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Brunello Cucinelli SpA (IT:BC)
:BC

Brunello Cucinelli SpA (BC) AI Stock Analysis

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IT:BC

Brunello Cucinelli SpA

(BC)

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Neutral 56 (OpenAI - 5.2)
Rating:56Neutral
Price Target:
€90.00
▲(2.62% Upside)
Action:ReiteratedDate:02/21/26
The score is driven primarily by strong profitability and long-term growth, tempered by materially higher leverage and only moderate cash conversion. Technicals are mixed (below key longer-term moving averages with negative MACD), and valuation is a notable headwind given the high P/E alongside a modest yield.
Positive Factors
High operating margins
Sustained EBITDA margins near 27–29% reflect durable pricing power and efficient cost structure in the luxury segment. High operating profitability provides a recurring earnings buffer, supports reinvestment in product and retail, and helps absorb cyclical revenue swings over the medium term.
Long-term revenue expansion
Revenue growth from €544M to €1,407.9M demonstrates successful brand scaling and sustained demand for premium products. This multi-year top-line expansion signals effective distribution, customer loyalty, and product-market fit, supporting durable earnings and strategic investments over coming quarters.
Positive cash generation
Meaningful operating cash flow and a strong FCF rebound (up 42.3% in 2025) indicate the business can convert earnings into cash and fund operations or selective investments. Consistent cash generation enhances flexibility to support boutiques, digital channels, and brand initiatives over the medium term.
Negative Factors
Elevated leverage
Leverage jumping to 3.40x and nearly €1.85B of debt materially raises financial risk and reduces balance sheet flexibility. Higher interest and refinancing exposure constrain capital allocation, making the company more vulnerable to cyclical demand drops or rising rates over the next several quarters.
Slowing revenue momentum
A slowdown to 4.9% growth signals moderating demand and a maturation of prior expansion. For a premium brand, prolonged deceleration limits operating leverage benefits and complicates margin improvement, making it harder to offset higher financial costs or fund growth initiatives sustainably.
Moderate cash conversion
Free cash flow below half of net income and operating cash flow lagging reported earnings mean profits are not fully converting to cash. This restricts the ability to deleverage rapidly or self-fund expansion, increasing reliance on external financing if capex or working capital needs rise.

Brunello Cucinelli SpA (BC) vs. iShares MSCI Italy ETF (EWI)

Brunello Cucinelli SpA Business Overview & Revenue Model

Company DescriptionBrunello Cucinelli S.p.A., together with its subsidiaries, engages in the production and sale of clothing, accessories, and lifestyle products in Italy, Europe, North America, Japan, and China. The company offers women's collection, including coats and jackets, dresses, knitwear, t-shirts and tops, shirts, skirts, pants, denim, travel wear, sneakers, high-boots, loafers and flat shoes, sandals, leather goods, jewelry, scarves, other accessories, mini bags and clutches, crossbody bags and backpacks, and handbags and shoppers. It also provides men's collection, such as coats and jackets, knitwear, blazers and waistcoats, suits, tuxedos, t-shirts and polos, shirts, pants, denims, travel wear, sneakers, lace-ups, loafers, boots, leather goods, bags, scarves, and other accessories; and kids collections. In addition, the company offers lifestyle products, which include throw and blanket, cushion, studio products, candle and fragrance, bathrobe and towel, gardening products, travel essential, leisure bag, leisure wear, kitchen and table ware, table linen, and ceramic creation products, China, and internationally. As of December 31, 2021, it managed and operated 114 directly operated stores; and 30 wholesale monobrand boutiques. The company was founded in 1978 and is headquartered in Solomeo, Italy. Brunello Cucinelli S.p.A. is a subsidiary of Fedone S.r.l.
How the Company Makes MoneyBrunello Cucinelli generates revenue through the sale of its luxury apparel and accessories, which includes menswear, womenswear, and a range of lifestyle products. The company's primary revenue stream comes from direct-to-consumer sales via its exclusive boutiques and e-commerce platform, complemented by wholesale distributions to high-end department stores and specialty retailers. Significant partnerships with luxury retailers help to expand brand visibility and market reach. Additionally, Brunello Cucinelli capitalizes on its reputation for craftsmanship and quality, allowing it to command premium pricing for its products, which contributes significantly to its profit margins.

