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Makuake, Inc. (JP:4479)
:4479
Japanese Market

Makuake, Inc. (4479) AI Stock Analysis

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JP:4479

Makuake, Inc.

(4479)

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Outperform 72 (OpenAI - 5.2)
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Outperform 72 (OpenAI - 5.2)
,
Outperform 72 (OpenAI - 5.2)
,
Outperform 72 (OpenAI - 5.2)
,
Outperform 72 (OpenAI - 5.2)
,
Outperform 72 (OpenAI - 5.2)
,
Outperform 72 (OpenAI - 5.2)
,
Outperform 72 (OpenAI - 5.2)
,
Outperform 72 (OpenAI - 5.2)
,
Outperform 72 (OpenAI - 5.2)
Rating:72Outperform
Price Target:
¥1,296.00
▲(51.40% Upside)
Action:ReiteratedDate:01/31/26
The score is driven primarily by improved financial performance and a strong, debt-free balance sheet, tempered by prior multi-year earnings and cash flow volatility. Technicals add support due to a strong uptrend and positive momentum, while valuation is neutral-to-slightly limiting at ~22x earnings with no dividend yield provided.
Positive Factors
Debt-free balance sheet
Zero reported debt gives Makuake durable financial flexibility: it can fund marketing, product development, or M&A without near-term solvency pressure. A debt-free structure reduces fixed financing costs and lowers bankruptcy risk, supporting long-term operational resilience.
High gross margins
Sustained gross margins in the 75–82% range indicate the platform captures significant value per transaction. High gross margin provides structural earnings leverage: modest top-line growth can translate to outsized operating profit if operating expenses are managed, aiding durable margin sustainability.
Asset-light platform model
An asset-light, commission-based model scales with project volume without inventory or heavy capex. This structure supports higher incremental margins, faster cash conversion, and strategic optional services revenue, making profitable growth more attainable as the user base expands.
Negative Factors
Multi-year cash/earnings volatility
Historic swings between loss-making years and a recent rebound mean cash generation is not yet reliably durable. Persistent volatility makes capital allocation harder, raises the risk that the 2025 recovery was cyclical, and reduces confidence in consistent free cash flow over the medium term.
Revenue tied to campaign volume
Revenue depends on discrete campaign activity and creator/backer engagement rather than long-term recurring contracts. This concentration exposes revenue to demand cycles, competitive shifts, and marketing intensity, limiting predictability and making growth sensitive to platform traction retention.
Inconsistent returns on equity
Although ROE rebounded to ~7.5% in 2025, inconsistent profitability across prior years hampers the company’s ability to compound shareholder value. Uneven returns constrain reinvestment capacity and raise execution risk for sustaining long-term growth and improving capital efficiency.

Makuake, Inc. (4479) vs. iShares MSCI Japan ETF (EWJ)

Makuake, Inc. Business Overview & Revenue Model

Company DescriptionMakuake, Inc. operates the Makuake crowdfunding platform in Japan. It provides support services for new business development and human resource development; displays and sells products; and operates a shopping site that sells finished products to the consumers. The company was incorporated in 2013 and is headquartered in Tokyo, Japan.
How the Company Makes MoneyMakuake primarily generates revenue by charging fees tied to crowdfunding campaigns executed on its platform. The main revenue stream is a commission (platform usage fee) calculated as a percentage of the funds raised by successful projects; this monetizes transaction volume (gross merchandise/value of support collected) rather than taking inventory risk. In addition, the company earns revenue from related services that support project owners, such as optional marketing and promotional support, campaign consulting/assistance, and other value-added services provided around project planning, content creation, and distribution of projects to potential backers. The company’s earnings are therefore driven by (1) the number of projects launched, (2) the average amount raised per project, (3) take-rate/commission levels, and (4) attach rates for any paid support services. Specific commission rates, breakdowns by service line, and named partnership terms are null.

