Expansion Plans for 2025
GreenTree plans to open 480 new hotels in 2025, marking a 20% increase from 2024. This expansion is part of their strategic focus on the mid to upscale segments and rejuvenating their existing portfolio.
Increase in Membership Programs
Individual memberships grew to 102 million from 91 million, and corporate memberships increased to 2.17 million from 2.05 million over the year.
Positive Cash Flow from Operations
Despite revenue declines, cash from operations increased year-over-year from negative RMB 13.5 million to RMB 74.2 million.
Profitability Improvement in Restaurant Business
Net income excluding impairments increased by 44.3% to RMB 18.9 million in the fourth quarter, indicating improved profitability due to strategic execution.
Strategic Shift in Restaurant Business
Franchised and Managed stores now account for almost 90% of all stores, up from 78% a year ago, with a focus on Street stores which now account for 50% of all stores, up from 40% last year.