MS&Consulting Co.,Ltd. (6555) AI Stock Analysis

• Market Cap: ¥1.89B
• Dividend Yield: 1.14%
• Average Volume (3M): 2.61K
• Price to Earnings (P/E): 11.7
• Beta (1Y): 0.23
• Revenue Growth: 7.71%
• EPS Growth: -328.34%
• Country: JP
• Employees: 145
• Sector: Technology
• Sector Strength: 88
• Industry: Information Technology Services
• EPS (TTM): -10.40
• Shares Outstanding: 4,597,400
• 10 Day Avg. Volume: 2,070
• 30 Day Avg. Volume: 2,610
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: ¥403.00
• Price Target Upside: -2.89% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 1

• Rating: 49 Neutral
• Price Target: ¥403.00 ▼(-2.89% Downside)

The overall stock score is primarily impacted by the company's financial performance challenges, including negative profitability and cash flow issues. Technical analysis indicates neutral momentum, while valuation is weakened by a negative P/E ratio and lack of dividend yield. The strong balance sheet provides some stability, but operational improvements are needed for a more favorable outlook.

MS&Consulting Co.,Ltd. Business Overview & Revenue Model

Company Description

MS&Consulting Co., Ltd. operates as a marketing research company in Japan. It provides mystery shopping research, business consulting, and employee satisfaction assessment. The company serves clients in service sector, such as restaurant, cosmetics, hospitality, banking, retails, etc. MS&Consulting Co., Ltd. was founded in 2008 and is headquartered in Tokyo, Japan.

How the Company Makes Money

MS&Consulting Co., Ltd. generates revenue through its consultancy services, which form the core of its business model. The company charges fees for providing expert advice and strategic solutions tailored to the specific needs of its clients. These services may include conducting thorough business analyses, drafting improvement plans, and assisting in the implementation of strategies to optimize operations and enhance competitiveness. The company may also benefit from forming strategic partnerships with other firms to expand its service offerings or enter new markets, thereby increasing its revenue potential.

MS&Consulting Co.,Ltd. Financial Statement Overview

Summary

MS&Consulting Co.,Ltd. exhibits a mixed financial performance. Revenue growth is strong, but profitability has been inconsistent, with recent losses impacting overall income statement health. The balance sheet is solid, providing a buffer against financial instability. Cash flow management shows potential for improvement, with fluctuations in free cash flow suggesting areas for operational optimization.

Income Statement

The company has shown consistent revenue growth over the years, with a notable increase from 2022 to 2025, despite a dip in 2020. Gross profit margin has been stable, but the net profit margin turned negative in 2025 due to a significant drop in net income. EBIT and EBITDA margins indicate operational challenges, with a sharp decline in EBITDA in 2025 due to increased expenses.

Balance Sheet

The company's balance sheet is strong, with a high equity ratio and a low debt-to-equity ratio. The debt levels are manageable, and the company has maintained a solid equity base. Despite a decrease in total assets, stockholders' equity remains robust, suggesting financial stability.

Cash Flow

Cash flow from operations has been positive, showing improvement in 2025. However, free cash flow fluctuated significantly, turning negative in 2024 but rebounding in 2025. The operating cash flow to net income ratio indicates that cash generation is not entirely aligned with profitability, pointing to potential operational inefficiencies.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	2.62B	2.55B	2.39B	2.21B	1.93B	1.31B
Gross Profit	849.67M	800.73M	800.17M	884.74M	754.75M	222.93M
EBITDA	-76.97M	-131.00M	267.33M	407.27M	387.51M	-228.97M
Net Income	-247.60M	-276.10M	114.37M	219.69M	206.51M	-244.55M
Balance Sheet
Total Assets	3.38B	3.38B	3.55B	3.73B	3.90B	3.85B
Cash, Cash Equivalents and Short-Term Investments	705.91M	578.93M	330.20M	666.15M	1.07B	873.64M
Total Debt	171.94M	208.18M	186.49M	129.06M	268.15M	473.76M
Total Liabilities	770.89M	826.40M	723.99M	770.40M	1.03B	1.13B
Stockholders Equity	2.64B	2.59B	2.86B	2.99B	2.89B	2.75B
Cash Flow
Free Cash Flow	294.35M	400.90M	-142.42M	-65.33M	464.57M	160.37M
Operating Cash Flow	327.82M	406.81M	13.11M	6.42M	516.72M	207.57M
Investing Cash Flow	-117.62M	-130.13M	-176.53M	-71.75M	-47.70M	-46.32M
Financing Cash Flow	73.01M	-30.38M	-173.09M	-342.15M	-268.66M	180.62M

MS&Consulting Co.,Ltd. Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 415.00
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:6555, the sentiment is Positive. The current price of 415 is above the 20-day moving average (MA) of 404.60, above the 50-day MA of 404.30, and above the 200-day MA of 410.62, indicating a bullish trend. The MACD of 1.55 indicates Negative momentum. The RSI at 66.75 is Neutral, neither overbought nor oversold. The STOCH value of 92.21 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:6555.

MS&Consulting Co.,Ltd. Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
6193	78 Outperform	¥3.26B	15.95	6.26%	1.35%	2.51%	216.02%
3908	74 Outperform	¥1.89B	10.90	11.22%	―	-10.89%	―
9240	69 Neutral	¥2.36B	66.91	―	―	1.33%	-77.99%
3670	67 Neutral	¥2.53B	10.99	8.11%	2.60%	-17.18%	-11.43%
9250	64 Neutral	¥1.79B	70.80	27.09%	―	7.94%	―
6555	49 Neutral	¥1.89B	11.74	―	1.14%	7.71%	-328.34%
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%