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Shirble Department Store Holdings (China) Ltd. (HK:0312)
:0312
Hong Kong Market

Shirble Department Store Holdings (China) Ltd. (0312) AI Stock Analysis

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HK:0312

Shirble Department Store Holdings (China) Ltd.

(0312)

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Neutral 42 (OpenAI - 5.2)
Rating:42Neutral
Price Target:
HK$0.08
▼(-6.67% Downside)
The score is driven down primarily by weak financial performance: steep multi-year revenue decline, ongoing net losses, and 2024 operating cash flow at zero, alongside elevated leverage. Technicals provide limited support (price above moving averages) but are offset by overbought RSI and negative MACD. Valuation remains a concern because the negative P/E reflects continued losses and there is no dividend yield support.
Positive Factors
Gross Profit Margin
A strong gross profit margin suggests effective cost control, which can support profitability if revenue stabilizes or grows.
Product Offering Expansion
Exclusive partnerships can attract a broader customer base, potentially increasing market share and driving long-term revenue growth.
Urban Market Presence
A strong urban presence provides access to large consumer markets, supporting sustained sales and brand recognition.
Negative Factors
Declining Revenue
Declining revenue indicates shrinking market share or demand, challenging long-term growth and financial stability.
High Leverage
Increased leverage can strain financial resources, limiting flexibility and increasing risk during economic downturns.
Negative Cash Flow
Negative cash flow highlights liquidity issues, potentially impacting the company's ability to invest in growth or cover obligations.

Shirble Department Store Holdings (China) Ltd. (0312) vs. iShares MSCI Hong Kong ETF (EWH)

Shirble Department Store Holdings (China) Ltd. Business Overview & Revenue Model

Company DescriptionShirble Department Store Holdings (China) Ltd. is a leading retail company based in China, primarily operating in the department store sector. The company focuses on providing a wide array of consumer goods, including clothing, cosmetics, home goods, and electronics. With a strong presence in major urban areas, Shirble aims to enhance the shopping experience through quality products, competitive pricing, and excellent customer service.
How the Company Makes MoneyShirble Department Store Holdings generates revenue through multiple streams, primarily from the sale of merchandise in its department stores. The company's revenue model is primarily based on direct sales to consumers, where it marks up products sourced from various suppliers and brands. Additionally, Shirble may engage in partnerships with local and international brands for exclusive product lines, which can enhance its product offerings and attract a broader customer base. The company also benefits from promotional activities and seasonal sales, which drive foot traffic and increase sales volume. E-commerce initiatives may serve as a supplementary revenue stream, allowing the company to reach customers beyond traditional brick-and-mortar locations.

