Increase in Written and Delivered Sales
The company reported its first increase in written and delivered sales for Q2 in over 2 years, with total sales for Q2 at $181 million, up 1.3%.
Gross Margin Improvement
Gross margins improved to 60.8% compared to 60.4% in the prior year, demonstrating strong discipline and consistency in operations.
Digital Engagement and Web Sales Growth
A 15.6% increase in organic traffic contributed to an 8.4% growth in web sales, driven by improved digital marketing strategies and the use of AI algorithms.
Memorial Day Event Success
Sales increased by over 3% during the 2-week Memorial Day period and by more than 14% over the 4-day period, with key metrics showing improvement.
Strategic Expansion Plans
Four additional leases were finalized for 2026 openings, including expansions in St. Louis and Nashville, along with two new locations in Houston.
Strong Cash Position and Debt-Free Balance Sheet
The company ended the quarter with $107.4 million in cash and no funded debt, allowing for financial flexibility.