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Shangri-La Asia Limited (HK:0069)
:0069

Shangri-La Asia (0069) AI Stock Analysis

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HK:0069

Shangri-La Asia

(0069)

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Rating:55Neutral
Price Target:
HK$4.50
▼(-5.26% Downside)
Action:ReiteratedDate:10/24/25
Shangri-La Asia's overall stock score of 55 reflects a cautious outlook, driven primarily by mixed financial performance with strengths in profitability margins offset by rising debt and significant cash flow declines. Valuation is reasonable with a moderate P/E ratio and attractive dividend yield, while technical indicators show neutral momentum with no strong trend. Financial challenges remain the most impactful factor in this assessment.
Positive Factors
Operational Efficiency
A strong EBIT margin indicates effective cost management and operational efficiency, which can sustain profitability even amid revenue fluctuations.
Negative Factors
Declining Free Cash Flow
A significant decline in free cash flow suggests potential liquidity issues, impacting the company's ability to invest in growth and manage debt obligations.
Read all positive and negative factors
Positive Factors
Negative Factors
Operational Efficiency
A strong EBIT margin indicates effective cost management and operational efficiency, which can sustain profitability even amid revenue fluctuations.
Read all positive factors

Shangri-La Asia (0069) vs. iShares MSCI Hong Kong ETF (EWH)

Shangri-La Asia Business Overview & Revenue Model

Company Description
Shangri-La Asia Limited, an investment holding company, develops, owns/leases, operates, and manages hotels and associated properties worldwide. It operates through four segments: Hotel Properties, Hotel Management and Related Services, Investment...
How the Company Makes Money
Shangri-La Asia generates revenue primarily through its hotel operations, which include room bookings, food and beverage sales, and various ancillary services such as wellness and recreational facilities. The company's revenue model is largely dri...

Shangri-La Asia Financial Statement Overview

Summary
Shangri-La Asia's financial performance is mixed. The income statement shows recovery with a strong gross profit margin of 55.7% and improved net profit margin of 7.4% in 2024, but revenue growth is modest at 2%. The balance sheet indicates rising leverage with a debt-to-equity ratio of 1.34, posing risks. Cash flow is a concern with a sharp -80.2% decline in free cash flow and weaker operating cash flow, limiting flexibility. The score reflects operational strengths offset by debt and liquidity challenges.
Income Statement
65
Positive
Balance Sheet
50
Neutral
Cash Flow
40
Negative
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.19B2.19B2.14B1.46B1.24B1.03B
Gross Profit1.23B1.22B1.17B686.52M544.52M362.24M
EBITDA620.87M828.65M882.06M110.40M-85.76M-196.49M
Net Income124.82M161.39M184.14M-158.52M-290.57M-460.16M
Balance Sheet
Total Assets14.40B13.50B12.86B12.63B13.47B14.01B
Cash, Cash Equivalents and Short-Term Investments2.68B1.94B978.26M779.88M802.12M1.01B
Total Debt7.80B6.94B6.26B6.18B6.21B6.39B
Total Liabilities8.88B8.06B7.39B7.21B7.42B7.69B
Stockholders Equity5.26B5.18B5.22B5.25B5.86B6.06B
Cash Flow
Free Cash Flow92.83M25.29M83.64M-163.46M-215.69M-473.25M
Operating Cash Flow146.86M145.16M238.83M-91.04M-144.43M-362.55M
Investing Cash Flow73.63M149.37M-157.52M88.17M79.76M-23.36M
Financing Cash Flow-253.17M660.09M33.54M64.04M-108.25M366.22M

Shangri-La Asia Technical Analysis

Technical Analysis Sentiment
Negative
Last Price4.75
Price Trends
50DMA
4.85
Negative
100DMA
4.77
Negative
200DMA
4.65
Negative
Market Momentum
MACD
-0.12
Positive
RSI
37.23
Neutral
STOCH
27.27
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:0069, the sentiment is Negative. The current price of 4.75 is above the 20-day moving average (MA) of 4.66, below the 50-day MA of 4.85, and above the 200-day MA of 4.65, indicating a bearish trend. The MACD of -0.12 indicates Positive momentum. The RSI at 37.23 is Neutral, neither overbought nor oversold. The STOCH value of 27.27 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:0069.

Shangri-La Asia Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
66
Neutral
HK$1.99B31.690.50%3.37%-22.04%-90.42%
66
Neutral
HK$2.01B8.752.64%1.95%-7.90%58.19%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
56
Neutral
HK$626.29M77.470.19%3.97%41.51%
55
Neutral
HK$15.90B19.302.12%3.05%-0.04%-15.56%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:0069
Shangri-La Asia
4.45
0.57
14.57%
HKSHF
Hongkong & Shanghai Hotels
0.75
0.08
12.24%
KCKSF
Keck Seng Investments (Hong Kong)
0.30
0.04
15.38%
HK:1270
Langham Hospitality Investments
0.56
0.13
29.03%
HK:0201
Magnificent Hotel Investments Limited
0.07
0.00
0.00%
HK:1221
Sino Hotels (Holdings) Ltd.
1.69
0.33
24.72%

Shangri-La Asia Corporate Events

Shangri-La Asia Extends Kerry Hotel Pudong Management Deal to 2029
Dec 30, 2025
Shangri-La Asia has renewed its hotel services agreements for Kerry Hotel Pudong, Shanghai, extending the term by a further three years to 5 January 2029 while keeping all existing terms and conditions unchanged. Under these renewed arrangements, ...
Shangri-La Asia to Transition Hong Kong Share Registrar Services to Tricor in December 2025
Dec 17, 2025
Shangri-La Asia Limited has announced that effective December 30, 2025, it will transition its Hong Kong branch share registrar and transfer office operations to Tricor Investor Services Limited. This administrative change streamlines the company&...
Shangri-La Asia Announces Leadership Changes
Dec 16, 2025
Shangri-La Asia Limited has announced the appointment of Mr. Teo Nee Chuan as an Executive Director and Group Chief Financial Officer, effective March 30, 2026. Mr. Teo, who joined the company in 2025, will succeed Mr. Chua Chee Wui, who will cont...
Shangri-La Asia Grants 621,900 Share Awards to New Employee
Dec 12, 2025
Shangri-La Asia Limited announced the grant of 621,900 share awards under its 2025 Share Scheme to a new employee. The awards, intended as ‘make-whole’ compensation for forfeited benefits from a previous employer, have a vesting period...
Shangri-La Asia Renews Office Tenancy at Kerry Centre
Dec 12, 2025
Shangri-La Asia Limited has announced the renewal of its office tenancy at Kerry Centre, a move that ensures the continuity of its operations. The transaction involves a connected party, as the lessor is a subsidiary of a substantial shareholder, ...
Shangri-La Asia Secures New Office Lease in Singapore
Dec 5, 2025
Shangri-La Asia Limited has announced a connected transaction involving the lease of office premises at Great World City in Singapore. The lease, valued at SGD4,200,000, is considered a connected transaction due to the relationship between the les...
Shangri-La Asia’s Subsidiary Makes Regulatory Announcement
Nov 26, 2025
Shangri-La Asia Limited has announced that its subsidiary, Shangri-La Hotels (Malaysia) Berhad, has released an announcement to Bursa Malaysia. This move is part of the regulatory requirements for companies listed on the Hong Kong Stock Exchange, ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 24, 2025