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Wing On Co. International Ltd. (HK:0289)
:0289
Hong Kong Market
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Wing On Co. International Ltd. (0289) AI Stock Analysis

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HK:0289

Wing On Co. International Ltd.

(0289)

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Neutral 54 (OpenAI - 4o)
Rating:54Neutral
Price Target:
HK$12.50
▼(-5.23% Downside)
The overall stock score of 54 reflects significant financial performance challenges, particularly in profitability and cash flow, despite a strong equity position. Technical analysis shows moderate bullish momentum, but valuation concerns persist due to a negative P/E ratio, offset slightly by a high dividend yield.

Wing On Co. International Ltd. (0289) vs. iShares MSCI Hong Kong ETF (EWH)

Wing On Co. International Ltd. Business Overview & Revenue Model

Company DescriptionWing On Company International Limited operates department stores in the Hong Kong, the People's Republic of China, Australia, and the United States. The company operates in two segments, Department Stores and Property Investment. Its department stores offer electrical appliances, kitchen and dining, bedding and bath, grocery, toys, children and babies, men's wear, women's' wear, active, home sundries, shoes and handbags, personal care, travel and accessories, and cosmetics products. The company also leases commercial premises in Hong Kong, Australia, and the United States. In addition, it offers securities trading, property management, and computer services; owns trademarks; and acts as a trustee for investment trusts. It also sells its products online. The company was founded in 1907 and is based in Central, Hong Kong. Wing On Company International Limited is a subsidiary of Wing On International Holdings Limited.
How the Company Makes MoneyWing On Co. International Ltd. generates revenue primarily through its retail operations. As a department store operator, the company earns income by selling a broad assortment of consumer goods across various categories. Revenue streams include direct sales from its physical stores and any e-commerce platforms that the company may operate. Additionally, Wing On Co. may benefit from strategic partnerships with suppliers and brands, allowing them to offer exclusive or popular products that attract a steady flow of customers. The company might also engage in promotional activities and loyalty programs to increase sales and customer retention. Any investment income from its financial assets or properties would also contribute to its overall earnings.

Wing On Co. International Ltd. Financial Statement Overview

Summary
Wing On Co. International Ltd. faces profitability and cash flow challenges despite a strong equity position and low leverage. Declining revenue and negative net income in 2024 highlight the need for improved operational efficiency.
Income Statement
The company's revenue has shown a declining trend over the years, with a negative revenue growth of -10.4% from 2023 to 2024. The net profit margin has turned negative in 2024, indicating profitability challenges. However, the gross profit margin remains relatively stable at around 61%, suggesting effective cost management.
Balance Sheet
The balance sheet shows a strong equity position with an equity ratio of approximately 93.2% in 2024, indicating financial stability. The debt-to-equity ratio is low at 0.57%, reflecting low leverage. Despite these strengths, the decline in stockholders' equity from 2023 raises concerns.
Cash Flow
The cash flow statement reveals challenges, with a lack of free cash flow generation in 2024. The company did not generate operating cash flow in 2024, raising concerns over liquidity and cash generation capabilities. Historical free cash flow has been positive, but the current year reflects potential cash management issues.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue876.89M946.23M1.06B1.04B1.13B1.19B
Gross Profit522.70M578.49M662.43M667.82M738.36M689.76M
EBITDA175.39M-803.75M241.19M-136.70M429.72M-304.33M
Net Income-829.82M-919.11M123.36M-300.95M552.50M-456.15M
Balance Sheet
Total Assets18.15B18.07B19.72B19.90B20.64B20.63B
Cash, Cash Equivalents and Short-Term Investments4.73B4.29B4.19B4.04B4.12B4.05B
Total Debt93.22M96.20M53.39M20.84M75.61M132.80M
Total Liabilities1.39B1.21B1.34B1.32B1.39B1.45B
Stockholders Equity16.73B16.83B18.36B18.55B19.22B19.15B
Cash Flow
Free Cash Flow352.15M15.84M191.84M-6.25M100.42M69.59M
Operating Cash Flow393.36M21.68M211.40M-6.25M100.42M69.59M
Investing Cash Flow281.31M98.01M290.68M-755.33M279.71M-224.12M
Financing Cash Flow-235.59M-236.37M-343.60M-197.03M-377.50M-299.43M

Wing On Co. International Ltd. Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price13.19
Price Trends
50DMA
12.68
Positive
100DMA
12.34
Positive
200DMA
11.63
Positive
Market Momentum
MACD
0.07
Positive
RSI
48.29
Neutral
STOCH
45.73
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:0289, the sentiment is Neutral. The current price of 13.19 is above the 20-day moving average (MA) of 12.95, above the 50-day MA of 12.68, and above the 200-day MA of 11.63, indicating a neutral trend. The MACD of 0.07 indicates Positive momentum. The RSI at 48.29 is Neutral, neither overbought nor oversold. The STOCH value of 45.73 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HK:0289.

