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Sanrio Company Ltd (JP:8136)
:8136

Sanrio Company (8136) AI Stock Analysis

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JP:8136

Sanrio Company

(8136)

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Neutral 61 (OpenAI - 5.2)
Rating:61Neutral
Price Target:
¥4,964.00
▲(8.86% Upside)
Sanrio Company's overall stock score is driven by its strong financial performance, characterized by robust revenue growth and profitability. However, technical analysis indicates bearish momentum, with the stock trading below key moving averages and showing oversold conditions. Valuation metrics suggest the stock may be overvalued, with a high P/E ratio and modest dividend yield. These factors combined result in a moderate overall stock score.
Positive Factors
IP-driven, scalable business model
Sanrio’s core model—licensing iconic characters and selling branded merchandise and experiences—is structurally scalable and capital-light. Licensing shifts manufacturing and inventory risk to partners, enabling steady royalty streams and high operating leverage, supporting durable revenue and margin resilience over months to years.
Robust revenue growth and high margins
Sustained double-digit revenue growth and very high gross and net margins indicate strong pricing power and efficient cost management. These metrics suggest durable demand for IP-related products and ability to convert sales into profits, supporting reinvestment in brand and long-term shareholder returns.
Strong cash generation
Rapid free cash flow expansion and near-1.0 cash conversion show the business converts earnings to cash reliably. Strong FCF supports funding licensing initiatives, retail operations, or shareholder returns without heavy reliance on external financing, enhancing financial resilience over the medium term.
Negative Factors
Increasing total liabilities
Rising absolute liabilities can raise refinancing and liquidity risk if growth continues without proportional asset or equity increases. Although equity ratio remains healthy, increasing liabilities warrant monitoring because they may constrain capital allocation and increase sensitivity to interest or operational cash flow shocks.
Operational efficiency headroom
While margins are strong, the explicit note of room for EBITDA improvement implies potential operational inefficiencies or cost items that could be optimized. Failure to address these could limit incremental profit growth or leave the company vulnerable to margin compression in a tougher demand or input-cost environment.
Slight cash conversion gap
FCF/Net Income below 1.0 indicates some earnings are not yet converted to cash, suggesting working capital or timing issues. Over the medium term, narrowing this gap is important to ensure cash-backed dividends, buybacks, or debt reduction and to avoid reliance on accrual earnings for funding.

Sanrio Company (8136) vs. iShares MSCI Japan ETF (EWJ)

Sanrio Company Business Overview & Revenue Model

Company DescriptionSanrio Company, Ltd., together with its subsidiaries, plans, designs, and sells social communication gifts, greeting cards, and books in Japan and internationally. The company also operates restaurants; and produces, promotes, and distributes movies. In addition, it engages in the production and sale of videos and DVDs; planning and presentation of musicals and live performances; copyright licensing activities; and planning and operation of theme parks. Sanrio Company, Ltd. was incorporated in 1949 and is headquartered in Tokyo, Japan.
How the Company Makes MoneySanrio generates revenue primarily through licensing its characters to third-party manufacturers and retailers, allowing them to create and sell products featuring Sanrio's popular characters. This licensing model is a significant source of income, as it enables the company to earn royalties without directly manufacturing the products. Additionally, Sanrio operates its own retail stores and e-commerce platforms, selling exclusive merchandise directly to consumers. The company also engages in collaborations with other brands, contributing to its revenue through co-branded products and limited-edition releases. Moreover, Sanrio has expanded into entertainment, with revenues from animation, games, and themed attractions, enhancing the overall brand visibility and driving further merchandise sales.

