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SHIFT, Inc. (JP:3697)
:3697

SHIFT (3697) AI Stock Analysis

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JP:3697

SHIFT

(3697)

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Neutral 63 (OpenAI - 4o)
Rating:63Neutral
Price Target:
¥992.00
▲(1.02% Upside)
SHIFT's overall stock score is driven primarily by its strong financial performance, which is offset by bearish technical indicators and moderate valuation. The company's robust revenue growth and cash flow generation are significant strengths, but current market momentum suggests caution. The absence of earnings call insights and corporate events means these factors do not influence the score.
Positive Factors
Revenue Growth
Consistent revenue growth indicates effective market penetration and product demand, supporting long-term business expansion and stability.
Cash Flow Generation
Strong cash flow generation enhances financial flexibility, enabling reinvestment in growth opportunities and providing a buffer against economic downturns.
Balance Sheet Health
A healthy balance sheet with low leverage suggests financial stability and the ability to fund future growth without excessive debt reliance.
Negative Factors
Profit Margin Improvement
While profitability is improving, further margin enhancement is crucial for maximizing shareholder value and ensuring competitive pricing strategies.
Debt Monitoring
Increasing debt levels, if not managed carefully, could strain financial resources and limit future strategic initiatives.
Profitability Margins
Improving profitability margins is essential for sustaining competitive advantage and ensuring long-term financial health.

SHIFT (3697) vs. iShares MSCI Japan ETF (EWJ)

SHIFT Business Overview & Revenue Model

Company DescriptionSHIFT Inc. provides software quality assurance and testing solutions in Japan. The company offers CAT, a software test management tool. It also provides software consulting services. The company was incorporated in 2005 and is headquartered in Tokyo, Japan.
How the Company Makes MoneySHIFT generates revenue primarily through the sale of its software solutions, which are offered via subscription-based models and one-time licensing fees. The company also earns income from consulting services, where it assists organizations in implementing and optimizing its software products. Additional revenue streams include maintenance and support services, which ensure ongoing customer satisfaction and retention. SHIFT has established strategic partnerships with key industry players, enhancing its market reach and credibility, further contributing to its financial success.

SHIFT Financial Statement Overview

Summary
SHIFT, Inc. demonstrates strong revenue growth and solid profitability margins. The balance sheet is stable with prudent leverage management, though increasing debt and cash conversion efficiency need monitoring.
Income Statement
SHIFT, Inc. demonstrated strong revenue growth over the years, with a notable increase from 2019 to 2024. The gross profit margin is healthy, and the net profit margin has been stable, reflecting efficient cost management. However, there was a slight decline in EBIT, which warrants monitoring.
Balance Sheet
The company maintains a strong equity position with an increasing equity ratio, indicating financial stability. A low debt-to-equity ratio suggests prudent leverage management. However, the increase in total debt over recent years should be observed closely to ensure it doesn't impact financial flexibility.
Cash Flow
SHIFT, Inc. has consistently generated positive operating cash flow, supporting its operations and growth initiatives. The free cash flow has shown growth, although the free cash flow to net income ratio suggests room for improvement in converting profits to cash.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue124.90B129.82B110.63B88.03B64.87B46.00B
Gross Profit42.69B45.02B35.36B29.94B20.21B13.15B
EBITDA16.69B17.03B11.98B11.89B8.93B5.81B
Net Income8.12B8.94B5.13B6.25B4.97B2.82B
Balance Sheet
Total Assets77.83B77.00B62.72B49.53B40.23B34.27B
Cash, Cash Equivalents and Short-Term Investments27.47B23.73B20.87B17.59B12.92B14.25B
Total Debt18.61B12.04B9.58B4.90B3.53B4.22B
Total Liabilities39.52B35.97B28.20B19.96B14.22B11.59B
Stockholders Equity38.31B41.03B34.04B29.12B25.65B22.40B
Cash Flow
Free Cash Flow3.49B14.17B3.44B8.99B6.62B4.32B
Operating Cash Flow4.04B15.65B9.09B10.25B7.39B4.76B
Investing Cash Flow-1.47B-11.70B-9.95B-3.80B-5.61B-5.43B
Financing Cash Flow1.48B-1.19B4.15B-1.80B-3.08B8.29B

