit reinvestment capacity, and make achieving self-sustaining growth more difficult over the medium term.

Limited Cash Runway and Execution Risk

A projected year-end cash balance near $4M versus ongoing negative cash flow implies a narrow runway to deliver on integration and revenue targets. This makes the company dependent on near-term execution or external funding; failure to accelerate contracts or cross-sell could force dilutive financing or spending cuts.

My Size Business Overview & Revenue Model

Company Description

My Size, Inc. develops and commercializes mobile device measurement solutions for e-commerce fashion/apparel, shipping/parcel, and do it yourself industries in Israel. It offers MySizeID, an application that enables consumers to create an online profile of their personal measurements to get the right fit; BoxSize, a parcel measurement application that allows customers to measure the size of their parcel with their smartphone, calculate shipping costs, and arrange for a convenient pick-up time for the package; SizeUp app, which allows users to utilize their smartphone as a tape measure; and SizeIT, a smart measuring tape SDK that provides users with the ability to instantly and accurately measure objects with a quick movement of their mobile device. The company was formerly known as Knowledgetree Ventures, Inc. and changed its name to My Size, Inc. in January 2014. My Size, Inc. was incorporated in 1999 and is headquartered in Airport City, Israel.

How the Company Makes Money

My Size generates revenue primarily through the licensing of its measurement technology to e-commerce retailers and brands. By integrating My Size's solutions into their platforms, retailers can offer enhanced sizing tools to their customers, leading to increased conversion rates and reduced product returns. The company also earns revenue through partnerships with retail chains and online marketplaces, where it provides its software solutions as part of a broader customer engagement strategy. Additionally, My Size may explore revenue streams through subscription models for its software services and potential future expansions into related markets such as augmented reality and virtual fitting rooms.

My Size Financial Statement Overview

Summary

My Size has demonstrated strong revenue growth over recent years, yet it continues to face profitability challenges with sustained net losses. The balance sheet is stable with low leverage, but cash flow issues persist, highlighting the need for improved operational efficiency and cost management to ensure long-term sustainability.

Income Statement

The company has shown significant revenue growth, increasing from $63,000 in 2019 to $8,257,000 in 2024. However, despite the revenue growth, the company remains unprofitable with a net loss of $3,995,000 in 2024. Gross profit margin improved to 40.24% in 2024, but the persistent net losses and negative EBIT and EBITDA margins highlight ongoing challenges in achieving profitability.

Balance Sheet

The balance sheet shows a strong equity position with equity increasing to $6,909,000 in 2024. The debt-to-equity ratio is low at 0.04, indicating minimal leverage. However, the company has been burning cash with significant net losses, which could pressure its cash reserves over time.

Cash Flow

The company has consistently negative operating cash flows, with a free cash flow of -$3,099,000 in 2024, indicating reliance on external financing. Although there has been some improvement in free cash flow, the negative operating cash flow to net income ratio suggests operational inefficiencies.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	7.51M	8.26M	7.00M	4.46M	131.00K	142.00K
Gross Profit	2.90M	3.32M	2.73M	634.00K	131.00K	140.00K
EBITDA	-3.82M	-3.60M	-5.10M	-7.92M	-10.44M	-6.07M
Net Income	-3.56M	-4.00M	-6.38M	-8.31M	-10.52M	-6.17M
Balance Sheet
Total Assets	11.65M	10.06M	8.99M	9.73M	12.56M	3.57M
Cash, Cash Equivalents and Short-Term Investments	4.49M	4.88M	2.19M	2.10M	10.67M	1.69M
Total Debt	946.00K	276.00K	694.00K	998.00K	611.00K	708.00K
Total Liabilities	4.36M	3.15M	4.26M	5.19M	1.70M	1.49M
Stockholders Equity	7.30M	6.91M	4.74M	4.54M	10.86M	2.08M
Cash Flow
Free Cash Flow	-3.53M	-3.10M	-6.11M	-7.32M	-7.32M	-5.72M
Operating Cash Flow	-3.50M	-3.09M	-6.11M	-7.29M	-7.30M	-5.68M
Investing Cash Flow	-211.94K	53.00K	-7.00K	-993.00K	161.00K	-211.00K
Financing Cash Flow	5.80M	5.59M	6.13M	-67.00K	16.29M	6.09M

My Size Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 0.97
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MYSZ, the sentiment is Positive. The current price of 0.97 is above the 20-day moving average (MA) of 0.85, above the 50-day MA of 0.94, and below the 200-day MA of 1.17, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 56.47 is Neutral, neither overbought nor oversold. The STOCH value of 64.85 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MYSZ.

My Size Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
MYSZ	49 Neutral	$3.73M	-0.69	-60.58%	―	-22.01%	93.14%
ULY	48 Neutral	$5.70M	-0.13	―	―	-17.95%	-124.63%
BIYA	47 Neutral	$4.64M	-0.41	-41.11%	―	―	―
TGL	41 Neutral	$10.43M	-0.06	-269.14%	―	-73.83%	98.11%
FRGT	40 Underperform	$2.57M	>-0.01	―	―	-19.53%	92.37%

My Size Corporate Events

MySize CEO Outlines Platform Strategy and Revenue Outlook

On December 29, 2025, MySize issued a CEO letter to shareholders outlining how the company has evolved into a unified platform operating four revenue-generating businesses in AI-driven sizing, commerce enablement, resale infrastructure, and data intelligence for the global fashion industry. The company reported that, based on current run-rate and contracted customers, it expects to close 2025 with approximately $10 million in revenue and around $4 million in year-end cash, and indicated that its existing resources fund its current operating plan, shifting management’s focus toward execution, integration, and disciplined scaling. The letter also highlighted an expected revenue trajectory toward about $15 million in 2026, driven largely by expansion with existing customers and cross-selling across its integrated businesses, with management emphasizing progress toward operating breakeven, growing operating leverage, and a disciplined approach to capital allocation and potential strategic opportunities after several challenging early years as a pre-revenue public company.

The most recent analyst rating on (MYSZ) stock is a Hold with a $0.99 price target. To see the full list of analyst forecasts on My Size stock, see the MYSZ Stock Forecast page.

My Size Grants Performance-Based Restricted Stock to Executives

On December 15, 2025, My Size, Inc. granted restricted stock awards to its executive officers under its 2017 Equity Incentive Plan, allocating varying amounts of performance-based and time-based shares to the CEO, chief growth officer, chief product and operating officer, and chief financial officer, with a portion of the chief growth officer’s time-based award vesting immediately. The remaining time-based awards are scheduled to vest in three equal annual installments on January 1, 2026, 2027 and 2028, while the performance-based awards will vest only if specified profit and business targets are met, aligning executive compensation more closely with long-term company performance and retention objectives.

The most recent analyst rating on (MYSZ) stock is a Hold with a $0.99 price target. To see the full list of analyst forecasts on My Size stock, see the MYSZ Stock Forecast page.