Sanrio Company Ltd (JP:8136)
:8136
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Sanrio Company
(8136)
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Rating:61Neutral
Price Target:
¥958.00
▼(-7.22% Downside)
Action:ReiteratedDate:11/18/25
Sanrio Company's overall stock score is driven by its strong financial performance, characterized by robust revenue growth and profitability. However, technical analysis indicates bearish momentum, with the stock trading below key moving averages and showing oversold conditions. Valuation metrics suggest the stock may be overvalued, with a high P/E ratio and modest dividend yield. These factors combined result in a moderate overall stock score.
Positive Factors
IP-driven, asset-light business model
Sanrio’s core business monetizes owned character IP through licensing, merchandising and branded experiences. This asset-light model scales across categories and geographies, generates recurring royalty streams, and requires less capital investment—supporting durable cash flow and margin resilience.
Negative Factors
Rising total liabilities
An increase in total liabilities raises structural funding and refinancing risk if the trend continues. Even with currently favorable debt metrics, growing liabilities could compress future free cash flow available for dividends or reinvestment and require tighter working-capital management over months.
Read all positive and negative factors
Positive Factors
Negative Factors
IP-driven, asset-light business model
Sanrio’s core business monetizes owned character IP through licensing, merchandising and branded experiences. This asset-light model scales across categories and geographies, generates recurring royalty streams, and requires less capital investment—supporting durable cash flow and margin resilience.
Read all positive factors
Sanrio Company (8136) vs. iShares MSCI Japan ETF (EWJ)
Market Cap
¥1.15T
Dividend Yield1.25%
Average Volume (3M)12.88M
Price to Earnings (P/E)18.5
Beta (1Y)0.81
Revenue Growth38.51%
EPS Growth44.30%
CountryJP
Employees1,300
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)43.04
Shares Outstanding1,277,041,500
10 Day Avg. Volume12,533,870
30 Day Avg. Volume12,878,999
Financial Highlights & Ratios
PEG Ratio0.27
Price to Book (P/B)15.17
Price to Sales (P/S)11.20
P/FCF Ratio41.03
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
¥1,486.00Price Target Upside43.92% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering6
EPS Forecast (FY)50.62
Revenue Forecast (FY)¥222.40B
Sanrio Company Business Overview & Revenue Model
Company Description
Sanrio Company, Ltd., together with its subsidiaries, plans, designs, and sells social communication gifts, greeting cards, and books in Japan and internationally. The company also operates restaurants; and produces, promotes, and distributes movi...
How the Company Makes Money
Sanrio primarily makes money by monetizing its character IP through a mix of licensing and direct sales. A key revenue stream is licensing: Sanrio grants manufacturers, retailers, and other partners the right to use its characters on products and ...
Sanrio Company Financial Statement Overview
Summary
Income Statement
85
Very Positive
Balance Sheet
78
Positive
Cash Flow
82
Very Positive
| Breakdown | TTM | Mar 2026 | Mar 2025 | Mar 2024 | Mar 2023 | Mar 2022 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 183.31B | 144.90B | 99.98B | 72.62B | 52.76B | 41.07B |
| Gross Profit | 141.48B | 108.68B | 71.13B | 49.06B | 33.07B | 24.41B |
| EBITDA | 75.79B | 54.07B | 28.92B | 15.21B | 4.24B | -1.43B |
| Net Income | 51.62B | 41.73B | 17.58B | 8.16B | 3.42B | -3.96B |
Balance Sheet | ||||||
| Total Assets | 210.11B | 202.41B | 156.06B | 100.70B | 83.81B | 85.04B |
| Cash, Cash Equivalents and Short-Term Investments | 107.20B | 118.98B | 90.44B | 52.01B | 38.40B | 36.88B |
| Total Debt | 15.33B | 45.32B | 54.72B | 23.47B | 22.67B | 30.96B |
| Total Liabilities | 72.24B | 94.79B | 91.16B | 44.41B | 40.01B | 47.75B |
| Stockholders Equity | 137.70B | 107.03B | 64.61B | 56.01B | 43.64B | 37.16B |
Cash Flow | ||||||
| Free Cash Flow | 0.00 | 39.56B | 20.49B | 10.87B | 4.49B | -3.01B |
| Operating Cash Flow | 0.00 | 42.02B | 22.17B | 11.53B | 5.06B | -2.29B |
| Investing Cash Flow | 0.00 | 7.08B | -3.46B | -2.08B | 2.30B | 7.01B |
| Financing Cash Flow | 0.00 | -16.85B | 15.70B | -2.72B | -9.11B | -862.00M |
Sanrio Company Technical Analysis
Positive
1032.50
Price Trends
1044.23
Negative
1023.54
Positive
1202.40
Negative
Market Momentum
-9.57
Negative
51.86
Neutral
77.01
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:8136, the sentiment is Positive. The current price of 1032.5 is above the 20-day moving average (MA) of 1007.47, below the 50-day MA of 1044.23, and below the 200-day MA of 1202.40, indicating a neutral trend. The MACD of -9.57 indicates Negative momentum. The RSI at 51.86 is Neutral, neither overbought nor oversold. The STOCH value of 77.01 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:8136.
