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Brunello Cucinelli SpA (IT:BC)
:BC

Brunello Cucinelli SpA (BC) AI Stock Analysis

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IT:BC

Brunello Cucinelli SpA

(BC)

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Neutral 62 (OpenAI - 5.2)
Rating:62Neutral
Price Target:
€84.00
▲(6.17% Upside)
The overall stock score of 62 reflects a solid financial performance with strong profitability and effective equity utilization. However, the stock faces challenges with declining revenue, increasing leverage, and bearish technical indicators. The high P/E ratio suggests potential overvaluation, while the modest dividend yield offers limited income potential.
Positive Factors
High profitability and ROE
A ROE of ~26.9% signals the company efficiently converts shareholder capital into profit, supporting reinvestment capacity and long-term shareholder returns. This operating efficiency underpins margin sustainability in luxury segments that reward brand strength and disciplined cost control.
Premium brand with direct-to-consumer reach
Control of exclusive boutiques and e-commerce preserves pricing power, gross margin resilience and customer experience. A global DTC footprint supports higher lifetime value, tighter inventory control and strategic store investments that sustain demand among affluent consumers over the medium term.
Stable operating cash conversion
Consistent operating cash conversion indicates core business generates real cash to fund working capital, capex and distributions. Over months this reduces reliance on external financing, enabling investment in craftsmanship and store network while cushioning cyclical luxury demand swings.
Negative Factors
High leverage
A debt/equity ratio of 2.5 materially raises refinancing and interest-rate exposure, constraining strategic optionality. In a slower demand environment elevated leverage can force cost cutting or asset sales and limits ability to fund organic growth or sustain dividends without higher financing costs.
Declining free cash flow
Near 10% fall in free cash flow reduces internal funds available for capex, stores, and shareholder returns. Persisting FCF pressure would increase dependence on debt or equity to finance growth, weakening financial flexibility and potentially forcing prioritization between investment and payouts.
TTM revenue decline
A ~17% TTM revenue drop erodes scale economics and risks margin compression if fixed costs persist. For a premium brand, sustained top-line weakness can impair marketing and store investment, threatening long-term pricing power and the ability to maintain product and service standards.

Brunello Cucinelli SpA (BC) vs. iShares MSCI Italy ETF (EWI)

Brunello Cucinelli SpA Business Overview & Revenue Model

Company DescriptionBrunello Cucinelli S.p.A., together with its subsidiaries, engages in the production and sale of clothing, accessories, and lifestyle products in Italy, Europe, North America, Japan, and China. The company offers women's collection, including coats and jackets, dresses, knitwear, t-shirts and tops, shirts, skirts, pants, denim, travel wear, sneakers, high-boots, loafers and flat shoes, sandals, leather goods, jewelry, scarves, other accessories, mini bags and clutches, crossbody bags and backpacks, and handbags and shoppers. It also provides men's collection, such as coats and jackets, knitwear, blazers and waistcoats, suits, tuxedos, t-shirts and polos, shirts, pants, denims, travel wear, sneakers, lace-ups, loafers, boots, leather goods, bags, scarves, and other accessories; and kids collections. In addition, the company offers lifestyle products, which include throw and blanket, cushion, studio products, candle and fragrance, bathrobe and towel, gardening products, travel essential, leisure bag, leisure wear, kitchen and table ware, table linen, and ceramic creation products, China, and internationally. As of December 31, 2021, it managed and operated 114 directly operated stores; and 30 wholesale monobrand boutiques. The company was founded in 1978 and is headquartered in Solomeo, Italy. Brunello Cucinelli S.p.A. is a subsidiary of Fedone S.r.l.
How the Company Makes MoneyBrunello Cucinelli generates revenue through the sale of its luxury apparel and accessories, which includes menswear, womenswear, and a range of lifestyle products. The company's primary revenue stream comes from direct-to-consumer sales via its exclusive boutiques and e-commerce platform, complemented by wholesale distributions to high-end department stores and specialty retailers. Significant partnerships with luxury retailers help to expand brand visibility and market reach. Additionally, Brunello Cucinelli capitalizes on its reputation for craftsmanship and quality, allowing it to command premium pricing for its products, which contributes significantly to its profit margins.