SHIFT Technical Analysis

Technical Analysis Sentiment
Negative
Last Price982.00
Price Trends
50DMA
980.93
Negative
100DMA
1149.30
Negative
200DMA
1333.59
Negative
Market Momentum
MACD
-7.53
Positive
RSI
45.29
Neutral
STOCH
31.60
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3697, the sentiment is Negative. The current price of 982 is above the 20-day moving average (MA) of 976.74, above the 50-day MA of 980.93, and below the 200-day MA of 1333.59, indicating a bearish trend. The MACD of -7.53 indicates Positive momentum. The RSI at 45.29 is Neutral, neither overbought nor oversold. The STOCH value of 31.60 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:3697.

SHIFT Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
¥252.23B21.712.49%9.10%14.67%
63
Neutral
¥255.30B28.8924.24%17.35%74.71%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
54
Neutral
¥227.15B205.9427.65%96.11%
51
Neutral
¥181.92B134.3331.57%
41
Neutral
¥259.07B-42.51-19.16%19.57%-16.67%
¥125.25B19.611.02%26.47%142.77%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:3697
SHIFT
980.30
-427.69
-30.38%
JP:3994
Money Forward
4,650.00
614.00
15.21%
JP:4443
Sansan, Inc.
1,787.00
-558.00
-23.80%
JP:4478
freee K.K.
3,085.00
200.00
6.93%
JP:4776
Cybozu, Inc.
2,713.00
148.75
5.80%
JP:9759
NSD Co., Ltd.
3,478.00
346.88
11.08%

SHIFT Corporate Events

SHIFT completes ¥108 million treasury share disposal for director RSU compensation
Dec 25, 2025

SHIFT Inc. has completed the allotment procedures for the disposal of its treasury shares under a restricted stock unit plan approved by its board in late November 2025. The company issued 106,995 shares of common stock to seven directors as compensation, valuing the shares at ¥1,013.5 each—the previous trading day’s closing price—resulting in a total disposal value of approximately ¥108.4 million, a move that underscores its ongoing use of stock-based pay to tie director compensation more closely to company performance and shareholder value.

The most recent analyst rating on (JP:3697) stock is a Hold with a Yen992.00 price target. To see the full list of analyst forecasts on SHIFT stock, see the JP:3697 Stock Forecast page.

SHIFT to Absorb ERP Consulting Subsidiary ADX to Accelerate Growth and Advance SHIFT3000 Target
Dec 22, 2025

SHIFT Inc. has resolved to absorb its wholly owned subsidiary ADX Consulting Inc. through an absorption-type merger effective March 1, 2026, with SHIFT as the surviving entity and ADX dissolved. ADX, originally established as a joint venture in 2020 and fully acquired by SHIFT in 2023, specializes in ERP planning, requirements definition and upstream consulting, which strategically complement SHIFT’s existing ERP services. By fully integrating ADX without issuing new shares or other consideration, SHIFT aims to strengthen collaboration in ERP consulting, accelerate business growth and support its medium-term target of achieving ¥300 billion in net sales under the “SHIFT3000” initiative, potentially enhancing operational efficiency and reinforcing its competitiveness in enterprise digital transformation services.

The most recent analyst rating on (JP:3697) stock is a Hold with a Yen992.00 price target. To see the full list of analyst forecasts on SHIFT stock, see the JP:3697 Stock Forecast page.

SHIFT Subsidiary ALH to Absorb Regional Units in Osaka and Sendai
Dec 22, 2025

SHIFT Inc. announced that its wholly owned subsidiary ALH Inc. will conduct an absorption-type merger of two of its regional subsidiaries, Osaka-based Crebnet Corporation and Sendai-based dataway. systems co., ltd., with ALH as the surviving entity. The restructuring is intended to expand ALH’s operational footprint in Osaka and fully launch its Sendai operations, while integrating back-office functions, standardizing business processes, and cutting costs to better utilize management resources; the merger, scheduled to take effect on March 2, 2026, involves no new share issuance or other consideration and will not alter ALH’s core corporate profile, but is expected to streamline regional operations within the SHIFT group.