Brunello Cucinelli SpA Financial Statement Overview

Summary
Profitability and scale are strong (revenue up from 544.0M in 2020 to 1,407.9M in 2025; net margin ~9–10% in 2021–2025; EBITDA margin ~27–29%), but the balance sheet is a major weakness with sharply higher leverage (debt-to-equity 3.40x in 2025). Cash flow is positive (FCF 115.1M in 2025) yet cash conversion is only moderate (FCF ~47% of net income).
Income Statement
78
Positive
The company shows a strong post-2020 recovery with revenue rising from 544.0M (2020) to 1,407.9M (2025), and profitability improving materially (net margin from -5.9% in 2020 to ~9–10% in 2021–2025). Operating profitability is healthy, with EBITDA margin consistently high around ~27–29% since 2021. The main weakness is a clear slowdown in top-line momentum in the latest period, with revenue growth down to 4.9% in 2025 versus much higher growth in 2021–2023.
Balance Sheet
42
Neutral
The balance sheet is the key concern: leverage has increased sharply, with debt-to-equity rising to 3.40x in 2025 from ~1.5–2.1x in 2021–2024. While equity has grown over time (from 259.0M in 2020 to 546.0M in 2025), the jump in total debt to 1,854.9M in 2025 suggests materially higher financial risk and reduced flexibility versus prior years.
Cash Flow
60
Neutral
Cash generation is positive with operating cash flow of 242.6M and free cash flow of 115.1M in 2025, and free cash flow growth rebounding strongly (+42.3% in 2025) after weakness in 2022–2024. However, cash conversion is only moderate: free cash flow is under half of net income in 2025 (about 47%), and operating cash flow relative to net income remains below 1.0 across years, indicating earnings are not fully translating into cash.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.41B1.28B1.14B919.71M712.18M
Gross Profit256.87M618.80M602.34M454.10M330.93M
EBITDA408.40M367.50M330.56M270.05M191.98M
Net Income135.03M119.48M114.62M80.60M53.32M
Balance Sheet
Total Assets2.02B1.74B1.38B1.32B1.17B
Cash, Cash Equivalents and Short-Term Investments203.84M182.75M107.83M117.51M98.08M
Total Debt1.85B958.72M669.77M687.64M667.59M
Total Liabilities1.46B1.24B926.27M930.01M846.10M
Stockholders Equity546.02M489.94M441.79M382.54M316.14M
Cash Flow
Free Cash Flow115.09M98.74M135.51M153.40M154.69M
Operating Cash Flow242.61M188.93M209.05M215.94M208.18M
Investing Cash Flow-145.30M-108.95M-52.84M-81.54M-58.35M
Financing Cash Flow-71.81M-6.51M-163.62M-115.65M-127.38M

Brunello Cucinelli SpA Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price87.70
Price Trends
50DMA
89.68
Negative
100DMA
89.90
Negative
200DMA
96.01
Negative
Market Momentum
MACD
-0.47
Negative
RSI
56.65
Neutral
STOCH
91.76
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IT:BC, the sentiment is Neutral. The current price of 87.7 is above the 20-day moving average (MA) of 82.78, below the 50-day MA of 89.68, and below the 200-day MA of 96.01, indicating a neutral trend. The MACD of -0.47 indicates Negative momentum. The RSI at 56.65 is Neutral, neither overbought nor oversold. The STOCH value of 91.76 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for IT:BC.

Brunello Cucinelli SpA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
€13.62B22.2518.89%2.32%0.87%-5.61%
72
Outperform
€226.54M18.252.17%40.64%104.21%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
56
Neutral
€5.85B44.3928.41%0.95%10.35%15.89%
55
Neutral
€1.11B-8.43-20.18%1.24%-8.65%-1512.63%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
IT:BC
Brunello Cucinelli SpA
87.70
-35.76
-28.97%
IT:MONC
Moncler S.p.A.
57.00
-7.77
-12.00%
IT:PQ
Piquadro SpA
2.57
0.68
35.84%
IT:SFER
Salvatore Ferragamo S.p.A.
6.97
-0.73
-9.42%
IT:CULT
Culti Milano SpA
18.70
5.71
43.96%
IT:FPE
FOPE S.p.A.
41.80
17.12
69.37%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 21, 2026