GoPro (GPRO) AI Stock Analysis

• Market Cap: $117.59M
• Dividend Yield: N/A
• Average Volume (3M): 4.83M
• Price to Earnings (P/E): ―
• Beta (1Y): 2.45
• Revenue Growth: -27.37%
• EPS Growth: 70.46%
• Country: US
• Employees: 696
• Sector: Technology
• Sector Strength: 88
• Industry: Consumer Electronics
• EPS (TTM): -0.02
• Shares Outstanding: 133,469,730
• 10 Day Avg. Volume: 7,216,385
• 30 Day Avg. Volume: 4,826,853
• PEG Ratio: 0.03
• Price to Book (P/B): 2.92
• Price to Sales (P/S): 0.34
• P/FCF Ratio: -9.30
• Enterprise Value/Market Cap: 1.24
• Enterprise Value/Revenue: 0.22
• Enterprise Value/Gross Profit: 0.67
• Enterprise Value/Ebitda: -2.75
• 1Y Price Target: $1.30
• Price Target Upside: 80.56% Upside
• Rating Consensus: Moderate Sell
• Number of Analyst Covering: 1
• EPS Forecast (FY): 0.05
• Revenue Forecast (FY): $799.69M

• Rating: 46 Neutral
• Price Target: $0.75 ▲(3.47% Upside)
• Action: Reiterated Date: 03/07/26
• Date: Action: Reiterated 03/07/26

The score is held down primarily by weak financial performance (losses, cash burn, and higher balance-sheet risk) and bearish technicals (below key moving averages with negative MACD). The latest earnings call provides some offset via improved 2025 execution and more optimistic 2026 guidance, but margin headwinds, subscriber decline expectations, and liquidity constraints keep overall risk elevated.

Positive Factors

GP3 next-gen AI-enabled image processor

GP3's 5nm design and dedicated AI NPU provide a structural technology edge over peers, enabling higher image processing, longer runtimes, and on-device AI features. This can sustain a product-performance moat, support premium ASPs, and enable new AI licensing revenue over multiple product cycles.

Robust IP and patent defenses

A large, enforced patent portfolio and recent ITC/PTAB wins strengthen GoPro's competitive moat by deterring close competitors, protecting pricing and features, and reducing risk of feature erosion—benefits that persist across product generations and support long-term differentiation.

Material operating-cost and cash-flow improvement

Sustained expense reductions and inventory drawdown produced materially better operating cash flow and a step toward profitability. This structural improvement reduces cash burn, extends runway, and increases optionality for product investment and licensing commercialization over the next 2–3 years.

Negative Factors

Elevated leverage and reduced equity cushion

Debt-to-equity above 1x indicates a materially thinner equity base, raising refinancing and covenant risk if operating trends falter. Higher leverage limits strategic flexibility, increases interest expense sensitivity, and elevates the probability of dilutive financings or constrained investment over the medium term.

Persistent negative operating and free cash flow

Multi-year cash burn undermines self-funding capacity and raises reliance on external financing. Persistent negative free cash flow increases dilution risk, constrains capital allocation for R&D and marketing, and heightens vulnerability to demand shocks or component cost inflation.

Structural gross-margin pressure from memory and tariffs

Sustained increases in memory component costs and tariff exposure compress gross margins and limit the benefit of higher ASPs. Margin erosion reduces reinvestment capacity and prolongs the path to durable profitability, especially if GoPro cannot fully pass costs to end consumers.

GoPro Business Overview & Revenue Model

Company Description

GoPro, Inc. engages in manufacturing and selling cameras and camera accessories. It provides mountable and wearable cameras and accessories, which it refers to as capture devices. Its product brands include HERO9 Black, HERO8 Black, Max, HERO7 Black, HERO7 Silver, GoPro Plus, and GoPro App. The company was founded by Nicholas Woodman in 2002 and is headquartered in San Mateo, CA.

How the Company Makes Money

GoPro generates revenue primarily through the sale of its cameras and accessories, which are marketed to both professional and amateur users. The company also earns significant income from its subscription service, GoPro Plus, which offers cloud storage, camera replacement, and access to premium editing tools. Additionally, GoPro benefits from partnerships with various brands and platforms that help promote its products and expand its reach. Key revenue streams include direct sales from retail and online channels, as well as recurring revenue from subscriptions, which have become increasingly important as the company shifts towards a more service-oriented business model.

GoPro Financial Statement Overview

Summary

Fundamentals remain weak: multi-year revenue decline versus prior levels, ongoing operating losses, and negative operating/free cash flow in 2023–2025 (cash burn). Balance-sheet risk has risen with debt-to-equity above 1x in 2025 due to a reduced equity cushion, though 2025 results improved materially versus 2024.

Income Statement

The top line has been shrinking over the last two years (2024 down ~20%, 2025 up ~12% but still well below prior levels), and profitability remains weak. Gross margin has held fairly steady in the low-to-mid 30% range recently, but operating performance is loss-making, with negative EBITDA and net losses in 2023–2025 (including a very large net loss in 2024). The key positive is that losses narrowed materially in 2025 versus 2024, but overall earnings power is still pressured.

