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Hengdeli Holdings Limited (HK:3389)
:3389

Hengdeli Holdings (3389) AI Stock Analysis

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HK:3389

Hengdeli Holdings

(3389)

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Neutral 50 (OpenAI - 5.2)
Rating:50Neutral
Price Target:
HK$0.17
▲(20.00% Upside)
The score is held down primarily by weak and volatile financial performance (recent losses, margin pressure, and unstable cash generation). Technicals are supportive due to the strong uptrend and positive MACD, but the extremely overbought RSI increases near-term risk. Valuation also detracts given the negative P/E and lack of dividend yield data.
Positive Factors
Balance Sheet Strength
A high equity ratio provides a durable financial buffer against luxury demand cyclicality, reducing refinancing risk and supporting working capital for inventory and stores. This stability enables longer-term strategic choices even while operating performance needs improvement.
Recurring After-sales Services
Service revenue from repairs and maintenance is a recurring, higher-margin element that supports cash flows and customer lifetime value. Over time it smooths revenue volatility from retail sales, strengthens customer relationships and differentiates store economics versus pure transactional sellers.
Access to Branded Watch Suppliers
Established relationships with mid- to high-end watch brands are a structural competitive advantage, enabling attractive assortments and pricing power. Maintaining brand partnerships supports gross margins and customer draw, critical for long-term retail positioning in luxury segments.
Negative Factors
Profitability Pressure
Sustained margin compression and net losses undermine reinvestment capacity and ROE, pressuring the ability to maintain store footprint and service levels. If margins do not recover, the business model may require structural changes to restore profitability and investor confidence.
Weak and Volatile Cash Flow
Volatile and declining free cash flow constrains capital for inventory, store upkeep and strategic initiatives, forcing reliance on external financing. Over months this reduces operational flexibility and increases vulnerability to demand shocks or supplier payment cycles.
Sharp Revenue & EPS Declines
A steep drop in revenue and deeply negative EPS growth signal structural demand or execution issues, reducing scale benefits and bargaining power with brands. Continued declines threaten long-term viability of the store network and the economics of retail-distribution operations.

Hengdeli Holdings (3389) vs. iShares MSCI Hong Kong ETF (EWH)

Hengdeli Holdings Business Overview & Revenue Model

Company DescriptionHengdeli Holdings Limited, together with its subsidiaries, retails and trades in watches and jewelry. It is also involved in the design, production, and decoration of commercial spaces. In addition, the company engages in the manufacture and sale of watch accessories and packaging products. The company was founded in 1957 and is headquartered in Tsim Sha Tsui, Hong Kong.
How the Company Makes MoneyHengdeli Holdings generates revenue through multiple key streams, primarily from the retail and wholesale of luxury watches. The company's retail operations include both direct sales through its branded stores and e-commerce platforms, where it offers a curated selection of high-end watches. Additionally, Hengdeli has established strategic partnerships with leading luxury watch manufacturers, allowing it to sell exclusive and sought-after timepieces. The company's wholesale segment supplies these luxury watches to other retailers, further diversifying its income. Significant revenue is also derived from after-sales services, including watch repair and maintenance, which enhance customer loyalty and repeat business.

