Mobivity Holdings (MFON) AI Stock Analysis

• Market Cap: $6.59M
• Dividend Yield: N/A
• Average Volume (3M): 26.70K
• Price to Earnings (P/E): ―
• Beta (1Y): -0.01
• Revenue Growth: -69.53%
• EPS Growth: 18.18%
• Country: US
• Employees: 28
• Sector: Technology
• Sector Strength: 88
• Industry: Software - Application
• EPS (TTM): N/A
• Shares Outstanding: 73,976,590
• 10 Day Avg. Volume: 29,344
• 30 Day Avg. Volume: 26,701
• PEG Ratio: 0.17
• Price to Book (P/B): -1.68
• Price to Sales (P/S): 25.29
• P/FCF Ratio: -4.76
• Enterprise Value/Market Cap: 4.07
• Enterprise Value/Revenue: 10.51
• Enterprise Value/Gross Profit: 21.98
• Enterprise Value/Ebitda: -2.23
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 44 Neutral
• Price Target: $0.11 ▼(-43.68% Downside)
• Action: Upgraded Date: 01/28/26
• Date: Action: Upgraded 01/28/26

The score is primarily pressured by very weak financial performance—massive losses, persistent cash burn, and a stressed balance sheet with negative equity and rising debt. Technicals are bearish overall but show oversold signals that modestly offset the downside risk. Valuation provides limited support due to negative earnings and no dividend yield data.

Positive Factors

Business model & market focus

Mobivity’s core offering—mobile marketing, loyalty and targeted promotions for retail and restaurants—aligns with a durable structural shift toward digital engagement and personalized offers. That positioning supports recurring service demand and long-term customer-retention use cases if execution scales.

Gross margin profile

A TTM gross margin near 48% suggests the product/service has meaningful variable-margin economics and room for operating leverage as revenue grows. While historical volatility is a concern, a sustainable mid-to-high gross margin is a structural strength for eventual path to profitability if cost control improves.

Asset sale provides capital and strategic reset

The planned divestiture of Connected Rewards is a structural corporate action that will inject cash and equity, reduce asset/liability complexity, and allow management to refocus operations. If closed as planned, it materially alters capital structure and liquidity availability over the medium term.

Negative Factors

Highly stressed balance sheet

Deep negative equity combined with rising debt and very small asset base creates persistent solvency and covenant risk. Structural capital constraints limit the company’s ability to invest, absorb shocks, or pursue growth without dilutive financing or asset disposals, weakening long-term flexibility.

Persistent negative cash generation

Sustained operating cash outflows indicate the business is not self-funding. Continued cash burn forces reliance on external financing, asset sales, or equity issuance, which can be dilutive or uncertain. Without durable improvement in cash generation, growth and survival are structurally constrained.

Deep, ongoing losses and profitability volatility

Extremely negative net margins and large operating losses show costs are far out of line with revenue. Coupled with historically inconsistent revenue, this signals a structural misalignment of cost base to market scale, making sustainable profitability unlikely without fundamental business model or cost-structure changes.

Mobivity Holdings Business Overview & Revenue Model

Company Description

Mobivity Holdings Corp. develops and operates proprietary platforms to conduct national and localized, and data-driven marketing campaigns in the United States. The company's Recurrency platform unlocks valuable point of sale systems (POS) and mobile data to help transform customer transactions into actionable and attributable marketing insights. It also captures, normalizes, integrates, and stores transaction data, which is compatible with POS used by restaurants and retailers; provides a digital wallet system for creating and managing dynamic offers and promotions; and leverages the normalized data captured at the POS and applies artificial intelligence for building profiles of known and anonymous customers. In addition, its platform unlocks the transactional data to create relevant and timely customer messages printed on the receipts already being generated at the POS; and transforms standard short message service, multimedia messaging service, and rich communication services into a data-driven marketing medium, as well as provides various analytics to suggest pricing optimizations and guide marketing campaigns. Further, the company provides Belly loyalty solution that focuses on a customer engagement with a customer-facing digital rewards platform through an app and digital pad. It markets and sells its services through direct sales, resellers, and agents, as well as online. The company was incorporated in 2008 and is based in Chandler, Arizona.

How the Company Makes Money

Mobivity Holdings generates revenue primarily through subscription-based services and licensing fees for its mobile marketing and customer engagement platforms. These platforms enable businesses to send targeted messages and promotions to customers via mobile devices, leveraging data analytics to optimize marketing strategies. Key revenue streams include recurring subscription fees from businesses using its platforms, as well as transaction-based fees for campaigns run through its messaging services. The company also benefits from strategic partnerships with brands and retailers, which help expand its market reach and enhance its service offerings. Additionally, Mobivity may generate revenue through professional services such as implementation, customization, and consulting for its clients.

Mobivity Holdings Financial Statement Overview

Summary

Despite a sharp TTM revenue rebound (+32.6%), fundamentals remain very weak: extremely large operating and net losses (net margin around -455%), ongoing negative operating cash flow (TTM about -$6.9M), and a highly stressed balance sheet with deeply negative equity (about -$24.1M) alongside rising debt (~$21.9M).