Balance Sheet

Leverage has become a bigger concern: debt-to-equity moved from conservative levels in 2022–2023 to above 1x in 2025, reflecting a sharp decline in equity. Returns on equity are deeply negative in 2023–2025, consistent with ongoing losses and a weakened capital base. Debt in absolute dollars is not extremely high, but the reduced equity cushion increases financial risk and reduces flexibility if operating conditions remain challenged.

Cash Flow

Cash generation has deteriorated materially. Operating cash flow and free cash flow are negative in 2023–2025, with a particularly large cash outflow in 2024 and still negative results in 2025. While free cash flow was positive in 2020–2022 (especially 2021), the more recent trend points to cash burn and less self-funding capacity, which can increase reliance on the balance sheet over time.

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	651.54M	801.47M	1.01B	1.09B	1.16B
Gross Profit	219.17M	271.30M	323.57M	406.83M	477.11M
EBITDA	-53.18M	-123.27M	-56.87M	54.77M	128.24M
Net Income	-93.49M	-432.31M	-53.18M	28.85M	371.17M
Balance Sheet
Total Assets	427.98M	543.68M	967.95M	1.08B	1.26B
Cash, Cash Equivalents and Short-Term Investments	49.67M	102.81M	246.57M	367.34M	538.92M
Total Debt	83.32M	122.21M	128.66M	184.02M	286.52M
Total Liabilities	351.43M	391.99M	412.11M	465.37M	643.97M
Stockholders Equity	76.55M	151.69M	555.85M	611.56M	615.91M
Cash Flow
Free Cash Flow	-24.03M	-129.18M	-34.38M	2.30M	223.61M
Operating Cash Flow	-20.67M	-125.14M	-32.86M	5.75M	229.15M
Investing Cash Flow	-3.36M	7.65M	121.90M	-8.39M	-143.72M
Financing Cash Flow	-30.11M	-929.00K	-90.38M	-173.27M	-9.89M

GoPro Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 0.72
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GPRO, the sentiment is Negative. The current price of 0.72 is below the 20-day moving average (MA) of 0.84, below the 50-day MA of 1.09, and below the 200-day MA of 1.41, indicating a bearish trend. The MACD of -0.09 indicates Positive momentum. The RSI at 36.18 is Neutral, neither overbought nor oversold. The STOCH value of 8.51 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GPRO.

GoPro Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
TBCH	64 Neutral	$260.09M	18.07	13.20%	―	6.43%	196.68%
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
UEIC	55 Neutral	$55.57M	-2.56	-14.65%	―	2.35%	18.83%
KOSS	50 Neutral	$37.01M	-17.32	-2.85%	―	11.58%	81.08%
VUZI	47 Neutral	$182.12M	>-0.01	-9999.00%	―	-4.31%	59.68%
GPRO	46 Neutral	$117.59M	-6.14	-102.47%	―	-27.37%	70.46%

GoPro Corporate Events

GoPro Secures New Financing to Strengthen Liquidity Position

On February 27, 2026, GoPro entered into a securities purchase agreement with Yorkville for up to $50 million in convertible debentures, issued at a 3% discount and maturing in August 2027, with conversion into Class A shares subject to pricing floors, ownership limits and Nasdaq exchange caps. The company also agreed to register Yorkville’s resale of conversion shares and simultaneously amended its term loan and revolving credit facilities, easing near-term EBITDA covenants, tightening liquidity and asset coverage requirements, extending its revolver maturity to June 2027 and accepting higher interest costs, moves that collectively bolster liquidity but increase potential dilution and financing expense for stakeholders.

For the quarter and year ended December 31, 2025, reported on March 5, 2026, GoPro generated fourth-quarter revenue of $202 million, flat year-on-year, with a reduced GAAP net loss of $9 million and positive adjusted EBITDA of $1 million, while full-year revenue fell 19% to $652 million amid a 20% drop in camera sell-through and modestly lower subscription and services revenue of $106 million. Despite persistent losses, the company improved operating cash flow by $104 million, sharply narrowed net losses versus 2024, and highlighted the upcoming GP3 next-generation AI-enabled image processor, slated to power new cameras from the second quarter of 2026 as it seeks to move upmarket and expand its addressable digital imaging market.

The most recent analyst rating on (GPRO) stock is a Sell with a $1.00 price target. To see the full list of analyst forecasts on GoPro stock, see the GPRO Stock Forecast page.

GoPro Reshuffles Leadership, Appoints New CFO and President

On February 19, 2026, GoPro announced a leadership reshuffle effective March 17, 2026, promoting longtime finance and operations executive Brian McGee to President & Chief Operating Officer while he retains his COO responsibilities and exits the Chief Financial Officer role. The move signals continuity in operational oversight, as McGee, who has held senior finance and operating posts at GoPro since 2015, will not see changes to his compensation structure or equity plan participation.

To fill the vacated finance seat, the board appointed current Vice President of Finance Brian Tratt as Chief Financial Officer, also effective at the close of business on March 17, 2026, with a base salary of $385,000 and eligibility for an annual discretionary bonus of up to 60% of salary. Tratt’s elevation, after more than a decade in GoPro’s finance organization and prior audit experience at KPMG, underscores an internally driven succession plan aimed at maintaining financial discipline and stability, with the company noting no special arrangements, related-party ties or disclosable transactions linked to either executive.

The most recent analyst rating on (GPRO) stock is a Sell with a $1.00 price target. To see the full list of analyst forecasts on GoPro stock, see the GPRO Stock Forecast page.