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My Size Inc (MYSZ)
NASDAQ:MYSZ

My Size (MYSZ) AI Stock Analysis

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MYSZ

My Size

(NASDAQ:MYSZ)

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Neutral 49 (OpenAI - 5.2)
Rating:49Neutral
Price Target:
$0.77
▲(45.47% Upside)
Action:ReiteratedDate:01/15/26
The score is held back primarily by weak financial performance—large losses and ongoing cash burn outweigh improving revenue and a low-leverage balance sheet. Technicals are mixed with modest near-term improvement but a weak longer-term trend, while valuation remains constrained by a negative P/E. A positive corporate update on strategy and revenue/cash outlook provides some offset but does not fully counter current profitability and cash-flow risks.
Positive Factors
Revenue Growth and Gross Margin Stability
Consistent top-line expansion with a steady ~39% gross margin indicates product-market fit for My Size’s measurement licensing. Durable revenue growth at the gross-margin level supports operating leverage as sales scale, improving the pathway to sustainable cash generation over the medium term.
Negative Factors
Ongoing Negative Cash Flow
Persistently negative operating and free cash flow forces reliance on external financing and limits reinvestment capacity. Until operations generate positive cash, the company faces structural liquidity and dilution risks that constrain long-term strategic options and could impede scaling initiatives.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth and Gross Margin Stability
Consistent top-line expansion with a steady ~39% gross margin indicates product-market fit for My Size’s measurement licensing. Durable revenue growth at the gross-margin level supports operating leverage as sales scale, improving the pathway to sustainable cash generation over the medium term.
Read all positive factors

My Size (MYSZ) vs. SPDR S&P 500 ETF (SPY)

My Size Business Overview & Revenue Model

Company Description
My Size, Inc. develops and commercializes mobile device measurement solutions for e-commerce fashion/apparel, shipping/parcel, and do it yourself industries in Israel. It offers MySizeID, an application that enables consumers to create an online p...
How the Company Makes Money
My Size generates revenue primarily through the licensing of its measurement technology to e-commerce retailers and brands. By integrating My Size's solutions into their platforms, retailers can offer enhanced sizing tools to their customers, lead...

My Size Financial Statement Overview

Summary
Revenue is growing (TTM $7.5M, +10.8%) and gross margin is steady (~39%), but profitability and cash generation remain the core weaknesses: net margin is deeply negative (~-47%) and TTM operating/free cash flow are meaningfully negative (~-$3.5M). Balance sheet leverage is low (debt-to-equity ~0.13), yet losses are eroding returns (ROE ~-52%).
Income Statement
23
Negative
Balance Sheet
58
Neutral
Cash Flow
20
Very Negative
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue7.51M8.26M7.00M4.46M131.00K142.00K
Gross Profit2.90M3.32M2.73M634.00K131.00K140.00K
EBITDA-3.82M-3.60M-5.10M-7.92M-10.44M-6.07M
Net Income-3.56M-4.00M-6.38M-8.31M-10.52M-6.17M
Balance Sheet
Total Assets11.65M10.06M8.99M9.73M12.56M3.57M
Cash, Cash Equivalents and Short-Term Investments4.49M4.88M2.19M2.10M10.67M1.69M
Total Debt946.00K276.00K694.00K998.00K611.00K708.00K
Total Liabilities4.36M3.15M4.26M5.19M1.70M1.49M
Stockholders Equity7.30M6.91M4.74M4.54M10.86M2.08M
Cash Flow
Free Cash Flow-3.53M-3.10M-6.11M-7.32M-7.32M-5.72M
Operating Cash Flow-3.50M-3.09M-6.11M-7.29M-7.30M-5.68M
Investing Cash Flow-211.94K53.00K-7.00K-993.00K161.00K-211.00K
Financing Cash Flow5.80M5.59M6.13M-67.00K16.29M6.09M

My Size Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.53
Price Trends
50DMA
0.65
Negative
100DMA
0.79
Negative
200DMA
1.01
Negative
Market Momentum
MACD
>-0.01
Negative
RSI
47.29
Neutral
STOCH
62.29
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MYSZ, the sentiment is Negative. The current price of 0.53 is below the 20-day moving average (MA) of 0.59, below the 50-day MA of 0.65, and below the 200-day MA of 1.01, indicating a bearish trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 47.29 is Neutral, neither overbought nor oversold. The STOCH value of 62.29 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for MYSZ.

My Size Risk Analysis

My Size disclosed 57 risk factors in its most recent earnings report. My Size reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

My Size Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
49
Neutral
$2.27M-0.74-60.58%-22.01%93.14%
49
Neutral
$1.74M-0.15-1.66%
45
Neutral
$6.59M-0.44-157.27%-73.83%98.11%
40
Underperform
$1.55M-1.42-103.89%-19.53%92.37%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
MYSZ
My Size
0.59
-0.84
-58.81%
FRGT
Freight Technologies
0.99
-18.10
-94.81%
AUUD
Auddia
0.77
-3.19
-80.66%
TGL
Treasure Global, Inc.
3.93
-73.07
-94.90%
BIYA
Baiya International Group, Inc.
1.44
-164.31
-99.13%

My Size Corporate Events

Business Operations and StrategyFinancial Disclosures
MySize CEO Outlines Platform Strategy and Revenue Outlook
Positive
Dec 29, 2025
On December 29, 2025, MySize issued a CEO letter to shareholders outlining how the company has evolved into a unified platform operating four revenue-generating businesses in AI-driven sizing, commerce enablement, resale infrastructure, and data i...
Business Operations and StrategyExecutive/Board Changes
My Size Grants Performance-Based Restricted Stock to Executives
Neutral
Dec 19, 2025
On December 15, 2025, My Size, Inc. granted restricted stock awards to its executive officers under its 2017 Equity Incentive Plan, allocating varying amounts of performance-based and time-based shares to the CEO, chief growth officer, chief produ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 15, 2026