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MOS House Group Limited (HK:1653)
:1653
Hong Kong Market

MOS House Group Limited (1653) AI Stock Analysis

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HK:1653

MOS House Group Limited

(1653)

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Neutral 49 (OpenAI - 5.2)
Rating:49Neutral
Price Target:
HK$2.50
▲(5.93% Upside)
The score is driven mainly by pressured financial performance (recent losses, weaker cash generation, and leverage concerns). Technical indicators add a cautious tilt as the stock trades below key short-term moving averages with negative MACD. Valuation is also a headwind due to a negative P/E and no dividend yield data.
Positive Factors
Business Model Diversification
The diversified revenue streams from leasing, property management, and development projects provide a stable income base, reducing dependency on any single source and enhancing resilience against market fluctuations.
Sustainability Focus
Emphasizing sustainable practices and modern design can attract premium tenants, potentially leading to higher rental income and strengthening the company's market position in the eco-conscious segment.
Operational Efficiency
Maintaining a reasonable EBITDA margin indicates effective cost management and operational efficiency, which can support profitability even amid revenue pressures.
Negative Factors
Revenue Decline
A recent decline in revenue growth can indicate challenges in market demand or competitive pressures, potentially impacting the company's ability to scale and maintain market share.
Leverage Risk
High leverage can strain financial flexibility and increase vulnerability to interest rate changes, posing risks to long-term financial stability and growth potential.
Cash Flow Concerns
Declining free cash flow suggests potential liquidity issues, which could limit the company's ability to invest in growth opportunities or weather economic downturns.

MOS House Group Limited (1653) vs. iShares MSCI Hong Kong ETF (EWH)

MOS House Group Limited Business Overview & Revenue Model

Company DescriptionMOS House Group Limited, an investment holding company, engages in the retail and supply of various tiles in Hong Kong and Macau. The company specializes in porcelain, ceramic, and mosaic tiles. It also provides bathroom fixtures. The company operates 15 retail shops for home improvement, remodelling, and furnishing materials. It serves project customers and distributors. The company was formerly known as RBMS Group Limited and changed its name to MOS House Group Limited in January 2018. The company was founded in 1998 and is headquartered in Wan Chai, Hong Kong. MOS House Group Limited is a subsidiary of RB Power Limited.
How the Company Makes MoneyMOS House Group Limited generates revenue through multiple key streams, primarily from leasing and property management services. The company earns rental income from its portfolio of residential and commercial properties, which is supplemented by management fees charged to property owners for managing their assets. Additionally, MOS House Group Limited may engage in property development projects, generating profits from the sale of developed properties or from value appreciation over time. Strategic partnerships with local contractors and real estate agencies further enhance its market reach, while a focus on sustainability may attract tenants willing to pay premium rents for eco-friendly buildings, contributing positively to its earnings.

MOS House Group Limited Financial Statement Overview

Summary
MOS House Group Limited faces challenges in revenue growth and profitability, with recent net losses impacting financial performance. The balance sheet shows moderate stability but with leverage concerns. Cash flow generation has weakened, posing risks to financial flexibility. The company needs to address profitability and leverage to improve its financial health.
Income Statement
MOS House Group Limited has shown inconsistent revenue growth with a recent decline in revenue. The gross profit margin has decreased over the years, indicating pressure on cost management. The net profit margin has turned negative in the latest period, highlighting profitability challenges. However, the company maintains a reasonable EBITDA margin, suggesting some operational efficiency.
Balance Sheet
The company's debt-to-equity ratio has improved but remains relatively high, indicating leverage risk. Return on equity has turned negative, reflecting recent net losses. The equity ratio is stable, suggesting a balanced asset structure. Overall, the balance sheet shows moderate financial stability with some leverage concerns.
Cash Flow
Free cash flow has significantly declined, raising concerns about cash generation. The operating cash flow to net income ratio is low, indicating potential cash flow issues relative to earnings. However, the company has maintained a positive free cash flow to net income ratio, suggesting some ability to generate cash despite profitability challenges.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue109.39M109.39M122.58M153.94M165.83M147.01M
Gross Profit36.57M54.98M30.35M81.59M96.56M93.01M
EBITDA12.49M29.81M46.85M48.45M62.25M64.73M
Net Income-3.40M-3.40M2.16M1.41M11.87M10.05M
Balance Sheet
Total Assets314.10M314.10M316.99M306.07M279.52M239.73M
Cash, Cash Equivalents and Short-Term Investments1.38M1.38M71.01M6.26M2.03M10.55M
Total Debt137.39M137.39M130.25M150.28M110.24M77.05M
Total Liabilities174.08M174.08M173.57M178.71M154.67M126.76M
Stockholders Equity140.02M140.02M143.42M127.36M124.85M112.98M
Cash Flow
Free Cash Flow14.15M14.15M32.47M16.06M33.41M45.97M
Operating Cash Flow14.46M14.46M32.88M17.34M36.59M47.58M
Investing Cash Flow472.00K472.00K254.00K-1.27M-34.11M-1.07M
Financing Cash Flow-10.84M-10.84M-38.27M-16.05M-14.20M-81.53M

