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Leafly Holdings, Inc. (LFLY)
OTHER OTC:LFLY
US Market

Leafly Holdings (LFLY) AI Stock Analysis

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Leafly Holdings

(OTC:LFLY)

Rating:44Neutral
Price Target:
$0.00
▼(-100.00%Downside)
Leafly Holdings, Inc. faces significant financial instability, with negative equity and ongoing cash flow challenges being the most impactful factors. Technical analysis provides a neutral outlook, while poor valuation metrics reflect ongoing losses. Without positive earnings guidance or corporate events, the stock's outlook remains weak.

Leafly Holdings (LFLY) vs. SPDR S&P 500 ETF (SPY)

Leafly Holdings Business Overview & Revenue Model

Company DescriptionLeafly Holdings, Inc. (LFLY) operates as a leading online cannabis marketplace and resource platform. The company facilitates the discovery and education of cannabis products, strains, and retailers, serving consumers, industry professionals, and cannabis businesses. With a focus on providing comprehensive cannabis information, Leafly's platform offers users the ability to explore detailed product and strain reviews, locate dispensaries, and stay informed on cannabis-related news and trends.
How the Company Makes MoneyLeafly Holdings generates revenue primarily through advertising and subscription services. The company offers advertising solutions to cannabis brands and dispensaries seeking to reach a targeted audience on its platform. This includes display ads, sponsored content, and promoted listings that enhance visibility and engagement. Additionally, Leafly sells subscription packages to dispensaries and cannabis businesses, providing them with enhanced profile features, analytics, and customer engagement tools. These services are designed to help businesses improve their market presence and connect with potential customers. Significant partnerships with cannabis industry stakeholders and a vast database of reviews and information further contribute to Leafly's earnings by attracting a large user base, which in turn drives advertising demand.

Leafly Holdings Earnings Call Summary

Earnings Call Date:May 15, 2025
(Q2-2024)
|
% Change Since: -4.35%|
Next Earnings Date:Aug 07, 2025
Earnings Call Sentiment Neutral
While Leafly achieved a positive adjusted EBITDA and made strategic expansions, significant revenue declines, retail account reductions, and ongoing payment delinquencies present notable challenges. The positive aspects are countered by financial and operational hurdles.
Q2-2024 Updates
Positive Updates
Positive Adjusted EBITDA
Leafly reported a positive adjusted EBITDA of $483,000 for Q2, reflecting continued focus on profitability despite muted revenue performance.
Improved Gross Margin
Gross margin improved to 89% in Q2 compared to 88% in the same quarter last year.
Ohio Recreational Program Launch
Leafly sees strong momentum with the early launch of Ohio's recreational cannabis program, with projected annual sales reaching $2.8 billion by 2030.
Expansion with Uber Eats in Alberta
Leafly expanded its partnership with Uber Eats in Alberta, Canada, enabling legal cannabis delivery directly to consumers' homes.
Negative Updates
Revenue Decline
Leafly reported a Q2 revenue of $8.7 million, down 18.3% year-over-year and 3.6% sequentially.
Retail Account Reduction
The number of retail accounts decreased to 3,595, a decline of 245 accounts compared to the previous quarter, with significant declines in Florida, California, and Oklahoma.
Brand Revenue Drop
Brand revenue was $1.4 million, down 25% year-over-year, although it increased from $1.2 million in Q1.
Payment Delinquencies
Payment delinquencies accounted for nearly 40% of the monthly recurring revenue lost in the quarter, reflecting broader industry capital challenges.
Company Guidance
During the Leafly Q2 2024 earnings call, the company provided guidance for the third quarter, projecting revenue of around $8.4 million and an adjusted EBITDA loss of less than $1 million. For Q2, Leafly reported revenue of $8.7 million, a net loss of $1.3 million, and a positive adjusted EBITDA of $483,000, surpassing guidance. The company highlighted a 6.4% reduction in retail accounts, ending the quarter with 3,595 accounts, and noted that payment delinquencies accounted for nearly 40% of the monthly recurring revenue lost. Despite a 25% year-over-year decline in brand revenue to $1.4 million, there was an observed increase from Q1, attributed to seasonal spending around the 420 holiday. Leafly also reported improvements in gross margin, which stood at 89%, and a decrease in operating expenses, down 17.5% year-over-year. The company continues to focus on operational efficiency and stabilizing revenues while expressing optimism about ongoing projects and market opportunities in regions like Ohio and Washington, D.C.

