MOS House Group Limited (1653) AI Stock Analysis

• Market Cap: HK$912.98M
• Dividend Yield: N/A
• Average Volume (3M): 1.02M
• Price to Earnings (P/E): ―
• Beta (1Y): -0.30
• Revenue Growth: -0.28%
• EPS Growth: -469.70%
• Country: HK
• Employees: 37
• Sector: Industrials
• Sector Strength: 72
• Industry: Construction
• EPS (TTM): 0.01
• Shares Outstanding: 288,917,000
• 10 Day Avg. Volume: 331,869
• 30 Day Avg. Volume: 1,017,089
• PEG Ratio: 0.13
• Price to Book (P/B): 0.77
• Price to Sales (P/S): 0.99
• P/FCF Ratio: 7.63
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 49 Neutral
• Price Target: HK$3.00 ▲(27.12% Upside)

The score is driven mainly by pressured financial performance (recent losses, weaker cash generation, and leverage concerns). Technical indicators add a cautious tilt as the stock trades below key short-term moving averages with negative MACD. Valuation is also a headwind due to a negative P/E and no dividend yield data.

Positive Factors

Diversified Revenue Streams

MOS House’s mix of leasing, property management and development provides recurring rental and fee income alongside project upside. This diversification reduces single‑channel volatility, supports steadier cash inflows versus pure development peers, and improves resilience across property cycles over the coming months.

Operational Efficiency (EBITDA)

A reasonable EBITDA margin indicates the core property operations can cover many fixed costs and generate operating cash before financing and tax. That operational cushion supports longer‑term recovery potential if revenues stabilize, preserving capacity to service obligations and invest in asset upkeep or selective development.

Stable Asset Structure

A stable equity ratio points to a balanced asset funding mix and moderate capital structure, which can help the firm access financing and absorb cyclical shocks. This underlying balance supports medium‑term strategic activity (leasing, management contracts, selective development) without immediate asset distress.

Negative Factors

Negative Net Margin

The company’s negative net margin reflects that revenues currently fail to cover total costs, eroding retained earnings and limiting reinvestment capacity. Persistent unprofitability would constrain balance sheet repair, restrict development funding, and weaken strategic flexibility over the next several quarters.

Weakened Free Cash Flow

Significant FCF decline reduces the company’s ability to internally fund capex, maintenance and development, increasing reliance on external financing. For a property operator/developer, weaker cash generation heightens refinancing and liquidity risk and limits capacity to pursue growth or weather rental cycles in the medium term.

Inconsistent Revenue & Margin Trends

Inconsistent top‑line growth and falling gross margins signal demand or pricing pressure and/or rising costs in core operations. Such instability undermines predictable cash flows and margin sustainability, complicating leasing strategies, tenant retention and project planning across the next several reporting periods.

MOS House Group Limited Business Overview & Revenue Model

Company Description

MOS House Group Limited, an investment holding company, engages in the retail and supply of various tiles in Hong Kong and Macau. The company specializes in porcelain, ceramic, and mosaic tiles. It also provides bathroom fixtures. The company operates 15 retail shops for home improvement, remodelling, and furnishing materials. It serves project customers and distributors. The company was formerly known as RBMS Group Limited and changed its name to MOS House Group Limited in January 2018. The company was founded in 1998 and is headquartered in Wan Chai, Hong Kong. MOS House Group Limited is a subsidiary of RB Power Limited.

How the Company Makes Money

MOS House Group Limited generates revenue through multiple key streams, primarily from leasing and property management services. The company earns rental income from its portfolio of residential and commercial properties, which is supplemented by management fees charged to property owners for managing their assets. Additionally, MOS House Group Limited may engage in property development projects, generating profits from the sale of developed properties or from value appreciation over time. Strategic partnerships with local contractors and real estate agencies further enhance its market reach, while a focus on sustainability may attract tenants willing to pay premium rents for eco-friendly buildings, contributing positively to its earnings.

MOS House Group Limited Financial Statement Overview

Summary

Financials are mixed-to-weak: revenue and gross margin have been inconsistent and recently declined, the latest net margin is negative (profitability pressure), and free cash flow has weakened. The balance sheet is moderately stable but leverage remains a concern and ROE has turned negative.

Income Statement

MOS House Group Limited has shown inconsistent revenue growth with a recent decline in revenue. The gross profit margin has decreased over the years, indicating pressure on cost management. The net profit margin has turned negative in the latest period, highlighting profitability challenges. However, the company maintains a reasonable EBITDA margin, suggesting some operational efficiency.

Balance Sheet

The company's debt-to-equity ratio has improved but remains relatively high, indicating leverage risk. Return on equity has turned negative, reflecting recent net losses. The equity ratio is stable, suggesting a balanced asset structure. Overall, the balance sheet shows moderate financial stability with some leverage concerns.

