Sanrio Company (8136) AI Stock Analysis

• Market Cap: ¥1.23T
• Dividend Yield: 1.28%
• Average Volume (3M): 13.23M
• Price to Earnings (P/E): 23.7
• Beta (1Y): 0.94
• Revenue Growth: 42.84%
• EPS Growth: 91.66%
• Country: JP
• Employees: 1,300
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): 55.41
• Shares Outstanding: 255,408,310
• 10 Day Avg. Volume: 12,609,960
• 30 Day Avg. Volume: 13,234,786
• PEG Ratio: 0.27
• Price to Book (P/B): 15.17
• Price to Sales (P/S): 11.20
• P/FCF Ratio: 42.32
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: ¥8,600.73
• Price Target Upside: 67.30% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 1
• EPS Forecast (FY): 214.23
• Revenue Forecast (FY): ¥186.86B

• Rating: 61 Neutral
• Price Target: ¥5,748.00 ▲(11.81% Upside)

Sanrio Company's overall stock score is driven by its strong financial performance, characterized by robust revenue growth and profitability. However, technical analysis indicates bearish momentum, with the stock trading below key moving averages and showing oversold conditions. Valuation metrics suggest the stock may be overvalued, with a high P/E ratio and modest dividend yield. These factors combined result in a moderate overall stock score.

Positive Factors

Revenue Growth

Sanrio's significant revenue growth indicates strong market demand for its products and successful expansion strategies, supporting long-term business sustainability.

Profitability

High gross profit margins reflect effective cost management and pricing power, contributing to sustained profitability and competitive advantage.

Cash Flow Generation

Strong cash flow generation ensures liquidity and financial flexibility, enabling Sanrio to invest in growth opportunities and weather economic fluctuations.

Negative Factors

Liability Monitoring

Rising liabilities could strain financial resources and necessitate careful management to maintain financial stability and avoid potential liquidity issues.

Operational Efficiency

While profitability is strong, there is potential to enhance operational efficiencies, which could further improve margins and overall financial performance.

Valuation Concerns

High valuation may limit upside potential and require continued strong performance to justify current price levels, posing a risk if growth slows.

Sanrio Company Business Overview & Revenue Model

Company Description

Sanrio Company, established in 1960 and headquartered in Tokyo, Japan, is a global leader in character merchandise and licensing. Known for its iconic characters such as Hello Kitty, My Melody, and Gudetama, Sanrio operates in sectors including retail, entertainment, and digital content. The company's primary products consist of a wide range of character-themed merchandise, including stationery, toys, apparel, and accessories, as well as collaborations with various brands and franchises.

How the Company Makes Money

Sanrio generates revenue primarily through licensing its characters to third-party manufacturers and retailers, allowing them to create and sell products featuring Sanrio's popular characters. This licensing model is a significant source of income, as it enables the company to earn royalties without directly manufacturing the products. Additionally, Sanrio operates its own retail stores and e-commerce platforms, selling exclusive merchandise directly to consumers. The company also engages in collaborations with other brands, contributing to its revenue through co-branded products and limited-edition releases. Moreover, Sanrio has expanded into entertainment, with revenues from animation, games, and themed attractions, enhancing the overall brand visibility and driving further merchandise sales.

Sanrio Company Financial Statement Overview

Summary

Sanrio Company demonstrates robust financial health with strong revenue growth and profitability metrics, supported by solid cash flow generation and stable leverage. The company is well-positioned in the specialty retail industry, with effective cost management and equity stability. However, it should continue to focus on optimizing operational efficiencies and monitoring liabilities to sustain its financial performance.

Income Statement

Sanrio Company has demonstrated strong revenue growth with a remarkable increase from ¥99.98 billion to ¥144.90 billion year-over-year, representing a 44.97% growth rate. The gross profit margin is robust at 75.01%, indicating excellent cost management. The net profit margin of 28.80% and EBIT margin of 35.75% further emphasize profitability. However, the EBITDA margin of 40.03% suggests some room for operational efficiency improvements.

Balance Sheet

The company maintains a healthy equity position with an equity ratio of 52.89%, reflecting financial stability. The debt-to-equity ratio is favorable at 0.42, showing prudent leverage management. Return on equity is impressive at 38.99%, suggesting effective utilization of shareholders' funds. Nonetheless, the company should monitor its total liabilities, which have increased to ¥94.79 billion.