The most recent analyst rating on (JP:3697) stock is a Hold with a Yen992.00 price target. To see the full list of analyst forecasts on SHIFT stock, see the JP:3697 Stock Forecast page.

SHIFT Inc. Postpones Merger Effective Date with Subsidiary
Dec 16, 2025

SHIFT Inc. has announced a delay in the effective date of the absorption-type merger with its subsidiary, Roppongi Kanri No. 10 Co., Ltd., due to longer-than-expected prerequisite procedures. The merger’s new effective date is now scheduled for February 1, 2026, instead of the initially planned January 1, 2026. The company anticipates that this change will have an immaterial impact on its consolidated financial results, but it remains committed to promptly disclosing any significant changes in business conditions that may arise.

The most recent analyst rating on (JP:3697) stock is a Hold with a Yen992.00 price target. To see the full list of analyst forecasts on SHIFT stock, see the JP:3697 Stock Forecast page.

SHIFT Inc. Expands Insurance Sector Presence with Strategic Acquisition
Dec 15, 2025

SHIFT Inc. has announced that its subsidiary, SHIFT Growth Capital Inc., will acquire all shares of a newly established company formed by ESCCO Japan Co., Ltd. This acquisition aims to enhance SHIFT’s presence in the insurance sector by leveraging ESCCO Japan’s expertise in system development for the insurance industry. The move is expected to strengthen SHIFT’s collaboration with HOPES Corporation, expand its customer base, and increase project scale, thereby accelerating growth and enhancing service offerings.

The most recent analyst rating on (JP:3697) stock is a Hold with a Yen992.00 price target. To see the full list of analyst forecasts on SHIFT stock, see the JP:3697 Stock Forecast page.

SHIFT Inc. Announces Disposal of Treasury Shares to Drive Growth
Nov 25, 2025

SHIFT Inc. announced the disposal of 106,995 treasury shares under its Restricted Stock Unit plan, aimed at incentivizing directors to drive sustainable growth and align with shareholder interests. This move, approved by the Board of Directors, highlights the company’s commitment to corporate value enhancement and aligns with previously set compensation limits for directors.

The most recent analyst rating on (JP:3697) stock is a Buy with a Yen1800.00 price target. To see the full list of analyst forecasts on SHIFT stock, see the JP:3697 Stock Forecast page.

SHIFT Inc. Merges with Subsidiary to Enhance Training Programs and Address IT Talent Shortage
Nov 5, 2025

SHIFT Inc. has announced an absorption-type merger with its wholly-owned subsidiary, Roppongi Kanri No.10 Co., Ltd. (RK10), to enhance collaboration and streamline operations. This strategic move aims to integrate RK10’s successful online programming school with SHIFT’s existing training programs, thereby expanding its engineer training capabilities and addressing the IT industry’s talent shortage. The merger will enable SHIFT to offer enhanced e-learning content to corporate clients, focusing on compliance, information security, and other essential workplace standards, ultimately supporting smoother business operations across Japan.

The most recent analyst rating on (JP:3697) stock is a Buy with a Yen1800.00 price target. To see the full list of analyst forecasts on SHIFT stock, see the JP:3697 Stock Forecast page.

SHIFT Inc. Announces Director Elections and Auditor Appointments for Upcoming Shareholders Meeting
Oct 23, 2025

SHIFT Inc. has announced proposals for its upcoming Annual General Meeting of Shareholders, scheduled for November 25, 2025. The proposals include the election of six directors, including three outside directors, and the appointment of accounting auditors. The company emphasizes the importance of these appointments for sustaining corporate value and achieving future growth, highlighting the leadership and experience of its key nominees.

