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AUN Consulting, Inc. (JP:2459)
:2459
Japanese Market

AUN Consulting, Inc. (2459) AI Stock Analysis

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JP:2459

AUN Consulting, Inc.

(2459)

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Neutral 44 (OpenAI - 5.2)
Rating:44Neutral
Price Target:
¥215.00
▼(-5.70% Downside)
Action:UpgradedDate:12/11/25
AUN Consulting, Inc.'s overall stock score is primarily impacted by its poor financial performance, characterized by declining revenues and negative profitability. Technical analysis shows some positive short-term trends, but bearish momentum indicators suggest caution. The valuation metrics further highlight the company's financial struggles, with a negative P/E ratio and no dividend yield.
Positive Factors
Diversified service mix and retainer revenue
A mix of project-based engagements and retainer agreements provides a structural revenue base that smooths cash flows and preserves client relationships. Over 2–6 months this supports predictability, enables cross-selling of services, and reduces reliance on one-off contracts.
Partnerships with technology providers
Technology partnerships expand the firm's service scope and competitiveness by enabling integrated offerings. Structurally, such alliances can increase win rates on larger projects, create referral pipelines, and allow higher-margin implementation work versus pure advisory alone.
Relatively stable equity ratio
A stable equity ratio provides a capital buffer that supports creditor confidence and access to financing. This implicit stability gives management more time to execute a turnaround and pursue client retention initiatives without immediate solvency pressure.
Negative Factors
Persistent negative operating and free cash flows
Sustained negative operating and free cash flows erode liquidity and force reliance on external financing or asset actions. Over the medium term this constrains investment in business development, hiring, and technology, and raises the risk of funding-driven restructuring.
Declining revenue and negative profitability
Ongoing revenue declines with shrinking gross and net margins indicate weakening client demand or pricing power. This structural deterioration undermines the economics of engagements and makes restoring sustainable profitability harder without strategy or client-mix changes.
Rising leverage and negative return on equity
Higher leverage combined with negative ROE increases financial risk and interest burden while returns to shareholders remain poor. Over months this limits strategic flexibility, raises refinancing risk, and can amplify downside if operational trends do not reverse.

AUN Consulting, Inc. (2459) vs. iShares MSCI Japan ETF (EWJ)

AUN Consulting, Inc. Business Overview & Revenue Model

Company DescriptionAUN CONSULTING, Inc. provides marketing support services in Japan and internationally. The company offers search engine optimization consulting and paid search advertising services. It also provides various services that support corporate marketing activities, such as search engine marketing, Internet advertisement, advertisement production, website development, and social media services. The company was incorporated in 1998 and is headquartered in Tokyo, Japan.
How the Company Makes MoneyAUN Consulting generates revenue primarily through consulting fees charged to clients for its advisory services. This includes project-based fees for specific engagements, as well as retainer agreements for ongoing support. Key revenue streams include management consulting projects, technology implementation services, and operational efficiency assessments. The company may also benefit from partnerships with technology providers, enabling it to offer integrated solutions that enhance its service offerings and create additional revenue opportunities through joint projects or referrals.

AUN Consulting, Inc. Financial Statement Overview

Summary
AUN Consulting, Inc. is facing significant financial challenges, with declining revenues, negative profitability, and increasing leverage. The company's cash flow position is weak, raising concerns about its ability to sustain operations without external financing. While the equity ratio suggests some level of stability, the overall financial health of the company is concerning.
Income Statement
25
Negative
AUN Consulting, Inc. has experienced a significant decline in revenue over the past few years, with a negative revenue growth rate of -13.91% in the most recent year. The company has consistently reported negative net income, leading to a negative net profit margin. Additionally, both EBIT and EBITDA margins are negative, indicating operational challenges. The gross profit margin has decreased over time, reflecting declining efficiency in managing production costs.
Balance Sheet
40
Negative
The company's debt-to-equity ratio has increased, indicating rising leverage, which could pose financial risks. The return on equity is negative, reflecting the company's inability to generate profits from shareholders' equity. However, the equity ratio remains relatively stable, suggesting a moderate level of financial stability despite the challenges.
Cash Flow
20
Very Negative
AUN Consulting, Inc. has consistently reported negative operating and free cash flows, indicating liquidity issues. The free cash flow growth rate is negative, and the operating cash flow to net income ratio is unfavorable, highlighting the company's struggles to generate cash from operations. These factors suggest significant cash flow management challenges.
BreakdownTTMMay 2024May 2023May 2022May 2021May 2020
Income Statement
Total Revenue257.62M270.83M441.50M454.51M500.26M1.03B
Gross Profit161.22M164.21M286.28M317.45M352.63M279.69M
EBITDA-108.50M-109.47M-138.76M-83.59M23.35M-101.28M
Net Income-114.33M-115.14M-138.51M-89.04M4.01M-110.96M
Balance Sheet
Total Assets703.00M760.11M953.17M993.96M1.03B916.94M
Cash, Cash Equivalents and Short-Term Investments388.00M442.95M506.33M545.52M566.93M459.55M
Total Debt223.00M228.69M245.66M218.44M192.52M131.80M
Total Liabilities394.00M425.48M499.29M422.03M392.39M301.38M
Stockholders Equity309.00M334.63M453.88M571.92M642.09M615.56M
Cash Flow
Free Cash Flow0.00-47.44M-125.89M-93.59M-21.28M-190.54M
Operating Cash Flow0.00-47.44M-121.94M-91.68M-21.03M-188.08M
Investing Cash Flow0.001.85M28.24M28.16M40.82M101.47M
Financing Cash Flow0.00-16.98M27.23M25.92M60.09M9.23M

AUN Consulting, Inc. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price228.00
Price Trends
50DMA
234.44
Negative
100DMA
255.59
Negative
200DMA
253.52
Negative
Market Momentum
MACD
-4.36
Positive
RSI
31.21
Neutral
STOCH
9.80
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2459, the sentiment is Negative. The current price of 228 is below the 20-day moving average (MA) of 231.60, below the 50-day MA of 234.44, and below the 200-day MA of 253.52, indicating a bearish trend. The MACD of -4.36 indicates Positive momentum. The RSI at 31.21 is Neutral, neither overbought nor oversold. The STOCH value of 9.80 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:2459.

AUN Consulting, Inc. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
¥7.04B15.623.29%7.47%55.61%
64
Neutral
¥5.95B24.738.77%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
¥11.62B10.9033.34%-25.08%
44
Neutral
¥1.62B-54.49-34.99%19.36%
44
Neutral
¥7.11B141.0811.29%-358.08%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:2459
AUN Consulting, Inc.
208.00
12.00
6.12%
JP:3675
Cross Marketing Group, Inc.
589.00
-56.87
-8.81%
JP:3691
DIGITAL PLUS, Inc.
1,474.00
781.00
112.70%
JP:6180
GMO Media, Inc.
4,115.00
-346.97
-7.78%
JP:6185
SMN Corporation
407.00
2.00
0.49%
JP:6562
Geniee, Inc.
946.00
-930.00
-49.57%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 11, 2025