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Pu’er Lancang Ancient Tea Reshapes Operations to Cut Costs Amid Litigation and Account Freezes

Story Highlights
  • The company reorganized its business segments, shifting storage back to Pu’er to improve conditions and cut warehouse rental costs by about RMB4.3 million annually.
  • Distribution, e-commerce and direct sales were reassigned to specialized subsidiaries to support Greater Bay Area growth, while operations remain stable despite litigation and frozen bank accounts.
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Pu’er Lancang Ancient Tea Reshapes Operations to Cut Costs Amid Litigation and Account Freezes

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Pu’er Lancang Ancient Tea Co., Ltd. ( (HK:6911) ) has shared an announcement.

Pu’er Lancang Ancient Tea Co., Ltd. has implemented a strategic reorganization of its business segments, relocating primary Pu’er tea storage from Foshan, Guangdong back to Pu’er, Yunnan to capitalize on better storage conditions and lower warehouse rents, a move expected to cut annual rental expenses by about RMB4.3 million. As part of this reshuffle, the distribution business has been reassigned to Pu’er Lancang Ancient Tea Renhe Co., Ltd., while the e-commerce and direct sales segments have been transferred to dedicated entities in Guangzhou and Shenzhen to support growth in the Greater Bay Area, with the company stating that these changes have not materially affected normal operations despite ongoing litigation and related freezing of certain bank accounts stemming from a failed 2024 product cooperation involving a Guangzhou subsidiary.

The most recent analyst rating on (HK:6911) stock is a Hold with a HK$3.00 price target. To see the full list of analyst forecasts on Pu’er Lancang Ancient Tea Co., Ltd. stock, see the HK:6911 Stock Forecast page.

More about Pu’er Lancang Ancient Tea Co., Ltd.

Pu’er Lancang Ancient Tea Co., Ltd. is a PRC-incorporated tea producer focused on Pu’er tea, with operations spanning distribution, e-commerce and direct sales. The group operates storage and production facilities in Yunnan and has been actively developing markets in the Greater Bay Area through specialized subsidiaries to optimize logistics, warehousing costs and regional market penetration.

Average Trading Volume: 11,561

Technical Sentiment Signal: Sell

Current Market Cap: HK$141.5M

Learn more about 6911 stock on TipRanks’ Stock Analysis page.

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