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LIFULL Co (JP:2120)
:2120
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LIFULL Co (2120) AI Stock Analysis

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JP:2120

LIFULL Co

(OTC:2120)

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Neutral 53 (OpenAI - 4o)
Rating:53Neutral
Price Target:
¥225.00
▲(6.64% Upside)
The overall stock score is primarily impacted by significant financial challenges, including declining revenues and negative profitability. While technical analysis indicates positive momentum, the poor valuation and financial performance weigh heavily on the stock's attractiveness.

LIFULL Co (2120) vs. iShares MSCI Japan ETF (EWJ)

LIFULL Co Business Overview & Revenue Model

Company DescriptionLIFULL Co., Ltd. provides real estate information services in Japan. It offers LIFULL HOME'S, a site of real estate and housing information; LIFULL Revitalize Rural Japan that suggest new lifestyles to people in Japan based on refurbishment of abandoned houses; LIFULL Move that provides reviews and rankings of the moving companies; LIFULL Nursing Care, a special care facility searching web service; LIFULL Life Plan that provide the opportunity for updating life plan; LIFULL FLOWER, an online flower gift shop; and LIFULL Investment, a money funding website. The company also provides LIFULL FaM that enables working mothers balance childcare with work while pursuing a career; LIFULL rental spaces, a site for rental spaces and meeting rooms, event venues, and other rental facilities; LIFULL Storage, a storage space searching web service; LIFULL HUB, a shared office; LIFULL Fab to expand possibilities of design and craftsmanship; LIFULL Table, a mixed-style deli restaurant; and LIFULL Marketing Partners that offers full Web assistance for real estate related companies. In addition, it offers LivingAnywhere Commons, a community to live; instant house products; LIFULL Real Estate Crowdsourcing, an online advertising platform for property crowd funding projects; Trovit, an aggregation website; and Mitula, a site that provides information in real estate and housing, used cars, recruitment, and fashion. The company was formerly known as NEXT Co., Ltd. and changed its name to LIFULL Co., Ltd.in April 2017. LIFULL Co., Ltd. was founded in 1997 and is headquartered in Tokyo, Japan.
How the Company Makes MoneyLIFULL Co., Ltd. generates revenue primarily through its online real estate information services. The company earns money by charging real estate agents and property owners fees for listing properties on its LIFULL HOME'S platform. Additionally, LIFULL offers advertising services and premium listing options to enhance visibility and attract more potential buyers and renters. The company also explores partnerships and business opportunities in international markets, contributing to its overall income. These revenue streams are complemented by data analytics services and other value-added services that cater to both consumers and businesses in the real estate sector.

LIFULL Co Financial Statement Overview

Summary
LIFULL Co faces significant financial challenges with declining revenues, negative profitability, and cash flow issues. Despite a strong gross profit margin and stable equity ratio, the negative net income and cash flow difficulties pose risks to financial stability.
Income Statement
45
Neutral
LIFULL Co's income statement shows a challenging financial period with declining revenue and negative net income in the TTM. The gross profit margin remains strong at 92.99%, indicating efficient cost management. However, the net profit margin is negative at -15.48%, reflecting significant losses. The EBIT and EBITDA margins are also low, at 2.53% and 8.14% respectively, suggesting operational inefficiencies. Revenue has decreased by 5.45% in the TTM, highlighting a downward trend.
Balance Sheet
55
Neutral
The balance sheet reveals moderate leverage with a debt-to-equity ratio of 0.33, indicating a manageable debt level. However, the return on equity is negative at -18.22%, reflecting poor profitability and returns for shareholders. The equity ratio stands at 66.77%, suggesting a stable capital structure with a significant portion of assets financed by equity.
Cash Flow
40
Negative
Cash flow analysis indicates a decline in free cash flow by 31.47% in the TTM, raising concerns about cash generation capabilities. The operating cash flow to net income ratio is 0.57, showing some ability to generate cash from operations despite losses. However, the free cash flow to net income ratio is negative at -1.19, highlighting cash flow challenges in relation to profitability.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue29.69B34.47B36.41B35.73B35.86B35.40B
Gross Profit27.42B32.21B32.55B31.67B31.91B31.31B
EBITDA3.10B-4.83B3.88B3.60B-4.64B4.28B
Net Income-4.00B-8.46B1.03B1.18B-5.90B1.16B
Balance Sheet
Total Assets38.06B41.19B51.17B48.71B45.89B55.32B
Cash, Cash Equivalents and Short-Term Investments8.92B16.47B16.51B16.52B13.14B15.96B
Total Debt7.91B5.54B7.79B11.29B11.13B13.95B
Total Liabilities12.53B16.99B18.61B17.58B17.35B21.67B
Stockholders Equity25.42B24.11B32.55B31.00B28.41B33.50B
Cash Flow
Free Cash Flow-2.49B1.27B5.71B2.02B509.81M3.83B
Operating Cash Flow4.15B1.67B6.23B2.70B1.29B4.88B
Investing Cash Flow-10.91B-718.00M-1.74B388.87M-1.07B-1.73B
Financing Cash Flow1.33B-2.98B-5.08B-54.08M-3.29B3.39B

