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King's Flair International (Holdings) Limited (HK:6822)
:6822
Hong Kong Market
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King's Flair International (Holdings) Limited (6822) AI Stock Analysis

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HK:6822

King's Flair International (Holdings) Limited

(6822)

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Neutral 51 (OpenAI - 4o)
Rating:51Neutral
Price Target:
HK$0.50
▲(19.05% Upside)
King's Flair International's overall stock score reflects moderate financial health with strong revenue recovery but tight profitability margins and weak cash flow performance. The technical indicators suggest a bearish trend, and the valuation is negatively impacted by a negative P/E ratio despite a high dividend yield.

King's Flair International (Holdings) Limited (6822) vs. iShares MSCI Hong Kong ETF (EWH)

King's Flair International (Holdings) Limited Business Overview & Revenue Model

Company DescriptionKing's Flair International (Holdings) Limited (6822) is a Hong Kong-based company primarily engaged in the design, development, and distribution of kitchenware and household products. The company offers a broad range of products, including kitchen tools, gadgets, and accessories, focusing on innovative designs and quality manufacturing. King's Flair serves various markets internationally, leveraging its expertise in product development and its extensive network of suppliers and partners.
How the Company Makes MoneyKing's Flair International (Holdings) Limited generates revenue through multiple streams centered around its core business of kitchenware and household products. The company designs and develops products in collaboration with its clients, which are then manufactured by third-party suppliers. Revenue is primarily earned by selling these products to retail and wholesale customers globally. Key revenue streams include direct sales to large retailers and distribution partners, and income from licensing agreements where the company's designs are used by other manufacturers. Strategic partnerships, particularly with leading retailers and distributors, play a significant role in expanding the company's market reach and driving sales growth. The company's focus on innovation and quality helps maintain competitive advantage, fostering customer loyalty and repeat business.

King's Flair International (Holdings) Limited Financial Statement Overview

Summary
King's Flair International shows moderate financial health with a strong revenue recovery and stable balance sheet leverage. However, tight profitability margins and weak cash flow performance indicate areas for improvement, particularly in cash management.
Income Statement
65
Positive
King's Flair International has shown a positive revenue growth of 20.66% from 2023 to 2024, recovering from a previous decline. The gross profit margin for 2024 stands at 24.81%, indicating healthy profitability. However, the net profit margin improved but is relatively low at 2.62%, reflecting narrow net profitability. The EBIT margin has improved to 4.39%, showing better operational efficiency compared to the previous year.
Balance Sheet
70
Positive
The company maintains a stable financial structure with a debt-to-equity ratio of 0.23, indicating conservative leverage. The equity ratio of 73.50% suggests a strong equity base relative to total assets. Return on equity is modest at 3.81%, reflecting opportunities for improved profitability.
Cash Flow
40
Negative
Cash flow metrics are weak due to zero operating and free cash flow figures reported for 2024, indicating potential cash management challenges. Previous years showed positive operating cash flows, suggesting a need for improved cash flow consistency in the current year.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue750.82M833.91M691.14M925.66M1.30B1.31B
Gross Profit170.55M206.94M179.67M198.99M289.51M305.60M
EBITDA10.58M47.35M18.37M54.79M144.12M171.25M
Net Income-22.57M21.84M-14.83M23.25M94.91M114.08M
Balance Sheet
Total Assets746.10M780.29M804.31M872.21M845.17M881.84M
Cash, Cash Equivalents and Short-Term Investments183.01M146.19M196.29M251.89M251.65M417.08M
Total Debt146.87M131.71M127.25M134.89M72.81M66.25M
Total Liabilities229.35M195.26M199.72M218.48M154.65M217.10M
Stockholders Equity506.09M573.72M567.41M604.70M628.43M616.55M
Cash Flow
Free Cash Flow57.74M-17.98M-7.43M26.28M65.01M102.42M
Operating Cash Flow78.75M3.04M10.64M66.09M77.26M108.05M
Investing Cash Flow2.78M8.23M-33.26M-24.75M-143.94M4.42M
Financing Cash Flow-10.14M-76.08M-1.14M-70.28M-89.77M-166.03M

King's Flair International (Holdings) Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.42
Price Trends
50DMA
0.42
Positive
100DMA
0.42
Negative
200DMA
0.39
Positive
Market Momentum
MACD
<0.01
Negative
RSI
58.54
Neutral
STOCH
35.29
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:6822, the sentiment is Positive. The current price of 0.42 is above the 20-day moving average (MA) of 0.42, above the 50-day MA of 0.42, and above the 200-day MA of 0.39, indicating a bullish trend. The MACD of <0.01 indicates Negative momentum. The RSI at 58.54 is Neutral, neither overbought nor oversold. The STOCH value of 35.29 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:6822.

King's Flair International (Holdings) Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
HK$262.00M10.0018.10%7.63%10.65%25.96%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
51
Neutral
HK$287.00M-12.73-4.25%9.64%8.85%-18.82%
45
Neutral
HK$154.76M-50.43%79.67%
44
Neutral
HK$187.60M-39.50%-32.54%71.35%
44
Neutral
HK$183.18M-12.11%27.27%-4.04%-39.02%
41
Neutral
HK$76.58M-72.73%-764.81%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:6822
King's Flair International (Holdings) Limited
0.42
0.04
10.53%
HK:0684
Allan International Holdings Limited
0.55
-0.21
-27.63%
HK:1575
Morris Home Holdings Limited
0.05
-0.02
-28.57%
HK:1715
Miji International Holdings Limited
0.52
0.07
15.56%
HK:2127
Huisen Household International Group Limited
0.02
>-0.01
-33.33%
HK:2381
SMC Electric Limited
0.13
0.04
44.57%

King's Flair International (Holdings) Limited Corporate Events

King’s Flair Reports Significant Financial Downturn in H1 2025
Aug 22, 2025

King’s Flair International (Holdings) Limited reported a significant decline in its financial performance for the first half of 2025, with revenue dropping by 25% and gross profit falling by 41.6% compared to the same period in 2024. The company experienced a substantial loss attributable to its owners, amounting to HK$40,978,000, marking a sharp downturn from the previous year’s profit. This downturn in financial results may impact the company’s market positioning and stakeholder confidence.

The most recent analyst rating on (HK:6822) stock is a Hold with a HK$0.50 price target. To see the full list of analyst forecasts on King’s Flair International (Holdings) Limited stock, see the HK:6822 Stock Forecast page.

King’s Flair Issues Profit Warning Amid Operational Challenges
Aug 12, 2025

King’s Flair International (Holdings) Limited has issued a profit warning, anticipating a loss of approximately HK$40 million for the first half of 2025, compared to a profit of HK$3.4 million in the same period last year. This downturn is attributed to increased administrative expenses due to new manufacturing operations, significant fair value losses on investment properties, and a decrease in revenue influenced by US tariff uncertainties. The company’s interim results are expected to be released on or around August 22, 2025.

King’s Flair International Announces Board Meeting for Interim Results
Jul 30, 2025

King’s Flair International (Holdings) Limited has announced a board meeting scheduled for August 22, 2025, to approve the unaudited consolidated interim results for the first half of 2025 and consider an interim dividend. This meeting is significant for stakeholders as it will provide insights into the company’s financial performance and potential shareholder returns, impacting its market positioning and investor confidence.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 18, 2025