Marketingforce Management Ltd (2556) AI Stock Analysis

• Market Cap: N/A
• Dividend Yield: N/A
• Average Volume (3M): 4.55M
• Price to Earnings (P/E): ―
• Beta (1Y): 0.73
• Revenue Growth: N/A
• EPS Growth: N/A
• Country: HK
• Employees: 1,563
• Sector: General
• Sector Strength: N/A
• Industry: Software - Application
• EPS (TTM): -0.26
• Shares Outstanding: 256,269,900
• 10 Day Avg. Volume: 4,477,286
• 30 Day Avg. Volume: 4,549,311
• PEG Ratio: N/A
• Price to Book (P/B): 0.00
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 0.00
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: HK$61.00
• Price Target Upside: 3.92% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 0

• Rating: 52 Neutral
• Price Target: HK$61.00 ▲(3.92% Upside)

The overall stock score is primarily influenced by the company's strong technical momentum, despite poor financial performance and valuation metrics. The positive cash flow developments are encouraging, but the company must address profitability and high leverage to improve its financial health.

Marketingforce Management Ltd Business Overview & Revenue Model

Company Description

Marketingforce Management Ltd provides software as a service (SaaS) solution in China. The company offers T Cloud, a marketing SaaS product that addresses users' various needs for intelligent marketing; and True Client, a customer resource management platform integrated with the social platform for customer relationship management and data analytics. It also provides online advertisement services, including advertising campaign planning, advertising content production, ongoing monitoring, and real-time optimization; and online advertisement distribution services, such as account management, and advertisement production and distribution. The company was founded in 2009 and is headquartered in Shanghai, China.

How the Company Makes Money

Marketingforce Management Ltd generates revenue primarily through its consulting services and digital marketing solutions. The company charges clients a fee for strategic marketing consultations, project-based services, and ongoing retainer agreements. Key revenue streams include customized marketing campaigns, data analytics services, and brand management projects. Additionally, the company may form strategic partnerships with technology providers and advertising platforms, enabling it to offer integrated solutions and expand its service offerings, thus contributing to its earnings.

Marketingforce Management Ltd Financial Statement Overview

Summary

The company faces significant financial challenges. Despite revenue growth, profitability is weak with consistently negative EBIT and net income. The balance sheet shows high leverage and negative equity, indicating financial instability. Cash flow is persistently negative, limiting the company's ability to self-finance and invest in growth.

Income Statement

The company has shown revenue growth over the years, with a notable year-on-year increase from 2023 to 2024. However, profitability remains a significant concern, as evidenced by consistently negative EBIT and net income figures. The gross profit margin is positive, indicating some efficiency in cost management, but the net profit margin is deeply negative due to high operating and other expenses.

Balance Sheet

The balance sheet reflects a high debt-to-equity ratio, primarily due to negative stockholders' equity, indicating financial instability and potential solvency risks. The company's equity ratio is also negative, further highlighting the high leverage and reliance on debt financing. However, there is a significant cash reserve, which may provide some short-term liquidity.

Cash Flow

Cash flow metrics are weak, with operating cash flow often negative and free cash flow also negative across most years. This indicates challenges in generating cash from operations and managing capital expenditures effectively. The lack of consistent positive cash flow may impact the company's ability to self-finance and invest in growth opportunities.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	1.56B	1.23B	1.14B	877.23M
Gross Profit	825.79M	706.18M	560.04M	477.81M
EBITDA	-30.46M	-35.38M	-138.14M	-127.45M
Net Income	-876.67M	-169.48M	-216.46M	-272.59M
Balance Sheet
Total Assets	3.05B	2.30B	2.08B	1.81B
Cash, Cash Equivalents and Short-Term Investments	981.44M	202.23M	205.56M	215.66M
Total Debt	1.11B	763.76M	620.83M	676.96M
Total Liabilities	2.39B	3.26B	2.86B	2.29B
Stockholders Equity	658.09M	-960.70M	-779.89M	-482.69M
Cash Flow
Free Cash Flow	127.93M	-138.12M	25.07M	-539.82M
Operating Cash Flow	138.06M	-121.50M	64.81M	-469.80M
Investing Cash Flow	-142.52M	-66.10M	-39.58M	-70.02M
Financing Cash Flow	655.43M	121.92M	-40.08M	679.23M

Marketingforce Management Ltd Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 58.70
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:2556, the sentiment is Positive. The current price of 58.7 is above the 20-day moving average (MA) of 57.38, above the 50-day MA of 52.19, and below the 200-day MA of 66.09, indicating a neutral trend. The MACD of 1.33 indicates Positive momentum. The RSI at 55.87 is Neutral, neither overbought nor oversold. The STOCH value of 68.21 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:2556.

Marketingforce Management Ltd Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	68 Neutral	AU$10.12B	7.26	0.83%	5.74%	29.19%	-2.50%
8100	62 Neutral	HK$88.89M	41.67	1.61%	1.00%	29.97%	―
8060	54 Neutral	HK$42.43M	―	-4.12%	―	11.42%	-63.93%
2556	52 Neutral		―		―	―	―
8036	52 Neutral	HK$36.88M	―	-4.42%	―	-17.12%	-241.18%
8131	46 Neutral	HK$47.11M	―	-523.99%	―	78.40%	72.37%
8290	45 Neutral	HK$46.00M	―	-2.07%	―	-6.88%	-100.00%

Marketingforce Management Ltd Corporate Events

Marketingforce Management Ltd Schedules Board Meeting for Interim Results

Marketingforce Management Ltd has announced a board meeting scheduled for August 22, 2025, to discuss and approve the interim financial results for the first half of the year and to consider the recommendation of an interim dividend. This announcement could impact the company’s financial strategy and shareholder returns.

Marketingforce Management Ltd Forecasts Profitable Turnaround in 2025

Marketingforce Management Ltd has announced a significant turnaround in its financial performance for the first half of 2025, expecting a net profit between RMB31.8 million and RMB41.0 million, compared to a net loss of RMB820.2 million in the same period last year. This improvement is attributed to the absence of listing expenses, increased demand in the AI market boosting revenue, and enhanced operational efficiency through internal AI tool application, leading to reduced expenses.

Marketingforce Management Ltd Successfully Passes All Resolutions at AGM

Marketingforce Management Ltd held its Annual General Meeting on May 19, 2025, where all proposed resolutions were passed with overwhelming support. The resolutions included the adoption of financial statements, re-election of directors, re-appointment of auditors, and granting of mandates related to share issuance and buybacks, indicating strong shareholder confidence and strategic alignment for future growth.

Marketingforce Management Ltd Shareholders Commit to 12-Month Lock-Up

Marketingforce Management Ltd announced that its controlling shareholders, Mr. ZHAO Xulong and Ms. ZHU Shuina, have voluntarily committed to a lock-up agreement, refraining from selling their shares for 12 months starting May 16, 2025. This decision reflects their confidence in the company’s long-term value and aims to protect investor interests, signaling stability and commitment to stakeholders.