LIFULL Co Technical Analysis

Technical Analysis Sentiment
Positive
Last Price211.00
Price Trends
50DMA
211.04
Negative
100DMA
193.33
Positive
200DMA
183.68
Positive
Market Momentum
MACD
-1.51
Positive
RSI
44.14
Neutral
STOCH
22.55
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2120, the sentiment is Positive. The current price of 211 is below the 20-day moving average (MA) of 217.60, below the 50-day MA of 211.04, and above the 200-day MA of 183.68, indicating a neutral trend. The MACD of -1.51 indicates Positive momentum. The RSI at 44.14 is Neutral, neither overbought nor oversold. The STOCH value of 22.55 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:2120.

LIFULL Co Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
83
Outperform
¥29.32B24.730.72%33.63%50.17%
75
Outperform
¥24.43B24.0930.08%123.34%
75
Outperform
¥14.40B30.2435.18%1.45%41.89%
73
Outperform
¥20.61B19.191.19%7.97%9.99%
71
Outperform
¥20.17B20.291.95%8.55%
53
Neutral
¥27.84B-24.13%0.31%-13.32%-662.23%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:2120
LIFULL Co
211.00
69.00
48.59%
JP:2477
Temairazu, Inc.
3,180.00
-255.88
-7.45%
JP:3662
Ateam Inc.
1,131.00
530.39
88.31%
JP:5139
OpenWork Inc.
1,150.00
579.00
101.40%
JP:6037
FIRSTLOGIC INC.
1,387.00
619.65
80.75%
JP:7082
Jimoty, Inc.
1,534.00
866.50
129.81%

LIFULL Co Corporate Events

LIFULL Co. Announces Increased Dividend Forecast for 2025
Aug 13, 2025

LIFULL Co., Ltd. has announced a dividend forecast for the fiscal year ending September 30, 2025, reflecting its commitment to shareholder returns. The company plans to increase the year-end dividend payout ratio to 30% of profit attributable to owners, along with a special commemorative dividend to celebrate its 30th anniversary. This move underscores LIFULL’s strategic focus on balancing growth investments with shareholder value, while also considering extraordinary factors that may impact profits.

LIFULL Co., Ltd. Reports Improved Financial Performance and Announces Special Dividend
Aug 13, 2025

LIFULL Co., Ltd. reported a significant improvement in its financial performance for the nine-month period ending June 30, 2025, with a 7.1% increase in revenue and a notable rise in net profit compared to the previous year. The company has reclassified its Overseas segment as discontinued operations, impacting its financial statements, and announced a special commemorative dividend to celebrate its 30th anniversary, reflecting a positive outlook for stakeholders.

LIFULL Co. President Completes Significant Share Acquisition
Jul 2, 2025

LIFULL Co., Ltd. announced that its Representative Director and President, ITO Yuji, has completed the acquisition of 1,370,000 shares of the company from the Tokyo Stock Exchange. This acquisition increases ITO’s total shareholding to 1,531,941 shares, representing a 1.14% ownership of the issued shares, potentially strengthening his influence and commitment to the company’s future direction.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 29, 2025