Sanrio Company Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
78 Outperform | ¥10.09B | 4.66 | ― | 2.66% | 21.22% | 141.13% | |
74 Outperform | ¥122.98B | 10.89 | ― | 2.23% | 16.47% | 78.28% | |
74 Outperform | ¥35.44B | 5.26 | ― | 1.73% | 7.61% | 57.19% | |
71 Outperform | ¥80.73B | 5.42 | 6.96% | 2.98% | 2.80% | 83.52% | |
66 Neutral | ¥12.16B | 7.84 | ― | 0.30% | 5.99% | 17.76% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
61 Neutral | ¥1.15T | 18.50 | 43.16% | 1.25% | 38.51% | 44.30% |
* Consumer Cyclical Sector Average
JP:8136
Sanrio Company
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-18.97%
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Sanrio Company Corporate Events
Sanrio Delays Earnings and Launches Independent Probe Into Executive Compensation
May 1, 2026
Sanrio has formed a Special Investigation Committee after uncovering allegations that a managing director improperly received additional compensation from a group subsidiary beyond levels approved by its Nomination and Remuneration Advisory Commit...
Sanrio Revamps Board, Taps CPA Mayumi Umezawa as Outside Director
Apr 16, 2026
Sanrio has announced changes to its board of directors, proposing certified public accountant Mayumi Umezawa as a new Outside Director and Audit and Supervisory Committee member, while directors Kiyoshi Saito and Kazuo Ohashi will retire, pending ...
Sanrio Suspends Managing Director Over Alleged Improper Compensation
Apr 16, 2026
Sanrio Company, Ltd. has disclosed that an internal report alleged a managing director received improper additional compensation from a group subsidiary under that director’s oversight, on top of remuneration set by the company’s Nomin...
Sanrio Lifts Full-Year Outlook on Strong Profit Growth and Higher Dividends
Feb 12, 2026
Sanrio Company reported strong momentum for the nine months to December 31, 2025, with net sales climbing 36.7% year on year to ¥143.2 billion and operating profit up 51.8% to ¥62.4 billion, while profit attributable to owners of the par...
Sanrio Hikes Year-End Dividend Forecast on Strong Profit Outlook
Feb 12, 2026
Sanrio has revised its dividend forecast for the fiscal year ending March 31, 2026, reflecting stronger-than-expected earnings performance. The company views shareholder returns as a top priority and uses its robust profit growth to justify an inc...
Sanrio Announces 5-for-1 Stock Split to Attract More Individual Investors
Feb 12, 2026
Sanrio’s board has approved a five-for-one stock split of its common shares, effective April 1, 2026, to lower the minimum investment amount and make its shares more accessible to individual investors. The move is designed to broaden the sha...
Sanrio Lifts Full-Year Earnings Forecast on Strong Global Character Demand
Feb 12, 2026
Sanrio has raised its full-year consolidated earnings forecasts for the fiscal year ending March 31, 2026, reflecting stronger-than-expected performance through the first nine months and an upgraded outlook for all key profit indicators. The compa...
Sanrio Cuts Convertible Bond Conversion Price Following Five-for-One Stock Split
Feb 12, 2026
Sanrio Company, Ltd. has announced an adjustment to the conversion price of its Zero Coupon Convertible Bonds due 2028, lowering the conversion price from 2,539.4 yen to 507.9 yen per share. The change will take effect on and after April 1, 2026, ...
Sanrio Lifts Full-Year Outlook After Record Q3 on Global Licensing Surge
Feb 12, 2026
Sanrio reported record-high consolidated net sales and operating profit for the cumulative third quarter of its fiscal year ending March 2026, driven by strong product sales and licensing across Japan and overseas markets. Strategic rollouts of Sa...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.