Senco Gold Limited (SENCO) AI Stock Analysis

• Market Cap: ₹56.97B
• Dividend Yield: 0.31%
• Average Volume (3M): 75.36K
• Price to Earnings (P/E): 22.0
• Beta (1Y): 1.37
• Revenue Growth: 20.18%
• EPS Growth: 16.17%
• Country: IN
• Employees: 2,345
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Luxury Goods
• EPS (TTM): 3.00
• Shares Outstanding: 163,718,340
• 10 Day Avg. Volume: 115,675
• 30 Day Avg. Volume: 75,358
• PEG Ratio: -1.82
• Price to Book (P/B): 2.37
• Price to Sales (P/S): 0.74
• P/FCF Ratio: -18.06
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 66 Neutral
• Price Target: ₹390.00 ▲(18.16% Upside)

The score is primarily driven by strong revenue growth and generally stable margins, tempered by weak cash flow (negative operating/free cash flow) and higher debt risk. Technically, the uptrend is supported by price above major moving averages and a positive MACD, but an overbought RSI reduces the technical score. Valuation is moderate on P/E but the low dividend yield limits support.

Positive Factors

Sustained Revenue Growth

Senco's top line more than doubled over five years, demonstrating durable consumer demand across retail, wholesale and e‑commerce channels. Persistent revenue growth underpins capacity to scale, reinvest in stores and design, and supports medium‑term market share gains.

Stable Gross and Operating Margins

Consistent gross and healthy operating margins indicate effective pricing power and cost control in a competitive jewelry market. Margin stability supports sustainable profitability, funds reinvestment in product and retail presence, and cushions against cyclical demand swings over months.

Significant Equity Growth

Material expansion of shareholder equity strengthens the capital base and improves solvency metrics, providing a buffer for financing growth and absorbing shocks. A stronger equity position enhances strategic flexibility for retail expansion and product investment over the medium term.

Negative Factors

Negative Operating and Free Cash Flow

Persistent negative operating and free cash flow signals that accounting earnings are not converting to cash, increasing reliance on external financing or equity issuance. This weakens self‑funding ability for store expansion and can pressure liquidity and strategic options over the coming months.

Elevated Total Debt / Leverage

Higher leverage raises interest and refinancing risk, especially if cash generation remains weak. Elevated debt can constrain capital allocation, limit ability to pursue opportunistic expansion, and amplify earnings volatility if margins or sales soften over the medium term.

Declining Net Profit Margin

A slipping net margin suggests rising costs, higher interest or non‑operating pressures that are outpacing top‑line gains. If this trend persists it can erode return on invested capital and slow equity accumulation, undermining long‑term profitability despite revenue growth.

Senco Gold Limited Business Overview & Revenue Model

Company Description

Senco Gold Limited manufactures and trades in jewelry and articles made of gold, silver, platinum, and other precious and semi-precious stones in India. It sells gold and diamond jewelry. The company also offers costume jewelry, gold and silver coins, and utensils made of silver. The company sells its products under the Senco Gold & Diamonds trademark. The company operates owned and franchised showrooms, as well as online platforms. The company was incorporated in 1994 and is based in Kolkata, India.

How the Company Makes Money

Senco Gold Limited generates revenue primarily through the sale of its jewelry products across multiple channels, including physical retail stores, wholesale distribution, and online platforms. The company's retail segment contributes significantly to its earnings, with a vast network of showrooms that attract a large customer base. Additionally, SENCO engages in wholesale transactions with other jewelers, further diversifying its revenue streams. The company also benefits from seasonal spikes in demand during festive and wedding seasons, which are critical periods for jewelry sales. Strategic partnerships with financial institutions for providing financing options to customers have also enhanced sales. Moreover, SENCO's focus on high-quality craftsmanship and unique designs helps maintain customer loyalty and attract repeat business, contributing to consistent revenue generation.

Senco Gold Limited Financial Statement Overview

Summary

Senco Gold Limited shows strong revenue growth and a stable gross margin, highlighting its potential in the luxury goods industry. While the balance sheet indicates a growing equity base, the high debt levels warrant caution. Cash flow challenges, especially negative operating cash flow, suggest the need for improved cash management strategies. Overall, the company is on a positive growth trajectory but must address these financial pressures to sustain its growth.

Income Statement

Senco Gold Limited has demonstrated strong revenue growth with a consistent upward trajectory, increasing from 24.16 billion in 2020 to 63.28 billion in 2025. The gross profit margin has shown stability, averaging around 13-14% over the years. Notably, the EBIT and EBITDA margins have also remained healthy, indicating efficient cost management. However, net profit margin has slightly declined from previous periods, reflecting a need for further improvement in net income growth relative to revenue.

Balance Sheet

The company's balance sheet reflects a strong growth in stockholders' equity, rising significantly from 5.5 billion in 2020 to 19.7 billion in 2025, coupled with increasing total assets. The debt-to-equity ratio, although on the higher side, is manageable given the industry standards. The equity ratio has improved, indicating a stronger equity position. However, the high level of total debt remains a potential risk that needs monitoring.

