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Sanrio Company Ltd (JP:8136)
:8136
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Sanrio Company (8136) AI Stock Analysis

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JP:8136

Sanrio Company

(8136)

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Neutral 60 (OpenAI - 4o)
Rating:60Neutral
Price Target:
¥6,756.00
▼(-10.29% Downside)
Sanrio Company's overall stock score is driven by its strong financial performance, which is the most significant factor. However, the bearish technical indicators and relatively high valuation limit the score. The absence of earnings call data and corporate events means these factors do not influence the score.

Sanrio Company (8136) vs. iShares MSCI Japan ETF (EWJ)

Sanrio Company Business Overview & Revenue Model

Company DescriptionSanrio Company, established in 1960 and headquartered in Tokyo, Japan, is a global leader in character merchandise and licensing. Known for its iconic characters such as Hello Kitty, My Melody, and Gudetama, Sanrio operates in sectors including retail, entertainment, and digital content. The company's primary products consist of a wide range of character-themed merchandise, including stationery, toys, apparel, and accessories, as well as collaborations with various brands and franchises.
How the Company Makes MoneySanrio generates revenue primarily through licensing its characters to third-party manufacturers and retailers, allowing them to create and sell products featuring Sanrio's popular characters. This licensing model is a significant source of income, as it enables the company to earn royalties without directly manufacturing the products. Additionally, Sanrio operates its own retail stores and e-commerce platforms, selling exclusive merchandise directly to consumers. The company also engages in collaborations with other brands, contributing to its revenue through co-branded products and limited-edition releases. Moreover, Sanrio has expanded into entertainment, with revenues from animation, games, and themed attractions, enhancing the overall brand visibility and driving further merchandise sales.

Sanrio Company Financial Statement Overview

Summary
Sanrio Company demonstrates robust financial health with strong revenue growth and profitability metrics, supported by solid cash flow generation and stable leverage. The company is well-positioned in the specialty retail industry, with effective cost management and equity stability. However, it should continue to focus on optimizing operational efficiencies and monitoring liabilities to sustain its financial performance.
Income Statement
85
Very Positive
Sanrio Company has demonstrated strong revenue growth with a remarkable increase from ¥99.98 billion to ¥144.90 billion year-over-year, representing a 44.97% growth rate. The gross profit margin is robust at 75.01%, indicating excellent cost management. The net profit margin of 28.80% and EBIT margin of 35.75% further emphasize profitability. However, the EBITDA margin of 40.03% suggests some room for operational efficiency improvements.
Balance Sheet
78
Positive
The company maintains a healthy equity position with an equity ratio of 52.89%, reflecting financial stability. The debt-to-equity ratio is favorable at 0.42, showing prudent leverage management. Return on equity is impressive at 38.99%, suggesting effective utilization of shareholders' funds. Nonetheless, the company should monitor its total liabilities, which have increased to ¥94.79 billion.
Cash Flow
82
Very Positive
Sanrio Company exhibits strong cash flow generation, with a free cash flow growth rate of 93.37%, indicating solid cash management. The operating cash flow to net income ratio stands at 0.98, showing efficient conversion of profits to cash. The free cash flow to net income ratio is 0.92, which suggests adequate cash flow relative to net earnings, although there's a slight gap signaling potential for enhanced cash flow management.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue159.09B144.90B99.98B72.62B52.76B41.07B
Gross Profit121.30B108.68B72.12B49.96B33.87B25.29B
EBITDA44.54B57.99B30.78B15.42B6.81B-694.00M
Net Income45.62B41.73B17.58B8.16B3.42B-3.96B
Balance Sheet
Total Assets196.81B202.41B156.06B100.70B83.81B85.04B
Cash, Cash Equivalents and Short-Term Investments113.49B118.98B90.44B52.01B38.40B36.88B
Total Debt36.86B46.38B54.72B23.47B22.67B30.96B
Total Liabilities85.20B94.79B91.17B44.41B40.01B47.76B
Stockholders Equity110.99B107.03B64.61B56.00B43.64B37.16B
Cash Flow
Free Cash Flow0.0038.36B19.83B10.52B4.35B-3.34B
Operating Cash Flow0.0040.82B22.17B11.53B5.06B-2.29B
Investing Cash Flow0.008.28B-3.46B-2.08B2.30B7.01B
Financing Cash Flow0.00-16.85B15.70B-2.72B-9.11B-862.00M

