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Shirble Department Store Holdings (China) Ltd. (HK:0312)
:0312
Hong Kong Market
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Shirble Department Store Holdings (China) Ltd. (0312) AI Stock Analysis

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HK:0312

Shirble Department Store Holdings (China) Ltd.

(0312)

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Underperform 40 (OpenAI - 4o)
Rating:40Underperform
Price Target:
HK$0.07
▼(-23.33% Downside)
The overall stock score of 40 reflects significant financial and operational challenges faced by Shirble Department Store Holdings. The company's declining revenues, persistent net losses, and negative cash flow are major concerns. Additionally, the technical indicators suggest bearish momentum, and the valuation metrics highlight a lack of profitability. These factors collectively contribute to a low stock score, indicating high risk and potential instability.
Positive Factors
Gross Profit Margin
A strong gross profit margin indicates effective cost management, which can help the company maintain profitability despite revenue challenges.
Product Diversity
Diverse product offerings can attract a wide customer base, potentially stabilizing revenue streams even in fluctuating market conditions.
Strategic Partnerships
Strategic partnerships can enhance product offerings and create exclusive promotions, strengthening competitive positioning and customer loyalty.
Negative Factors
Declining Revenue
Significant revenue decline suggests challenges in market competitiveness and consumer demand, impacting long-term growth prospects.
Negative Cash Flow
Negative cash flow indicates liquidity issues, limiting the company's ability to invest in growth initiatives and meet financial obligations.
High Leverage
Increased leverage can strain financial flexibility and increase risk, especially if revenue and profit challenges persist.

Shirble Department Store Holdings (China) Ltd. (0312) vs. iShares MSCI Hong Kong ETF (EWH)

Shirble Department Store Holdings (China) Ltd. Business Overview & Revenue Model

Company DescriptionShirble Department Store Holdings (China) Ltd. is a leading retail company based in China, primarily operating in the department store sector. The company focuses on providing a wide array of consumer goods, including clothing, cosmetics, home goods, and electronics. With a strong presence in major urban areas, Shirble aims to enhance the shopping experience through quality products, competitive pricing, and excellent customer service.
How the Company Makes MoneyShirble Department Store Holdings generates revenue through multiple streams, primarily from the sale of merchandise in its department stores. The company's revenue model is primarily based on direct sales to consumers, where it marks up products sourced from various suppliers and brands. Additionally, Shirble may engage in partnerships with local and international brands for exclusive product lines, which can enhance its product offerings and attract a broader customer base. The company also benefits from promotional activities and seasonal sales, which drive foot traffic and increase sales volume. E-commerce initiatives may serve as a supplementary revenue stream, allowing the company to reach customers beyond traditional brick-and-mortar locations.

