Declining RevenueA large, persistent revenue decline erodes scale, reduces operating leverage, and constrains reinvestment capacity. Over multiple quarters this can weaken market position, impair fixed-cost absorption, and force strategic trade-offs that hinder sustainable growth recovery.
Negative ProfitabilityOperating losses and falling net margins indicate the core business is not generating sufficient profit to reward equity. Persistent negative EBIT undermines retained earnings, limits reinvestment, and raises the bar for management to restore structural profitability across cycles.
Weakening Cash ConversionDeteriorating cash conversion reduces financial flexibility and increases reliance on balance-sheet buffers. If operating cash flow lags earnings, sustaining investments, servicing liabilities, or absorbing shocks becomes harder, pressuring long-term operational resilience.