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First Baking Co., Ltd. (JP:2215)
:2215
Japanese Market

First Baking Co., Ltd. (2215) AI Stock Analysis

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JP:2215

First Baking Co., Ltd.

(2215)

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Neutral 53 (OpenAI - 5.2)
Rating:53Neutral
Price Target:
¥626.00
▲(1.79% Upside)
Action:DowngradedDate:02/18/26
The score is primarily constrained by weak and volatile cash flow (including deeply negative 2025 free cash flow) and inconsistent profitability, despite steady revenue growth. A conservative, debt-free balance sheet provides an important offset, while technical signals are neutral and valuation is moderately supportive (P/E ~13.35).
Positive Factors
Conservative balance sheet
Zero total debt in 2025 and rising equity materially reduce default and interest-rate risk, giving management financial flexibility. A conservative capital structure supports durable operations, funds selective investments internally, and better absorbs industry cyclicality over the medium term.
Steady revenue growth
Multi-year top-line growth demonstrates resilient demand for the company's packaged-food products. Sustained revenue expansion supports scale economies, predictable production planning and distributor relationships, strengthening the business model's durability if margins and cash conversion improve.
Stable gross margins
Consistent mid-20% gross margins indicate durable unit economics in core products, suggesting intrinsic pricing power or stable input cost pass-through. If operating costs and working-capital drivers are managed, this margin base can support sustainable operating profitability over time.
Negative Factors
Weak cash generation
A collapse in operating cash flow and deeply negative free cash flow signals a persistent earnings-to-cash conversion problem. This constrains reinvestment, may force external financing or asset sales, and raises the risk that reported profits don't translate into internally available funding.
Volatile and compressed profitability
Sharp margin compression and very negative EPS growth indicate the company struggles to sustain operating leverage and convert revenue into reliable earnings. This amplifies forecast risk and undermines confidence in long-term profit generation absent structural cost or pricing fixes.
Capital-structure inconsistency
A pronounced shift from meaningful leverage to zero debt suggests a transitionary funding strategy or one-off balance-sheet moves. Such swings complicate assessment of long-term funding policy, may reflect reactive financing, and could mask underlying operational or working-capital stress.

First Baking Co., Ltd. (2215) vs. iShares MSCI Japan ETF (EWJ)

First Baking Co., Ltd. Business Overview & Revenue Model

Company DescriptionFirst Baking Co., Ltd. manufactures and sells food products in Japan. It offers bread products and other confectionery products. The company was founded in 1947 and is headquartered in Kodaira, Japan.
How the Company Makes MoneyFirst Baking Co., Ltd. generates revenue primarily through the sale of its baked goods across various channels. The company has established key revenue streams from direct sales to supermarkets, convenience stores, and foodservice establishments. Additionally, First Baking Co. has strategically partnered with local and international distributors to expand its market reach, increasing overall sales volume. The company's revenue model benefits from seasonal promotions and product launches that attract consumer interest and drive sales. Furthermore, First Baking Co. invests in brand marketing and advertising to enhance brand visibility, which contributes to customer loyalty and repeat purchases.

First Baking Co., Ltd. Financial Statement Overview

Summary
Balance sheet strength is a major positive (very low leverage and zero debt in 2025), but overall financial quality is held back by volatile profitability and weak cash conversion. Operating cash flow fell sharply in 2025 and free cash flow turned deeply negative, which is a material risk despite steady revenue growth.
Income Statement
54
Neutral
Revenue has been steadily rising (about ¥24.0bn in 2020 to ¥29.0bn in 2025), showing resilient top-line demand. However, profitability has been volatile: losses in 2020–2022 were followed by a rebound in 2023–2024, then a sharp step-down in 2025 (net margin fell to ~1.1% from ~7.6% in 2024; operating margin also compressed materially). Gross margin has been relatively stable in the mid‑20% range, but the company’s ability to translate that into consistent bottom-line profit remains a key weakness.
Balance Sheet
78
Positive
The balance sheet looks conservative with very low leverage, culminating in zero total debt in 2025 and only minimal debt in 2024. Equity has grown over time (roughly ¥8.6bn in 2025 vs. ¥6.2bn in 2023), supporting balance-sheet stability. The main watch item is the historical swing from meaningfully leveraged years (debt-to-equity >0.6 in 2021–2023) to debt-free today—positive if sustainable, but it suggests capital structure has been in transition.
Cash Flow
29
Negative
Cash generation quality is the biggest concern. While operating cash flow was solid in some years (e.g., 2024), it weakened sharply in 2025 (only ~¥0.05bn) and has shown inconsistency (including negative operating cash flow in 2021). Free cash flow is also volatile and turned deeply negative in 2025 (about -¥1.37bn), indicating either heavy investment or working-capital pressure; this is a notable mismatch versus reported profits and raises questions about earnings-to-cash conversion.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue27.63B28.96B27.18B26.44B24.55B23.86B
Gross Profit7.18B7.43B7.46B7.04B5.86B6.26B
EBITDA812.25M1.01B2.37B1.06B-503.00M-70.00M
Net Income261.00M320.00M2.06B474.00M-1.15B-738.00M
Balance Sheet
Total Assets14.95B16.34B15.78B17.73B17.08B18.01B
Cash, Cash Equivalents and Short-Term Investments3.47B3.00B3.96B3.06B2.17B1.45B
Total Debt5.00M0.0032.00M3.89B3.58B4.44B
Total Liabilities6.82B7.78B7.73B11.52B11.23B10.52B
Stockholders Equity8.13B8.55B8.05B6.21B5.84B7.49B
Cash Flow
Free Cash Flow0.00-1.37B114.00M178.00M142.00M-530.00M
Operating Cash Flow0.0049.00M952.00M494.00M473.00M-10.00M
Investing Cash Flow0.00-1.91B3.90B-304.00M788.00M-646.00M
Financing Cash Flow0.00415.00M-3.84B698.00M-543.00M88.00M

First Baking Co., Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price615.00
Price Trends
50DMA
620.92
Positive
100DMA
617.38
Positive
200DMA
590.48
Positive
Market Momentum
MACD
-0.53
Positive
RSI
54.70
Neutral
STOCH
58.08
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2215, the sentiment is Positive. The current price of 615 is below the 20-day moving average (MA) of 619.95, below the 50-day MA of 620.92, and above the 200-day MA of 590.48, indicating a bullish trend. The MACD of -0.53 indicates Positive momentum. The RSI at 54.70 is Neutral, neither overbought nor oversold. The STOCH value of 58.08 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:2215.

First Baking Co., Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
¥14.40B9.321.43%10.77%131.68%
73
Outperform
¥710.86B16.979.18%1.13%3.53%4.88%
70
Outperform
¥19.49B45.237.07%
67
Neutral
¥19.79B22.372.12%-1.97%7.25%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
53
Neutral
¥4.32B13.502.99%-87.21%
52
Neutral
¥13.90B188.090.20%-5.06%-122.27%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:2215
First Baking Co., Ltd.
624.00
49.00
8.52%
JP:2212
Yamazaki Baking Co
3,509.00
822.56
30.62%
JP:2204
Nakamuraya Co., Ltd.
3,320.00
163.51
5.18%
JP:2224
Como Co., Ltd.
4,000.00
746.85
22.96%
JP:2936
BASE FOOD Inc.
365.00
-229.00
-38.55%
JP:3392
DELICA FOODS HOLDINGS CO. LTD.
885.00
386.10
77.39%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 18, 2026