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Max Stock Ltd. (IL:MAXO)
TASE:MAXO
Israel Market
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Max Stock (MAXO) AI Stock Analysis

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IL:MAXO

Max Stock

(TASE:MAXO)

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Neutral 69 (OpenAI - 5.2)
Rating:69Neutral
Price Target:
4,384.00
▲(21.85% Upside)
Action:Reiterated
Date:05/20/26
The score is driven primarily by strong operating profitability and consistent free cash flow, supported by a clear bullish technical trend. The main constraints are balance-sheet leverage (debt-to-equity ~2.9) and a relatively high P/E (~29), with momentum also nearing overbought conditions (RSI ~70).
Positive Factors
High and improving margins
Sustained gross and operating margins indicate durable pricing power and effective cost control in a discount retail model. Higher gross margin (44% TTM) plus strong operating/EBITDA margins support consistent profitability, enabling reinvestment, store economics, and resilience across medium-term cycles.
Negative Factors
High balance-sheet leverage
A debt-to-equity near 2.9 materially reduces financial flexibility and raises refinancing risk in a cyclical retail sector. Elevated leverage can limit capital allocation choices, increase interest burden, and amplify downside in slower sales periods, constraining durable strategic moves or aggressive expansion.
Read all positive and negative factors
Positive Factors
Negative Factors
High and improving margins
Sustained gross and operating margins indicate durable pricing power and effective cost control in a discount retail model. Higher gross margin (44% TTM) plus strong operating/EBITDA margins support consistent profitability, enabling reinvestment, store economics, and resilience across medium-term cycles.
Read all positive factors

Max Stock (MAXO) vs. iShares MSCI Israel ETF (EIS)

Max Stock Business Overview & Revenue Model

Company Description
Max Stock Ltd. runs a chain of discount retail outlets throughout Israel. These stores stock a diverse range of merchandise, including educational supplies, disposable dinnerware, apparel and textiles, arts and crafts materials, furniture, home de...

Max Stock Financial Statement Overview

Summary
Profitability and cash generation are solid: TTM margins are strong (operating ~17%, EBITDA ~23.5%) and free cash flow is consistently positive with ~90% conversion of net income. The key offsets are a levered balance sheet (debt-to-equity ~2.9, equity down vs. 2025) and moderating revenue growth versus 2024.
Income Statement
78
Positive
Balance Sheet
58
Neutral
Cash Flow
70
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.49B1.43B1.33B1.12B1.05B976.27M
Gross Profit666.60M547.76M556.10M468.24M418.31M379.27M
EBITDA362.27M325.62M279.94M226.70M188.56M180.49M
Net Income141.35M124.92M108.76M81.01M64.16M68.20M
Balance Sheet
Total Assets1.41B1.37B1.29B1.11B995.32M972.15M
Cash, Cash Equivalents and Short-Term Investments188.57M163.05M97.15M128.86M80.53M50.34M
Total Debt790.20M810.45M794.58M688.22M644.88M643.43M
Total Liabilities1.15B1.07B1.01B880.30M781.09M771.54M
Stockholders Equity248.16M282.37M270.94M221.70M202.07M188.08M
Cash Flow
Free Cash Flow254.63M263.09M88.30M188.39M174.26M6.75M
Operating Cash Flow282.75M291.50M132.27M219.26M201.01M40.14M
Investing Cash Flow-28.43M-28.60M-44.15M-31.85M-26.65M-11.60M
Financing Cash Flow-198.38M-198.20M-119.80M-139.11M-144.17M-96.47M

Max Stock Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price3598.00
Price Trends
50DMA
3725.32
Negative
100DMA
3340.19
Positive
200DMA
2947.24
Positive
Market Momentum
MACD
-60.85
Positive
RSI
41.60
Neutral
STOCH
18.67
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IL:MAXO, the sentiment is Neutral. The current price of 3598 is above the 20-day moving average (MA) of 3558.45, below the 50-day MA of 3725.32, and above the 200-day MA of 2947.24, indicating a neutral trend. The MACD of -60.85 indicates Positive momentum. The RSI at 41.60 is Neutral, neither overbought nor oversold. The STOCH value of 18.67 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for IL:MAXO.

Max Stock Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
69
Neutral
₪4.72B33.412.39%9.72%25.91%
69
Neutral
₪2.83B20.403.60%
66
Neutral
₪4.59B16.4510.63%2.35%-5.86%-18.58%
64
Neutral
₪1.21B44.5921.03%-1.71%-80.11%
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
50
Neutral
₪1.10B30.125.10%2.26%-60.57%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
IL:MAXO
Max Stock
3,400.00
1,654.14
94.75%
IL:DELG
Delta Galil
17,650.00
673.28
3.97%
IL:CAST
Castro
14,140.00
1,829.01
14.86%
IL:MSBI
Hamashbir 365
55.80
-63.20
-53.11%
IL:RTLS
Retailors
2,107.00
-4,494.00
-68.08%
IL:DLTI
Delta Brands
11,570.00
3,475.29
42.93%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 20, 2026