Shangri-La Asia (0069) AI Stock Analysis

• Market Cap: HK$16.97B
• Dividend Yield: 3.05%
• Average Volume (3M): 520.39K
• Price to Earnings (P/E): 17.4
• Beta (1Y): 0.54
• Revenue Growth: -0.04%
• EPS Growth: -15.56%
• Country: HK
• Employees: 25,500
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Travel Lodging
• EPS (TTM): N/A
• Shares Outstanding: 3,585,525,100
• 10 Day Avg. Volume: 557,937
• 30 Day Avg. Volume: 520,393
• PEG Ratio: -1.27
• Price to Book (P/B): 0.47
• Price to Sales (P/S): 1.11
• P/FCF Ratio: 96.28
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 59 Neutral
• Price Target: HK$4.50 ▼(-5.26% Downside)

Shangri-La Asia's overall stock score reflects moderate financial performance with stable operational efficiency but challenges in cash flow and leverage. The technical analysis indicates a neutral market position, while the valuation suggests a fair price with an attractive dividend yield. The absence of earnings call and corporate events data limits further insights.

Positive Factors

Operational Efficiency

A strong EBIT margin indicates effective cost management and operational efficiency, which can sustain profitability even amid revenue fluctuations.

Brand Diversification

Brand diversification allows Shangri-La Asia to cater to different market segments, reducing dependency on a single brand and enhancing market resilience.

Stable Gross Profit Margin

A stable gross profit margin indicates consistent cost control and pricing power, essential for maintaining profitability in the competitive hospitality industry.

Negative Factors

Declining Free Cash Flow

A significant decline in free cash flow suggests potential liquidity issues, impacting the company's ability to invest in growth and manage debt obligations.

Increased Leverage

Higher leverage increases financial risk, potentially affecting the company's ability to finance operations and withstand economic downturns.

Decreased Net Profit Margin

A declining net profit margin indicates pressure on profitability, which could affect long-term earnings potential if not addressed.

Shangri-La Asia Business Overview & Revenue Model

Company Description

Shangri-La Asia Limited, an investment holding company, develops, owns/leases, operates, and manages hotels and associated properties worldwide. It operates through four segments: Hotel Properties, Hotel Management and Related Services, Investment Properties, and Property Development for Sale. The company develops, owns, and operates office and commercial properties, and serviced apartments/residences; and operates restaurants and amusement parks. It is also involved in the hotel ownership, and property rental and sale business; and property investment, as well as wines trading activities. The company operates hotels under the Shangri-La Hotels and Resorts, Kerry Hotels, JEN by Shangri-La, Traders Hotel, Rasa, Summer Palace, and Shang Palace, as well as CHI, The Spa at Shangri-La brand names. As of December 31, 2021, it had equity interests in 80 operating hotels and 3 hotels under operating lease with 35,154 rooms. Shangri-La Asia Limited was founded in 1971 and is headquartered in Quarry Bay, Hong Kong.

How the Company Makes Money

Shangri-La Asia generates revenue primarily through its hotel operations, which include room bookings, food and beverage sales, and various ancillary services such as wellness and recreational facilities. The company's revenue model is largely driven by occupancy rates and average daily rates (ADR) of its hotels, which fluctuate based on seasonal demand and market conditions. Additionally, the company benefits from long-term management contracts and franchise agreements, allowing it to earn management fees from properties operated under its brands. Significant partnerships with airlines and travel agencies also contribute to revenue through packages and promotions. The diversification of its portfolio across different regions and segments helps mitigate risks and stabilize earnings.

Shangri-La Asia Financial Statement Overview

Summary

Shangri-La Asia demonstrates moderate revenue growth and stable operational efficiency, but faces challenges in maintaining net profit margins and managing increased leverage. The significant decline in free cash flow is a concern, indicating potential liquidity issues. While the company shows resilience in revenue and operational management, attention is needed on cash flow and leverage to ensure long-term financial stability.

Income Statement

Shangri-La Asia has shown a modest revenue growth rate of 2% in the latest year, with a stable gross profit margin of 55.68%. However, the net profit margin has decreased to 7.38% from 8.60% the previous year, indicating some pressure on profitability. The EBIT margin remains strong at 28.25%, suggesting efficient operational management. Overall, the income statement reflects moderate growth and stable profitability, but with some challenges in maintaining net profit margins.