Brunello Cucinelli SpA Financial Statement Overview

Summary
Brunello Cucinelli SpA demonstrates strong profitability and effective equity utilization, but faces challenges with declining revenue and increasing leverage. The company needs to address its cash flow management to maintain financial stability. Overall, the financial health is solid, but vigilance is required to navigate potential risks.
Income Statement
75
Positive
Brunello Cucinelli SpA shows strong profitability with a consistent EBIT and EBITDA margin, indicating efficient operations. However, the recent TTM revenue decline of 17.19% is concerning, suggesting potential market challenges or demand fluctuations. Despite this, the company maintains a healthy net profit margin, reflecting effective cost management.
Balance Sheet
68
Positive
The company has a high debt-to-equity ratio of 2.50 in the TTM, indicating significant leverage which could pose risks if not managed carefully. However, the return on equity remains robust at 26.85%, showcasing effective use of equity to generate profits. The equity ratio is moderate, suggesting a balanced asset structure.
Cash Flow
70
Positive
Operating cash flow remains positive, but free cash flow has decreased by 9.95% in the TTM, indicating potential cash management issues. The operating cash flow to net income ratio is stable, suggesting that the company efficiently converts its earnings into cash. However, the decline in free cash flow growth is a concern that needs addressing.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.34B1.28B1.14B919.71M712.18M544.01M
Gross Profit624.05M618.80M602.34M454.10M330.93M250.25M
EBITDA379.35M367.50M330.56M270.05M191.98M87.20M
Net Income131.80M119.48M114.62M80.60M53.32M-32.07M
Balance Sheet
Total Assets2.00B1.74B1.38B1.32B1.17B1.08B
Cash, Cash Equivalents and Short-Term Investments243.94M182.75M107.83M117.51M98.08M72.83M
Total Debt1.23B958.72M669.77M687.64M667.59M677.51M
Total Liabilities1.50B1.24B926.27M930.01M846.10M818.63M
Stockholders Equity491.81M489.94M441.79M382.54M316.14M258.97M
Cash Flow
Free Cash Flow80.87M98.74M135.51M153.40M154.69M-10.73M
Operating Cash Flow190.31M188.93M209.05M215.94M208.18M36.46M
Investing Cash Flow-188.94M-108.95M-52.84M-81.54M-58.35M-41.06M
Financing Cash Flow116.84M-6.51M-163.62M-115.65M-127.38M11.27M

Brunello Cucinelli SpA Technical Analysis

Technical Analysis Sentiment
Negative
Last Price79.12
Price Trends
50DMA
91.75
Negative
100DMA
92.32
Negative
200DMA
97.19
Negative
Market Momentum
MACD
-4.33
Positive
RSI
26.79
Positive
STOCH
7.80
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IT:BC, the sentiment is Negative. The current price of 79.12 is below the 20-day moving average (MA) of 89.06, below the 50-day MA of 91.75, and below the 200-day MA of 97.19, indicating a bearish trend. The MACD of -4.33 indicates Positive momentum. The RSI at 26.79 is Positive, neither overbought nor oversold. The STOCH value of 7.80 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for IT:BC.

Brunello Cucinelli SpA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
€13.04B21.3118.89%2.32%0.87%-5.61%
72
Outperform
€226.78M18.332.17%40.64%104.21%
62
Neutral
€5.33B40.3928.41%0.95%10.35%15.89%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
55
Neutral
€1.05B-7.97-20.18%1.24%-8.65%-1512.63%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
IT:BC
Brunello Cucinelli SpA
79.12
-43.25
-35.34%
IT:MONC
Moncler S.p.A.
48.32
-11.33
-18.99%
IT:PQ
Piquadro SpA
2.58
0.65
33.68%
IT:SFER
Salvatore Ferragamo S.p.A.
6.33
-0.95
-13.06%
IT:CULT
Culti Milano SpA
18.70
5.86
45.64%
IT:FPE
FOPE S.p.A.
42.00
17.51
71.50%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 12, 2025