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MEDIA LINKS CO. LTD. (JP:6659)
:6659
Japanese Market
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MEDIA LINKS CO. LTD. (6659) AI Stock Analysis

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JP:6659

MEDIA LINKS CO. LTD.

(6659)

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Neutral 41 (OpenAI - 5.2)
Rating:41Neutral
Price Target:
¥53.00
▲(17.78% Upside)
Action:Reiterated
Date:05/20/26
The score is held down primarily by deteriorating profitability and ongoing cash burn, only partly offset by a substantially de-risked balance sheet from sharply reduced debt. Technical indicators show weak momentum (negative MACD and sub-50 RSI) despite the price trading above major moving averages. Valuation is also constrained by negative earnings (negative P/E) and no dividend yield data.
Positive Factors
Low Leverage
A dramatically reduced debt load and debt/equity near 0.03 materially lowers financial risk and interest burden. This durable change increases strategic optionality: the company can better absorb operating losses, access credit on firmer terms, and prioritize operational recovery without heavy fixed financing costs.
Negative Factors
Sharp Revenue Decline
A 17% revenue contraction is a material structural concern: lower top-line reduces scale benefits and worsens fixed-cost absorption. Sustained declines can shrink market position, impair customer retention economics, and make margin or profitability recovery much harder without clear demand stabilization.
Read all positive and negative factors
Positive Factors
Negative Factors
Low Leverage
A dramatically reduced debt load and debt/equity near 0.03 materially lowers financial risk and interest burden. This durable change increases strategic optionality: the company can better absorb operating losses, access credit on firmer terms, and prioritize operational recovery without heavy fixed financing costs.
Read all positive factors

MEDIA LINKS CO. LTD. (6659) vs. iShares MSCI Japan ETF (EWJ)

MEDIA LINKS CO. LTD. Business Overview & Revenue Model

Company Description
Media Links Co.,Ltd. develops, manufactures, and sells video communication equipment for broadcast industry in Japan and internationally. The company offers e-learning services; video production and transmission services; internet live streaming s...

MEDIA LINKS CO. LTD. Financial Statement Overview

Summary
Overall financial quality is weak: revenue fell sharply in 2026 (-17%) and losses widened materially (net margin -62%), with gross margin compressing (45% vs. 56% in 2025). Cash flow remains persistently negative (2026 operating cash flow about -429M; free cash flow about -460M). The main offset is meaningfully reduced leverage by 2026, lowering financial risk.
Income Statement
18
Very Negative
Balance Sheet
56
Neutral
Cash Flow
22
Negative
BreakdownTTMMar 2026Mar 2025Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue2.81B2.34B2.79B3.11B2.52B2.50B
Gross Profit1.59B1.05B1.56B1.96B1.58B1.34B
EBITDA-395.33M-831.85M-503.38M-183.85M-209.65M-710.35M
Net Income-454.72M-1.45B-561.94M-242.63M-247.84M-757.58M
Balance Sheet
Total Assets3.62B3.08B3.67B4.34B3.18B2.28B
Cash, Cash Equivalents and Short-Term Investments820.35M771.88M356.35M953.45M478.73M333.46M
Total Debt239.28M79.55M658.43M732.56M807.91M971.27M
Total Liabilities817.12M557.13M1.23B1.66B1.43B1.47B
Stockholders Equity2.81B2.52B2.44B2.68B1.75B808.33M
Cash Flow
Free Cash Flow0.00-459.69M-853.57M-540.63M-814.89M-339.99M
Operating Cash Flow0.00-428.87M-764.63M-418.05M-794.67M-315.34M
Investing Cash Flow0.00-219.83M-90.03M-122.59M-11.86M-33.66M
Financing Cash Flow0.00867.11M268.01M985.74M932.48M-320.34M

MEDIA LINKS CO. LTD. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price45.00
Price Trends
50DMA
38.54
Positive
100DMA
43.02
Positive
200DMA
50.46
Positive
Market Momentum
MACD
0.63
Negative
RSI
79.25
Negative
STOCH
50.79
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:6659, the sentiment is Positive. The current price of 45 is above the 20-day moving average (MA) of 37.65, above the 50-day MA of 38.54, and below the 200-day MA of 50.46, indicating a bullish trend. The MACD of 0.63 indicates Negative momentum. The RSI at 79.25 is Negative, neither overbought nor oversold. The STOCH value of 50.79 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:6659.

MEDIA LINKS CO. LTD. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
82
Outperform
¥38.04B11.1919.71%3.09%9.27%48.93%
79
Outperform
¥24.65B11.4713.54%54.38%
68
Neutral
¥16.28B-40.9512.01%-191.28%
65
Neutral
¥44.90B64.5838.15%78.39%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
45
Neutral
¥122.74B32.360.14%12.38%-92.66%
41
Neutral
¥2.67B-1.72-16.22%-78.44%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:6659
MEDIA LINKS CO. LTD.
56.00
10.00
21.74%
JP:3040
Soliton Systems KK
2,105.00
863.46
69.55%
JP:147A
SORACOM,INC.
950.00
65.00
7.34%
JP:3778
SAKURA Internet Inc.
2,929.00
-334.76
-10.26%
JP:3915
TerraSky Co., Ltd.
1,928.00
-824.61
-29.96%
JP:4434
Serverworks Co., Ltd.
2,098.00
-220.23
-9.50%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 20, 2026