Wing On Co. International Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
54
Neutral
HK$3.76B-4.80%7.38%-12.22%-112.92%
50
Neutral
€514.27M20.330.76%-12.99%89.87%
41
Neutral
HK$229.50M-2.41%-0.83%93.83%
41
Neutral
HK$55.19M-110.16%-17.63%-13.10%
40
Underperform
HK$104.00M-3.03%-36.45%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:0289
Wing On Co. International Ltd.
12.84
1.52
13.43%
HK:0825
New World Department Store China Limited
0.31
0.01
3.39%
HK:0984
AEON Stores (Hong Kong) Co., Limited
0.40
0.00
0.00%
HK:0162
Century Ginwa Retail Holdings Limited
0.05
-0.02
-28.57%
HK:0244
Sincere Co. Ltd.
0.32
0.10
45.45%
HK:0312
Shirble Department Store Holdings (China) Ltd.
0.09
0.05
125.00%

Wing On Co. International Ltd. Corporate Events

Wing On Co. International Ltd. Announces Board Composition and Roles
Sep 1, 2025

Wing On Company International Ltd. has announced the composition of its board of directors and their respective roles within the company. The board comprises both executive and independent non-executive directors, with specific members assigned to the Audit, Remuneration, and Nomination Committees. This announcement highlights the company’s governance structure, which is crucial for maintaining transparency and accountability to its stakeholders.

The most recent analyst rating on (HK:0289) stock is a Hold with a HK$12.50 price target. To see the full list of analyst forecasts on Wing On Co. International Ltd. stock, see the HK:0289 Stock Forecast page.

Wing On Co. Appoints New Independent Non-Executive Director
Aug 26, 2025

Wing On Company International Limited, a company incorporated in Bermuda, has announced the appointment of Ms. Tsoi Siu Ting Annie as an independent non-executive director and a member of its Nomination Committee, effective September 1, 2025. Ms. Tsoi, with over 30 years of experience in intellectual property law, brings significant expertise to the company. This strategic appointment is expected to enhance the company’s governance and strengthen its board with her extensive legal background, potentially impacting its operational and industry positioning positively.

The most recent analyst rating on (HK:0289) stock is a Hold with a HK$12.50 price target. To see the full list of analyst forecasts on Wing On Co. International Ltd. stock, see the HK:0289 Stock Forecast page.

Wing On Company Reports Interim Loss Amid Property Valuation Decline
Aug 26, 2025

Wing On Company International Ltd. reported its interim results for the six months ending June 30, 2025, revealing a decrease in revenue to HK$416,238,000 from HK$479,998,000 in the previous year. Despite a profit from operations of HK$355,043,000, the company faced a net valuation loss on investment properties of HK$470,513,000, leading to a loss before taxation of HK$119,221,000. The total comprehensive income for the period improved to HK$53,662,000, compared to a loss of HK$327,177,000 in 2024, due to gains in other comprehensive income.

The most recent analyst rating on (HK:0289) stock is a Hold with a HK$12.50 price target. To see the full list of analyst forecasts on Wing On Co. International Ltd. stock, see the HK:0289 Stock Forecast page.

Wing On Co. Declares Interim Dividend for 2025
Aug 26, 2025

Wing On Company International Limited has announced an interim dividend for the six months ending June 30, 2025, declaring a dividend of HKD 0.43 per share. The ex-dividend date is set for October 2, 2025, with the payment date scheduled for October 24, 2025. This announcement reflects the company’s ongoing financial performance and commitment to returning value to its shareholders.

The most recent analyst rating on (HK:0289) stock is a Hold with a HK$12.50 price target. To see the full list of analyst forecasts on Wing On Co. International Ltd. stock, see the HK:0289 Stock Forecast page.

Wing On Co. Schedules Board Meeting for Interim Results and Dividend Decision
Aug 12, 2025

Wing On Company International Limited has announced a board meeting scheduled for August 26, 2025, to approve the interim results for the first half of the year ending June 30, 2025, and to consider the payment of an interim dividend. This meeting is significant for stakeholders as it will provide insights into the company’s financial performance and potential shareholder returns.

Wing On Co. Reports Reduced Losses Amid Investment Gains
Aug 5, 2025

Wing On Company International Ltd. has announced a reduction in its losses for the first half of 2025, with a loss of HK$150.4 million compared to HK$239.6 million in the same period of 2024. This improvement is attributed to a significant gain from its investment portfolio, despite a decrease in income from its investment properties and increased losses in its department store operations due to changing consumer habits and reduced demand for office space.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 23, 2025