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Makuake, Inc. (JP:4479)
:4479
Japanese Market

Makuake, Inc. (4479) AI Stock Analysis

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JP:4479

Makuake, Inc.

(4479)

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Outperform 72 (OpenAI - 5.2)
Rating:72Outperform
Price Target:
¥1,136.00
▲(32.71% Upside)
Action:ReiteratedDate:01/31/26
The score is driven primarily by improved financial performance and a strong, debt-free balance sheet, tempered by prior multi-year earnings and cash flow volatility. Technicals add support due to a strong uptrend and positive momentum, while valuation is neutral-to-slightly limiting at ~22x earnings with no dividend yield provided.
Positive Factors
Conservative balance sheet
Zero reported debt provides durable financial flexibility and low solvency risk, enabling the company to fund initiatives, weather downturns, or pursue strategic opportunities without relying on external leverage. This structural strength supports long-term stability and optionality.
High gross margins
Sustained gross margins near 75–82% indicate strong unit economics in the platform model. High product-level margins create durable operating leverage: when revenue growth resumes, incremental sales can flow to the bottom line and support reinvestment in marketing and product development.
Improved cash generation and return to profit
The 2025 recovery to positive operating and free cash flow demonstrates the business can generate internally funded growth and reduce dependence on financing. If sustained, this improves capital allocation flexibility and the ability to reinvest in platform services and creator support.
Negative Factors
Multi-year earnings and cash flow volatility
Historic swings to losses and negative cash flow over multiple years highlight execution and demand risk. This volatility weakens predictability of cash generation and complicates planning, making it harder to rely on recent gains as a durable baseline for growth investments.
Revenue sensitivity to platform activity
Revenue depends structurally on project volume, average funding per project, and paid service attach rates. That makes top-line and margins sensitive to creator activity, consumer demand cycles, and competitive pressure, raising risk to stable growth if platform engagement slips.
Inconsistent returns on equity
Intermittent profitability limits the firm's ability to deliver consistent ROE and shareholder value. Without steady earnings, the company may struggle to fund growth from retained profits, increasing reliance on careful capital allocation or external financing to scale long-term.

Makuake, Inc. (4479) vs. iShares MSCI Japan ETF (EWJ)

Makuake, Inc. Business Overview & Revenue Model

Company DescriptionMakuake, Inc. operates the Makuake crowdfunding platform in Japan. It provides support services for new business development and human resource development; displays and sells products; and operates a shopping site that sells finished products to the consumers. The company was incorporated in 2013 and is headquartered in Tokyo, Japan.
How the Company Makes MoneyMakuake, Inc. generates revenue primarily through commission fees on successful crowdfunding campaigns hosted on its platform. When a project reaches its funding goal, Makuake takes a percentage of the total funds raised as a service fee. This fee is the primary source of income for the company. Additionally, Makuake may offer premium services or promotional tools for project creators to enhance their campaigns, providing an additional revenue stream. Partnerships with other businesses, such as manufacturers and retailers, can also influence earnings by expanding Makuake's network and reach, although specific financial details of such partnerships are not typically disclosed.