Cash Flow

Senco Gold's cash flow presents a mixed picture. Operating cash flow has been negative in recent years, which is a concern for long-term sustainability. The free cash flow has also been negative, indicating challenges in generating cash after capital expenditures. On the positive side, the company has managed to maintain a stable capital expenditure level, ensuring continued investment in growth opportunities.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	67.50B	63.28B	52.41B	40.70B	35.25B	26.55B
Gross Profit	9.74B	8.52B	7.83B	6.43B	5.41B	3.65B
EBITDA	5.03B	4.22B	4.06B	3.39B	2.84B	1.85B
Net Income	2.13B	1.59B	1.81B	1.58B	1.29B	614.82M
Balance Sheet
Total Assets	0.00	47.46B	37.23B	29.05B	21.00B	15.59B
Cash, Cash Equivalents and Short-Term Investments	647.35M	7.60B	430.94M	94.83M	95.44M	85.13M
Total Debt	0.00	20.59B	17.61B	13.89B	10.26B	6.80B
Total Liabilities	-19.70B	27.76B	23.57B	19.60B	13.74B	9.57B
Stockholders Equity	19.70B	19.70B	13.66B	9.46B	7.26B	6.03B
Cash Flow
Free Cash Flow	0.00	-2.59B	-3.32B	-1.09B	-945.77M	1.67B
Operating Cash Flow	0.00	-2.21B	-2.94B	-781.99M	-698.86M	1.81B
Investing Cash Flow	0.00	-322.23M	-1.18B	-1.98B	-1.57B	-536.56M
Financing Cash Flow	0.00	2.68B	4.21B	2.76B	2.28B	-1.22B

Senco Gold Limited Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 330.05
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IN:SENCO, the sentiment is Neutral. The current price of 330.05 is above the 20-day moving average (MA) of 327.66, above the 50-day MA of 322.09, and below the 200-day MA of 341.47, indicating a neutral trend. The MACD of 6.66 indicates Negative momentum. The RSI at 52.75 is Neutral, neither overbought nor oversold. The STOCH value of 36.75 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for IN:SENCO.

Senco Gold Limited Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
TBZ	66 Neutral	₹11.11B	11.77	―	1.38%	14.86%	48.09%
THANGAMAYL	66 Neutral	₹114.01B	61.78	―	0.37%	35.04%	80.12%
SENCO	66 Neutral	₹56.97B	22.00	―	0.31%	20.18%	16.17%
PCJEWELLER	62 Neutral	₹74.81B	10.26	―	―	190.41%	2939.51%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
RAJESHEXPO	60 Neutral	₹48.26B	36.99	―	―	112.02%	244.77%
GOENKA	41 Neutral	₹266.28M	-16.34	―	―	―	―

Senco Gold Limited Corporate Events

Senco Gold Secures CARE A1 Rating for Short-Term Bank Facilities

Senco Gold Limited announced that CARE Ratings has assigned a CARE A1 rating to its Rs 50 crore short-term bank facilities, underscoring the company’s strong liquidity profile and disciplined working capital management. The company highlighted that this new rating complements its existing ICRA A (Stable) rating on long-term bank facilities and a consistently strong short-term rating history, achieved alongside a near fourfold increase in overall borrowing limits, pan-India market expansion, resilience amid volatile gold prices and sustained improvements in key financial metrics, which together reinforce lender and investor confidence in its growth trajectory.

Senco Gold Posts 51% Q3 Revenue Surge, Nears 200-Store Network Amid Gold Price Spike

Senco Gold Limited reported strong standalone performance for the third quarter and first nine months of FY26, with revenue rising 51% year-on-year in Q3 and about 31% over the nine-month period, driven by robust retail growth, same-store sales gains and sustained momentum in diamond jewellery. The company’s trailing 12-month revenue has reached around ₹8,000 crore, supported by festive campaigns, new designs and customer engagement, while its showroom network expanded to 196 outlets through new franchise additions across multiple states, underscoring the appeal of its franchise model beyond its core eastern base. Despite sharp gold price volatility and record-high price levels that have tempered volume growth, Senco is shifting inventory towards lightweight, budget-friendly products and is targeting 18–20% growth in studded jewellery, aiming to reach 200 showrooms in FY26 and maintaining confidence in delivering over 25% year-on-year growth for the full year, signaling continued aggressive expansion and a strengthening competitive position in India’s organised jewellery retail sector.

Senco Gold Closes Trading Window Ahead of December-Quarter Results

Senco Gold Limited has notified the stock exchanges that its trading window for dealings in the company’s shares will be closed from 1 January 2026 until 48 hours after the announcement of its unaudited standalone and consolidated financial results for the quarter and nine months ended 31 December 2025. The move, undertaken in line with SEBI’s Prohibition of Insider Trading Regulations and the company’s internal code of conduct, is a standard governance measure intended to prevent trading by insiders while financial results are being prepared, underscoring the company’s compliance focus and protections for minority shareholders and market integrity.

Senco Gold Limited Releases Q2 & H1 FY26 Investor Presentation

Senco Gold Limited has released its Investor Presentation for the second quarter and half-year results of the fiscal year 2026, as per the requirements of the Securities and Exchange Board of India. The presentation, which is available on the company’s website, provides insights into the company’s performance and is aimed at informing stakeholders about its financial health and strategic positioning.

Senco Gold Expands with New Franchise Store in Uttar Pradesh

Senco Gold Limited has announced the opening of a new franchise store in Etawah, Uttar Pradesh, increasing its total number of stores in India to 184. This expansion reflects the company’s ongoing growth strategy and strengthens its market presence in the region, potentially enhancing its competitive positioning and offering more accessibility to its products for customers.