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Winox Holdings Limited (HK:6838)
:6838
Hong Kong Market

Winox Holdings Limited (6838) AI Stock Analysis

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HK:6838

Winox Holdings Limited

(6838)

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Neutral 47 (OpenAI - 5.2)
Rating:47Neutral
Price Target:
HK$0.23
▼(-10.38% Downside)
The score is primarily held back by deteriorating fundamentals (declining revenue, shrinking margins, losses, and zero operating/free cash flow in 2024). Technicals also remain weak with the share price below major moving averages and negative MACD, while valuation is partially supported by a very high dividend yield but offset by negative earnings (negative P/E).
Positive Factors
Strong balance sheet and very low leverage
A very high equity ratio and minimal debt provide durable financial flexibility: the company can absorb near-term losses, fund operations or strategic initiatives from equity, and withstand economic shocks without immediate refinancing pressure, supporting medium-term stability.
Service-led, diversified revenue model
A service-centric business across consulting, software and integration with recurring maintenance creates structural revenue diversity and stickiness. Cross-selling and long-term contracts in finance, healthcare and public sectors support stable demand for digital transformation over months to years.
Substantial delivery capacity (large workforce)
A workforce of ~2,455 indicates meaningful in-house delivery capacity for complex system integration and ongoing support. This scale supports execution on large projects, reduces dependency on external contractors, and sustains recurring services critical to long-term client relationships.
Negative Factors
Declining revenue and compressed gross margins
Material margin compression and falling revenue point to structural pressure on pricing or rising costs. Persistently lower gross margins reduce operating leverage, impair ability to invest in product development or talent, and make sustained profitability recovery more difficult over the medium term.
Operating and free cash flow dropped to zero
A collapse to zero operating/free cash flow removes internal funding for working capital, capex, and strategic initiatives. Even with low debt, this forces reliance on reserves or external financing, constraining the company's ability to fund projects or support dividends sustainably.
Negative profitability metrics and ROE
Negative EBIT and net margins alongside negative ROE show the business is currently destroying shareholder value. This undermines reinvestment capacity and dividend sustainability, and signals the need for operational fixes to restore long-term return generation and investor confidence.

Winox Holdings Limited (6838) vs. iShares MSCI Hong Kong ETF (EWH)

Winox Holdings Limited Business Overview & Revenue Model

Company DescriptionWinox Holdings Limited, an investment holding company, develops, manufactures, and sells stainless steel products. Its products include watch bracelets, mobile phone cases and parts, smart wearable cases and parts, costume jewelry, and leather and other fashion accessories. The company also provides management and administration services; and holds properties. It operates in Switzerland, the People's Republic of China, Liechtenstein and other European countries, Vietnam, Taiwan, Hong Kong, and internationally. The company was founded in 1999 and is headquartered in Yau Tong, Hong Kong. Winox Holdings Limited is a subsidiary of Ming Fung Investment Limited.
How the Company Makes MoneyWinox Holdings Limited generates revenue through the sale of its stainless steel products and watch components. The company primarily earns its income by manufacturing and supplying high-quality stainless steel watch bands, cases, and other related components to international watch brands, which rely on Winox for their precision and craftsmanship. Additionally, the company produces various stainless steel components for use in electronics, mobile devices, and other applications, further diversifying its revenue streams. Significant partnerships with globally recognized brands and a reputation for quality and reliability contribute to its earnings, as these relationships ensure steady demand for its products.

