Vertical Integration (sourcing To Distribution)Owning sourcing, processing, packaging and distribution gives durable control over raw-material quality and supply for Pu'er tea. This vertical model reduces supplier risk, preserves product consistency for premium lines, and supports long-term margin resilience and brand integrity.
Premium Ancient/old-tree Product FocusPositioning around ancient/old-tree Pu'er creates structural product differentiation and potential pricing power. Long-term demand for aged Pu'er and brand affinity among collectors can sustain higher unit economics and customer loyalty even through cycle-driven volume fluctuations.
Multi-channel Sales ModelHaving both direct-to-consumer and distributor/wholesale channels provides durable distribution flexibility. Channel diversification lowers single-channel concentration risk, aids reach across customer segments, and helps the company reallocate sales focus as market conditions evolve.