Makuake, Inc. Financial Statement Overview

Summary
Financials show a notable 2025 turnaround with revenue up 7.2%, a return to positive operating profit and net income (net margin ~8.9%), and sharply improved operating/free cash flow. Strength is supported by consistently high gross margins (~75–82%) and a very conservative balance sheet with zero debt. The main offset is multi-year volatility (losses and negative cash flow in 2022–2024), making durability of the recovery the key risk.
Income Statement
62
Positive
Profitability has improved meaningfully in the most recent year, with revenue up 7.2% and the company returning to positive operating profit and net income (net margin ~8.9% vs. losses in 2022–2024). Gross margin remains consistently strong (~75–82%), supporting earnings leverage when costs are controlled. However, results have been volatile over the last several years, including multiple loss-making years and uneven revenue growth, which tempers confidence in durability.
Balance Sheet
83
Very Positive
The balance sheet is very conservative with zero debt across all reported periods, providing strong financial flexibility and low solvency risk. Equity is substantial relative to assets, and return on equity rebounded to ~7.5% in 2025 after being negative in 2022–2024. The main weakness is that profitability has not been consistent enough to generate steady returns on the equity base.
Cash Flow
66
Positive
Cash generation rebounded sharply in 2025 with positive operating cash flow (¥985M) and free cash flow (¥971M), and free cash flow closely matched net income, indicating decent earnings quality in the latest year. That said, cash flow has been highly inconsistent—operating and free cash flow were deeply negative in 2022–2024—so the key risk is whether the 2025 improvement is sustainable rather than a one-off swing.
BreakdownSep 2025Sep 2024Sep 2023Sep 2022Sep 2021
Income Statement
Total Revenue4.58B3.65B3.81B4.21B4.62B
Gross Profit3.44B2.78B3.06B3.36B3.81B
EBITDA625.03M56.21M-454.00M-152.00M437.61M
Net Income407.26M-103.60M-491.08M-1.35B246.64M
Balance Sheet
Total Assets7.45B6.65B7.96B8.26B10.33B
Cash, Cash Equivalents and Short-Term Investments5.97B5.06B6.41B7.32B8.59B
Total Debt0.000.000.000.000.00
Total Liabilities2.03B1.63B2.85B2.68B3.46B
Stockholders Equity5.42B5.01B5.11B5.58B6.87B
Cash Flow
Free Cash Flow971.17M-1.10B-921.82M-1.34B-161.97M
Operating Cash Flow985.08M-1.09B-339.22M-827.32M151.41M
Investing Cash Flow-81.42M-276.71M-582.12M-475.79M-586.41M
Financing Cash Flow4.50M18.51M14.01M33.66M3.92B

Makuake, Inc. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price856.00
Price Trends
50DMA
945.12
Positive
100DMA
871.47
Positive
200DMA
921.08
Positive
Market Momentum
MACD
34.42
Negative
RSI
68.72
Neutral
STOCH
83.51
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:4479, the sentiment is Positive. The current price of 856 is below the 20-day moving average (MA) of 1028.95, below the 50-day MA of 945.12, and below the 200-day MA of 921.08, indicating a bullish trend. The MACD of 34.42 indicates Negative momentum. The RSI at 68.72 is Neutral, neither overbought nor oversold. The STOCH value of 83.51 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:4479.

Makuake, Inc. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
¥14.79B24.9325.33%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
67
Neutral
¥30.00B13.670.66%10.67%6.94%
65
Neutral
¥29.18B28.9018.63%21.38%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:4479
Makuake, Inc.
1,160.00
620.00
114.81%
JP:2998
CREAL Inc.
832.00
145.20
21.14%
JP:3266
Fund Creation Group Co., Ltd.
106.00
24.94
30.77%
JP:4310
Dream Incubator Inc.
3,085.00
-648.95
-17.38%

Makuake, Inc. Corporate Events

Makuake Delivers Strong Q1 Profit Surge but Sees Weaker Earnings Ahead for FY2026
Jan 27, 2026

Makuake reported a strong first quarter for the three months ended December 31, 2025, with net sales rising 49.2% year on year to ¥1,463 million and operating and ordinary profit both climbing more than threefold, driving profit up 178.7% to ¥290 million and basic earnings per share to ¥22.76. The company’s financial position remained solid, with total assets of ¥7,916 million and an equity ratio of 71.6%, and it maintained its policy of not paying dividends while investing for growth; for the full fiscal year ending September 30, 2026, Makuake forecasts modest net sales growth of 4.0% but expects declines in profit metrics versus the previous year, indicating that higher costs or strategic investments may compress margins despite continued top-line expansion.

The most recent analyst rating on (JP:4479) stock is a Hold with a Yen1012.00 price target. To see the full list of analyst forecasts on Makuake, Inc. stock, see the JP:4479 Stock Forecast page.

Makuake, Inc. Affirms Independence and Fair Practices with Parent Company CyberAgent
Dec 16, 2025

Makuake, Inc. has announced details regarding its relationship with its parent company, CyberAgent, Inc., which holds a 50.87% voting rights stake. The company maintains its independence in business decisions despite having a director from CyberAgent. Makuake ensures fair transaction terms with its parent company, focusing on economic rationality and protecting minority shareholders’ interests.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 31, 2026