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36Kr Holdings Inc (KRKR)
NASDAQ:KRKR
US Market

36Kr Holdings Inc (KRKR) AI Stock Analysis

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36Kr Holdings Inc

(NASDAQ:KRKR)

54Neutral
KRKR's overall stock score reflects significant financial performance challenges, primarily due to ongoing losses and negative cash flows. Despite strong technical momentum, the high RSI suggests caution due to potential overbought conditions. The lack of profitability and absence of a dividend yield negatively impact the valuation score, emphasizing the need for careful consideration of investment risks.

36Kr Holdings Inc (KRKR) vs. S&P 500 (SPY)

36Kr Holdings Inc Business Overview & Revenue Model

Company Description36Kr Holdings Inc (KRKR) is a prominent media platform dedicated to serving China's new economy by providing content and services aimed at entrepreneurs and investors. The company operates in the sectors of media and information services, offering a wide range of content including news, reports, videos, and live broadcasts. Its core products and services include online advertising services, enterprise value-added services, and subscription services, primarily focused on delivering in-depth and timely coverage of the latest developments in China's technology and innovation sectors.
How the Company Makes Money36Kr Holdings Inc generates revenue primarily through three key streams: online advertising services, enterprise value-added services, and subscription services. The online advertising services are a significant source of income, where the company earns money by selling advertising space on its platform to businesses seeking to reach its substantial user base. Enterprise value-added services include providing integrated marketing solutions and consulting services to companies looking to enhance their market presence and operational efficiency. Subscription services involve offering premium content and analytical reports to subscribers who pay for exclusive access to in-depth industry insights and data. Additionally, 36Kr Holdings leverages partnerships with other media and technology companies to expand its reach and enhance its service offerings, contributing positively to its revenue growth.

36Kr Holdings Inc Financial Statement Overview

Summary
KRKR faces substantial challenges with profitability and cash flow management. While it maintains a strong gross profit margin and low leverage, consistent net losses and negative cash flows raise concerns about long-term sustainability. Efforts to improve revenue and manage operational cash flows are crucial for future stability.
Income Statement
45
Neutral
KRKR has seen a decrease in revenue from 2019 to 2023, with the most recent year showing a slight increase over the previous year. Gross profit margin in 2023 is about 53.5%, indicating efficient cost management. However, the company faces significant challenges in profitability, as evidenced by the negative EBIT, EBITDA, and net profit margins over multiple years, with a net loss in 2023.
Balance Sheet
55
Neutral
The company's balance sheet is moderately stable, with a debt-to-equity ratio of 0.18 in 2023, indicating low leverage. The equity ratio stands at 54.9%, showing a strong equity base relative to total assets. However, the decline in stockholders' equity over the years is a point of concern.
Cash Flow
40
Negative
KRKR's cash flow position is weak, with negative operating cash flow in 2023, indicating a potential liquidity issue. The free cash flow has also been negative, pointing to cash management challenges. The company had a positive free cash flow in 2021 but has struggled to maintain it in subsequent years.
Breakdown
Dec 2023Dec 2022Dec 2021Dec 2020Dec 2019
Income StatementTotal Revenue
340.19M322.50M316.78M386.76M655.61M
Gross Profit
182.02M184.65M187.94M125.39M275.32M
EBIT
-94.22M-44.54M-90.80M-265.92M-22.87M
EBITDA
-79.83M-25.56M-72.66M-252.34M-18.14M
Net Income Common Stockholders
-89.98M21.94M-90.61M-279.34M-25.91M
Balance SheetCash, Cash Equivalents and Short-Term Investments
116.96M184.78M216.10M209.19M263.73M
Total Assets
458.97M571.37M501.74M578.53M910.82M
Total Debt
45.73M56.34M21.89M27.56M0.00
Net Debt
4.26M-86.17M-75.08M-33.29M-177.37M
Total Liabilities
197.11M225.99M194.47M189.56M266.87M
Stockholders Equity
251.98M338.11M299.40M380.82M637.21M
Cash FlowFree Cash Flow
-127.56M-6.64M192.78M-19.48M-163.71M
Operating Cash Flow
-122.16M-4.99M194.96M-17.13M-158.94M
Investing Cash Flow
20.17M43.31M-158.00M-64.29M9.88M
Financing Cash Flow
481.00K5.12M-23.00K-32.84M278.34M