Hengdeli Holdings Financial Statement Overview

Summary
Financials are mixed: a relatively stable balance sheet (strong equity ratio) is offset by weak operating performance, including declining margins, recent net losses, and volatile/declining free cash flow—especially in 2024.
Income Statement
42
Neutral
The income statement shows significant fluctuations in revenue and profitability. The gross profit margin has decreased over recent years, and the company recorded a negative net income in the latest period, indicating challenges in maintaining profitability. The revenue growth rate has been inconsistent, with a notable decline in 2024. Negative EBIT and EBITDA margins further highlight operational inefficiencies.
Balance Sheet
65
Positive
The balance sheet exhibits strong equity levels, with a high equity ratio indicating financial stability. However, the debt-to-equity ratio has shown an upward trend, suggesting increased leverage. The return on equity is negative due to recent losses, which is a concern for investors. Overall, the company's financial position is stable, but profitability issues need attention.
Cash Flow
50
Neutral
Cash flow analysis indicates volatility, with operating cash flow fluctuating across periods. The free cash flow has also varied, with a significant decline in 2024. The operating cash flow to net income ratio is not meaningful due to zero operating cash flow, and free cash flow growth has been negative. The company needs to stabilize its cash generation capabilities.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue777.51M1.04B1.42B1.04B877.99M1.22B
Gross Profit117.91M148.76M215.26M123.59M137.91M-148.22M
EBITDA-84.17M-43.44M90.27M-22.05M95.08M-277.42M
Net Income-36.35M-65.16M33.88M-80.02M26.28M-383.08M
Balance Sheet
Total Assets3.41B3.53B3.60B3.53B3.53B3.63B
Cash, Cash Equivalents and Short-Term Investments1.32B1.28B1.32B1.33B946.40M1.27B
Total Debt71.67M82.86M123.76M99.06M97.73M63.58M
Total Liabilities201.55M254.64M353.52M305.96M258.93M188.65M
Stockholders Equity3.14B3.21B3.19B3.16B3.20B3.37B
Cash Flow
Free Cash Flow78.13M-125.73M-132.62M177.63M-156.52M37.41M
Operating Cash Flow85.72M-85.70M83.29M237.39M-77.63M89.68M
Investing Cash Flow159.60M21.75M-164.12M68.59M-227.05M119.67M
Financing Cash Flow-62.11M-44.79M-3.41M-24.46M-17.58M-276.31M

Hengdeli Holdings Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.14
Price Trends
50DMA
0.14
Positive
100DMA
0.13
Positive
200DMA
0.12
Positive
Market Momentum
MACD
<0.01
Negative
RSI
71.55
Negative
STOCH
48.36
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:3389, the sentiment is Positive. The current price of 0.14 is below the 20-day moving average (MA) of 0.15, above the 50-day MA of 0.14, and above the 200-day MA of 0.12, indicating a bullish trend. The MACD of <0.01 indicates Negative momentum. The RSI at 71.55 is Negative, neither overbought nor oversold. The STOCH value of 48.36 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:3389.

Hengdeli Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
HK$19.16B14.929.54%4.43%10.89%2.02%
70
Outperform
HK$1.65B9.0610.00%9.67%-9.00%-21.55%
69
Neutral
HK$1.70B6.215.10%4.05%6.60%-14.32%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
61
Neutral
HK$9.67B8.209.13%4.60%-10.41%67.25%
50
Neutral
HK$801.53M-18.67-1.15%-41.44%-209.76%
48
Neutral
HK$809.45M-2.51-7.92%-18.07%-1041.89%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:3389
Hengdeli Holdings
0.17
0.05
36.59%
HK:0256
Citychamp Watch & Jewellery Group
0.18
-0.52
-75.00%
HK:0116
Chow Sang Sang Holdings International
15.05
8.92
145.67%
HK:0887
Emperor Watch & Jewellery
0.23
0.07
40.96%
HK:0590
Luk Fook Holdings (International)
32.90
19.20
140.22%
HK:0398
Oriental Watch Holdings
3.39
0.23
7.14%

Hengdeli Holdings Corporate Events

Empire Charm Lifts Hengdeli Stake to Over 80% as Cash Offer Closes
Jan 23, 2026

Empire Charm Limited’s voluntary unconditional general cash offer for Hengdeli Holdings Limited has closed, with valid acceptances received for approximately 995.7 million shares, representing about 22.61% of Hengdeli’s issued share capital. Following completion of the transfers, Empire Charm and its concert parties will increase their aggregate stake in Hengdeli from about 61.79% to roughly 80.69%, consolidating control and significantly reducing the public float, a development that may have implications for the company’s share liquidity and its future compliance with public float requirements under Hong Kong listing rules. The offer has not been revised or extended, and cash consideration to accepting shareholders is scheduled to be dispatched within seven business days after receipt of all required documents, with the final payments for acceptances received by the closing date to be made no later than 3 February 2026.

The most recent analyst rating on (HK:3389) stock is a Hold with a HK$0.17 price target. To see the full list of analyst forecasts on Hengdeli Holdings stock, see the HK:3389 Stock Forecast page.