Income Statement

TTM (Trailing-Twelve-Months) revenue rebounded sharply (+32.6%), but profitability remains extremely weak: the company is deeply loss-making with net margin around -455% and operating losses of a similar scale, implying costs are far out of line with the current revenue base. Gross margin is decent in TTM (~47.8%), yet it has been volatile over time (roughly 26%–64% historically), and revenue has been inconsistent (notably much higher in 2020/2021 than recent years), which raises questions around durability of the top line.

Balance Sheet

The balance sheet is highly stressed, with negative shareholders’ equity in every year since 2021 and worsening to about -$24.1M in TTM (Trailing-Twelve-Months). Debt has risen materially (to ~$21.9M TTM) while total assets remain very small (~$3.0M), indicating elevated financial risk and limited balance-sheet flexibility. The negative equity also makes leverage indicators difficult to interpret in a traditional sense, but directionally it reflects a heavily burdened capital structure.

Cash Flow

Cash generation is weak, with operating cash flow and free cash flow negative across all periods, including TTM (Trailing-Twelve-Months) operating cash flow of about -$6.9M. While free cash flow shows a large reported growth rate in TTM, the business is still burning cash, and cash outflows remain substantial relative to the current revenue level. A modest positive is that cash burn is not dramatically worse than the prior year, but there is no clear evidence of approaching self-funding operations in the provided data.

Breakdown	TTM	Dec 2024	Mar 2024	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	2.55M	1.14M	6.98M	7.53M	8.17M	13.26M
Gross Profit	1.22M	630.63K	1.85M	2.21M	3.87M	8.51M
EBITDA	-12.01M	-7.18M	-10.86M	-8.88M	-7.28M	-1.93M
Net Income	-11.61M	-10.23M	-12.06M	-11.11M	-8.53M	-3.21M
Balance Sheet
Total Assets	3.02M	2.56M	2.33M	3.02M	4.44M	8.17M
Cash, Cash Equivalents and Short-Term Investments	1.79M	1.26M	416.39K	426.74K	735.42K	3.28M
Total Debt	21.93M	14.37M	8.70M	6.44M	4.84M	2.21M
Total Liabilities	27.13M	19.72M	12.77M	11.82M	9.72M	6.42M
Stockholders Equity	-24.11M	-17.16M	-10.43M	-8.80M	-5.28M	1.74M
Cash Flow
Free Cash Flow	-6.88M	-6.08M	-8.08M	-6.72M	-4.86M	-1.63M
Operating Cash Flow	-6.88M	-6.07M	-8.07M	-6.69M	-4.48M	-1.33M
Investing Cash Flow	0.00	-13.33K	-16.25K	-30.27K	-378.47K	-297.19K
Financing Cash Flow	7.89M	6.84M	8.09M	6.46M	2.36M	4.66M

Mobivity Holdings Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 0.19
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MFON, the sentiment is Negative. The current price of 0.19 is above the 20-day moving average (MA) of 0.10, above the 50-day MA of 0.14, and below the 200-day MA of 0.23, indicating a bearish trend. The MACD of -0.02 indicates Negative momentum. The RSI at 34.68 is Neutral, neither overbought nor oversold. The STOCH value of 45.25 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for MFON.

Mobivity Holdings Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
IPM	49 Neutral	$15.26M	-4.87	―	―	―	―
CXAI	48 Neutral	$6.57M	-0.32	-80.59%	―	-27.47%	83.06%
MFON	44 Neutral	$6.59M	-0.56	73.31%	―	-69.53%	18.18%
SMSI	44 Neutral	$11.41M	-0.30	-101.21%	―	-24.08%	70.11%
SOPA	41 Neutral	$9.13M	-0.31	-137.15%	―	4.65%	55.05%
NTCL	41 Neutral	$5.34M	-0.43	-98.29%	―	―	―

Mobivity Holdings Corporate Events

Mobivity Divests Connected Rewards Business in Asset Sale

On January 16, 2026, Mobivity Holdings Corp. agreed to sell substantially all assets related to its Connected Rewards business to Mistplay Inc. and Reward Holdings, ULC under an Asset Purchase Agreement approved unanimously by Mobivity’s board. The deal consideration includes $5.3 million in cash, subject to working capital adjustments and partial employee awards, plus more than 6.3 million Class B common shares of Reward Holdings and potential additional earn-out equity, with a portion of the cash held in escrow for post-closing adjustments and indemnification. The transaction, which is expected to close in the first quarter of 2026, remains subject to customary conditions including third-party and stockholder approvals, and incorporates standard representations, warranties, indemnification, and termination rights, including a long-stop date of May 15, 2026. If completed, the sale will effectively transfer Mobivity’s core Connected Rewards assets and related specified liabilities to the buyer, potentially reshaping Mobivity’s operational footprint and capital structure while exposing stakeholders to execution risk around conditions to closing, final consideration adjustments, and contingent earn-out outcomes.

The most recent analyst rating on (MFON) stock is a Sell with a $0.14 price target. To see the full list of analyst forecasts on Mobivity Holdings stock, see the MFON Stock Forecast page.