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Holmes Place International Ltd. (IL:HLMS)
TASE:HLMS
Israel Market
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Holmes Place (HLMS) AI Stock Analysis

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IL:HLMS

Holmes Place

(TASE:HLMS)

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Neutral 59 (OpenAI - 5.2)
Rating:59Neutral
Price Target:
694.00
▲(0.57% Upside)
Action:Reiterated
Date:05/29/26
The score is driven primarily by solid operating performance and positive cash generation, but is held back by very high leverage and a thin equity base. Technicals are mixed with neutral momentum and weaker longer-term trend signals, while valuation is supported by a strong dividend yield but tempered by a mid-to-higher P/E.
Positive Factors
Recurring membership revenue
A membership-based model yields predictable, recurring cash inflows and high customer lifetime value. Over 2–6 months this durable revenue base supports steady demand, smoothing seasonality, enabling subscription pricing, and providing a platform for cross-sell of training and wellness services.
Negative Factors
Very high leverage
Extremely elevated leverage leaves a thin equity cushion and raises refinancing and interest-rate sensitivity. Over the medium term this structural debt burden constrains strategic optionality, increases default risk if earnings slip, and amplifies earnings volatility for shareholders.
Read all positive and negative factors
Positive Factors
Negative Factors
Recurring membership revenue
A membership-based model yields predictable, recurring cash inflows and high customer lifetime value. Over 2–6 months this durable revenue base supports steady demand, smoothing seasonality, enabling subscription pricing, and providing a platform for cross-sell of training and wellness services.
Read all positive factors

Holmes Place (HLMS) vs. iShares MSCI Israel ETF (EIS)

Holmes Place Business Overview & Revenue Model

Company Description
Holmes Place International Ltd is responsible for the management and operation of health and fitness clubs, operating under its proprietary Holmes Place and Go Active brands. Established in 1979, this Israeli company maintains its base in Caesarea...
How the Company Makes Money
Holmes Place primarily makes money by charging recurring membership fees for access to its clubs and facilities. Additional revenue may be generated through one-time or add-on charges such as personal training and other paid services offered at cl...

Holmes Place Financial Statement Overview

Summary
Strong TTM revenue growth (95.5%) and solid operating profitability (EBIT margin ~16.8%, EBITDA margin ~39.7%) support the score. Offsetting this are elevated balance-sheet risks: very high leverage (~1.18B debt vs ~175.1M equity, ~6.7x) and a relatively thin equity cushion, plus net margin (~4.7%) that is below prior years. Cash flow is positive (TTM OCF ~160.5M; FCF ~90.7M) but with variable conversion versus EBITDA and some year-to-year volatility.
Income Statement
74
Positive
Balance Sheet
34
Negative
Cash Flow
63
Positive
BreakdownMar 2026Dec 2024Mar 2024Dec 2022Dec 2021
Income Statement
Total Revenue588.57M552.22M508.51M461.19M311.06M
Gross Profit145.13M143.32M133.49M106.44M24.78M
EBITDA230.50M213.94M192.81M165.71M103.24M
Net Income27.61M46.50M40.06M31.71M-21.81M
Balance Sheet
Total Assets1.52B1.38B1.27B1.24B994.37M
Cash, Cash Equivalents and Short-Term Investments21.32M27.31M16.79M53.34M18.39M
Total Debt1.18B1.12B1.02B990.89M817.86M
Total Liabilities1.34B1.26B1.14B1.12B914.37M
Stockholders Equity176.32M124.38M121.47M123.49M81.66M
Cash Flow
Free Cash Flow82.80M102.00M92.24M99.65M23.16M
Operating Cash Flow164.75M167.55M142.81M124.60M43.56M
Investing Cash Flow-90.98M-71.84M-54.05M-34.56M-17.93M
Financing Cash Flow-80.12M-84.90M-125.16M-55.12M-57.65M

Holmes Place Technical Analysis

Technical Analysis Sentiment
Positive
Last Price690.10
Price Trends
50DMA
657.37
Positive
100DMA
667.61
Positive
200DMA
683.81
Negative
Market Momentum
MACD
-0.35
Negative
RSI
55.35
Neutral
STOCH
39.14
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IL:HLMS, the sentiment is Positive. The current price of 690.1 is above the 20-day moving average (MA) of 657.35, above the 50-day MA of 657.37, and above the 200-day MA of 683.81, indicating a neutral trend. The MACD of -0.35 indicates Negative momentum. The RSI at 55.35 is Neutral, neither overbought nor oversold. The STOCH value of 39.14 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for IL:HLMS.

Holmes Place Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
59
Neutral
₪684.97M22.875.30%4.87%-31.04%
55
Neutral
$13.29B17.4210.03%0.93%7.13%-12.93%
55
Neutral
₪839.20M8.9910.53%-1.26%
54
Neutral
₪308.02M5.156.97%3.39%-18.55%
46
Neutral
₪276.22M-1.039.81%-9.81%-343.66%
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
IL:HLMS
Holmes Place
671.80
-5.63
-0.83%
IL:NTO
Neto
23,430.00
4,680.00
24.96%
IL:MTRN
Maytronics
251.70
-235.40
-48.33%
IL:MGOR
Mega Or
63,700.00
51,054.42
403.73%
IL:GLRS
Globrands
24,900.00
-27,447.76
-52.43%
IL:MRG
Multi Retail
668.60
-169.92
-20.26%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 29, 2026