Winox Holdings Limited Financial Statement Overview

Summary
Weak operating performance: revenue declined materially from 2022 to 2024, gross margin fell to 16.1% in 2024, and EBIT/net margins turned negative. Balance sheet strength (80.6% equity ratio and low 0.075 debt-to-equity) offsets some risk, but zero operating/free cash flow in 2024 and negative ROE keep the score low.
Income Statement
35
Negative
Winox Holdings Limited has faced a decline in revenue, with a significant drop from 2022 to 2024. The gross profit margin decreased from 27.6% in 2022 to 16.1% in 2024. The company experienced negative EBIT and net profit margins in 2024, indicating operational challenges and financial losses.
Balance Sheet
60
Neutral
The company maintains a strong equity position with an equity ratio of 80.6% in 2024, indicating financial stability. The debt-to-equity ratio is low at 0.075, reflecting prudent leverage. However, the return on equity has turned negative due to net losses, posing a risk to long-term profitability.
Cash Flow
40
Negative
The cash flow situation is concerning as operating and free cash flows are zero in 2024, following a year of strong free cash flow generation in 2023. This decline indicates potential liquidity issues and challenges in converting revenue into cash.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue683.66M681.68M774.73M1.15B1.39B1.19B
Gross Profit98.39M109.44M224.29M305.58M297.10M247.34M
EBITDA11.01M22.40M120.74M160.25M132.86M127.17M
Net Income-43.41M-20.33M63.73M112.40M94.42M96.08M
Balance Sheet
Total Assets1.17B1.17B1.19B1.32B1.61B1.23B
Cash, Cash Equivalents and Short-Term Investments200.21M222.25M317.16M270.79M207.00M174.64M
Total Debt79.91M71.09M55.36M122.42M267.87M75.72M
Total Liabilities209.53M227.01M184.10M304.11M608.99M334.01M
Stockholders Equity957.72M942.74M1.01B1.01B1.00B899.85M
Cash Flow
Free Cash Flow-109.68M-35.21M156.45M238.49M-131.02M74.94M
Operating Cash Flow855.00K-5.08M214.76M311.34M-19.40M174.08M
Investing Cash Flow-139.26M-98.41M-139.66M-76.29M-111.78M-99.44M
Financing Cash Flow19.18M-1.90M-113.28M-156.83M156.25M-40.82M

Winox Holdings Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.26
Price Trends
50DMA
0.26
Negative
100DMA
0.27
Negative
200DMA
0.27
Negative
Market Momentum
MACD
-0.01
Positive
RSI
27.40
Positive
STOCH
9.61
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:6838, the sentiment is Negative. The current price of 0.26 is above the 20-day moving average (MA) of 0.24, below the 50-day MA of 0.26, and below the 200-day MA of 0.27, indicating a bearish trend. The MACD of -0.01 indicates Positive momentum. The RSI at 27.40 is Positive, neither overbought nor oversold. The STOCH value of 9.61 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:6838.

Winox Holdings Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
HK$2.14B7.825.10%4.05%6.60%-14.32%
73
Outperform
$18.87B14.699.54%4.43%10.89%2.02%
70
Outperform
HK$1.66B9.1410.00%9.67%-9.00%-21.55%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
48
Neutral
HK$731.12M-2.41-7.92%-18.07%-1041.89%
47
Neutral
HK$130.80M-3.01-4.47%9.26%-4.08%-196.66%
45
Neutral
HK$648.46M-10.08-51.81%-20.65%-616.18%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:6838
Winox Holdings Limited
0.22
-0.12
-35.88%
HK:0256
Citychamp Watch & Jewellery Group
0.16
-0.59
-78.53%
HK:0887
Emperor Watch & Jewellery
0.29
0.13
80.12%
HK:0590
Luk Fook Holdings (International)
31.14
17.71
131.90%
HK:0398
Oriental Watch Holdings
3.37
0.16
5.02%
HK:1856
Ernest Borel Holdings Ltd
1.80
0.45
33.33%

Winox Holdings Limited Corporate Events

Winox Flags Sharply Wider 2025 Loss on Weak Demand and Restructuring Costs
Jan 8, 2026

Winox Holdings has warned shareholders that it expects a significantly wider loss for 2025, with unaudited management accounts showing a loss of about HK$54 million for the 11 months to 30 November 2025, compared with a full-year loss of HK$20.3 million in 2024. Management attributes the downturn to a roughly 20% drop in revenue driven by sluggish demand, compressed gross margins amid intense market competition, and around HK$12 million in termination costs linked to a workforce streamlining plan, signaling operational headwinds and restructuring pressures that may weigh on profitability and investor sentiment ahead of the final 2025 results due by end-March 2026.

The most recent analyst rating on (HK:6838) stock is a Hold with a HK$0.50 price target. To see the full list of analyst forecasts on Winox Holdings Limited stock, see the HK:6838 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 22, 2026