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LIFULL CoLtd (JP:2120)
:2120

LIFULL Co (2120) AI Stock Analysis

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JP:2120

LIFULL Co

(2120)

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Neutral 46 (OpenAI - 4o)
Rating:46Neutral
Price Target:
¥189.00
▲(13.17% Upside)
The overall stock score of 46 reflects significant financial challenges, including declining revenues and negative profitability, which are the most impactful factors. Technical analysis indicates weak momentum, and the valuation is poor due to negative earnings, despite a relatively high dividend yield. The absence of earnings call data and corporate events limits additional insights.
Positive Factors
Strong Gross Profit Margin
A strong gross profit margin indicates efficient cost management and the ability to maintain profitability on core operations, providing a buffer against revenue fluctuations.
Stable Capital Structure
A high equity ratio suggests that the company is less reliant on debt, which can provide financial stability and flexibility in strategic investments.
Manageable Debt Levels
A low debt-to-equity ratio indicates a conservative approach to leverage, reducing financial risk and interest obligations, which can support long-term growth.
Negative Factors
Declining Revenue
Declining revenue suggests challenges in market demand or competitive positioning, which could impact long-term growth prospects and market share.
Negative Profitability
Negative profitability indicates that the company is not generating sufficient income from its operations, which can hinder reinvestment and shareholder returns.
Cash Flow Challenges
Negative cash flow ratios highlight difficulties in generating cash from operations, which can limit the company's ability to fund growth initiatives and meet financial obligations.

LIFULL Co (2120) vs. iShares MSCI Japan ETF (EWJ)

LIFULL Co Business Overview & Revenue Model

Company DescriptionLIFULL Co (2120) is a prominent Japanese company specializing in real estate and information technology services. It operates primarily in the real estate sector, providing a range of online property listings and related services through its platform. The company aims to facilitate real estate transactions, making it easier for users to buy, sell, or rent properties. LIFULL also ventures into various sectors including home improvement, and lifestyle services, leveraging technology to enhance user experience and streamline processes in the real estate market.
How the Company Makes MoneyLIFULL Co generates revenue through multiple streams, primarily by charging fees for property listings on its online platform. Real estate agents and property owners pay to list their properties, and the company earns commission from successful transactions. Additionally, LIFULL offers premium services, such as enhanced visibility for property listings or advertising options for real estate businesses. The company also partners with various stakeholders in the real estate industry, including builders and developers, to provide comprehensive solutions that enhance its service offerings. These partnerships often lead to additional revenue opportunities through collaborative marketing and service agreements.

LIFULL Co Financial Statement Overview

Summary
LIFULL Co faces significant financial challenges with declining revenues, negative profitability, and cash flow issues. Despite a strong gross profit margin and a stable equity ratio, the negative net income and cash flow difficulties pose risks to financial stability. The company needs to address operational inefficiencies and improve cash generation to enhance financial performance.
Income Statement
45
Neutral
LIFULL Co's income statement shows a challenging financial period with declining revenue and negative net income in the TTM. The gross profit margin remains strong at 92.99%, indicating efficient cost management. However, the net profit margin is negative at -15.48%, reflecting significant losses. The EBIT and EBITDA margins are also low, at 2.53% and 8.14% respectively, suggesting operational inefficiencies. Revenue has decreased by 5.45% in the TTM, highlighting a downward trend.
Balance Sheet
55
Neutral
The balance sheet reveals moderate leverage with a debt-to-equity ratio of 0.33, indicating a manageable debt level. However, the return on equity is negative at -18.22%, reflecting poor profitability and returns for shareholders. The equity ratio stands at 66.77%, suggesting a stable capital structure with a significant portion of assets financed by equity.
Cash Flow
40
Negative
Cash flow analysis indicates a decline in free cash flow by 31.47% in the TTM, raising concerns about cash generation capabilities. The operating cash flow to net income ratio is 0.57, showing some ability to generate cash from operations despite losses. However, the free cash flow to net income ratio is negative at -1.19, highlighting cash flow challenges in relation to profitability.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue29.69B34.47B36.41B35.73B35.86B35.40B
Gross Profit27.42B32.21B32.55B31.67B31.91B31.31B
EBITDA3.10B-4.83B3.88B3.60B-4.64B4.28B
Net Income-4.00B-8.46B1.03B1.18B-5.90B1.16B
Balance Sheet
Total Assets38.06B41.19B51.17B48.71B45.89B55.32B
Cash, Cash Equivalents and Short-Term Investments8.92B16.47B16.51B16.52B13.14B15.96B
Total Debt7.91B5.54B7.79B11.29B11.13B13.95B
Total Liabilities12.53B16.99B18.61B17.58B17.35B21.67B
Stockholders Equity25.42B24.11B32.55B31.00B28.41B33.50B
Cash Flow
Free Cash Flow-2.49B1.27B5.71B2.02B509.81M3.83B
Operating Cash Flow4.15B1.67B6.23B2.70B1.29B4.88B
Investing Cash Flow-10.91B-718.00M-1.74B388.87M-1.07B-1.73B
Financing Cash Flow1.33B-2.98B-5.08B-54.08M-3.29B3.39B