Leafly Holdings Financial Statement Overview

Summary
Leafly Holdings, Inc. is facing formidable financial challenges across all verticals. Despite strong gross profit margins, profitability is hindered by high operational costs. The balance sheet is weak, with negative equity indicating significant risks, and cash flow improvements are marginal. Strategic measures are necessary for financial stability and growth.
Income Statement
45
Neutral
Leafly Holdings, Inc. has demonstrated a declining revenue trend with a decrease from $47.36M in 2022 to $34.64M in 2024. The company is struggling with profitability, indicated by negative net profit and EBIT margins. However, the gross profit margin remains high at approximately 89.4% in 2024, showcasing efficient cost management at the production level. Nevertheless, the consistent operating losses highlight the need for improved operational efficiency.
Balance Sheet
30
Negative
The balance sheet reflects significant challenges, with negative stockholders' equity standing at -$15.11M in 2024, indicating a potential risk of insolvency. The absence of debt in 2024 provides some relief, but the negative equity ratio and continuous losses suggest financial instability. Positive cash reserves are overshadowed by high liabilities, emphasizing the need for strategic financial restructuring.
Cash Flow
40
Negative
The cash flow situation shows marginal improvement with a positive operating cash flow of $1.33M in 2024 compared to previous negative figures. However, free cash flow remains negative, indicating ongoing cash burn. This reflects challenges in generating sufficient cash to cover expenses, despite slight improvements in operating cash flow. Efficient cash management strategies are crucial to sustain operations.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue33.48M34.64M42.25M47.36M43.04M36.39M
Gross Profit29.97M30.96M37.45M41.50M38.05M31.43M
EBITDA-1.17M-3.14M-5.73M8.33M-10.42M-661.00K
Net Income-5.14M-5.75M-9.50M5.07M-12.02M-1.87M
Balance Sheet
Total Assets14.01M19.64M21.84M32.71M36.15M9.46M
Cash, Cash Equivalents and Short-Term Investments8.64M14.53M15.29M24.59M28.57M4.82M
Total Debt0.0029.38M29.09M28.86M31.38M183.00K
Total Liabilities30.69M34.75M34.29M39.12M44.73M7.39M
Stockholders Equity-16.68M-15.11M-12.46M-6.41M-8.57M2.07M
Cash Flow
Free Cash Flow-1.27M-140.00K-9.95M-30.56M-6.93M-9.80M
Operating Cash Flow336.00K1.32M-8.60M-28.09M-6.85M-9.79M
Investing Cash Flow-1.60M-1.46M-1.32M-2.47M-87.00K15.00K
Financing Cash Flow-4.20M-634.00K262.00K27.07M30.70M8.86M

Leafly Holdings Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.22
Price Trends
50DMA
0.21
Positive
100DMA
0.22
Negative
200DMA
0.83
Negative
Market Momentum
MACD
0.01
Negative
RSI
49.64
Neutral
STOCH
50.66
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For LFLY, the sentiment is Negative. The current price of 0.22 is above the 20-day moving average (MA) of 0.22, above the 50-day MA of 0.21, and below the 200-day MA of 0.83, indicating a neutral trend. The MACD of 0.01 indicates Negative momentum. The RSI at 49.64 is Neutral, neither overbought nor oversold. The STOCH value of 50.66 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for LFLY.

Leafly Holdings Risk Analysis

Leafly Holdings disclosed 90 risk factors in its most recent earnings report. Leafly Holdings reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 2 New Risks
1.
Our shares of common stock are listed on Nasdaq, but we cannot guarantee that we will be able to satisfy the continued listing standards going forward. Q3, 2022
2.
If we are unable to execute cost-cutting measures successfully, our total operating costs may be greater than expected, which would adversely affect our profitability. Q3, 2022

Leafly Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (46)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
48
Neutral
$3.48M-205.75%2552.29%60.70%
46
Neutral
C$198.48M-3.49-23.22%2.62%21.07%-1.26%
GRGRI
45
Neutral
$3.45M-468.00%98.55%
44
Neutral
$761.60K36.31%-16.42%39.35%
43
Neutral
$7.69M-8.46%-9.22%89.90%
29
Underperform
$2.48M-200.56%81.35%
* Healthcare Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
LFLY
Leafly Holdings
0.22
-1.96
-89.91%
YCBD
cbdMD
0.94
-3.62
-79.39%
EVAX
Evaxion Biotech
2.54
-13.46
-84.13%
GRI
GRI Bio
1.66
-26.39
-94.08%
BJDX
Bluejay Diagnostics
1.67
-28.58
-94.48%

Leafly Holdings Corporate Events

Shareholder MeetingsStock Split
Leafly Holdings Approves Reverse Stock Split at Meeting
Neutral
Jun 18, 2025

Leafly Holdings, a company involved in the management of equity incentive plans, recently held its 2025 Annual Meeting of Stockholders on June 11, 2025. During the meeting, several key decisions were made, including the approval of a reverse stock split at a ratio of 1 for 500, which will significantly reduce the number of outstanding shares and allow the company to deregister and suspend certain reporting obligations. Additionally, the company decided to delay a proposed name change to Leafly.com Holdings, Inc., and accelerated the vesting of unvested stock units and options to reduce administrative costs.

The most recent analyst rating on (LFLY) stock is a Buy with a $6.00 price target. To see the full list of analyst forecasts on Leafly Holdings stock, see the LFLY Stock Forecast page.

Shareholder Meetings
Leafly Holdings Postpones 2025 Annual Stockholder Meeting
Neutral
May 9, 2025

Leafly Holdings, Inc. announced a change in the schedule for its 2025 annual meeting of stockholders. Initially planned for May 28, 2025, the meeting has been postponed to June 11, 2025, with a record date set for May 9, 2025. This change does not affect the deadlines for director nominations or other business proposals, which were due by March 24, 2025.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 09, 2025