Shirble Department Store Holdings (China) Ltd. Financial Statement Overview

Summary
Shirble Department Store Holdings is facing significant financial challenges, with declining revenues and persistent net losses. While the gross profit margin remains strong, the company struggles with operational inefficiencies and high leverage, as seen from its balance sheet. The lack of positive cash flow further exacerbates the financial instability, highlighting the need for strategic restructuring to stabilize its financial health.
Income Statement
The company has experienced a significant decline in revenue over the years, with a noticeable drop from 2019's revenues of 794.6 million to 227.3 million in 2024. The gross profit margin remains high, indicating efficient cost management, but the repeated net losses, including a net income of -33.8 million in 2024, highlight ongoing profitability challenges. EBIT and EBITDA margins have also been negative, reflecting operational inefficiencies.
Balance Sheet
The company's debt-to-equity ratio has risen, indicating increased leverage, with total debt at 1.12 billion against equity of 750.8 million in 2024. The equity ratio remains moderate, but the shrinking equity base suggests financial pressure. Although the liabilities have decreased since 2021, the declining asset base and equity raise concerns about the company's long-term financial stability.
Cash Flow
The cash flow situation is concerning, with zero operating cash flow reported in 2024, down from 106.5 million in 2023. The absence of free cash flow growth and a lack of positive operating cash flow to support net income underline the financial strain the company is experiencing. The company's inability to generate positive free cash flow consistently suggests liquidity issues.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue229.52M227.30M190.67M191.58M230.12M521.99M
Gross Profit218.93M215.72M184.00M186.38M219.75M506.89M
EBITDA97.73M92.41M-334.23M-83.19M35.57M245.80M
Net Income-18.30M-33.76M-340.98M-556.49M-438.04M-75.11M
Balance Sheet
Total Assets1.83B2.17B2.34B2.90B3.97B4.25B
Cash, Cash Equivalents and Short-Term Investments27.52M43.09M54.48M82.24M159.22M365.07M
Total Debt827.23M1.12B1.25B1.35B1.76B1.55B
Total Liabilities1.08B1.42B1.56B1.78B2.29B2.13B
Stockholders Equity748.83M750.76M785.85M1.11B1.67B2.11B
Cash Flow
Free Cash Flow43.86M77.73M100.53M134.87M74.06M121.10M
Operating Cash Flow44.84M79.53M106.52M141.91M111.82M156.71M
Investing Cash Flow6.87M22.48M27.93M110.23M-23.84M-50.75M
Financing Cash Flow-50.80M-108.89M-161.99M-231.97M-136.51M-61.12M

Shirble Department Store Holdings (China) Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.09
Price Trends
50DMA
0.07
Positive
100DMA
0.08
Negative
200DMA
0.08
Negative
Market Momentum
MACD
<0.01
Negative
RSI
56.77
Neutral
STOCH
81.13
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:0312, the sentiment is Positive. The current price of 0.09 is above the 20-day moving average (MA) of 0.06, above the 50-day MA of 0.07, and above the 200-day MA of 0.08, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 56.77 is Neutral, neither overbought nor oversold. The STOCH value of 81.13 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:0312.

Shirble Department Store Holdings (China) Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
50
Neutral
HK$455.26M18.670.76%-12.99%89.87%
46
Neutral
HK$106.60M-0.28-3.03%-36.45%
43
Neutral
HK$51.74M-0.08-110.16%-17.63%-13.10%
42
Neutral
HK$236.99M-10.76-2.41%-0.83%93.83%
39
Underperform
HK$53.95M-1.42-13.59%76.48%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:0312
Shirble Department Store Holdings (China) Ltd.
0.09
0.05
150.00%
HK:0825
New World Department Store China Limited
0.28
>-0.01
-1.75%
HK:0984
AEON Stores (Hong Kong) Co., Limited
0.41
0.00
0.00%
HK:0162
Century Ginwa Retail Holdings Limited
0.04
-0.04
-45.57%
HK:0244
Sincere Co. Ltd.
0.34
0.10
39.58%
HK:0602
JiaHua Stores Holdings Limited
0.05
0.02
61.29%

Shirble Department Store Holdings (China) Ltd. Corporate Events

Shirble Extends Overdue Consultancy Fee Repayment Amid China Property Slump
Dec 30, 2025

Shirble Department Store Holdings (China) Limited has agreed to further extend the payment schedule for overdue consultancy fees owed by project company SRF related to the IEC Project, after SRF notified the group it could not meet previously agreed repayment dates amid a persistently weak Chinese property market, tight bank financing and constrained cash flow. The board, noting that it is an unsecured creditor and that all of SRF’s equity is pledged to a financial institution, concluded that prolonging the settlement period offers the best chance of eventual recovery without disrupting the project’s construction or SRF’s repayment capacity, despite a full impairment already being booked on the receivable; shareholders will be asked at an extraordinary general meeting to approve the consultancy fees payment extension agreement, and are cautioned to exercise care when trading the company’s securities due to the associated uncertainties.

The most recent analyst rating on (HK:0312) stock is a Sell with a HK$0.05 price target. To see the full list of analyst forecasts on Shirble Department Store Holdings (China) Ltd. stock, see the HK:0312 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 06, 2026