Sanrio Company Technical Analysis

Technical Analysis Sentiment
Negative
Last Price7531.00
Price Trends
50DMA
7268.18
Negative
100DMA
7008.24
Negative
200DMA
6604.27
Negative
Market Momentum
MACD
-287.56
Positive
RSI
25.72
Positive
STOCH
5.69
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:8136, the sentiment is Negative. The current price of 7531 is above the 20-day moving average (MA) of 7139.85, above the 50-day MA of 7268.18, and above the 200-day MA of 6604.27, indicating a bearish trend. The MACD of -287.56 indicates Positive momentum. The RSI at 25.72 is Positive, neither overbought nor oversold. The STOCH value of 5.69 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:8136.

Sanrio Company Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
¥137.78B17.872.03%7.84%3.99%
70
Outperform
$372.12B14.2231.11%4.83%106.29%
67
Neutral
$1.13T24.9647.74%2.77%6.80%0.62%
65
Neutral
¥127.40B14.951.50%3.95%2.75%
64
Neutral
$126.39B16.9610.61%2.62%1.69%-57.32%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
¥1.79T37.7049.77%0.84%42.84%91.66%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:8136
Sanrio Company
5,938.00
1,312.83
28.38%
JP:2678
ASKUL
1,453.00
-431.82
-22.91%
JP:4385
Mercari
2,665.00
862.00
47.81%
JP:3092
ZOZO
1,274.00
-362.15
-22.13%
JP:7545
Nishimatsuya Chain Co., Ltd.
2,128.00
-60.12
-2.75%
JP:7552
Happinet Corporation
6,400.00
2,515.13
64.74%

Sanrio Company Corporate Events

Sanrio Issues Correction to Fiscal Year 2026 Financial Results
Nov 6, 2025

Sanrio Company, Ltd. has issued a correction to its financial results for the first half of the fiscal year ending March 2026. The company adjusted its reported sales figures for the first and second quarters, as well as its SG&A and adjusted operating profit figures for the fourth quarter. These corrections may have implications for stakeholders as they reflect changes in the company’s financial performance metrics.

The most recent analyst rating on (JP:8136) stock is a Buy with a Yen8600.00 price target. To see the full list of analyst forecasts on Sanrio Company stock, see the JP:8136 Stock Forecast page.

Sanrio Company Reports Strong Q2 Financial Performance
Nov 6, 2025

Sanrio Company, Ltd., a renowned Japanese company known for its iconic characters like Hello Kitty, operates in the entertainment and licensing industry, focusing on character-based merchandise, theme parks, and licensing agreements worldwide.

Sanrio Company Reports Strong Financial Growth in Q2 FY2025
Nov 5, 2025

Sanrio Company reported significant financial growth in the second quarter of FY2025, with net sales increasing by 39.6% and operating profit rising by 66.1% compared to the previous year. This robust performance reflects the company’s strong market positioning and effective strategies, potentially enhancing stakeholder confidence and further solidifying its industry presence.

The most recent analyst rating on (JP:8136) stock is a Buy with a Yen8600.00 price target. To see the full list of analyst forecasts on Sanrio Company stock, see the JP:8136 Stock Forecast page.

Sanrio Increases Dividend Forecasts Amid Strong Financial Performance
Nov 5, 2025

Sanrio Company, Ltd. announced an increase in its interim and year-end dividends, reflecting strong financial performance. The interim dividend per share has been raised to 31 yen, and the year-end dividend forecast has been revised to 31 yen per share, resulting in a total annual dividend of 62 yen per share, up from the previous forecast of 60 yen. This decision underscores Sanrio’s commitment to shareholder returns, driven by exceeding profit expectations for the first half of the fiscal year.

The most recent analyst rating on (JP:8136) stock is a Buy with a Yen8600.00 price target. To see the full list of analyst forecasts on Sanrio Company stock, see the JP:8136 Stock Forecast page.

Sanrio Company Revises Earnings Forecast Upward for Fiscal Year 2026
Nov 5, 2025

Sanrio Company has revised its full-year earnings forecast for the fiscal year ending March 31, 2026, upward, reflecting a 9.2% increase in net sales and a 4.0% rise in profit attributable to owners of the parent. This revision is driven by the successful execution of its global strategy and the growing popularity of its characters, although the company remains cautious of potential risks from U.S. tariff policies and plans strategic increases in SG&A expenses to support growth.

