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Holmes Place International Ltd. (IL:HLMS)
TASE:HLMS
Israel Market

Holmes Place (HLMS) AI Stock Analysis

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IL:HLMS

Holmes Place

(TASE:HLMS)

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Neutral 67 (OpenAI - 5.2)
Rating:67Neutral
Price Target:
817.00
▲(18.39% Upside)
Action:ReiteratedDate:01/20/26
The score is mainly driven by solid operating performance but offset by balance-sheet risk from very high leverage and mixed cash flow trends. Technicals are supportive with the stock in an uptrend, though elevated RSI suggests limited near-term upside. Valuation is balanced: a strong dividend yield helps, while the P/E remains moderate.
Positive Factors
Strong EBIT and EBITDA margins
Sustained high EBIT and EBITDA margins demonstrate structural operational efficiency in Holmes Place’s premium club model. Durable margins support reinvestment in facilities and services, fund customer experience, and provide a buffer against revenue volatility in the leisure sector.
Negative Factors
Very high leverage
Extremely high debt-to-equity creates persistent financial risk: elevated interest costs, constrained strategic flexibility, and vulnerability to rate increases or refinancing stress. Over the medium term this limits investment optionality and raises default/credit-event exposure.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong EBIT and EBITDA margins
Sustained high EBIT and EBITDA margins demonstrate structural operational efficiency in Holmes Place’s premium club model. Durable margins support reinvestment in facilities and services, fund customer experience, and provide a buffer against revenue volatility in the leisure sector.
Read all positive factors

Holmes Place (HLMS) vs. iShares MSCI Israel ETF (EIS)

Holmes Place Business Overview & Revenue Model

Company Description
Holmes Place International Ltd manages and operates health and fitness clubs under the Holmes Place and Go Active brands. The company was founded in 1979 and is based in Caesarea, Israel. Holmes Place International Ltd is a subsidiary of Holmes Pl...
How the Company Makes Money
Holmes Place generates revenue primarily through membership fees, which provide access to their fitness facilities and services. Additional income is derived from personal training sessions, specialized fitness programs, and group classes that req...

Holmes Place Financial Statement Overview

Summary
Income statement strength (score 78) is supported by solid EBIT/EBITDA margins, but the balance sheet is a key risk (score 55) due to very high leverage (debt-to-equity 11.90). Cash flow is mixed (score 62) with sharply negative free cash flow growth despite reasonable cash conversion.
Income Statement
78
Positive
Balance Sheet
55
Neutral
Cash Flow
62
Positive
BreakdownDec 2025Dec 2024Mar 2024Dec 2022Dec 2021
Income Statement
Total Revenue588.57M552.22M508.51M461.19M311.06M
Gross Profit145.13M143.32M133.49M106.44M24.78M
EBITDA230.50M213.94M192.81M165.71M103.24M
Net Income27.61M46.50M40.06M31.71M-21.81M
Balance Sheet
Total Assets1.52B1.38B1.27B1.24B994.37M
Cash, Cash Equivalents and Short-Term Investments21.32M27.31M16.79M53.34M18.39M
Total Debt1.18B1.12B1.02B990.89M817.86M
Total Liabilities1.34B1.26B1.14B1.12B914.37M
Stockholders Equity176.32M124.38M121.47M123.49M81.66M
Cash Flow
Free Cash Flow82.80M102.00M92.24M99.65M23.16M
Operating Cash Flow164.75M167.55M142.81M124.60M43.56M
Investing Cash Flow-90.98M-71.84M-54.05M-34.56M-17.93M
Financing Cash Flow-80.12M-84.90M-125.16M-55.12M-57.65M

Holmes Place Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price690.10
Price Trends
50DMA
679.91
Negative
100DMA
685.96
Negative
200DMA
701.98
Negative
Market Momentum
MACD
-6.31
Negative
RSI
52.92
Neutral
STOCH
65.56
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IL:HLMS, the sentiment is Neutral. The current price of 690.1 is above the 20-day moving average (MA) of 656.10, above the 50-day MA of 679.91, and below the 200-day MA of 701.98, indicating a neutral trend. The MACD of -6.31 indicates Negative momentum. The RSI at 52.92 is Neutral, neither overbought nor oversold. The STOCH value of 65.56 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for IL:HLMS.

Holmes Place Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
67
Neutral
₪677.02M26.615.30%7.70%-34.56%
58
Neutral
₪913.34M9.678.20%-12.69%
55
Neutral
$13.29B17.4210.03%0.93%7.13%-12.93%
54
Neutral
₪347.73M9.456.97%
49
Neutral
₪286.97M-3.149.81%-14.49%-398.74%
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
IL:HLMS
Holmes Place
670.30
43.95
7.02%
IL:NTO
Neto
26,380.00
10,630.00
67.49%
IL:MTRN
Maytronics
263.30
-145.10
-35.53%
IL:MGOR
Mega Or
52,770.00
41,096.14
352.04%
IL:GLRS
Globrands
27,300.00
-24,833.81
-47.63%
IL:MRG
Multi Retail
773.40
-257.83
-25.00%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 20, 2026