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Playmates Toys Limited (HK:0869)
:0869

Playmates Toys (0869) AI Stock Analysis

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HK:0869

Playmates Toys

(0869)

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Neutral 59 (OpenAI - 5.2)
Rating:59Neutral
Price Target:
HK$0.46
▲(3.41% Upside)
The score is driven primarily by solid financial stability (very low leverage and strong equity base) but is weighed down by declining revenue/profitability and bearish technical signals (below key moving averages with negative MACD). Valuation is a partial offset: a very high dividend yield supports returns, but the P/E is elevated.
Positive Factors
Strong Balance Sheet
A strong balance sheet with low leverage enhances financial stability, providing resilience against economic downturns and flexibility for investments.
Positive Cash Generation
Consistent positive cash flow allows for reinvestment in business growth and innovation, sustaining long-term operational health.
Licensing Agreements
Strategic licensing agreements with popular franchises drive consumer demand and enhance market presence, supporting revenue stability.
Negative Factors
Declining Revenue
A significant decline in revenue indicates challenges in market demand or competition, potentially impacting long-term growth prospects.
Decreasing Profit Margins
Falling profit margins suggest increased costs or pricing pressures, which can erode profitability and affect future financial performance.
Operating Cash Flow Decline
A decline in operating cash flow can limit the company's ability to fund operations and invest in growth, posing risks to financial health.

Playmates Toys (0869) vs. iShares MSCI Hong Kong ETF (EWH)

Playmates Toys Business Overview & Revenue Model

Company DescriptionPlaymates Toys Limited, an investment holding company, engages in the design, development, marketing, and distribution of toys and family entertainment activity products. The company offers its products under the Godzilla vs. Kong, Miraculous, Spy Ninjas, Vlad & Niki, Pikwik Pack, Billie Eilish, Disney, Classic Godzilla Titans, Miraculous Ladybug, and TMNT vs Cobra Kai brands. It has operations in Hong Kong, the United States, Europe, the Asia Pacific, and internationally. The company was founded in 1966 and is based in Tsimshatsui, Hong Kong. Playmates Toys Limited is a subsidiary of PIL Toys Limited.
How the Company Makes MoneyPlaymates Toys generates revenue through the sale of its toy products, which are distributed globally through various retail channels, including major toy retailers, department stores, and e-commerce platforms. The company benefits significantly from licensing agreements with entertainment studios, which enable it to produce toys based on popular franchises, driving consumer demand. Key revenue streams include direct sales from retail outlets and online sales, as well as royalties from licensed products. The company's ability to innovate and respond to market trends, coupled with strategic partnerships, enhances its earnings potential and market presence.

Playmates Toys Financial Statement Overview

Summary
Playmates Toys shows a mixed financial performance with a strong balance sheet and positive cash flow, but faces challenges with declining revenue and profitability margins. The company's low leverage and high equity ratio indicate financial stability, but improving revenue growth and profitability is crucial.
Income Statement
65
Positive
Playmates Toys showed a declining total revenue from 2023 to 2024, decreasing by approximately 16.1%. The gross profit margin improved slightly to 53.73% in 2024 from 57.39% in 2023. However, the net profit margin declined to 14.13% from 20.16%. Despite the drop in revenue, the company maintained a positive EBIT margin of 10.12% and EBITDA margin of 10.19% in 2024, indicating operational efficiency.
Balance Sheet
78
Positive
The company maintains a strong balance sheet with a low debt-to-equity ratio of 0.01 in 2024, showcasing low leverage risk. The equity ratio stands at 84.31%, indicating strong financial stability. The return on equity (ROE) is 10.96% in 2024, which is decent but shows a decline from previous years, reflecting reduced profitability on shareholders' equity.
Cash Flow
72
Positive
Operating cash flow decreased by 37.6% from 2023 to 2024, impacting the cash flow score. However, the company generated a stable free cash flow consistent with its net income, as seen in an operating cash flow to net income ratio of 0.58 and a free cash flow to net income ratio of 0.58 in 2024. The cash flow remains positive, which supports ongoing operations and potential reinvestment.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue671.71M931.33M1.11B504.25M625.11M289.24M
Gross Profit330.38M500.47M636.74M235.71M303.52M142.01M
EBITDA-18.82M191.06M273.98M14.54M44.65M-11.58M
Net Income14.56M131.63M223.75M9.72M42.98M-30.06M
Balance Sheet
Total Assets1.32B1.43B1.57B1.18B1.26B1.09B
Cash, Cash Equivalents and Short-Term Investments1.11B1.13B1.07B986.51M965.24M956.96M
Total Debt6.70M11.36M20.23M28.44M22.32M11.68M
Total Liabilities215.29M224.01M404.19M190.54M263.83M138.86M
Stockholders Equity1.10B1.20B1.16B986.80M995.20M951.74M
Cash Flow
Free Cash Flow13.27M76.48M122.53M66.73M25.12M-43.94M
Operating Cash Flow17.20M76.87M123.17M67.02M25.31M-43.18M
Investing Cash Flow297.58M208.08M-607.73M-5.34M-71.97M1.69M
Financing Cash Flow-106.24M-104.55M-56.18M-32.98M-8.93M-8.36M