MOS House Group Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price2.36
Price Trends
50DMA
2.62
Negative
100DMA
1.66
Positive
200DMA
0.98
Positive
Market Momentum
MACD
-0.02
Positive
RSI
43.98
Neutral
STOCH
35.17
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1653, the sentiment is Negative. The current price of 2.36 is below the 20-day moving average (MA) of 2.74, below the 50-day MA of 2.62, and above the 200-day MA of 0.98, indicating a neutral trend. The MACD of -0.02 indicates Positive momentum. The RSI at 43.98 is Neutral, neither overbought nor oversold. The STOCH value of 35.17 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:1653.

MOS House Group Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
HK$125.00M5.9610.51%14.65%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
62
Neutral
HK$127.62M1.9211.61%5.34%43.91%
53
Neutral
HK$192.82M59.380.62%2.34%-48.30%-75.98%
49
Neutral
HK$751.18M-127.13-3.68%-0.28%-469.70%
38
Underperform
HK$42.56M-0.371.43%-83.97%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1653
MOS House Group Limited
2.60
2.22
584.21%
HK:9938
Wah Wo Holdings Group Limited
0.13
0.06
76.39%
HK:1315
Green Economy Development Limited
0.10
>-0.01
-7.41%
HK:1592
Anchorstone Holdings Limited
0.15
-0.12
-45.56%
HK:1897
Million Hope Industries Holdings Ltd.
0.48
0.03
7.95%
HK:8646
China Hongguang Holdings Limited
0.18
-0.13
-40.65%

MOS House Group Limited Corporate Events

MOS House Group Limited Announces Key Non-Executive Director Appointments
Dec 17, 2025

MOS House Group Limited has announced the appointment of Ms. Wang Chunmei and Mr. He Qihang as non-executive Directors, effective December 17, 2025. Both appointees bring extensive expertise in areas such as sales management, cross-border strategy development, corporate governance, and investment research. Their initial responsibilities will include conducting feasibility studies and contributing strategic insight to the development of the company’s proposed supercomputing center, which aims to bolster AI research and data analytics capabilities, likely enhancing MOS House Group’s competitive positioning within the industry.

The most recent analyst rating on (HK:1653) stock is a Hold with a HK$4.50 price target. To see the full list of analyst forecasts on MOS House Group Limited stock, see the HK:1653 Stock Forecast page.

MOS House Group Limited Restructures Board for Enhanced Governance
Dec 17, 2025

MOS House Group Limited announced changes to its board of directors and the establishment of four standing board committees to strengthen governance practices. This restructuring indicates the company’s focus on enhancing its leadership framework and operational transparency, which could positively impact its industry positioning and offer increased confidence to stakeholders.

The most recent analyst rating on (HK:1653) stock is a Hold with a HK$4.50 price target. To see the full list of analyst forecasts on MOS House Group Limited stock, see the HK:1653 Stock Forecast page.

MOS House Group Limited Reports Interim Financial Results for 2025
Nov 28, 2025

MOS House Group Limited reported its unaudited financial results for the six months ending September 30, 2025, showing a slight increase in revenue to HK$58,875,000 compared to the same period in 2024. Despite the revenue growth, the company’s profit before taxation decreased to HK$3,620,000, attributed to higher costs and reduced other income, impacting its overall profitability and market positioning.

The most recent analyst rating on (HK:1653) stock is a Hold with a HK$4.50 price target. To see the full list of analyst forecasts on MOS House Group Limited stock, see the HK:1653 Stock Forecast page.

MOS House Group Issues Profit Warning Amid Decreased Earnings
Nov 24, 2025

MOS House Group Limited has issued a profit warning, indicating a significant decrease in expected profits for the six months ending September 30, 2025. The anticipated profit is not more than HK$3.1 million, compared to HK$5 million in the same period last year. This decline is attributed to the absence of a previous HK$3 million gain from solar panel sales and a loss from an associate, partially offset by reduced operating costs. The figures are preliminary and unaudited, with shareholders advised to exercise caution.

The most recent analyst rating on (HK:1653) stock is a Hold with a HK$2.50 price target. To see the full list of analyst forecasts on MOS House Group Limited stock, see the HK:1653 Stock Forecast page.

MOS House Group Schedules Board Meeting for Interim Results
Nov 18, 2025

MOS House Group Limited, incorporated in the Cayman Islands, has announced a board meeting scheduled for November 28, 2025, in Hong Kong. The meeting will focus on approving the unaudited interim results for the six months ending September 30, 2025, and potentially recommending an interim dividend. This announcement indicates the company’s ongoing commitment to transparency and shareholder engagement, with potential implications for investor confidence and market positioning.

The most recent analyst rating on (HK:1653) stock is a Hold with a HK$1.50 price target. To see the full list of analyst forecasts on MOS House Group Limited stock, see the HK:1653 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 13, 2026