Sanrio Company Financial Statement Overview

Summary
Sanrio Company demonstrates robust financial health with strong revenue growth and profitability metrics, supported by solid cash flow generation and stable leverage. The company is well-positioned in the specialty retail industry, with effective cost management and equity stability. However, it should continue to focus on optimizing operational efficiencies and monitoring liabilities to sustain its financial performance.
Income Statement
85
Very Positive
Sanrio Company has demonstrated strong revenue growth with a remarkable increase from ¥99.98 billion to ¥144.90 billion year-over-year, representing a 44.97% growth rate. The gross profit margin is robust at 75.01%, indicating excellent cost management. The net profit margin of 28.80% and EBIT margin of 35.75% further emphasize profitability. However, the EBITDA margin of 40.03% suggests some room for operational efficiency improvements.
Balance Sheet
78
Positive
The company maintains a healthy equity position with an equity ratio of 52.89%, reflecting financial stability. The debt-to-equity ratio is favorable at 0.42, showing prudent leverage management. Return on equity is impressive at 38.99%, suggesting effective utilization of shareholders' funds. Nonetheless, the company should monitor its total liabilities, which have increased to ¥94.79 billion.
Cash Flow
82
Very Positive
Sanrio Company exhibits strong cash flow generation, with a free cash flow growth rate of 93.37%, indicating solid cash management. The operating cash flow to net income ratio stands at 0.98, showing efficient conversion of profits to cash. The free cash flow to net income ratio is 0.92, which suggests adequate cash flow relative to net earnings, although there's a slight gap signaling potential for enhanced cash flow management.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue159.09B144.90B99.98B72.62B52.76B41.07B
Gross Profit121.30B108.68B72.12B49.96B33.87B25.29B
EBITDA44.54B57.99B30.78B15.42B6.81B-694.00M
Net Income45.62B41.73B17.58B8.16B3.42B-3.96B
Balance Sheet
Total Assets196.81B202.41B156.06B100.70B83.81B85.04B
Cash, Cash Equivalents and Short-Term Investments113.49B118.98B90.44B52.01B38.40B36.88B
Total Debt36.86B46.38B54.72B23.47B22.67B30.96B
Total Liabilities85.20B94.79B91.17B44.41B40.01B47.76B
Stockholders Equity110.99B107.03B64.61B56.00B43.64B37.16B
Cash Flow
Free Cash Flow0.0038.36B19.83B10.52B4.35B-3.34B
Operating Cash Flow0.0040.82B22.17B11.53B5.06B-2.29B
Investing Cash Flow0.008.28B-3.46B-2.08B2.30B7.01B
Financing Cash Flow0.00-16.85B15.70B-2.72B-9.11B-862.00M

Sanrio Company Technical Analysis

Technical Analysis Sentiment
Negative
Last Price4560.00
Price Trends
50DMA
5007.38
Negative
100DMA
5951.88
Negative
200DMA
6270.39
Negative
Market Momentum
MACD
-113.79
Negative
RSI
35.49
Neutral
STOCH
40.47
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:8136, the sentiment is Negative. The current price of 4560 is below the 20-day moving average (MA) of 4813.60, below the 50-day MA of 5007.38, and below the 200-day MA of 6270.39, indicating a bearish trend. The MACD of -113.79 indicates Negative momentum. The RSI at 35.49 is Neutral, neither overbought nor oversold. The STOCH value of 40.47 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:8136.

Sanrio Company Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
¥538.69B19.1431.11%4.83%106.29%
74
Outperform
¥125.74B13.252.23%9.57%33.85%
65
Neutral
$1.03T22.1547.74%2.82%6.80%0.62%
65
Neutral
¥130.26B15.941.54%4.78%3.50%
64
Neutral
¥121.36B-82.1810.61%2.67%1.69%-57.32%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
$1.17T22.4843.16%1.25%42.84%91.66%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:8136
Sanrio Company
4,560.00
-1,220.72
-21.12%
JP:2678
ASKUL
1,315.00
-322.48
-19.69%
JP:4385
Mercari
3,189.00
1,318.50
70.49%
JP:3092
ZOZO
1,138.50
-490.18
-30.10%
JP:7545
Nishimatsuya Chain Co., Ltd.
2,189.00
-30.68
-1.38%
JP:7552
Happinet Corporation
2,674.00
365.07
15.81%

Sanrio Company Corporate Events

Sanrio Adjusts Restricted Stock Grant After Partial Forfeiture of Rights
Jan 16, 2026

Sanrio has completed the disposal of a portion of its treasury shares under a restricted stock remuneration plan for executives and employees, originally approved in August 2025, with the final number of shares allotted reduced from 58,510 to 57,390 due to some eligible participants declining the grant. As a result of this partial forfeiture of rights by 25 individuals, the total disposal value decreased slightly to ¥444.5 million, but the company stated that the adjustment will not affect its earnings forecast for the fiscal year ending March 31, 2026, suggesting the move is a routine fine-tuning of its equity-based compensation program rather than a shift in financial or strategic outlook.

The most recent analyst rating on (JP:8136) stock is a Buy with a Yen6087.00 price target. To see the full list of analyst forecasts on Sanrio Company stock, see the JP:8136 Stock Forecast page.

Sanrio Nears ¥15 Billion Cap as It Completes Share Repurchase Program
Dec 24, 2025

Sanrio has completed a share repurchase program authorized by its board on November 20, 2025, buying back 2,216,400 common shares between December 1 and December 23, 2025 for a total of approximately ¥11.42 billion. Under the broader authorization, the company has so far repurchased 2,872,200 shares for about ¥14.99 billion via market purchases on the Tokyo Stock Exchange, nearly reaching the ¥15 billion cap, a move likely aimed at enhancing shareholder returns and optimizing capital structure, which may support earnings per share and signal management’s confidence in the company’s outlook.

The most recent analyst rating on (JP:8136) stock is a Hold with a Yen5748.00 price target. To see the full list of analyst forecasts on Sanrio Company stock, see the JP:8136 Stock Forecast page.