LIFULL Co Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price167.00
Price Trends
50DMA
182.64
Negative
100DMA
193.43
Negative
200DMA
175.98
Negative
Market Momentum
MACD
-5.18
Negative
RSI
43.12
Neutral
STOCH
71.79
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2120, the sentiment is Neutral. The current price of 167 is above the 20-day moving average (MA) of 165.80, below the 50-day MA of 182.64, and below the 200-day MA of 175.98, indicating a neutral trend. The MACD of -5.18 indicates Negative momentum. The RSI at 43.12 is Neutral, neither overbought nor oversold. The STOCH value of 71.79 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for JP:2120.

LIFULL Co Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
83
Outperform
¥23.69B21.390.83%33.63%50.17%
75
Outperform
¥21.52B21.2228.90%29.06%
73
Outperform
¥20.84B19.401.27%8.09%8.53%
70
Outperform
¥20.17B20.291.91%0.63%-1.84%
64
Neutral
¥8.49B18.383.38%47.24%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
46
Neutral
$21.90B4.009.76%6.23%-18.39%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:2120
LIFULL Co
171.00
-19.16
-10.07%
JP:2477
Temairazu, Inc.
3,085.00
-504.14
-14.05%
JP:3662
Ateam Inc.
1,170.00
180.12
18.20%
JP:5139
OpenWork Inc.
935.00
181.00
24.01%
JP:6037
FIRSTLOGIC INC.
1,200.00
523.51
77.39%
JP:7082
Jimoty, Inc.
872.00
256.00
41.56%

LIFULL Co Corporate Events

LIFULL Co. Announces Strategic Organizational and Personnel Changes
Sep 11, 2025

LIFULL Co., Ltd. announced significant organizational and personnel changes effective October 1, 2025, aimed at enhancing business expertise and productivity through technology. Key changes include the establishment of an AI Innovation Department and a Strategic Operations and Planning Division, along with the renaming of several departments to better align with their strategic goals. These changes are expected to strengthen LIFULL’s market position and improve support for its clients and group companies.

The most recent analyst rating on (JP:2120) stock is a Hold with a Yen225.00 price target. To see the full list of analyst forecasts on LIFULL Co stock, see the JP:2120 Stock Forecast page.

LIFULL Co. Announces Increased Dividend Forecast for 2025
Aug 13, 2025

LIFULL Co., Ltd. has announced a dividend forecast for the fiscal year ending September 30, 2025, reflecting its commitment to shareholder returns. The company plans to increase the year-end dividend payout ratio to 30% of profit attributable to owners, along with a special commemorative dividend to celebrate its 30th anniversary. This move underscores LIFULL’s strategic focus on balancing growth investments with shareholder value, while also considering extraordinary factors that may impact profits.

LIFULL Co., Ltd. Reports Improved Financial Performance and Announces Special Dividend
Aug 13, 2025

LIFULL Co., Ltd. reported a significant improvement in its financial performance for the nine-month period ending June 30, 2025, with a 7.1% increase in revenue and a notable rise in net profit compared to the previous year. The company has reclassified its Overseas segment as discontinued operations, impacting its financial statements, and announced a special commemorative dividend to celebrate its 30th anniversary, reflecting a positive outlook for stakeholders.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 29, 2025