Consumer PreferenceAudiences increasingly choose IMAX as their preferred viewing format, even when films are not designed for the platform, indicating a strong audience preference.
Growth OpportunitiesThe company modified its expectations for installations for 2025, raising the low end of the range by 5 screens, which shows optimism for growth.
Market PerformanceIMAX is on track to deliver another outperformance with global box office already above expectations and on a path to exceed consensus view for the quarter.