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King's Flair International (Holdings) Limited (HK:6822)
:6822
Hong Kong Market

King's Flair International (Holdings) Limited (6822) AI Stock Analysis

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HK:6822

King's Flair International (Holdings) Limited

(6822)

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Rating:49Neutral
Price Target:
HK$0.50
▲(21.95% Upside)
Action:ReiteratedDate:10/18/25
King's Flair International receives an overall stock score of 49, driven primarily by mixed financial performance with stable balance sheet metrics but weak profitability and negative cash flow. Technical indicators show a neutral outlook with no strong momentum, while valuation offers some appeal through a high dividend yield, offset by a negative P/E ratio. Financial performance remains the most significant factor due to its higher weight and underlying risks in cash generation.
Positive Factors
Revenue Growth
The company's strong revenue recovery indicates successful market strategies and product demand, supporting long-term growth potential.
Negative Factors
Profitability Margins
Narrow net profitability limits reinvestment capacity and could hinder long-term financial growth if not addressed.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth
The company's strong revenue recovery indicates successful market strategies and product demand, supporting long-term growth potential.
Read all positive factors

King's Flair International (Holdings) Limited (6822) vs. iShares MSCI Hong Kong ETF (EWH)

King's Flair International (Holdings) Limited Business Overview & Revenue Model

Company Description
King's Flair International (Holdings) Limited, an investment holding company, provides kitchenware and household products in the United States, Europe, Asia, Canada, and internationally. Its kitchenware and household products include tools and gad...
How the Company Makes Money
King's Flair International generates revenue through multiple channels, primarily by selling its kitchenware and household products to retailers and wholesalers around the world. The company benefits from economies of scale due to its extensive ma...

King's Flair International (Holdings) Limited Financial Statement Overview

Summary
King's Flair International shows mixed financial performance. Revenue grew by 20.6% in 2024, but profitability remains weak with a net profit margin of 2.6% and declining gross margins. The balance sheet is stable with a low debt-to-equity ratio of 0.23 and a strong equity ratio of 73.5%. However, negative free cash flow of -17.98 million signals risks to financial flexibility. The score reflects stability offset by profitability and cash flow concerns.
Income Statement
45
Neutral
Balance Sheet
70
Positive
Cash Flow
30
Negative
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue750.82M833.91M691.14M925.66M1.30B1.31B
Gross Profit170.55M206.94M179.67M198.99M289.51M305.60M
EBITDA10.58M47.35M18.37M54.79M144.12M171.25M
Net Income-22.57M21.84M-14.83M23.25M94.91M114.08M
Balance Sheet
Total Assets746.10M780.29M804.31M872.21M845.17M881.84M
Cash, Cash Equivalents and Short-Term Investments183.01M146.19M196.29M251.89M251.65M417.08M
Total Debt146.87M131.71M127.25M134.89M72.81M66.25M
Total Liabilities229.35M195.26M199.72M218.48M154.65M217.10M
Stockholders Equity506.09M573.72M567.41M604.70M628.43M616.55M
Cash Flow
Free Cash Flow57.74M-17.98M-7.43M26.28M65.01M102.42M
Operating Cash Flow78.75M3.04M10.64M66.09M77.26M108.05M
Investing Cash Flow2.78M8.23M-33.26M-24.75M-143.94M4.42M
Financing Cash Flow-10.14M-76.08M-1.14M-70.28M-89.77M-166.03M

King's Flair International (Holdings) Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.41
Price Trends
50DMA
0.40
Negative
100DMA
0.41
Negative
200DMA
0.41
Negative
Market Momentum
MACD
>-0.01
Positive
RSI
32.98
Neutral
STOCH
67.40
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:6822, the sentiment is Negative. The current price of 0.41 is above the 20-day moving average (MA) of 0.40, above the 50-day MA of 0.40, and below the 200-day MA of 0.41, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 32.98 is Neutral, neither overbought nor oversold. The STOCH value of 67.40 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:6822.

King's Flair International (Holdings) Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
69
Neutral
HK$284.00M34.186.92%6.94%10.65%25.96%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
49
Neutral
HK$283.50M-1.63-4.18%9.76%8.85%-18.82%
44
Neutral
HK$209.24M-3.37-37.61%-32.54%71.35%
44
Neutral
HK$173.19M-2.52-11.99%31.48%4.60%-9.42%
41
Neutral
HK$76.58M-0.04-72.73%-764.81%
39
Underperform
HK$219.48M-1.2910.31%-50.43%79.67%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:6822
King's Flair International (Holdings) Limited
0.41
0.09
26.56%
HK:0684
Allan International Holdings Limited
0.52
-0.10
-16.13%
HK:1575
Morris Home Holdings Limited
0.06
-0.02
-26.58%
HK:1715
Miji International Holdings Limited
0.58
0.39
205.26%
HK:2127
Huisen Household International Group Limited
0.02
0.00
0.00%
HK:2381
SMC Electric Limited
0.14
0.05
59.55%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 18, 2025