Sony Corporation (JP:6758)
:6758
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Sony
(6758)
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Rating:56Neutral
Price Target:
¥3,221.00
▼(-5.13% Downside)
Action:DowngradedDate:02/07/26
The score is primarily supported by comparatively solid underlying financial structure (notably the balance sheet) and positive recent cash generation, but is held back by the latest TTM net loss and a clearly bearish technical setup (price below key moving averages with negative MACD). Valuation contributes only modestly due to a negative P/E and low dividend yield.
Positive Factors
Balance-sheet strength
Sony's moderate leverage and meaningful equity cushion provide durable financial flexibility. A stronger balance sheet supports cyclical resilience, funds capital-intensive sensor and content investments, and reduces refinancing risk, enabling multi-year strategic investments without relying on volatile earnings.
Negative Factors
Revenue decline and net loss
Trailing revenue weakness and a swing to a net loss signal structural near-term demand and margin pressures. Persistent top-line declines reduce operating leverage, strain profitability, and can force tougher capital allocation choices that undermine long-term investment in studios, games, and sensor capacity.
Read all positive and negative factors
Positive Factors
Negative Factors
Balance-sheet strength
Sony's moderate leverage and meaningful equity cushion provide durable financial flexibility. A stronger balance sheet supports cyclical resilience, funds capital-intensive sensor and content investments, and reduces refinancing risk, enabling multi-year strategic investments without relying on volatile earnings.
Read all positive factors
Sony (6758) vs. iShares MSCI Japan ETF (EWJ)
Market Cap
¥19.11T
Dividend Yield0.55%
Average Volume (3M)13.04M
Price to Earnings (P/E)―
Beta (1Y)1.24
Revenue Growth-12.56%
EPS Growth-119.49%
CountryJP
Employees113,000
SectorTechnology
Sector Strength88
IndustryConsumer Electronics
Share Statistics
EPS (TTM)-36.34
Shares Outstanding6,149,810,500
10 Day Avg. Volume16,858,589
30 Day Avg. Volume13,043,676
Financial Highlights & Ratios
PEG Ratio1.03
Price to Book (P/B)2.83
Price to Sales (P/S)1.79
P/FCF Ratio13.84
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
¥4,580.00Price Target Upside34.90% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering10
EPS Forecast (FY)206.34
Revenue Forecast (FY)¥12.88T
Sony Business Overview & Revenue Model
Company Description
Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. ...
How the Company Makes Money
Sony makes money through multiple operating segments with distinct revenue models: (1) Game & Network Services: Revenue is generated from selling PlayStation consoles and accessories, first-party and third-party game software (physical and digital...
Sony Earnings Call Summary
Earnings Call Date:May 20, 2026
(Q4-2025)
| Next Earnings Date:May 20, 2026
Earnings Call Sentiment Neutral
The earnings call revealed a strong financial performance with record highs in several segments, such as Game and Network Services and Music. However, the potential impact of U.S. tariffs and challenges in the Pictures and Financial Services segments present significant concerns.Positive Updates
Record High Financial Performance
Consolidated sales excluding the Financial Service segment for FY '24 reached ¥12,043.9 billion, and operating income was ¥1,276.6 billion, both record highs.
Negative Updates
Potential Impact of U.S. Tariffs
The U.S. tariffs are expected to impact profitability by approximately ¥100 billion, affecting the G&NS, ET&S, and I&SS segments.
Read all updates
Q4-2025 Updates
Positive
Negative
Record High Financial Performance
Consolidated sales excluding the Financial Service segment for FY '24 reached ¥12,043.9 billion, and operating income was ¥1,276.6 billion, both record highs.