Empire Charm Launches Unconditional Cash Offer for Remaining Hengdeli Shares
Jan 2, 2026

Empire Charm Limited has launched a voluntary, unconditional general cash offer to acquire all issued shares of Hengdeli Holdings Limited that it and Ms. Fung do not already own, with Guotai Junan Securities (Hong Kong) Limited and CMBC Securities Company Limited acting as joint financial advisers. The composite offer document, detailing the offer terms, the independent board committee’s recommendation and an independent financial adviser’s opinion, was dispatched to shareholders on 2 January 2026, formally opening the offer period, which is currently scheduled to close on 23 January 2026 unless extended under takeover rules, setting a clear timetable for investors to decide on tendering their shares and potentially paving the way for a change in Hengdeli’s ownership structure.

The most recent analyst rating on (HK:3389) stock is a Hold with a HK$0.14 price target. To see the full list of analyst forecasts on Hengdeli Holdings stock, see the HK:3389 Stock Forecast page.

Hengdeli Delays Dispatch of Takeover Composite Document to Early January
Dec 19, 2025

Empire Charm Limited and Hengdeli Holdings Limited have jointly announced an extension of the deadline for sending shareholders the composite offer document relating to Empire Charm’s voluntary unconditional general cash offer for all Hengdeli shares it does not already own. The composite document, which will set out full details of the offer, the timetable, company information, an independent board committee recommendation, advice from an independent financial adviser and a property valuation report, is now expected to be dispatched no later than 2 January 2026, subject to regulatory consent, with both parties cautioning shareholders and potential investors to act carefully when dealing in the shares pending further announcements.

The most recent analyst rating on (HK:3389) stock is a Hold with a HK$0.14 price target. To see the full list of analyst forecasts on Hengdeli Holdings stock, see the HK:3389 Stock Forecast page.

Hengdeli Holdings Updates CEO Compensation Details
Dec 9, 2025

Hengdeli Holdings Limited has issued a supplemental announcement regarding the emoluments of its Chief Executive Officer, Mr. Cheung Wing Lun Tony, for the years 2021, 2022, and 2023. The announcement provides detailed figures for Mr. Cheung’s compensation, which includes salaries, allowances, and retirement benefit contributions, totaling RMB 1,727,000 in 2021, RMB 2,576,000 in 2022, and RMB 2,711,000 in 2023. This information supplements the company’s annual reports for the respective years, with no other changes to the reports.

The most recent analyst rating on (HK:3389) stock is a Hold with a HK$0.14 price target. To see the full list of analyst forecasts on Hengdeli Holdings stock, see the HK:3389 Stock Forecast page.

Empire Charm Limited’s Cash Offer for Hengdeli Holdings
Dec 1, 2025

Empire Charm Limited has made a voluntary unconditional general cash offer to acquire all issued shares of Hengdeli Holdings Limited, excluding those already owned by Empire Charm Limited and Ms. Fung. A clerical error was identified in the Chinese version of the joint announcement, but the English version remains accurate, and no other information has changed.

The most recent analyst rating on (HK:3389) stock is a Hold with a HK$0.12 price target. To see the full list of analyst forecasts on Hengdeli Holdings stock, see the HK:3389 Stock Forecast page.

Hengdeli Holdings Faces Unconditional Cash Offer by Empire Charm
Nov 28, 2025

Hengdeli Holdings Limited has announced a voluntary unconditional general cash offer by Empire Charm Limited, facilitated by GTJA Securities and CMBC Securities, to acquire all issued shares not already owned by Empire Charm Limited and Ms. Fung at HK$0.14 per share. This offer, which covers 2,289,871,035 shares, amounts to a total cash consideration of approximately HK$320,581,945. The acquisition aims to consolidate ownership and potentially impact the company’s market positioning and stakeholder interests.

The most recent analyst rating on (HK:3389) stock is a Hold with a HK$0.12 price target. To see the full list of analyst forecasts on Hengdeli Holdings stock, see the HK:3389 Stock Forecast page.

Hengdeli Holdings Announces Trading Halt Pending Inside Information Release
Nov 26, 2025

Hengdeli Holdings Limited has announced a trading halt in its shares on the Hong Kong Stock Exchange effective from 9.00 a.m. on November 26, 2025. This suspension is pending the release of an announcement related to inside information and is in accordance with the Hong Kong Code on Takeovers and Mergers.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 28, 2026