Sunday Co., Ltd. (7450) AI Stock Analysis

• Market Cap: ¥13.74B
• Dividend Yield: 0.5%
• Average Volume (3M): 3.25K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.26
• Revenue Growth: -0.60%
• EPS Growth: -386.40%
• Country: JP
• Employees: 583
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Home Improvement
• EPS (TTM): -10.39
• Shares Outstanding: 10,783,700
• 10 Day Avg. Volume: 1,880
• 30 Day Avg. Volume: 3,253
• PEG Ratio: >-0.01
• Price to Book (P/B): 1.27
• Price to Sales (P/S): 0.25
• P/FCF Ratio: -20.65
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 48 Neutral
• Price Target: ¥1,265.00 ▲(26.75% Upside)
• Action: Reiterated Date: 08/28/25
• Date: Action: Reiterated 08/28/25

The overall stock score is primarily impacted by weak financial performance, with declining revenues and profitability challenges. Technical analysis shows neutral indicators, while valuation is low due to negative earnings and low dividend yield.

Positive Factors

Stable home-improvement retail model

Sunday's core DIY/home-center model sells building materials, tools, gardening and household goods across stores. These everyday and project-driven categories deliver recurring and seasonally predictable demand, supporting steady store-level cash generation and merchandising resilience over months.

Moderate leverage and capital structure

Management's moderate debt-to-equity position and stable equity ratio provide financial flexibility to fund operations and required investments without acute refinancing pressure. That capital structure reduces short-term liquidity strain and helps sustain operations while turnaround measures are implemented.

Relatively stable gross profit margins

A stable gross profit margin suggests the company retains core procurement efficiency or pricing power on merchandise. That durability in product-level margins creates a foundation for recovering operating profitability if SG&A or store-level efficiencies are improved, supporting medium-term margin sustainability.

Negative Factors

Declining revenues and negative operating margins

Sustained revenue declines and negative EBIT/net margins erode scale and make fixed-cost absorption harder. Continued top-line contraction limits the firm's ability to leverage overhead, requiring significant revenue growth or structural cost cuts to restore sustainable profitability over the next several quarters.

Negative free cash flow from high capex

Persistent negative free cash flow driven by elevated capex restricts internal funding for operations and strategic initiatives. This increases reliance on external financing, constrains reinvestment flexibility, and complicates financing of store upgrades or e-commerce initiatives critical to medium-term recovery.

Negative ROE reflecting net losses

Negative return on equity from repeated net losses signals erosion of shareholder capital and weak profitability conversion. Persistent negative ROE undermines reinvestment capacity, raises cost of capital, and can limit access to favorable funding terms needed to support a multi-quarter turnaround.

Sunday Co., Ltd. Business Overview & Revenue Model

Company Description

Sunday Co.,Ltd. operates a chain of home improvement stores in Japan. The company's stores masks, wet wipes, hand soaps, antiseptic solutions, thermometers, and sanitizing sprays; heating supplies, including electric stoves, kerosine stives, gas stoves, kerosene tanks/pumps, wood/casting stoves, chimneys, stove guards, and fuel; electric carpets; electric blankets; hot water bottles; window paste sheets, and duct for hot air heaters, as well as gap/insulation tapes, snow removal supplies. It also provides security, horticulture, gardening articles, food products, seasonal products, food and beverages, stationery products, housing equipment, work clothes, cooking/kitchen supplies, and cleaning/laundry supplies, as well as daily consumables, pet supplies, interior products, furniture/storage products, air conditioners, household appliances, cooking appliances, audio visual equipment, electric appliances, car supplies, work tools, architectural hardware, paint/repair/packaging products, wood/building, fitness equipment, health meters, healthy food, disaster prevention products, outdoor sports, bicycles, and agricultural materials. The company was formerly known as Sunday Years Mart Co., Ltd. and changed its name to Sunday Co.,Ltd. in November 1976. The company was founded in 1930 and is headquartered in Hachinohe, Japan. Sunday Co.,Ltd. operates as a subsidiary of Aeon Co., Ltd.

