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MS&Consulting Co.,Ltd. (JP:6555)
:6555
Japanese Market
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MS&Consulting Co.,Ltd. (6555) AI Stock Analysis

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JP:6555

MS&Consulting Co.,Ltd.

(6555)

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Neutral 68 (OpenAI - 5.2)
Rating:68Neutral
Price Target:
¥468.00
▲(11.43% Upside)
Action:Downgraded
Date:07/11/26
The score is driven primarily by solid financial performance—especially the low-debt, resilient balance sheet and improved profitability—tempered by uneven cash flow consistency and a recent decline in free cash flow growth. Technicals are neutral with mixed moving averages and flat momentum indicators, while valuation is supportive due to a relatively low P/E.
Positive Factors
Conservative balance sheet
Very low leverage and a large equity base provide durable financial resilience. This capital structure supports downturn absorption, gives flexibility to fund strategic initiatives or M&A from internal resources, and lowers refinancing risk over the next 2–6 months.
Negative Factors
Volatile revenue trends
The sharp divergence between TTM and annual revenue growth suggests lumpy or one-off contract timing. Such volatility impairs forecasting accuracy, can produce uneven margin leverage, and complicates capacity planning and client-concentration risk management over coming quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Conservative balance sheet
Very low leverage and a large equity base provide durable financial resilience. This capital structure supports downturn absorption, gives flexibility to fund strategic initiatives or M&A from internal resources, and lowers refinancing risk over the next 2–6 months.
Read all positive factors

MS&Consulting Co.,Ltd. (6555) vs. iShares MSCI Japan ETF (EWJ)

MS&Consulting Co.,Ltd. Business Overview & Revenue Model

Company Description
Based in Japan, MS&Consulting Co., Ltd. operates as a specialized marketing research firm. The company's core offerings include undercover customer assessments (mystery shopping), strategic business advisory, and evaluations of staff contentment. ...
How the Company Makes Money
null...

MS&Consulting Co.,Ltd. Financial Statement Overview

Summary
Overall fundamentals are solid, supported by a strong balance sheet (very low leverage; debt-to-equity ~0.06) and a clear rebound in profitability (TTM net margin ~6.7%, EBIT margin ~9.5%). Cash flow quality is improving with strong TTM free cash flow (~345M) and good cash-to-earnings alignment, but consistency remains a concern due to prior periods of weak/negative free cash flow and a recent decline in FCF growth (~-14.7% TTM).
Income Statement
72
Positive
Balance Sheet
86
Very Positive
Cash Flow
62
Positive
BreakdownTTMFeb 2026Feb 2025Feb 2024Feb 2023Feb 2022
Income Statement
Total Revenue2.60B2.58B2.55B2.39B2.21B1.93B
Gross Profit905.72M866.60M800.73M800.17M884.74M754.75M
EBITDA426.61M366.02M-131.00M267.33M407.27M387.51M
Net Income195.51M173.07M-276.10M114.37M219.69M206.51M
Balance Sheet
Total Assets3.59B3.70B3.38B3.55B3.73B3.90B
Cash, Cash Equivalents and Short-Term Investments1.00B1.03B578.93M329.70M666.15M1.07B
Total Debt147.58M186.30M208.18M186.49M129.06M268.15M
Total Liabilities698.82M789.29M826.40M723.99M770.40M1.03B
Stockholders Equity2.94B2.96B2.59B2.86B2.99B2.89B
Cash Flow
Free Cash Flow344.82M404.75M400.90M-142.42M-65.33M464.57M
Operating Cash Flow347.20M405.70M406.81M13.11M6.42M516.72M
Investing Cash Flow-120.60M-120.29M-130.13M-176.53M-71.75M-47.70M
Financing Cash Flow63.89M155.04M-30.38M-173.09M-342.15M-268.66M

MS&Consulting Co.,Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price420.00
Price Trends
50DMA
425.14
Negative
100DMA
434.14
Negative
200DMA
423.82
Negative
Market Momentum
MACD
-1.28
Negative
RSI
45.29
Neutral
STOCH
73.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:6555, the sentiment is Negative. The current price of 420 is below the 20-day moving average (MA) of 421.50, below the 50-day MA of 425.14, and below the 200-day MA of 423.82, indicating a bearish trend. The MACD of -1.28 indicates Negative momentum. The RSI at 45.29 is Neutral, neither overbought nor oversold. The STOCH value of 73.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:6555.

MS&Consulting Co.,Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
¥384.51B29.940.22%23.27%67.12%
71
Outperform
¥24.21B15.802.83%15.42%27.86%
68
Neutral
¥1.91B9.17-0.67%
62
Neutral
¥3.67B33.972.07%6.01%-18.52%
60
Neutral
¥5.19B47.021.61%3.07%-54.25%
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
43
Neutral
¥6.47B-23.81-10.02%98.58%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:6555
MS&Consulting Co.,Ltd.
417.00
17.00
4.25%
JP:3839
ODK Solutions Company, Ltd.
632.00
29.60
4.91%
JP:3923
RAKUS Co., Ltd.
1,094.50
-105.07
-8.76%
JP:4396
System Support, Inc.
1,268.00
-96.57
-7.08%
JP:5250
Prime Strategy Co., Ltd.
1,031.00
51.15
5.22%
JP:5255
Monstarlab Holdings Inc.
98.00
-142.00
-59.17%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 11, 2026