Sanrio Advances Share Repurchase Program
Dec 1, 2025

Sanrio Company, Ltd. has announced progress on its share repurchase program, which was approved by its Board of Directors on November 20, 2025. As of November 30, 2025, the company has repurchased 655,800 shares of common stock at a total cost of 3,576,832,300 yen. This move is part of a larger plan to repurchase up to 3,300,000 shares, with a maximum expenditure of 15 billion yen, through market purchases on the Tokyo Stock Exchange. The repurchase is expected to enhance shareholder value and optimize the company’s capital structure.

The most recent analyst rating on (JP:8136) stock is a Hold with a Yen5748.00 price target. To see the full list of analyst forecasts on Sanrio Company stock, see the JP:8136 Stock Forecast page.

Sanrio Announces Strategic Share Repurchase Program
Nov 20, 2025

Sanrio Company, Ltd. has announced a share repurchase program as part of its strategy to enhance capital efficiency and shareholder value. The decision is driven by surplus funds, consistently strong performance, and a share price considered undervalued. The company aims to repurchase up to 3,300,000 shares, with a total repurchase price limit of 15 billion yen, during the period from November 21, 2025, to February 10, 2026. This move aligns with Sanrio’s long-term vision of sustainable growth and maintaining a robust financial position while exploring further investment opportunities.

The most recent analyst rating on (JP:8136) stock is a Hold with a Yen5748.00 price target. To see the full list of analyst forecasts on Sanrio Company stock, see the JP:8136 Stock Forecast page.

Sanrio Issues Correction to Fiscal Year 2026 Financial Results
Nov 6, 2025

Sanrio Company, Ltd. has issued a correction to its financial results for the first half of the fiscal year ending March 2026. The company adjusted its reported sales figures for the first and second quarters, as well as its SG&A and adjusted operating profit figures for the fourth quarter. These corrections may have implications for stakeholders as they reflect changes in the company’s financial performance metrics.

The most recent analyst rating on (JP:8136) stock is a Buy with a Yen8600.00 price target. To see the full list of analyst forecasts on Sanrio Company stock, see the JP:8136 Stock Forecast page.

Sanrio Company Reports Strong Financial Growth in Q2 FY2025
Nov 5, 2025

Sanrio Company reported significant financial growth in the second quarter of FY2025, with net sales increasing by 39.6% and operating profit rising by 66.1% compared to the previous year. This robust performance reflects the company’s strong market positioning and effective strategies, potentially enhancing stakeholder confidence and further solidifying its industry presence.

The most recent analyst rating on (JP:8136) stock is a Buy with a Yen8600.00 price target. To see the full list of analyst forecasts on Sanrio Company stock, see the JP:8136 Stock Forecast page.

Sanrio Increases Dividend Forecasts Amid Strong Financial Performance
Nov 5, 2025

Sanrio Company, Ltd. announced an increase in its interim and year-end dividends, reflecting strong financial performance. The interim dividend per share has been raised to 31 yen, and the year-end dividend forecast has been revised to 31 yen per share, resulting in a total annual dividend of 62 yen per share, up from the previous forecast of 60 yen. This decision underscores Sanrio’s commitment to shareholder returns, driven by exceeding profit expectations for the first half of the fiscal year.

The most recent analyst rating on (JP:8136) stock is a Buy with a Yen8600.00 price target. To see the full list of analyst forecasts on Sanrio Company stock, see the JP:8136 Stock Forecast page.

Sanrio Company Revises Earnings Forecast Upward for Fiscal Year 2026
Nov 5, 2025

Sanrio Company has revised its full-year earnings forecast for the fiscal year ending March 31, 2026, upward, reflecting a 9.2% increase in net sales and a 4.0% rise in profit attributable to owners of the parent. This revision is driven by the successful execution of its global strategy and the growing popularity of its characters, although the company remains cautious of potential risks from U.S. tariff policies and plans strategic increases in SG&A expenses to support growth.

The most recent analyst rating on (JP:8136) stock is a Buy with a Yen8600.00 price target. To see the full list of analyst forecasts on Sanrio Company stock, see the JP:8136 Stock Forecast page.

Sanrio Adjusts Convertible Bond Conversion Price Amid Dividend Announcement
Nov 5, 2025

Sanrio Company, Ltd. announced an adjustment to the conversion price of its Zero Coupon Convertible Bonds due 2028, reducing it from 2,545.2 yen to 2,539.4 yen, effective October 1, 2025. This adjustment follows a board resolution to pay an interim dividend of 31 yen, impacting the conversion price as per the bond’s terms, potentially affecting investor returns and market perception.

The most recent analyst rating on (JP:8136) stock is a Buy with a Yen8600.00 price target. To see the full list of analyst forecasts on Sanrio Company stock, see the JP:8136 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 18, 2025