Analysts Offer Insights on Consumer Cyclical Companies: Lowe's (NYSE: LOW) and Clarus (NASDAQ: CLAR)Overall, we think LOW's subscription-based home maintenance service provides a unique way to engage with its DIY customers. This service complements Lowe's product offerings and adds a personal touch to its ecosystem. For $99/year, HomeCare+ subscribers benefit from two home visits per year and can choose from up to seven routine maintenance services (HVAC filter replacement, dryer vent cleaning, water filter replacement, water heater flush, garage door lubrication, battery replacement for smoke/CO2 detectors, and light bulb replacement). This should appeal to a variety of homeowners, including first-time homebuyers, older individuals aging in place, and anyone who prefers the service of a Lowe's associate. Currently, HomeCare+ is being offered to its MyLowe's Rewards loyalty members (30mm members as of 4Q'25). Plus, the program is available to more than 75% of US households.