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Shirble Department Store Holdings (China) Ltd. (HK:0312)
:0312
Hong Kong Market

Shirble Department Store Holdings (China) Ltd. (0312) AI Stock Analysis

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HK:0312

Shirble Department Store Holdings (China) Ltd.

(0312)

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Neutral 42 (OpenAI - 5.2)
Rating:42Neutral
Price Target:
HK$0.07
▼(-17.78% Downside)
Action:ReiteratedDate:01/06/26
The score is driven down primarily by weak financial performance: steep multi-year revenue decline, ongoing net losses, and 2024 operating cash flow at zero, alongside elevated leverage. Technicals provide limited support (price above moving averages) but are offset by overbought RSI and negative MACD. Valuation remains a concern because the negative P/E reflects continued losses and there is no dividend yield support.
Positive Factors
High gross profit margin
A persistently high gross margin indicates product-level pricing or cost control that preserves core profitability even as sales fall. Structurally, this margin cushion helps protect cash earnings and provides a foundation for returning to operating profitability if revenue stabilizes or improves.
Negative Factors
Steep multi-year revenue decline
A severe drop in revenue erodes scale economics and store productivity, weakening bargaining power with suppliers and increasing per-unit cost burdens. Structurally, such a decline indicates loss of market share or relevance and makes sustainable recovery difficult without major strategic change or renewed consumer demand.
Read all positive and negative factors
Positive Factors
Negative Factors
High gross profit margin
A persistently high gross margin indicates product-level pricing or cost control that preserves core profitability even as sales fall. Structurally, this margin cushion helps protect cash earnings and provides a foundation for returning to operating profitability if revenue stabilizes or improves.
Read all positive factors

Shirble Department Store Holdings (China) Ltd. (0312) vs. iShares MSCI Hong Kong ETF (EWH)

Shirble Department Store Holdings (China) Ltd. Business Overview & Revenue Model

Company Description
Shirble Department Store Holdings (China) Limited, an investment holding company, operates department stores in the People's Republic of China. As of December 31, 2021, the company owned and operated 16 department stores, including 11 in Shenzhen;...
How the Company Makes Money
Shirble Department Store Holdings generates revenue through multiple streams, primarily from the sale of merchandise in its department stores. The company's revenue model is primarily based on direct sales to consumers, where it marks up products ...

Shirble Department Store Holdings (China) Ltd. Financial Statement Overview

Summary
Weak fundamentals: revenue has fallen sharply (2019: 794.6M to 2024: 227.3M) with continued net losses (2024 net income: -33.8M). Cash generation is a key risk with 0 operating cash flow in 2024, and leverage is elevated (total debt 1.12B vs equity 750.8M).
Income Statement
40
Negative
Balance Sheet
55
Neutral
Cash Flow
30
Negative
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue229.52M227.30M190.67M191.58M230.12M521.99M
Gross Profit218.93M215.72M184.00M186.38M219.75M506.89M
EBITDA97.73M92.41M-334.23M-83.19M35.57M245.80M
Net Income-18.30M-33.76M-340.98M-556.49M-438.04M-75.11M
Balance Sheet
Total Assets1.83B2.17B2.34B2.90B3.97B4.25B
Cash, Cash Equivalents and Short-Term Investments27.52M43.09M54.48M82.24M159.22M365.07M
Total Debt827.23M1.12B1.25B1.35B1.76B1.55B
Total Liabilities1.08B1.42B1.56B1.78B2.29B2.13B
Stockholders Equity748.83M750.76M785.85M1.11B1.67B2.11B
Cash Flow
Free Cash Flow43.86M77.73M100.53M134.87M74.06M121.10M
Operating Cash Flow44.84M79.53M106.52M141.91M111.82M156.71M
Investing Cash Flow6.87M22.48M27.93M110.23M-23.84M-50.75M
Financing Cash Flow-50.80M-108.89M-161.99M-231.97M-136.51M-61.12M

Shirble Department Store Holdings (China) Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.09
Price Trends
50DMA
0.07
Negative
100DMA
0.07
Negative
200DMA
0.09
Negative
Market Momentum
MACD
>-0.01
Positive
RSI
32.65
Neutral
STOCH
31.62
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:0312, the sentiment is Negative. The current price of 0.09 is above the 20-day moving average (MA) of 0.06, above the 50-day MA of 0.07, and above the 200-day MA of 0.09, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 32.65 is Neutral, neither overbought nor oversold. The STOCH value of 31.62 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:0312.

Shirble Department Store Holdings (China) Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
57
Neutral
HK$539.57M7.561.06%-12.99%89.87%
46
Neutral
HK$88.40M-0.2460.23%-3.03%-36.45%
44
Neutral
HK$37.35M-0.64-13.59%76.48%
42
Neutral
HK$134.71M-20.80-2.44%-0.83%93.83%
42
Neutral
HK$45.99M-0.10-176.89%-17.63%-13.10%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:0312
Shirble Department Store Holdings (China) Ltd.
0.05
<0.01
8.00%
HK:0825
New World Department Store China Limited
0.32
0.04
12.28%
HK:0984
AEON Stores (Hong Kong) Co., Limited
0.34
0.00
0.00%
HK:0162
Century Ginwa Retail Holdings Limited
0.04
-0.01
-24.53%
HK:0244
Sincere Co. Ltd.
0.32
0.08
36.96%
HK:0602
JiaHua Stores Holdings Limited
0.04
<0.01
24.14%

Shirble Department Store Holdings (China) Ltd. Corporate Events

Shirble Further Postpones Despatch of Circular on Consultancy Fee Extension
Jan 30, 2026
Shirble Department Store Holdings (China) Limited has announced a further delay in sending a shareholder circular related to its previously disclosed Consultancy Fees Payment Extension Agreement. The company now expects to dispatch the circular no...
Shirble Department Store Delays Despatch of Circular on Consultancy Fees Agreement
Jan 13, 2026
Shirble Department Store Holdings (China) Limited has announced a delay in sending to shareholders a circular relating to a Consultancy Fees Payment Extension Agreement and its associated transactions. The document, originally scheduled for despat...
Shirble Extends Overdue Consultancy Fee Repayment Amid China Property Slump
Dec 30, 2025
Shirble Department Store Holdings (China) Limited has agreed to further extend the payment schedule for overdue consultancy fees owed by project company SRF related to the IEC Project, after SRF notified the group it could not meet previously agre...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 06, 2026