How the Company Makes Money

Sunday Co., Ltd. generates revenue primarily through the sale of software licenses and subscriptions for its enterprise solutions. Additionally, the company offers consulting services that help clients implement and optimize its technology products, contributing to service revenue. Key revenue streams include recurring income from subscription-based models, project-based income from system integration services, and maintenance agreements. Strategic partnerships with other technology firms and collaborations with industry leaders also play a significant role in the company’s growth, allowing it to expand its market reach and enhance its product offerings.

Sunday Co., Ltd. Financial Statement Overview

Summary

Sunday Co., Ltd. faces challenges in revenue growth and profitability, with declining revenues and negative profit margins. The balance sheet is stable with moderate leverage, but negative return on equity and cash flow issues, particularly negative free cash flow, highlight the need for improved cash management.

Income Statement

Sunday Co., Ltd. has experienced a decline in revenue over the past few years, with a negative revenue growth rate from 2021 to 2025. The company also shows a negative net profit margin and EBIT margin in the most recent year, indicating challenges in maintaining profitability. However, the gross profit margin remains relatively stable, suggesting some level of operational efficiency.

Balance Sheet

The balance sheet reveals a moderate debt-to-equity ratio, indicating a balanced approach to leverage. However, the return on equity has been negative in recent years due to net losses, which is a concern for investors. The equity ratio is stable, reflecting a consistent capital structure.

Cash Flow

The cash flow statement highlights a concerning trend with negative free cash flow in recent years, driven by high capital expenditures. The operating cash flow to net income ratio is positive, suggesting that the company generates cash from operations, but the free cash flow to net income ratio is negative, indicating insufficient cash generation to cover investments.

Breakdown	Feb 2025	Feb 2024	Feb 2023	Feb 2022	Feb 2021
Income Statement
Total Revenue	46.59B	47.38B	49.09B	49.74B	52.10B
Gross Profit	14.56B	14.98B	15.50B	15.56B	16.14B
EBITDA	-561.76M	950.91M	1.93B	2.21B	2.77B
Net Income	-2.12B	-149.69M	508.22M	719.77M	1.11B
Balance Sheet
Total Assets	32.87B	35.19B	34.41B	33.38B	33.67B
Cash, Cash Equivalents and Short-Term Investments	577.78M	532.84M	632.61M	921.52M	988.18M
Total Debt	13.63B	12.91B	11.50B	10.74B	9.01B
Total Liabilities	23.65B	23.67B	22.59B	21.94B	22.80B
Stockholders Equity	9.22B	11.53B	11.81B	11.44B	10.87B
Cash Flow
Free Cash Flow	-564.91M	-1.24B	-926.25M	-1.64B	2.93B
Operating Cash Flow	107.65M	170.78M	776.22M	-193.96M	3.74B
Investing Cash Flow	-551.21M	-1.51B	-1.66B	-1.40B	-1.13B
Financing Cash Flow	488.51M	1.24B	592.22M	1.53B	-2.50B

Sunday Co., Ltd. Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 998.00
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Negative
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:7450, the sentiment is Positive. The current price of 998 is below the 20-day moving average (MA) of 1277.80, below the 50-day MA of 1202.44, and below the 200-day MA of 1072.80, indicating a bullish trend. The MACD of 16.40 indicates Positive momentum. The RSI at 95.08 is Negative, neither overbought nor oversold. The STOCH value of <0.01 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:7450.

Sunday Co., Ltd. Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
8218	67 Neutral	¥179.60B	12.14	―	1.58%	1.69%	3.90%
9976	65 Neutral	¥5.61B	13.95	―	3.56%	4.17%	10.59%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
9903	55 Neutral	¥6.00B	13.92	―	2.33%	-1.54%	―
7450	48 Neutral	¥13.74B	-7.12	―	0.50%	-0.60%	-386.40%
7590	46 Neutral	¥7.03B	-498.88	―	1.19%	6.36%	96.61%