Read all positive updates
Company Guidance
During the Sony Group Corporation's Corporate Strategy and Earnings Announcement Presentation for 2025, several key metrics and strategic directions were highlighted. Sony's consolidated sales excluding the Financial Service segment for FY '24 reached ¥12,043.9 billion, with an operating income of ¥1,276.6 billion, marking record highs for the company. Including the Financial Service segment, consolidated sales were ¥12,957.1 billion, with an operating income of ¥1,407.2 billion and a net income of ¥1,141.6 billion. The entertainment business accounted for 61% of Sony's consolidated sales, demonstrating its resilience during economic downturns. For FY '25, the forecasted sales are ¥11,700 billion with an operating income of ¥1,380 billion. The company is also focusing on increasing average revenue per user (ARPU) through the PlayStation Store. The Music segment saw sales of ¥1,842.6 billion and operating income of ¥357.3 billion, both of which were record highs. Sony expects stable growth in the Pictures segment, with forecasted sales of ¥1,500 trillion and an operating income of ¥125 billion. Anime is projected to be a significant growth driver, with the market size expected to grow at a high single-digit CAGR from 2023 to 2030. The Imaging & Sensing Solutions segment anticipates growth in sales and profit due to an expansion of mobile sensor sizes. Sony announced a strategic focus on leveraging its diverse business portfolio and cross-company collaborations to drive future growth.Sony Financial Statement Overview
Summary
Income Statement
58
Neutral
Balance Sheet
72
Positive
Cash Flow
64
Positive
| Breakdown | TTM | Mar 2026 | Mar 2025 | Mar 2024 | Mar 2023 | Mar 2022 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 12.07T | 12.96T | 13.02T | 10.97T | 9.92T | 9.00T |
| Gross Profit | 3.73T | 3.66T | 3.33T | 3.24T | 2.70T | 2.43T |
| EBITDA | 2.73T | 2.67T | 2.45T | 2.31T | 1.97T | 1.70T |
| Net Income | -212.01B | 1.14T | 970.57B | 1.01T | 882.18B | 1.03T |
Balance Sheet | ||||||
| Total Assets | 15.88T | 35.29T | 34.11T | 31.15T | 29.65T | 27.51T |
| Cash, Cash Equivalents and Short-Term Investments | 2.09T | 3.45T | 2.33T | 1.83T | 2.47T | 2.22T |
| Total Debt | 2.19T | 4.20T | 4.09T | 4.06T | 3.57T | 2.65T |
| Total Liabilities | 7.37T | 26.78T | 26.35T | 24.50T | 23.95T | 20.78T |
| Stockholders Equity | 8.16T | 8.18T | 7.59T | 6.60T | 5.65T | 6.68T |
Cash Flow | ||||||
| Free Cash Flow | 1.62T | 1.67T | 749.27B | -298.94B | 792.55B | 662.29B |
| Operating Cash Flow | 2.03T | 2.32T | 1.37T | 314.69B | 1.23T | 1.14T |
| Investing Cash Flow | -1.83T | -930.12B | -818.89B | -1.05T | -728.78B | -960.61B |
| Financing Cash Flow | -616.30B | -298.24B | -210.71B | 84.30B | -336.58B | 58.16B |
Sony Technical Analysis
Positive
3395.00
Price Trends
3367.64
Positive
3686.01
Negative
3815.81
Negative
Market Momentum
-2.43
Negative
54.47
Neutral
67.72
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:6758, the sentiment is Positive. The current price of 3395 is above the 20-day moving average (MA) of 3292.01, above the 50-day MA of 3367.64, and below the 200-day MA of 3815.81, indicating a neutral trend. The MACD of -2.43 indicates Negative momentum. The RSI at 54.47 is Neutral, neither overbought nor oversold. The STOCH value of 67.72 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:6758.
Sony Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
74 Outperform | ¥353.06B | 9.83 | 5.53% | 3.55% | 4.05% | 216.28% | |
74 Outperform | ¥3.87T | 18.51 | 1.37% | 2.29% | 2.77% | 500.36% | |
69 Neutral | ¥173.91B | 9.04 | 13.53% | 1.34% | -3.63% | -14.77% | |
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
61 Neutral | ¥7.76T | -69.04 | 4.25% | 1.99% | -7.70% | -39.06% | |
56 Neutral | ¥19.11T | -5.95 | 14.45% | 0.55% | -12.56% | -119.49% | |
49 Neutral | ¥378.13B | 5.68 | ― | ― | -13.33% | ― |
* Technology Sector Average
JP:6758
Sony
3,127.00
-263.93
-7.78%
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1,572.00
505.15
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Panasonic
3,324.00
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101.53%
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JVCKENWOOD Corporation
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Sharp Corporation
582.40
-276.10
-32.16%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.