Playmates Toys Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.44
Price Trends
50DMA
0.49
Negative
100DMA
0.53
Negative
200DMA
0.54
Negative
Market Momentum
MACD
-0.03
Negative
RSI
21.28
Positive
STOCH
66.67
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:0869, the sentiment is Negative. The current price of 0.44 is above the 20-day moving average (MA) of 0.44, below the 50-day MA of 0.49, and below the 200-day MA of 0.54, indicating a bearish trend. The MACD of -0.03 indicates Negative momentum. The RSI at 21.28 is Positive, neither overbought nor oversold. The STOCH value of 66.67 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:0869.

Playmates Toys Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
66
Neutral
HK$374.78M7.518.24%8.96%5.72%986.84%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
59
Neutral
HK$477.90M32.931.28%13.73%-44.36%-93.64%
52
Neutral
HK$64.00M-7.36-32.53%-6.48%-38.10%
50
Neutral
HK$317.61M-1.40-37.46%4.17%-13.08%-21.27%
43
Neutral
HK$113.17M-1.51-19.89%84.26%44.41%
42
Neutral
HK$219.73M-0.67-41.64%19.25%-263.84%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:0869
Playmates Toys
0.40
-0.14
-26.34%
HK:1005
Matrix Holdings Limited
0.42
-0.27
-39.13%
HK:0114
Herald Holdings Limited
0.62
0.18
40.91%
HK:0381
Kiu Hung International Holdings Limited
0.21
-0.79
-78.60%
HK:3830
Kiddieland International Ltd.
0.06
0.03
113.33%
HK:6918
Kidztech Holdings Ltd.
0.15
0.03
27.50%

Playmates Toys Corporate Events

Playmates Toys Faces Revenue Hit as Teenage Mutant Ninja Turtles Licence Ends in 2026
Dec 23, 2025

Playmates Toys has announced that its existing licence with Viacom Media Networks to design, manufacture and sell Teenage Mutant Ninja Turtles products will not be renewed when it expires on 31 December 2026, after which sales must cease and remaining inventories cleared within 90 days. The TMNT range has been a significant but fluctuating revenue contributor, accounting for as much as 77% of group revenue in 2023 and 36% in the first half of 2025, so the loss of this licence could materially affect the company’s financial performance and product mix; management said it will assess the impact and focus on securing new licences while further developing other core lines, including Power Rangers, MonsterVerse and Winx.

The most recent analyst rating on (HK:0869) stock is a Hold with a HK$0.50 price target. To see the full list of analyst forecasts on Playmates Toys stock, see the HK:0869 Stock Forecast page.

Playmates Toys Renews Key Leases in Hong Kong and UK
Dec 5, 2025

Playmates Toys Limited has announced the renewal of leases for office, warehouse, and exhibition spaces in Hong Kong and the UK, effective from January 1, 2026. These transactions, involving connected landlords, are considered connected transactions under the Listing Rules, with an estimated right-of-use asset value of approximately HK$14.2 million. This renewal ensures continuity in the company’s operations and aligns with regulatory requirements, impacting its financial statements and stakeholder interests.

The most recent analyst rating on (HK:0869) stock is a Hold with a HK$0.50 price target. To see the full list of analyst forecasts on Playmates Toys stock, see the HK:0869 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 25, 2025