Cash Flow

Free cash flow has significantly declined, raising concerns about cash generation. The operating cash flow to net income ratio is low, indicating potential cash flow issues relative to earnings. However, the company has maintained a positive free cash flow to net income ratio, suggesting some ability to generate cash despite profitability challenges.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	109.39M	109.39M	122.58M	153.94M	165.83M	147.01M
Gross Profit	36.57M	54.98M	30.35M	81.59M	96.56M	93.01M
EBITDA	12.49M	29.81M	46.85M	48.45M	62.25M	64.73M
Net Income	-3.40M	-3.40M	2.16M	1.41M	11.87M	10.05M
Balance Sheet
Total Assets	314.10M	314.10M	316.99M	306.07M	279.52M	239.73M
Cash, Cash Equivalents and Short-Term Investments	1.38M	1.38M	71.01M	6.26M	2.03M	10.55M
Total Debt	137.39M	137.39M	130.25M	150.28M	110.24M	77.05M
Total Liabilities	174.08M	174.08M	173.57M	178.71M	154.67M	126.76M
Stockholders Equity	140.02M	140.02M	143.42M	127.36M	124.85M	112.98M
Cash Flow
Free Cash Flow	14.15M	14.15M	32.47M	16.06M	33.41M	45.97M
Operating Cash Flow	14.46M	14.46M	32.88M	17.34M	36.59M	47.58M
Investing Cash Flow	472.00K	472.00K	254.00K	-1.27M	-34.11M	-1.07M
Financing Cash Flow	-10.84M	-10.84M	-38.27M	-16.05M	-14.20M	-81.53M

MOS House Group Limited Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 2.36
• 50DMA: Negative
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1653, the sentiment is Neutral. The current price of 2.36 is below the 20-day moving average (MA) of 2.91, below the 50-day MA of 3.10, and above the 200-day MA of 1.19, indicating a neutral trend. The MACD of 0.10 indicates Negative momentum. The RSI at 52.87 is Neutral, neither overbought nor oversold. The STOCH value of 88.96 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HK:1653.

MOS House Group Limited Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
9938	75 Outperform	HK$140.00M	6.53	10.51%	―	14.65%	―
Sector *	63 Neutral	$10.79B	15.43	7.44%	2.01%	2.89%	-14.66%
8646	62 Neutral	HK$139.67M	2.13	11.61%	―	5.34%	43.91%
1897	53 Neutral	HK$198.91M	61.25	0.62%	2.34%	-48.30%	-75.98%
1653	49 Neutral	HK$912.98M	-168.09	-3.68%	―	-0.28%	-469.70%
1592	38 Underperform	HK$49.22M	-0.43	―	―	1.43%	-83.97%

MOS House Group Limited Corporate Events

MOS House Group Limited Announces Key Non-Executive Director Appointments

MOS House Group Limited has announced the appointment of Ms. Wang Chunmei and Mr. He Qihang as non-executive Directors, effective December 17, 2025. Both appointees bring extensive expertise in areas such as sales management, cross-border strategy development, corporate governance, and investment research. Their initial responsibilities will include conducting feasibility studies and contributing strategic insight to the development of the company’s proposed supercomputing center, which aims to bolster AI research and data analytics capabilities, likely enhancing MOS House Group’s competitive positioning within the industry.

The most recent analyst rating on (HK:1653) stock is a Hold with a HK$4.50 price target. To see the full list of analyst forecasts on MOS House Group Limited stock, see the HK:1653 Stock Forecast page.

MOS House Group Limited Restructures Board for Enhanced Governance

MOS House Group Limited announced changes to its board of directors and the establishment of four standing board committees to strengthen governance practices. This restructuring indicates the company’s focus on enhancing its leadership framework and operational transparency, which could positively impact its industry positioning and offer increased confidence to stakeholders.

The most recent analyst rating on (HK:1653) stock is a Hold with a HK$4.50 price target. To see the full list of analyst forecasts on MOS House Group Limited stock, see the HK:1653 Stock Forecast page.

MOS House Group Limited Reports Interim Financial Results for 2025

MOS House Group Limited reported its unaudited financial results for the six months ending September 30, 2025, showing a slight increase in revenue to HK$58,875,000 compared to the same period in 2024. Despite the revenue growth, the company’s profit before taxation decreased to HK$3,620,000, attributed to higher costs and reduced other income, impacting its overall profitability and market positioning.

The most recent analyst rating on (HK:1653) stock is a Hold with a HK$4.50 price target. To see the full list of analyst forecasts on MOS House Group Limited stock, see the HK:1653 Stock Forecast page.

MOS House Group Issues Profit Warning Amid Decreased Earnings

MOS House Group Limited has issued a profit warning, indicating a significant decrease in expected profits for the six months ending September 30, 2025. The anticipated profit is not more than HK$3.1 million, compared to HK$5 million in the same period last year. This decline is attributed to the absence of a previous HK$3 million gain from solar panel sales and a loss from an associate, partially offset by reduced operating costs. The figures are preliminary and unaudited, with shareholders advised to exercise caution.

The most recent analyst rating on (HK:1653) stock is a Hold with a HK$2.50 price target. To see the full list of analyst forecasts on MOS House Group Limited stock, see the HK:1653 Stock Forecast page.

MOS House Group Schedules Board Meeting for Interim Results

MOS House Group Limited, incorporated in the Cayman Islands, has announced a board meeting scheduled for November 28, 2025, in Hong Kong. The meeting will focus on approving the unaudited interim results for the six months ending September 30, 2025, and potentially recommending an interim dividend. This announcement indicates the company’s ongoing commitment to transparency and shareholder engagement, with potential implications for investor confidence and market positioning.

The most recent analyst rating on (HK:1653) stock is a Hold with a HK$1.50 price target. To see the full list of analyst forecasts on MOS House Group Limited stock, see the HK:1653 Stock Forecast page.