Belluna Co., Ltd. (JP:9997)
:9997
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Belluna Co., Ltd.
(9997)
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Rating:71Outperform
Price Target:
¥932.00
▼(-6.52% Downside)
Action:UpgradedDate:11/28/25
Belluna Co., Ltd. receives a solid score driven by strong financial performance and attractive valuation. While technical analysis presents mixed signals, the low P/E ratio and healthy dividend yield enhance its appeal. The company's financial health is robust, though attention to debt levels and cash flow management is advised.
Positive Factors
Direct-to-Consumer Model & Customer Database
Belluna's DTC model—mail-order plus e-commerce—and emphasis on catalogs and targeted promotions build a durable revenue base. Ownership of customer data supports repeat purchases and targeted merchandising, lowering customer acquisition costs and sustaining long-term unit economics.
Negative Factors
Rising Leverage
An increasing debt-to-equity trend raises structural financial risk: higher interest and principal obligations reduce flexibility to invest or absorb shocks. Over 2–6 months this can limit strategic options and makes earnings more sensitive to interest rate or demand shocks.
Read all positive and negative factors
Positive Factors
Negative Factors
Direct-to-Consumer Model & Customer Database
Belluna's DTC model—mail-order plus e-commerce—and emphasis on catalogs and targeted promotions build a durable revenue base. Ownership of customer data supports repeat purchases and targeted merchandising, lowering customer acquisition costs and sustaining long-term unit economics.
Read all positive factors
Belluna Co., Ltd. (9997) vs. iShares MSCI Japan ETF (EWJ)
Market Cap
¥81.51B
Dividend Yield2.98%
Average Volume (3M)442.70K
Price to Earnings (P/E)5.4
Beta (1Y)0.64
Revenue Growth2.80%
EPS Growth83.52%
CountryJP
Employees3,825
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)45.97
Shares Outstanding97,244,470
10 Day Avg. Volume199,110
30 Day Avg. Volume442,696
Financial Highlights & Ratios
PEG Ratio0.20
Price to Book (P/B)0.65
Price to Sales (P/S)0.43
P/FCF Ratio-17.07
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Belluna Co., Ltd. Business Overview & Revenue Model
Company Description
Belluna Co., Ltd. (9997) is a Japanese company primarily engaged in the mail-order retail sector, specializing in a diverse range of products including apparel, health and beauty items, and household goods. The company operates through various cha...
How the Company Makes Money
Belluna generates revenue primarily by selling consumer products directly to end customers through its mail-order (catalog/telephone) and e-commerce channels. Its core revenue model is product sales: the company sources/merchandises items (notably...
Belluna Co., Ltd. Financial Statement Overview
Summary
Income Statement
75
Positive
Balance Sheet
70
Positive
Cash Flow
65
Positive
| Breakdown | TTM | Mar 2025 | Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 210.31B | 210.86B | 208.30B | 212.38B | 220.13B | 206.49B |
| Gross Profit | 129.55B | 129.23B | 126.34B | 125.70B | 129.31B | 121.56B |
| EBITDA | 19.02B | 20.32B | 16.19B | 16.85B | 18.17B | 21.95B |
| Net Income | 8.54B | 8.80B | 5.84B | 7.42B | 10.20B | 11.04B |
Balance Sheet | ||||||
| Total Assets | 317.11B | 312.46B | 300.69B | 285.59B | 254.18B | 240.21B |
| Cash, Cash Equivalents and Short-Term Investments | 32.01B | 36.21B | 37.40B | 32.28B | 29.57B | 30.96B |
| Total Debt | 137.55B | 130.26B | 119.55B | 111.34B | 84.32B | 73.40B |
| Total Liabilities | 177.37B | 170.80B | 164.50B | 159.15B | 135.13B | 126.98B |
| Stockholders Equity | 139.39B | 141.31B | 135.19B | 125.50B | 118.27B | 112.62B |
Cash Flow | ||||||
| Free Cash Flow | 0.00 | -5.34B | -4.01B | -21.76B | -9.47B | 12.54B |
| Operating Cash Flow | 0.00 | 9.69B | 12.77B | 8.24B | 7.15B | 20.77B |
| Investing Cash Flow | 0.00 | -17.79B | -14.40B | -29.92B | -17.03B | -5.18B |
| Financing Cash Flow | 0.00 | 6.72B | 5.97B | 23.53B | 8.65B | -7.00B |
Belluna Co., Ltd. Technical Analysis
Negative
997.00
Price Trends
913.94
Negative
940.57
Negative
953.48
Negative
Market Momentum
-12.03
Negative
38.24
Neutral
20.16
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:9997, the sentiment is Negative. The current price of 997 is above the 20-day moving average (MA) of 880.64, above the 50-day MA of 913.94, and above the 200-day MA of 953.48, indicating a bearish trend. The MACD of -12.03 indicates Negative momentum. The RSI at 38.24 is Neutral, neither overbought nor oversold. The STOCH value of 20.16 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:9997.
Belluna Co., Ltd. Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
74 Outperform | ¥45.87B | 18.73 | ― | 4.27% | 6.40% | -37.97% | |
73 Outperform | ¥121.51B | -173.58 | ― | 1.54% | 3.97% | -16.35% | |
71 Outperform | ¥81.51B | 5.42 | 6.96% | 2.98% | 2.80% | 83.52% | |
65 Neutral | ¥936.49B | 17.87 | 49.14% | 2.82% | 6.33% | -2.52% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
61 Neutral | ¥43.90B | 15.79 | ― | 3.31% | 1.05% | -166.74% | |
41 Neutral | ¥1.65T | -12.21 | -21.14% | ― | 9.54% | -8.83% |
* Consumer Cyclical Sector Average
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Belluna Co., Ltd. Corporate Events
Belluna’s Hotel Gains Offset Mail-Order Weakness as March Sales Creep Higher
Apr 15, 2026
Belluna reported that its hotel business delivered robust results in March 2026, as average daily room rates and occupancy at city hotels recovered and recent acquisitions such as Hotel Zuiho and Akiu Grand Hotel significantly lifted revenues, dri...
Belluna to Acquire Kussharo Prince Hotel to Expand Resort Portfolio in Hokkaido
Mar 23, 2026
Belluna Co., Ltd. has agreed to acquire the Kussharo Prince Hotel, a resort property on the shores of Lake Kussharo in Hokkaido’s Akan-Mashu National Park, as part of its strategy to grow its hotel-centered property business. The lakeside re...
Belluna lifts February sales 3% as hotel expansion offsets apparel slowdown
Mar 16, 2026
Belluna reported consolidated group sales of ¥15,814 million for February 2026, a 3% year-on-year increase, supported by overall growth in its diversified operations despite mixed performance across segments. While several growth-oriented uni...
Belluna to Shift Top Shareholder Stake to Parent Firm via Merger
Feb 16, 2026
Belluna Co., Ltd. announced that its major and principal shareholder will change on March 31, 2026, due to an absorption-type merger in which Friend Stage Co., Ltd. will take over Friend Stage Asset Management Co., Ltd. As a result, Friend Stage w...
Belluna’s January Sales Climb 10% on Hotel and Wine Strength
Feb 16, 2026
Belluna reported that consolidated group sales in January 2026 rose 10% year on year to 15,554 million yen, driven primarily by robust growth in its hotel and wine operations despite some pricing pressure. Segment disclosures note that overseas ho...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.