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PRAP Japan, Inc. (JP:2449)
:2449
Japanese Market
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PRAP Japan, Inc. (2449) AI Stock Analysis

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PRAP Japan, Inc.

(2449)

Rating:75Outperform
Price Target:
¥1,117.00
▲(6.99%Upside)
PRAP Japan, Inc. is well-positioned with strong financial stability and attractive valuation metrics. Despite recent declines in profitability and potential technical pullbacks, the company's solid financial foundation and shareholder returns through dividends contribute positively to its overall score.

PRAP Japan, Inc. (2449) vs. iShares MSCI Japan ETF (EWJ)

PRAP Japan, Inc. Business Overview & Revenue Model

Company DescriptionPRAP Japan, Inc. (2449) is a leading public relations firm based in Japan. The company specializes in providing strategic communication services, including media relations, crisis management, digital marketing, and corporate branding. PRAP Japan serves a diverse range of clients across various industries, leveraging its expertise to enhance brand reputation and stakeholder engagement.
How the Company Makes MoneyPRAP Japan, Inc. generates revenue primarily through fees charged for its public relations and communication consultancy services. The company earns money by offering tailored communication strategies, media relations, and crisis management solutions to its clients. These services are often provided on a retainer basis or through project-based engagements. Additionally, the company may derive income from organizing events, conducting market research, and offering digital marketing services. PRAP Japan's strong reputation and client portfolio, along with its ability to adapt to evolving market trends, contribute significantly to its revenue streams.

PRAP Japan, Inc. Financial Statement Overview

Summary
PRAP Japan, Inc. shows stable revenue growth and a strong equity position with low leverage. However, declining profitability and cash flow efficiency suggest challenges in cost management and operational efficiency.
Income Statement
75
Positive
PRAP Japan, Inc. shows a stable revenue growth with a 3.8% increase in the latest year. The gross profit margin is healthy at 37.7%, but there's a notable decline in net profit margin from 6.6% to 3.3%, indicating increased expenses or reduced efficiency. The EBIT and EBITDA margins have also decreased, suggesting pressure on operating profitability.
Balance Sheet
80
Positive
The company maintains a strong debt-to-equity ratio at 0.03, reflecting low leverage and financial stability. Return on equity has decreased to 4.4%, which could be due to reduced net income. Equity ratio remains robust at 73.8%, indicating a strong equity position relative to total assets.
Cash Flow
68
Positive
Free cash flow decreased by 29.7% year-over-year, highlighting potential cash management challenges. The operating cash flow to net income ratio is strong at 2.17, suggesting good cash generation relative to profit. However, the free cash flow to net income ratio has also decreased to 2.10, reflecting reduced cash conversion efficiency.
BreakdownSep 2024Sep 2023Sep 2022Sep 2021Sep 2020
Income Statement
Total Revenue6.89B6.64B6.27B8.21B4.76B
Gross Profit2.59B2.62B2.23B1.83B1.22B
EBITDA640.43M933.14M476.05M451.81M274.07M
Net Income226.65M436.39M157.17M140.22M174.09M
Balance Sheet
Total Assets7.00B6.85B6.41B5.91B5.22B
Cash, Cash Equivalents and Short-Term Investments4.42B4.23B3.51B3.10B3.82B
Total Debt144.39M14.00M17.00M21.19M21.48M
Total Liabilities1.56B1.55B1.49B1.52B843.03M
Stockholders Equity5.16B5.02B4.69B4.22B4.28B
Cash Flow
Free Cash Flow476.20M677.19M184.84M168.59M288.43M
Operating Cash Flow491.97M789.70M398.44M224.39M317.82M
Investing Cash Flow10.37M36.45M117.07M-689.95M-23.49M
Financing Cash Flow-260.21M-195.85M165.84M-310.89M-131.56M

PRAP Japan, Inc. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1044.00
Price Trends
50DMA
987.28
Positive
100DMA
956.43
Positive
200DMA
928.91
Positive
Market Momentum
MACD
11.04
Negative
RSI
71.12
Negative
STOCH
90.34
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2449, the sentiment is Positive. The current price of 1044 is above the 20-day moving average (MA) of 1005.55, above the 50-day MA of 987.28, and above the 200-day MA of 928.91, indicating a bullish trend. The MACD of 11.04 indicates Negative momentum. The RSI at 71.12 is Negative, neither overbought nor oversold. The STOCH value of 90.34 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:2449.

PRAP Japan, Inc. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (65)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
81
Outperform
¥6.84B9.62
4.68%19.01%10.12%
80
Outperform
¥3.49B11.21
3.86%
75
Outperform
¥4.04B11.26
3.92%7.42%98.27%
72
Outperform
¥2.40B13.36
2.48%61.37%101.49%
65
Neutral
$10.90B15.415.26%1.89%3.11%-26.85%
64
Neutral
¥6.73B35.49
125.74%-109.66%
63
Neutral
¥3.76B
3.02%1.68%-137.50%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:2449
PRAP Japan, Inc.
1,044.00
45.55
4.56%
JP:3768
Riskmonster.Com
498.00
5.63
1.14%
JP:5867
ES Networks Co., Ltd.
1,126.00
129.74
13.02%
JP:6578
CORREC CO., LTD.
324.00
24.27
8.10%
JP:7034
Prored Partners Co., Ltd.
597.00
18.00
3.11%
JP:7039
BRIDGE International Corp.
1,818.00
276.60
17.94%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 05, 2025