Cash Flow

Sanrio Company exhibits strong cash flow generation, with a free cash flow growth rate of 93.37%, indicating solid cash management. The operating cash flow to net income ratio stands at 0.98, showing efficient conversion of profits to cash. The free cash flow to net income ratio is 0.92, which suggests adequate cash flow relative to net earnings, although there's a slight gap signaling potential for enhanced cash flow management.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	159.09B	144.90B	99.98B	72.62B	52.76B	41.07B
Gross Profit	121.30B	108.68B	72.12B	49.96B	33.87B	25.29B
EBITDA	44.54B	57.99B	30.78B	15.42B	6.81B	-694.00M
Net Income	45.62B	41.73B	17.58B	8.16B	3.42B	-3.96B
Balance Sheet
Total Assets	196.81B	202.41B	156.06B	100.70B	83.81B	85.04B
Cash, Cash Equivalents and Short-Term Investments	113.49B	118.98B	90.44B	52.01B	38.40B	36.88B
Total Debt	36.86B	46.38B	54.72B	23.47B	22.67B	30.96B
Total Liabilities	85.20B	94.79B	91.17B	44.41B	40.01B	47.76B
Stockholders Equity	110.99B	107.03B	64.61B	56.00B	43.64B	37.16B
Cash Flow
Free Cash Flow	0.00	38.36B	19.83B	10.52B	4.35B	-3.34B
Operating Cash Flow	0.00	40.82B	22.17B	11.53B	5.06B	-2.29B
Investing Cash Flow	0.00	8.28B	-3.46B	-2.08B	2.30B	7.01B
Financing Cash Flow	0.00	-16.85B	15.70B	-2.72B	-9.11B	-862.00M

Sanrio Company Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 5141.00
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:8136, the sentiment is Negative. The current price of 5141 is below the 20-day moving average (MA) of 5260.85, below the 50-day MA of 6215.60, and below the 200-day MA of 6517.82, indicating a bearish trend. The MACD of -309.70 indicates Negative momentum. The RSI at 37.23 is Neutral, neither overbought nor oversold. The STOCH value of 23.10 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:8136.

Sanrio Company Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
4385	73 Outperform	¥499.26B	17.69	31.11%	―	4.83%	106.29%
7552	73 Outperform	¥127.43B	14.05	―	2.25%	9.57%	33.85%
3092	67 Neutral	¥1.21T	26.73	47.74%	2.72%	6.80%	0.62%
7545	65 Neutral	¥135.55B	16.59	―	1.43%	4.78%	3.50%
2678	64 Neutral	¥126.84B	17.02	10.61%	2.69%	1.69%	-57.32%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
8136	61 Neutral	¥1.23T	23.65	43.16%	1.28%	42.84%	91.66%

Sanrio Company Corporate Events

Sanrio Advances Share Repurchase Program

Sanrio Company, Ltd. has announced progress on its share repurchase program, which was approved by its Board of Directors on November 20, 2025. As of November 30, 2025, the company has repurchased 655,800 shares of common stock at a total cost of 3,576,832,300 yen. This move is part of a larger plan to repurchase up to 3,300,000 shares, with a maximum expenditure of 15 billion yen, through market purchases on the Tokyo Stock Exchange. The repurchase is expected to enhance shareholder value and optimize the company’s capital structure.

Sanrio Announces Strategic Share Repurchase Program

Sanrio Company, Ltd. has announced a share repurchase program as part of its strategy to enhance capital efficiency and shareholder value. The decision is driven by surplus funds, consistently strong performance, and a share price considered undervalued. The company aims to repurchase up to 3,300,000 shares, with a total repurchase price limit of 15 billion yen, during the period from November 21, 2025, to February 10, 2026. This move aligns with Sanrio’s long-term vision of sustainable growth and maintaining a robust financial position while exploring further investment opportunities.

Sanrio Issues Correction to Fiscal Year 2026 Financial Results

Sanrio Company, Ltd. has issued a correction to its financial results for the first half of the fiscal year ending March 2026. The company adjusted its reported sales figures for the first and second quarters, as well as its SG&A and adjusted operating profit figures for the fourth quarter. These corrections may have implications for stakeholders as they reflect changes in the company’s financial performance metrics.

Sanrio Company Reports Strong Financial Growth in Q2 FY2025

Sanrio Company reported significant financial growth in the second quarter of FY2025, with net sales increasing by 39.6% and operating profit rising by 66.1% compared to the previous year. This robust performance reflects the company’s strong market positioning and effective strategies, potentially enhancing stakeholder confidence and further solidifying its industry presence.

Sanrio Increases Dividend Forecasts Amid Strong Financial Performance

Sanrio Company, Ltd. announced an increase in its interim and year-end dividends, reflecting strong financial performance. The interim dividend per share has been raised to 31 yen, and the year-end dividend forecast has been revised to 31 yen per share, resulting in a total annual dividend of 62 yen per share, up from the previous forecast of 60 yen. This decision underscores Sanrio’s commitment to shareholder returns, driven by exceeding profit expectations for the first half of the fiscal year.

Sanrio Company Revises Earnings Forecast Upward for Fiscal Year 2026

Sanrio Company has revised its full-year earnings forecast for the fiscal year ending March 31, 2026, upward, reflecting a 9.2% increase in net sales and a 4.0% rise in profit attributable to owners of the parent. This revision is driven by the successful execution of its global strategy and the growing popularity of its characters, although the company remains cautious of potential risks from U.S. tariff policies and plans strategic increases in SG&A expenses to support growth.

Sanrio Adjusts Convertible Bond Conversion Price Amid Dividend Announcement

Sanrio Company, Ltd. announced an adjustment to the conversion price of its Zero Coupon Convertible Bonds due 2028, reducing it from 2,545.2 yen to 2,539.4 yen, effective October 1, 2025. This adjustment follows a board resolution to pay an interim dividend of 31 yen, impacting the conversion price as per the bond’s terms, potentially affecting investor returns and market perception.