Rebranding and Strategic Expansion
Strategy announced its rebranding from MicroStrategy, emphasizing simplicity, continuity, and ambition. It also launched a new website and merchandise store, and was included in the NASDAQ 100 Index.
Significant Bitcoin Holdings and Valuation
Strategy remains the largest corporate holder of Bitcoin, with 471,107 Bitcoins valued at $46 billion. They adopted FASB’s Fair Value Accounting Standard, leading to a $12.75 billion increase in retained earnings.
Record Capital Raising and Convertible Debt Issuance
Raised $18.8 billion through equity and $6.2 billion through convertible notes in 2024. Notably, they were the largest issuer of convertible bonds in a decade.
Cloud Services Growth
Subscription services revenues increased by 48% year-over-year, and subscription billings grew by 57%, reflecting successful cloud transition efforts.
Introduction of New Financial Instruments
Launched 'Strike' perpetual convertible preferred stock, raising $584 million. Strike offers an 8% fixed coupon and a perpetual conversion option.