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Max Stock Ltd. (IL:MAXO)
:MAXO
Israel Market

Max Stock (MAXO) AI Stock Analysis

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IL:MAXO

Max Stock

(MAXO)

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Outperform 71 (OpenAI - 5.2)
,
Outperform 71 (OpenAI - 5.2)
,
Outperform 71 (OpenAI - 5.2)
Rating:71Outperform
Price Target:
3,275.00
▲(32.22% Upside)
Action:ReiteratedDate:03/19/26
The score is driven primarily by solid financial performance (strong growth, improved profitability, and strong 2025 free cash flow) tempered by elevated leverage risk. Technicals are constructive with the price above key moving averages and neutral momentum, while valuation is reasonable with a moderate P/E and a supportive dividend yield.
Positive Factors
Multi-year Revenue Growth
Sustained top-line expansion from ~0.98B to ~1.43B over the period indicates durable demand and successful market penetration. This revenue base supports scale benefits, investment capacity and resilience in cash generation across business cycles over the next 2–6 months and beyond.
Improving Profitability
Gradual margin improvement reflects better cost control or pricing power and demonstrates rising operating leverage. Higher and improving margins increase sustainable earnings power, strengthen internal funding for growth and dividends, and reduce sensitivity to modest revenue shocks.
Strong 2025 Cash Generation
A strong FCF rebound to ~263M and OCF to ~291M materially improves liquidity and financial flexibility. Reliable cash generation underpins debt servicing, capital expenditure and shareholder distributions, and enhances the company’s ability to execute strategic initiatives over the medium term.
Negative Factors
Elevated Leverage
Consistently high debt-to-equity (~2.9x–3.4x) raises refinancing and solvency risk if conditions worsen. Leverage amplifies returns but limits flexibility for capex or M&A, increases interest burden and could force defensive cash use, constraining strategic options in adverse scenarios.
Margin Volatility
Notable swings in gross margin imply exposure to product-mix shifts, pricing pressure or cost fluctuations. This variability reduces predictability of future profitability, complicates planning and increases downside risk to earnings if input costs or competitive pricing persistently pressure margins.
Cash Conversion Variability
Intermittent weak cash conversion, notably in 2021, signals working-capital or timing volatility that can decouple earnings from cash flows. That inconsistency weakens the reliability of reported profits to fund debt paydown, dividends or investment during tighter liquidity periods.

Max Stock (MAXO) vs. iShares MSCI Israel ETF (EIS)

Max Stock Business Overview & Revenue Model

Company DescriptionMax Stock Ltd. operates various discount stores in Israel. Its stores provide products in various categories, including school supplies, disposable dishes, clothing and textiles, arts and crafts, furniture, home accessories and gifts, toys, cleaning products, plasticware, kitchen and cooking utensils, bithdays, and tools and hardware. The company is based in Caesarea, Israel.

Max Stock Financial Statement Overview

Summary
Strong multi-year revenue growth (~0.98B in 2021 to ~1.43B in 2025) with improved profitability (net margin ~7.0% to ~8.8%) and a sharp 2025 free-cash-flow rebound (~263M). The primary constraint is elevated leverage (debt-to-equity ~2.9x in 2025) alongside some margin and cash-flow volatility.
Income Statement
78
Positive
Revenue has expanded meaningfully over the period (from ~0.98B in 2021 to ~1.43B in 2025), with profitability also improving: net margin rose from ~7.0% (2021) to ~8.8% (2025) and EBIT/EBITDA margins trended higher into 2025. The main weakness is margin volatility—gross margin peaked in 2023–2024 (~41.8%) and then compressed in 2025 (~38.4), suggesting some recent pressure from product mix, pricing, or costs despite strong top-line growth.
Balance Sheet
57
Neutral
The balance sheet shows consistently high leverage: debt-to-equity remains elevated (roughly ~2.9x–3.4x across the period, ~2.87x in 2025). Equity has grown (from ~188M in 2021 to ~282M in 2025) and returns on equity are strong (~44% in 2025), but that strength is partly amplified by leverage, which increases risk if operating conditions soften.
Cash Flow
74
Positive
Cash generation strengthened materially in 2025, with operating cash flow rising to ~291M and free cash flow to ~263M (a strong rebound versus 2024). Free cash flow has generally tracked earnings reasonably well in recent years (about ~0.90x of net income in 2025), but the history includes a weak conversion year in 2021 (very low operating and free cash flow versus profit), highlighting potential working-capital or timing volatility.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.43B1.33B1.12B1.05B976.27M
Gross Profit547.76M556.10M468.24M418.31M379.27M
EBITDA325.62M279.94M226.70M188.56M180.49M
Net Income124.92M108.76M81.01M64.16M68.20M
Balance Sheet
Total Assets1.37B1.29B1.11B995.32M972.15M
Cash, Cash Equivalents and Short-Term Investments163.05M97.15M128.86M80.53M50.34M
Total Debt810.45M794.58M688.22M644.88M643.43M
Total Liabilities1.07B1.01B880.30M781.09M771.54M
Stockholders Equity282.37M270.94M221.70M202.07M188.08M
Cash Flow
Free Cash Flow263.09M88.30M188.39M174.26M6.75M
Operating Cash Flow291.50M132.27M219.26M201.01M40.14M
Investing Cash Flow-28.60M-44.15M-31.85M-26.65M-11.60M
Financing Cash Flow-198.20M-119.80M-139.11M-144.17M-96.47M

Max Stock Technical Analysis

Technical Analysis Sentiment
Positive
Last Price2477.00
Price Trends
50DMA
2912.14
Negative
100DMA
2681.27
Positive
200DMA
2252.38
Positive
Market Momentum
MACD
4.62
Positive
RSI
48.61
Neutral
STOCH
61.83
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IL:MAXO, the sentiment is Positive. The current price of 2477 is below the 20-day moving average (MA) of 2922.60, below the 50-day MA of 2912.14, and above the 200-day MA of 2252.38, indicating a neutral trend. The MACD of 4.62 indicates Positive momentum. The RSI at 48.61 is Neutral, neither overbought nor oversold. The STOCH value of 61.83 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for IL:MAXO.

Max Stock Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
₪3.42B9.284.18%8.53%39.35%
71
Outperform
₪4.05B28.543.06%9.97%15.86%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
60
Neutral
₪2.18B9.848.19%-2.81%372.63%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
IL:MAXO
Max Stock
2,898.00
1,738.82
150.00%
IL:DLEA
Delek Automotiv
2,246.00
-125.59
-5.30%
IL:MSBI
Hamashbir 365
101.30
-27.08
-21.09%
IL:EMDV
Emilia Devel
2,586.00
-79.47
-2.98%
IL:NTML
Neto Malinda
17,290.00
8,681.21
100.84%
IL:CRSM
Carasso Motors
3,407.00
487.00
16.68%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 19, 2026