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Terminal X Online Ltd. (IL:TRX)
:TRX
Israel Market

Terminal X (TRX) AI Stock Analysis

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IL:TRX

Terminal X

(TRX)

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Neutral 67 (OpenAI - 5.2)
Rating:67Neutral
Price Target:
905.00
▲(45.17% Upside)
The score is primarily driven by solid financial performance (healthy margins, improving leverage, and strong free cash flow growth). Technicals are supportive due to the strong uptrend, but the extremely overbought RSI raises near-term downside risk. Valuation is a headwind given the high P/E, partly balanced by the dividend yield.
Positive Factors
Strong gross and EBITDA margins
High gross and EBITDA margins point to durable pricing power and efficient unit economics in fashion retail. Sustained margins provide capacity to fund marketing, tech and logistics investments, supporting scalable growth and resilience through industry cycles over the medium term.
Robust free cash flow growth
Strong FCF expansion improves financial flexibility, enabling reinvestment in the platform, logistics and seller acquisition without heavy reliance on external funding. Consistent cash generation supports deleveraging, dividend capacity and long-term investment optionality.
Diversified marketplace and logistics partnerships
A hybrid model combining direct sales, third-party marketplace commissions and brand partnerships diversifies revenue and margin sources. Strategic logistics partnerships strengthen customer experience and fulfillment scale, creating structural advantages versus single-channel competitors.
Negative Factors
Residual leverage risk
Although leverage has improved, remaining debt levels mean interest and principal obligations could constrain investment or force capital allocation tradeoffs. In a slower retail cycle, persistent leverage limits strategic flexibility and increases refinancing sensitivity.
Decline in operating profit (EBIT)
A year-over-year EBIT decline suggests rising operating costs or margin pressure beneath the surface of stable revenue. Sustained EBIT erosion would reduce cash available for reinvestment and returns, and may signal competitive or structural cost challenges needing management attention.
Volatile operating cash flow coverage
Low and volatile operating cash flow relative to earnings indicates earnings quality and working capital sensitivity. This unpredictability raises the risk that cash won't reliably cover capex, inventory or debt service, constraining long-term investment and dividend consistency.

Terminal X (TRX) vs. iShares MSCI Israel ETF (EIS)

Terminal X Business Overview & Revenue Model

Company DescriptionTerminal X Online Ltd., a multi-brand online company, offers apparel for men, women, boys, girls, teens, and infants under various brands. It also offers sportswear and shoes; beauty products; and living products. The company is based in Rishon Lezion, Israel. Terminal X Online Ltd. operates as a subsidiary of Fox-Wizel Ltd.
How the Company Makes MoneyTerminal X generates revenue primarily through direct sales of fashion and lifestyle products on its e-commerce platform. Key revenue streams include the markup on products sold directly to consumers, commissions from third-party sellers who utilize the marketplace, and partnerships with brands for exclusive collections. The company also benefits from strategic partnerships with logistics companies that enhance delivery efficiency and customer satisfaction. Additionally, Terminal X may explore advertising revenue from brands looking to promote their products on the platform, contributing further to its earnings.

Terminal X Financial Statement Overview

Summary
Solid fundamentals supported by consistent TTM revenue growth (4.81%) and strong profitability (gross margin 44.70%, net margin 5.29%, EBITDA margin 16.53%). Balance sheet leverage has improved (debt-to-equity 0.62) but historical high leverage remains a risk, and EBIT declined versus the prior year. Cash generation is strong with TTM free cash flow growth of 18.6%, though operating cash flow coverage has shown volatility.
Income Statement
75
Positive
Terminal X has shown consistent revenue growth with a TTM (Trailing-Twelve-Months) growth rate of 4.81%. The company maintains a healthy gross profit margin of 44.70% and a net profit margin of 5.29%, indicating strong profitability. The EBIT and EBITDA margins are also solid at 9.05% and 16.53%, respectively. However, there was a decline in EBIT from the previous year, which slightly impacts the overall score.
Balance Sheet
68
Positive
The company's debt-to-equity ratio has improved to 0.62 in the TTM, indicating a reduction in leverage compared to previous years. Return on equity (ROE) is at 11.34%, showing effective use of equity to generate profits. The equity ratio stands at 45.04%, reflecting a stable capital structure. Despite improvements, the historical high leverage remains a concern.
Cash Flow
70
Positive
Terminal X has demonstrated a strong free cash flow growth rate of 18.6% in the TTM, indicating improved cash generation. The operating cash flow to net income ratio is 0.22, and the free cash flow to net income ratio is 0.84, suggesting efficient cash flow management. However, the lower operating cash flow coverage ratio compared to previous periods suggests potential volatility.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue537.79M492.34M423.69M382.95M340.62M225.95M
Gross Profit240.38M217.63M185.57M172.43M153.86M101.70M
EBITDA88.88M82.49M46.66M32.78M22.65M13.78M
Net Income28.48M25.21M-2.06M-7.76M-8.63M2.98M
Balance Sheet
Total Assets550.47M593.23M538.42M560.12M413.18M259.76M
Cash, Cash Equivalents and Short-Term Investments96.48M172.32M144.64M156.81M141.23M49.10M
Total Debt153.84M198.38M194.24M217.86M103.80M128.93M
Total Liabilities285.83M323.39M298.19M328.31M189.56M244.87M
Stockholders Equity247.85M261.04M235.37M229.62M223.62M14.89M
Cash Flow
Free Cash Flow33.39M87.47M20.40M-26.78M-53.03M37.68M
Operating Cash Flow39.80M97.70M47.12M2.50M-45.45M43.64M
Investing Cash Flow-16.68M6.79M28.43M-92.28M-3.08M-10.46M
Financing Cash Flow-80.04M-53.09M-48.89M28.47M145.16M7.93M

Terminal X Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price623.40
Price Trends
50DMA
715.31
Positive
100DMA
669.98
Positive
200DMA
574.29
Positive
Market Momentum
MACD
31.30
Positive
RSI
51.48
Neutral
STOCH
31.53
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IL:TRX, the sentiment is Neutral. The current price of 623.4 is below the 20-day moving average (MA) of 838.41, below the 50-day MA of 715.31, and above the 200-day MA of 574.29, indicating a neutral trend. The MACD of 31.30 indicates Positive momentum. The RSI at 51.48 is Neutral, neither overbought nor oversold. The STOCH value of 31.53 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for IL:TRX.

Terminal X Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
67
Neutral
₪1.02B35.454.56%13.94%84.36%
65
Neutral
₪170.11M37.219.00%-84.50%
64
Neutral
₪632.47M47.0419.46%-27.35%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
51
Neutral
₪476.68M-12.937.71%-3.10%53.93%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
IL:TRX
Terminal X
802.90
325.51
68.19%
IL:ABRA
Abra
548.00
215.00
64.56%
IL:ALAR
Alarum Technologies
232.10
-130.30
-35.95%
IL:ASGR
Aspen Group
775.80
67.09
9.47%
IL:NTGR
Netanel Group
1,161.00
-451.00
-27.98%
IL:GOSS
G 1 Secu
1,045.00
531.57
103.53%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 10, 2026