36Kr Holdings Inc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price3.98
Price Trends
50DMA
4.58
Negative
100DMA
3.96
Positive
200DMA
4.51
Negative
Market Momentum
MACD
-0.10
Negative
RSI
49.78
Neutral
STOCH
46.08
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For KRKR, the sentiment is Positive. The current price of 3.98 is above the 20-day moving average (MA) of 3.97, below the 50-day MA of 4.58, and below the 200-day MA of 4.51, indicating a neutral trend. The MACD of -0.10 indicates Negative momentum. The RSI at 49.78 is Neutral, neither overbought nor oversold. The STOCH value of 46.08 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for KRKR.

36Kr Holdings Inc Risk Analysis

36Kr Holdings Inc disclosed 89 risk factors in its most recent earnings report. 36Kr Holdings Inc reported the most risks in the “Finance & Corporate” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

36Kr Holdings Inc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (58)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
TMTME
80
Outperform
$20.91B21.1210.75%1.05%0.63%34.09%
BZBZ
80
Outperform
$7.32B31.4811.20%21.82%41.79%
66
Neutral
$6.74B-9.43%17.42%72.64%
WBWB
61
Neutral
$1.87B6.748.74%-0.29%-12.84%
58
Neutral
$26.94B3.15-10.67%4.32%2.14%-43.11%
54
Neutral
$7.94M
47
Neutral
$688.82M-1.59%-20.51%67.41%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
KRKR
36Kr Holdings Inc
3.98
-3.02
-43.14%
WB
Weibo
7.34
-0.02
-0.27%
BILI
Bilibili
15.92
3.69
30.17%
HUYA
Huya
3.07
-0.32
-9.44%
TME
Tencent Music Entertainment Group
12.49
0.84
7.21%
BZ
Kanzhun Ltd Sponsored
14.31
-4.93
-25.62%

36Kr Holdings Inc Earnings Call Summary

Earnings Call Date: Mar 11, 2025 | % Change Since: -0.75% | Next Earnings Date: Jun 3, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed outlook. While the company made significant strides in reducing operating expenses and expanding its content ecosystem, it faced challenges with declining revenues and increased net losses. Initiatives in AI and global expansion show promise but need time to impact the financials positively.
Highlights
Operating Expenses Reduction
Operating expenses in the second half of 2024 decreased by 50% compared to the same period in 2023, leading to a narrowing of operating losses.
Content Ecosystem Expansion
The company published 8,090 articles through content-specific accounts, gathering over 220 million page views and 5.263 million shares, indicating strong engagement and influence.
AI and Global Expansion Initiatives
36Kr continued to focus on AGI innovation and global expansion, launching initiatives like 36Kr Europe and strategic partnerships for international services.
Lowlights
Revenue Decline
Total revenue for 2024 was 231.1 million RMB, a decline from 340.2 million RMB in the previous year, primarily due to reduced advertising spending and strategic refocusing.
Enterprise Value Added Services Decline
Revenue from enterprise value added services decreased to 32.8 million RMB from 67.3 million RMB in the previous year, attributed to reduced spending by SMEs and government institutions.
Net Loss Increase
Net loss for the full year 2024 was 140.8 million RMB, compared to 89.2 million RMB in the previous year, driven by impairment loss of long-term investments.
Company Guidance
During the fiscal year 2024 earnings call for 36Kr Holdings, the company highlighted several key metrics and strategic initiatives aimed at improving operational efficiency and business performance. The company reported a 50% reduction in operating expenses in the second half of 2024 compared to the same period in 2023, while maintaining a gross profit margin of approximately 50%. Total revenue for the full year was RMB 231.1 million, down from RMB 340.2 million in the previous year. Despite the decline in revenue, the company achieved significant cost savings, with sales and marketing expenses decreasing by 35.2% year-over-year. The company also focused on enhancing its content ecosystem, reporting over 220 million page views from 8,090 published articles. Looking ahead, 36Kr plans to leverage its strengths in content creation and AI technology to drive growth and expand its global presence, targeting new markets in Japan, Southeast Asia, the Middle East, and Europe.
Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.