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Amuse Group Holding Ltd. (HK:8545)
:8545
Hong Kong Market
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Amuse Group Holding Ltd. (8545) AI Stock Analysis

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HK

Amuse Group Holding Ltd.

(8545)

Rating:55Neutral
Price Target:
The overall stock score is driven by financial challenges, particularly in profitability, and a weak valuation due to a negative P/E ratio. Although the balance sheet is strong, the mixed technical indicators and absence of a dividend yield further weigh down the score.

Amuse Group Holding Ltd. (8545) vs. iShares MSCI Hong Kong ETF (EWH)

Amuse Group Holding Ltd. Business Overview & Revenue Model

Company DescriptionAmuse Group Holding Limited, an investment holding company, designs, markets, distributes, and sells toys and related products in Hong Kong, Japan, the United States, the People's Republic of China, Taiwan, South Korea, and internationally. It operates through Sales of ODM Toys; Distribution of Imported Toys and Related Products; and Sales of Own Licensed Toys and Related Products segments. The company offers various premium and general class figures based on third party owned ACG characters; and other related products, such as pens and hair ties. It also produces and sells ODM toys according to customers' specifications and requirements; distributes imported toys; and develops and sells own licensed toys based on license rights. The company offers its own licensed toys under the SEN-TI-NEL, TOPI, and FLAME TOYS brands. Amuse Group Holding Limited was incorporated in 2004 and is headquartered in Tsuen Wan, Hong Kong.
How the Company Makes MoneyAmuse Group Holding Ltd. generates revenue primarily through the sale of its diverse portfolio of toys and related products. The company's key revenue streams include wholesale and retail distribution channels, both domestically and internationally. By leveraging strategic partnerships with major retailers and distributors, Amuse Group expands its market reach and maximizes sales opportunities. Additionally, the company invests in product development and licensing agreements to introduce new and appealing products to the market, thereby driving consumer demand and increasing sales.

Amuse Group Holding Ltd. Financial Statement Overview

Summary
Despite a strong balance sheet and improved cash flow, the company faces significant profitability challenges with declining revenue and negative net income. The negative net profit margin and historical cash flow volatility are concerning.
Income Statement
45
Neutral
The income statement reveals a concerning decline in revenue over the past three years, with a notable revenue decrease from 2023 to 2024. Gross profit margin has declined from 19.3% in 2021 to 18.9% in 2025, and the company reported negative EBIT and net income in the latest year, suggesting challenges in cost management and profitability. The negative net profit margin of -1.5% in 2025 further emphasizes profitability issues.
Balance Sheet
70
Positive
The balance sheet shows a strong position with a high equity ratio of 84.5% in 2025, indicating financial stability. The debt-to-equity ratio of 0.03 suggests low leverage, reducing financial risk. However, stockholders' equity has slightly decreased since 2023, which may need attention if it continues.
Cash Flow
60
Neutral
Cash flow analysis indicates a recovery in operating cash flow to $12.4 million in 2025 from negative figures in 2024. The free cash flow has improved significantly to $12.1 million in 2025, demonstrating improved liquidity. However, the volatility in cash flows over the years indicates potential instability in cash management.
BreakdownMar 2025Mar 2024Mar 2023Mar 2022Mar 2021
Income Statement
Total Revenue143.14M219.19M235.96M216.49M211.47M
Gross Profit27.00M37.84M45.74M34.87M37.96M
EBITDA6.30M10.91M14.88M12.51M22.94M
Net Income-2.11M486.00K5.76M1.48M8.68M
Balance Sheet
Total Assets230.13M221.88M256.84M224.95M221.37M
Cash, Cash Equivalents and Short-Term Investments128.81M106.70M139.31M155.50M92.29M
Total Debt6.35M6.91M10.81M4.23M7.05M
Total Liabilities35.64M25.28M60.73M44.59M42.50M
Stockholders Equity194.49M196.60M196.11M180.35M178.87M
Cash Flow
Free Cash Flow12.13M-28.78M-911.00K34.49M9.60M
Operating Cash Flow12.40M-28.15M10.26M38.51M14.82M
Investing Cash Flow20.80M-60.56M-42.66M44.62M-44.28M
Financing Cash Flow-3.58M-4.27M-2.74M-3.53M-3.60M

Amuse Group Holding Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.04
Price Trends
50DMA
0.04
Negative
100DMA
0.04
Positive
200DMA
0.03
Positive
Market Momentum
MACD
<0.01
Positive
RSI
59.00
Neutral
STOCH
107.14
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:8545, the sentiment is Positive. The current price of 0.04 is below the 20-day moving average (MA) of 0.04, below the 50-day MA of 0.04, and above the 200-day MA of 0.03, indicating a neutral trend. The MACD of <0.01 indicates Positive momentum. The RSI at 59.00 is Neutral, neither overbought nor oversold. The STOCH value of 107.14 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:8545.

Amuse Group Holding Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
62
Neutral
AU$2.83B27.325.13%5.14%2.35%-31.70%
58
Neutral
HK$106.14M-37.89%-53.52%-12.78%
55
Neutral
HK$44.12M17.27-1.08%-34.70%-550.00%
48
Neutral
HK$71.00M-18.04%1.11%36.36%
39
Underperform
HK$71.82M-19.60%64.02%42.01%
30
Underperform
HK$25.69M
-1.41%-63.88%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:8545
Amuse Group Holding Ltd.
0.04
0.01
33.33%
HK:6918
Kidztech Holdings Ltd.
0.12
-0.04
-25.00%
HK:3830
Kiddieland International Ltd.
0.07
0.03
75.00%
HK:0209
Winshine Science Co., Ltd.
0.18
-0.05
-21.74%
HK:1348
Quali-Smart Holdings Ltd.
0.07
>-0.01
-12.50%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 08, 2025