Shirble Department Store Holdings (China) Ltd. Financial Statement Overview

Summary
Shirble Department Store Holdings is facing significant financial challenges, with declining revenues and persistent net losses. While the gross profit margin remains strong, the company struggles with operational inefficiencies and high leverage, as seen from its balance sheet. The lack of positive cash flow further exacerbates the financial instability, highlighting the need for strategic restructuring to stabilize its financial health.
Income Statement
40
Negative
The company has experienced a significant decline in revenue over the years, with a noticeable drop from 2019's revenues of 794.6 million to 227.3 million in 2024. The gross profit margin remains high, indicating efficient cost management, but the repeated net losses, including a net income of -33.8 million in 2024, highlight ongoing profitability challenges. EBIT and EBITDA margins have also been negative, reflecting operational inefficiencies.
Balance Sheet
55
Neutral
The company's debt-to-equity ratio has risen, indicating increased leverage, with total debt at 1.12 billion against equity of 750.8 million in 2024. The equity ratio remains moderate, but the shrinking equity base suggests financial pressure. Although the liabilities have decreased since 2021, the declining asset base and equity raise concerns about the company's long-term financial stability.
Cash Flow
30
Negative
The cash flow situation is concerning, with zero operating cash flow reported in 2024, down from 106.5 million in 2023. The absence of free cash flow growth and a lack of positive operating cash flow to support net income underline the financial strain the company is experiencing. The company's inability to generate positive free cash flow consistently suggests liquidity issues.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue229.52M227.30M190.67M191.58M230.12M521.99M
Gross Profit218.93M215.72M184.00M186.38M219.75M506.89M
EBITDA97.73M92.41M-334.23M-83.19M35.57M245.80M
Net Income-18.30M-33.76M-340.98M-556.49M-438.04M-75.11M
Balance Sheet
Total Assets1.83B2.17B2.34B2.90B3.97B4.25B
Cash, Cash Equivalents and Short-Term Investments27.52M43.09M54.48M82.24M159.22M365.07M
Total Debt827.23M1.12B1.25B1.35B1.76B1.55B
Total Liabilities1.08B1.42B1.56B1.78B2.29B2.13B
Stockholders Equity748.83M750.76M785.85M1.11B1.67B2.11B
Cash Flow
Free Cash Flow43.86M77.73M100.53M134.87M74.06M121.10M
Operating Cash Flow44.84M79.53M106.52M141.91M111.82M156.71M
Investing Cash Flow6.87M22.48M27.93M110.23M-23.84M-50.75M
Financing Cash Flow-50.80M-108.89M-161.99M-231.97M-136.51M-61.12M

Shirble Department Store Holdings (China) Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.09
Price Trends
50DMA
0.09
Negative
100DMA
0.10
Negative
200DMA
0.08
Negative
Market Momentum
MACD
>-0.01
Positive
RSI
27.40
Positive
STOCH
-8.89
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:0312, the sentiment is Negative. The current price of 0.09 is above the 20-day moving average (MA) of 0.08, above the 50-day MA of 0.09, and above the 200-day MA of 0.08, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 27.40 is Positive, neither overbought nor oversold. The STOCH value of -8.89 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:0312.

Shirble Department Store Holdings (China) Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
50
Neutral
€505.84M20.000.76%-12.99%89.87%
46
Neutral
€102.70M-3.03%-36.45%
40
Neutral
HK$59.78M-110.16%-17.63%-13.10%
40
Underperform
HK$182.11M-2.41%-0.83%93.83%
39
Underperform
HK$52.91M-13.59%76.48%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:0312
Shirble Department Store Holdings (China) Ltd.
0.07
0.03
75.00%
HK:0825
New World Department Store China Limited
0.30
0.00
0.00%
HK:0984
AEON Stores (Hong Kong) Co., Limited
0.40
-0.05
-11.24%
HK:0162
Century Ginwa Retail Holdings Limited
0.05
-0.03
-37.50%
HK:0244
Sincere Co. Ltd.
0.32
0.08
33.33%
HK:0602
JiaHua Stores Holdings Limited
0.05
0.02
66.67%

Shirble Department Store Holdings (China) Ltd. Corporate Events

Shirble Department Store Reports Reduced Losses in 1H2025
Aug 29, 2025

Shirble Department Store Holdings (China) Limited announced its interim results for the first half of 2025, reporting a slight decrease in revenue and operating profit compared to the same period in 2024. Despite these declines, the company significantly reduced its loss attributable to owners, from RMB18.5 million in 1H2024 to RMB3.0 million in 1H2025, and maintained a stable net asset value per share. The board has decided not to recommend any interim dividend for this period.

Shirble Department Store to Review Interim Results and Dividend
Aug 19, 2025

Shirble Department Store Holdings (China) Limited has announced an upcoming board meeting scheduled for August 29, 2025. The meeting will focus on approving the interim results for the first half of 2025 and considering the recommendation of an interim dividend payment. This announcement may impact the company’s financial strategy and stakeholder expectations as it reflects on its mid-year performance.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 28, 2025