Balance Sheet

The company's debt-to-equity ratio has increased to 1.34, indicating higher leverage, which could pose a risk if not managed carefully. Return on equity has slightly decreased to 3.11%, reflecting a modest return on shareholders' investments. The equity ratio stands at 38.41%, suggesting a balanced capital structure. Overall, the balance sheet shows a stable financial position, but with increased leverage that needs monitoring.

Cash Flow

Shangri-La Asia's free cash flow has significantly declined by 80.18%, raising concerns about cash generation capabilities. The operating cash flow to net income ratio is low, indicating potential challenges in converting earnings into cash. The free cash flow to net income ratio is 0, highlighting issues in generating free cash flow relative to net income. Overall, the cash flow statement reflects significant challenges in cash generation and management.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	2.19B	2.19B	2.14B	1.46B	1.24B	1.03B
Gross Profit	1.23B	1.22B	1.17B	686.52M	544.52M	362.24M
EBITDA	620.87M	828.65M	882.06M	110.40M	-85.76M	-196.49M
Net Income	124.82M	161.39M	184.14M	-158.52M	-290.57M	-460.16M
Balance Sheet
Total Assets	14.40B	13.50B	12.86B	12.63B	13.47B	14.01B
Cash, Cash Equivalents and Short-Term Investments	2.68B	1.94B	978.26M	779.88M	802.12M	1.01B
Total Debt	7.80B	6.94B	6.26B	6.18B	6.21B	6.39B
Total Liabilities	8.88B	8.06B	7.39B	7.21B	7.42B	7.69B
Stockholders Equity	5.26B	5.18B	5.22B	5.25B	5.86B	6.06B
Cash Flow
Free Cash Flow	92.83M	25.29M	83.64M	-163.46M	-215.69M	-473.25M
Operating Cash Flow	146.86M	145.16M	238.83M	-91.04M	-144.43M	-362.55M
Investing Cash Flow	73.63M	149.37M	-157.52M	88.17M	79.76M	-23.36M
Financing Cash Flow	-253.17M	660.09M	33.54M	64.04M	-108.25M	366.22M

Shangri-La Asia Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 4.75
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:0069, the sentiment is Positive. The current price of 4.75 is below the 20-day moving average (MA) of 4.76, above the 50-day MA of 4.70, and above the 200-day MA of 4.50, indicating a neutral trend. The MACD of 0.02 indicates Positive momentum. The RSI at 50.67 is Neutral, neither overbought nor oversold. The STOCH value of 38.10 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:0069.

Shangri-La Asia Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
1221	64 Neutral	HK$1.84B	17.44	2.49%	1.95%	-7.90%	58.19%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
0069	59 Neutral	HK$16.97B	17.37	2.40%	3.05%	-0.04%	-15.56%
1270	58 Neutral	HK$1.71B	34.51	0.50%	3.37%	-22.04%	-90.42%
0201	56 Neutral	HK$617.35M	-22.58	-0.66%	―	3.97%	41.51%

Shangri-La Asia Corporate Events

Shangri-La Asia Extends Kerry Hotel Pudong Management Deal to 2029

Shangri-La Asia has renewed its hotel services agreements for Kerry Hotel Pudong, Shanghai, extending the term by a further three years to 5 January 2029 while keeping all existing terms and conditions unchanged. Under these renewed arrangements, group subsidiaries SLIM-HK and SLIM-PRC will continue to provide hotel management, training and proprietary technology services to the hotel owned by KHPU, which is an associate of a substantial shareholder and therefore a connected person under Hong Kong listing rules. As the annual fee caps under the renewed agreements exceed 0.1% but remain below 5% of the applicable percentage ratios, the transaction is classified as a continuing connected transaction requiring public announcement and ongoing reporting but not independent shareholders’ approval, ensuring continued fee income from this flagship Shanghai asset and maintaining compliance with regulatory disclosure obligations.