The most recent analyst rating on (JP:3697) stock is a Buy with a Yen2000.00 price target. To see the full list of analyst forecasts on SHIFT stock, see the JP:3697 Stock Forecast page.

SHIFT Inc. Reports Significant Financial Growth and Strategic Merger Impact
Oct 14, 2025

SHIFT Inc. reported significant differences in its non-consolidated financial results for the fiscal year ended August 31, 2025, compared to the previous year. The company achieved a 17.3% increase in net sales and a 103.9% rise in net income, attributed to strategic measures like restructuring and an absorption-type merger with its subsidiary, SHIFT Enterprise Consulting Inc., which resulted in a gain on extinguishment of tie-in shares.

The most recent analyst rating on (JP:3697) stock is a Buy with a Yen2000.00 price target. To see the full list of analyst forecasts on SHIFT stock, see the JP:3697 Stock Forecast page.

SHIFT Inc. Announces Strategic Restructuring to Enhance Efficiency
Oct 14, 2025

SHIFT Inc. has announced an organizational restructuring involving a simplified absorption-type company split and merger with its subsidiaries, SHIFT Growth Capital Inc. and KINSHA Co., Ltd. This move is intended to streamline operations and improve collaboration within the company, particularly in its entertainment businesses, by standardizing shared functions and enhancing decision-making processes.

The most recent analyst rating on (JP:3697) stock is a Buy with a Yen2000.00 price target. To see the full list of analyst forecasts on SHIFT stock, see the JP:3697 Stock Forecast page.

SHIFT Inc. Announces Strategic Restructuring with Airitech Inc.
Oct 14, 2025

SHIFT Inc. has announced an absorption-type company split involving its subsidiary, Airitech Inc., to enhance synergies in system performance verification and AI utilization. This restructuring aims to strengthen cooperation and achieve SHIFT’s target of ¥300 billion in net sales, with no new shares issued or consideration paid.

The most recent analyst rating on (JP:3697) stock is a Buy with a Yen2000.00 price target. To see the full list of analyst forecasts on SHIFT stock, see the JP:3697 Stock Forecast page.

SHIFT Inc. Establishes Investment Fund to Boost M&A Strategy
Oct 14, 2025

SHIFT Inc. has announced the establishment of an investment limited partnership through its subsidiary, SHIFT Growth Capital Inc., to enhance its M&A strategy. The fund aims to broaden market opportunities and set a disciplined M&A policy, with significant investment from SHIFT and its subsidiary. The initiative is expected to strengthen SHIFT’s market position and contribute to the IT industry and Japanese society, although the immediate financial impact is expected to be minimal.

The most recent analyst rating on (JP:3697) stock is a Buy with a Yen2000.00 price target. To see the full list of analyst forecasts on SHIFT stock, see the JP:3697 Stock Forecast page.

SHIFT Inc. Announces Change in Certified Public Accountant
Oct 14, 2025

SHIFT Inc. has announced a change in its certified public accountant, transitioning from Ernst & Young ShinNihon LLC to Deloitte Touche Tohmatsu LLC. This decision, set to be finalized at the upcoming shareholders’ meeting, is driven by the desire to gain new audit perspectives and strengthen governance amid the company’s rapid business expansion.

The most recent analyst rating on (JP:3697) stock is a Buy with a Yen2000.00 price target. To see the full list of analyst forecasts on SHIFT stock, see the JP:3697 Stock Forecast page.

SHIFT, Inc. Reports Robust Financial Growth for 2025
Oct 14, 2025

SHIFT, Inc. reported strong financial results for the year ending August 31, 2025, with a notable increase in net sales and profits. The company’s strategic growth is reflected in its significant year-on-year profit growth, positioning it favorably in the market. The inclusion of new subsidiaries and changes in accounting policies indicate a dynamic approach to expansion and financial management.

The most recent analyst rating on (JP:3697) stock is a Buy with a Yen2000.00 price target. To see the full list of analyst forecasts on SHIFT stock, see the JP:3697 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 11, 2025