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China Shun Ke Long Holdings Limited (HK:0974)
:0974
Hong Kong Market

China Shun Ke Long Holdings Limited (0974) AI Stock Analysis

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HK:0974

China Shun Ke Long Holdings Limited

(0974)

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Neutral 44 (OpenAI - 5.2)
Rating:44Neutral
Price Target:
HK$1.00
▼(-9.09% Downside)
Action:ReiteratedDate:01/30/26
The score is primarily weighed down by weak financial performance (declining revenue, worsening losses, negative operating/free cash flow, and higher leverage). Technical indicators also point to a weak trend (below key moving averages, negative MACD, RSI below 50). Valuation is only a modest offset because a negative P/E reflects ongoing losses and dividend yield data is unavailable.
Positive Factors
Diversified retail and wholesale model
China Shun Ke Long's mix of supermarkets, convenience stores, wholesale distribution and food processing diversifies revenue streams and customer touchpoints. This reduces reliance on a single channel, smooths seasonal swings, and supports operational resilience and inventory leverage over the medium term.
Negative Factors
Declining revenue and compressing margins
An 11.1% revenue decline together with gross margin compression and net margin deterioration indicate structural pressure on sales mix, pricing and cost control. Persistent top-line weakness and margin erosion undermine internal profitability and reduce scope for reinvestment or margin recovery in coming quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Diversified retail and wholesale model
China Shun Ke Long's mix of supermarkets, convenience stores, wholesale distribution and food processing diversifies revenue streams and customer touchpoints. This reduces reliance on a single channel, smooths seasonal swings, and supports operational resilience and inventory leverage over the medium term.
Read all positive factors

China Shun Ke Long Holdings Limited (0974) vs. iShares MSCI Hong Kong ETF (EWH)

China Shun Ke Long Holdings Limited Business Overview & Revenue Model

Company Description
China Shun Ke Long Holdings Limited, an investment holding company, operates and manages supermarket chain stores in the People's Republic of China (PRC). It operates in two segments, Retail Outlet Operation and Wholesale Distribution. The company...
How the Company Makes Money
China Shun Ke Long Holdings Limited generates revenue through multiple channels, primarily from its retail and wholesale operations. The company earns money by selling a variety of consumer products directly to customers through its supermarket an...

China Shun Ke Long Holdings Limited Financial Statement Overview

Summary
Weak fundamentals: revenues are declining (-11.1%), profitability is deteriorating (net margin worsening from -4.0% to -11.5%), and cash generation has turned negative (free cash flow from 11.3M to -36.1M). Leverage has increased (debt-to-equity 1.45) alongside shrinking equity, raising financial risk.
Income Statement
25
Negative
Balance Sheet
45
Neutral
Cash Flow
30
Negative
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue530.72M592.94M667.41M638.76M741.63M888.75M
Gross Profit61.91M71.88M91.20M102.21M107.84M125.82M
EBITDA-26.21M-28.82M16.39M26.91M25.95M45.29M
Net Income-52.58M-67.98M-26.75M-25.00M-38.05M-16.50M
Balance Sheet
Total Assets273.62M304.70M365.51M389.82M481.58M600.28M
Cash, Cash Equivalents and Short-Term Investments25.52M21.15M48.68M48.97M103.34M147.47M
Total Debt102.64M117.83M97.16M71.09M154.20M216.34M
Total Liabilities195.23M222.34M215.09M213.06M280.74M360.81M
Stockholders Equity77.47M81.35M149.18M175.60M199.75M238.16M
Cash Flow
Free Cash Flow-8.83M-36.07M11.28M39.11M50.49M17.91M
Operating Cash Flow1.02M-25.38M16.53M43.94M59.76M25.75M
Investing Cash Flow-9.34M-10.07M-4.24M-3.57M36.83M-3.56M
Financing Cash Flow9.50M7.78M-12.94M-95.66M-96.79M-39.10M

China Shun Ke Long Holdings Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.10
Price Trends
50DMA
1.05
Negative
100DMA
1.10
Negative
200DMA
1.03
Negative
Market Momentum
MACD
-0.01
Negative
RSI
47.63
Neutral
STOCH
69.08
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:0974, the sentiment is Negative. The current price of 1.1 is above the 20-day moving average (MA) of 0.99, above the 50-day MA of 1.05, and above the 200-day MA of 1.03, indicating a neutral trend. The MACD of -0.01 indicates Negative momentum. The RSI at 47.63 is Neutral, neither overbought nor oversold. The STOCH value of 69.08 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:0974.

China Shun Ke Long Holdings Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
HK$751.66M1.7628.67%6.43%-2.42%49.65%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
56
Neutral
HK$208.00M-71.660.74%-1.30%-61.11%
55
Neutral
HK$275.98M4.474.10%6.06%-3.58%-52.60%
54
Neutral
HK$219.74M-6.16-6.51%-6.79%49.40%
44
Neutral
HK$290.46M-16.15-66.22%-18.80%-61.03%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:0974
China Shun Ke Long Holdings Limited
1.00
0.30
42.86%
HK:0831
Convenience Retail Asia Limited
0.36
0.05
18.33%
HK:1446
Hung Fook Tong Group Holdings Ltd
0.34
0.05
15.52%
HK:3686
Clifford Modern Living Holdings Ltd
0.74
0.27
57.45%
HK:8413
Asia Grocery Distribution Limited
0.18
0.06
57.02%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 30, 2026