The most recent analyst rating on (HK:0069) stock is a Hold with a HK$4.50 price target. To see the full list of analyst forecasts on Shangri-La Asia stock, see the HK:0069 Stock Forecast page.

Shangri-La Asia to Transition Hong Kong Share Registrar Services to Tricor in December 2025

Shangri-La Asia Limited has announced that effective December 30, 2025, it will transition its Hong Kong branch share registrar and transfer office operations to Tricor Investor Services Limited. This administrative change streamlines the company’s share registration process, potentially enhancing overall shareholder services and operational efficiency.

The most recent analyst rating on (HK:0069) stock is a Hold with a HK$4.50 price target. To see the full list of analyst forecasts on Shangri-La Asia stock, see the HK:0069 Stock Forecast page.

Shangri-La Asia Announces Leadership Changes

Shangri-La Asia Limited has announced the appointment of Mr. Teo Nee Chuan as an Executive Director and Group Chief Financial Officer, effective March 30, 2026. Mr. Teo, who joined the company in 2025, will succeed Mr. Chua Chee Wui, who will continue as Group Chief Investment Officer and Executive Director. This leadership transition is expected to enhance the company’s strategic focus and operational efficiency.

The most recent analyst rating on (HK:0069) stock is a Hold with a HK$4.50 price target. To see the full list of analyst forecasts on Shangri-La Asia stock, see the HK:0069 Stock Forecast page.

Shangri-La Asia Grants 621,900 Share Awards to New Employee

Shangri-La Asia Limited announced the grant of 621,900 share awards under its 2025 Share Scheme to a new employee. The awards, intended as ‘make-whole’ compensation for forfeited benefits from a previous employer, have a vesting period spanning from July 2026 to July 2028. This strategic move aims to attract and retain talent without performance targets, aligning the employee’s interests with the company’s long-term goals. The awards are subject to a clawback mechanism to protect the company’s interests in case of misconduct or other specified events.

The most recent analyst rating on (HK:0069) stock is a Hold with a HK$4.50 price target. To see the full list of analyst forecasts on Shangri-La Asia stock, see the HK:0069 Stock Forecast page.

Shangri-La Asia Renews Office Tenancy at Kerry Centre

Shangri-La Asia Limited has announced the renewal of its office tenancy at Kerry Centre, a move that ensures the continuity of its operations. The transaction involves a connected party, as the lessor is a subsidiary of a substantial shareholder, making it a connected transaction under Hong Kong’s Listing Rules. The renewal, valued at HK$49 million, is subject to announcement and reporting requirements but does not require independent shareholder approval. This strategic decision aligns with market rates and supports the company’s uninterrupted business activities.

The most recent analyst rating on (HK:0069) stock is a Hold with a HK$4.50 price target. To see the full list of analyst forecasts on Shangri-La Asia stock, see the HK:0069 Stock Forecast page.

Shangri-La Asia Secures New Office Lease in Singapore

Shangri-La Asia Limited has announced a connected transaction involving the lease of office premises at Great World City in Singapore. The lease, valued at SGD4,200,000, is considered a connected transaction due to the relationship between the lessee and lessor, both subsidiaries of larger entities. This strategic move is expected to enhance the company’s operational efficiency by situating its corporate offices in a prime location, aligning with market rental rates, and supporting the company’s ongoing business activities.

The most recent analyst rating on (HK:0069) stock is a Hold with a HK$4.50 price target. To see the full list of analyst forecasts on Shangri-La Asia stock, see the HK:0069 Stock Forecast page.

Shangri-La Asia’s Subsidiary Makes Regulatory Announcement

Shangri-La Asia Limited has announced that its subsidiary, Shangri-La Hotels (Malaysia) Berhad, has released an announcement to Bursa Malaysia. This move is part of the regulatory requirements for companies listed on the Hong Kong Stock Exchange, reflecting Shangri-La’s compliance with international listing standards and its commitment to transparency. The announcement may impact the company’s operations and industry positioning by reinforcing its regulatory adherence and potentially influencing stakeholder perceptions.

The most recent analyst rating on (HK:0069) stock is a Hold with a HK$4.50 price target. To see the full list of analyst forecasts on Shangri-La Asia stock, see the HK:0069 Stock Forecast page.