Makuake, Inc. Financial Statement Overview

Summary
Financials show a notable 2025 turnaround with revenue up 7.2%, a return to positive operating profit and net income (net margin ~8.9%), and sharply improved operating/free cash flow. Strength is supported by consistently high gross margins (~75–82%) and a very conservative balance sheet with zero debt. The main offset is multi-year volatility (losses and negative cash flow in 2022–2024), making durability of the recovery the key risk.
Income Statement
62
Positive
Profitability has improved meaningfully in the most recent year, with revenue up 7.2% and the company returning to positive operating profit and net income (net margin ~8.9% vs. losses in 2022–2024). Gross margin remains consistently strong (~75–82%), supporting earnings leverage when costs are controlled. However, results have been volatile over the last several years, including multiple loss-making years and uneven revenue growth, which tempers confidence in durability.
Balance Sheet
83
Very Positive
The balance sheet is very conservative with zero debt across all reported periods, providing strong financial flexibility and low solvency risk. Equity is substantial relative to assets, and return on equity rebounded to ~7.5% in 2025 after being negative in 2022–2024. The main weakness is that profitability has not been consistent enough to generate steady returns on the equity base.
Cash Flow
66
Positive
Cash generation rebounded sharply in 2025 with positive operating cash flow (¥985M) and free cash flow (¥971M), and free cash flow closely matched net income, indicating decent earnings quality in the latest year. That said, cash flow has been highly inconsistent—operating and free cash flow were deeply negative in 2022–2024—so the key risk is whether the 2025 improvement is sustainable rather than a one-off swing.
BreakdownSep 2025Sep 2024Sep 2023Sep 2022Sep 2021
Income Statement
Total Revenue4.58B3.65B3.81B4.21B4.62B
Gross Profit3.44B2.78B3.06B3.36B3.81B
EBITDA625.03M56.21M-454.00M-152.00M437.61M
Net Income407.26M-103.60M-491.08M-1.35B246.64M
Balance Sheet
Total Assets7.45B6.65B7.96B8.26B10.33B
Cash, Cash Equivalents and Short-Term Investments5.97B5.06B6.41B7.32B8.59B
Total Debt0.000.000.000.000.00
Total Liabilities2.03B1.63B2.85B2.68B3.46B
Stockholders Equity5.42B5.01B5.11B5.58B6.87B
Cash Flow
Free Cash Flow971.17M-1.10B-921.82M-1.34B-161.97M
Operating Cash Flow985.08M-1.09B-339.22M-827.32M151.41M
Investing Cash Flow-81.42M-276.71M-582.12M-475.79M-586.41M
Financing Cash Flow4.50M18.51M14.01M33.66M3.92B

Makuake, Inc. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price856.00
Price Trends
50DMA
1050.16
Positive
100DMA
913.06
Positive
200DMA
955.65
Positive
Market Momentum
MACD
54.11
Positive
RSI
53.06
Neutral
STOCH
27.26
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:4479, the sentiment is Positive. The current price of 856 is below the 20-day moving average (MA) of 1165.20, below the 50-day MA of 1050.16, and below the 200-day MA of 955.65, indicating a bullish trend. The MACD of 54.11 indicates Positive momentum. The RSI at 53.06 is Neutral, neither overbought nor oversold. The STOCH value of 27.26 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:4479.

Makuake, Inc. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
¥14.89B9.1925.33%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
67
Neutral
¥28.28B9.140.66%10.67%6.94%
65
Neutral
¥27.63B43.2818.63%21.38%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:4479
Makuake, Inc.
1,168.00
577.00
97.63%
JP:2998
CREAL Inc.
784.00
-27.86
-3.43%
JP:3266
Fund Creation Group Co., Ltd.
91.00
6.98
8.31%
JP:4310
Dream Incubator Inc.
2,921.00
-1,254.15
-30.04%

Makuake, Inc. Corporate Events

Makuake Delivers Strong Q1 Profit Surge but Sees Weaker Earnings Ahead for FY2026
Jan 27, 2026

Makuake reported a strong first quarter for the three months ended December 31, 2025, with net sales rising 49.2% year on year to ¥1,463 million and operating and ordinary profit both climbing more than threefold, driving profit up 178.7% to ¥290 million and basic earnings per share to ¥22.76. The company’s financial position remained solid, with total assets of ¥7,916 million and an equity ratio of 71.6%, and it maintained its policy of not paying dividends while investing for growth; for the full fiscal year ending September 30, 2026, Makuake forecasts modest net sales growth of 4.0% but expects declines in profit metrics versus the previous year, indicating that higher costs or strategic investments may compress margins despite continued top-line expansion.

The most recent analyst rating on (JP:4479) stock is a Hold with a Yen1012.00 price target. To see the full list of analyst forecasts on Makuake, Inc. stock, see the JP:4479 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 31, 2026