Ride Hailing Service Expansion and Monetization
Marti Technologies transitioned their focus to ride hailing services, monetizing them in October 2024 and implementing a dynamic pricing model in January 2025. This strategic shift has led to a 233% increase in unique ride hailing riders and a 146% increase in registered drivers in 2024.
Revenue Growth and Positive EBITDA Forecast
The company is on track to almost double its revenue from $18.7 million in 2024 to $34 million in 2025, with expectations to achieve positive adjusted EBITDA in 2025.
Operational Efficiency in Two-Wheeled Electric Vehicle Business
Operational efficiency measures led to a 10.5% reduction in the total cost of revenues year-over-year despite maintaining a similar fleet size. The acquisition of Zoba's AI technology improved vehicle deployment efficiency, doubling daily rides per vehicle.
Market Leadership and First-Mover Advantage
Marti is the number one urban mobility app in Turkey, with a first-mover advantage in ride hailing and the largest electric vehicle operator in the country.