EV BusinessThe YU7 deliveries topped 40,000 in 3 months, with new OTA features and customization options introduced, enhancing Xiaomi's brand equity and margin mix in the EV segment.
Market StrategyXiaomi's product launch highlights its premiumization progress in smartphones and AIoT products, bolstering its 'Human x Car x Home' ecosystem.
Product LaunchXiaomi 17's RMB4,499 starting price is competitive against iPhone 17, positioned as the best compact flagship in China with features such as a 7000mAh battery and Leica Summilux tri-camera.