The most recent analyst rating on (JP:8136) stock is a Buy with a Yen8600.00 price target. To see the full list of analyst forecasts on Sanrio Company stock, see the JP:8136 Stock Forecast page.

Sanrio Adjusts Convertible Bond Conversion Price Amid Dividend Announcement
Nov 5, 2025

Sanrio Company, Ltd. announced an adjustment to the conversion price of its Zero Coupon Convertible Bonds due 2028, reducing it from 2,545.2 yen to 2,539.4 yen, effective October 1, 2025. This adjustment follows a board resolution to pay an interim dividend of 31 yen, impacting the conversion price as per the bond’s terms, potentially affecting investor returns and market perception.

The most recent analyst rating on (JP:8136) stock is a Buy with a Yen8600.00 price target. To see the full list of analyst forecasts on Sanrio Company stock, see the JP:8136 Stock Forecast page.

Sanrio Announces Treasury Share Disposal for Employee Incentive Plan
Aug 20, 2025

Sanrio Company, Ltd. announced the disposal of treasury shares as part of a restricted stock remuneration plan aimed at incentivizing its employees and aligning their interests with those of shareholders. The plan involves allocating 58,510 shares to 955 eligible employees, with restrictions on stock transfer until January 2029, thereby promoting sustained company value and performance alignment.

The most recent analyst rating on (JP:8136) stock is a Buy with a Yen8761.00 price target. To see the full list of analyst forecasts on Sanrio Company stock, see the JP:8136 Stock Forecast page.

Sanrio Reports Strong Q1 Growth in FY2025
Aug 9, 2025

Sanrio Company, Ltd. is a Japanese company renowned for its production and licensing of popular character-based products, most notably Hello Kitty, operating primarily in the entertainment and consumer goods sectors.

Sanrio Reports Strong Q1 Financial Growth and Raises Dividend Forecast
Aug 8, 2025

Sanrio Company reported significant financial growth in the first quarter of FY2025, with net sales increasing by 49.1% and operating profit rising by 88.0% compared to the previous year. The company also revised its dividend forecast upwards, indicating a positive outlook for stakeholders and reflecting strong operational performance.

The most recent analyst rating on (JP:8136) stock is a Buy with a Yen4500.00 price target. To see the full list of analyst forecasts on Sanrio Company stock, see the JP:8136 Stock Forecast page.

Sanrio Completes Treasury Shares Disposal for Stock Remuneration
Aug 8, 2025

Sanrio Company, Ltd. has completed the payment procedure for the disposal of 16,900 treasury shares as part of a restricted stock remuneration plan. This move, resolved in a board meeting on July 18, 2025, involves a total disposal value of 105,608,100 JPY, aimed at compensating certain directors, which may impact the company’s financial structuring and stakeholder interests.

The most recent analyst rating on (JP:8136) stock is a Buy with a Yen4500.00 price target. To see the full list of analyst forecasts on Sanrio Company stock, see the JP:8136 Stock Forecast page.

Sanrio Increases Dividend Forecast Amid Strong Earnings
Aug 8, 2025

Sanrio Company has announced a revision to its dividend forecasts, increasing the annual dividend per share from 54 yen to 60 yen. This decision reflects the company’s improved earnings forecasts, with expected net profits of 24.7 billion yen for the first half and 47.5 billion yen for the full year, demonstrating a commitment to returning profits to shareholders.

The most recent analyst rating on (JP:8136) stock is a Buy with a Yen4500.00 price target. To see the full list of analyst forecasts on Sanrio Company stock, see the JP:8136 Stock Forecast page.

Sanrio Company Revises Earnings Forecasts Upward Amid Strong Performance
Aug 8, 2025

Sanrio Company has revised its earnings forecasts for the fiscal year ending March 31, 2026, reflecting improved performance trends. The upward revisions are driven by increased sales in domestic stores and theme parks, boosted by a rise in foreign tourists and domestic customers. Additionally, the company’s licensing business has seen substantial growth, particularly in North America and China, due to the global popularity of Sanrio characters. These factors have led to significant increases in operating profit and net profit, prompting the company to adjust its forecasts for both the first half and the full fiscal year.

The most recent analyst rating on (JP:8136) stock is a Buy with a Yen4500.00 price target. To see the full list of analyst forecasts on Sanrio Company stock, see the JP:8136 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 07, 2025