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Genius Sports Limited (GENI)
NYSE:GENI
US Market

Genius Sports Limited (GENI) AI Stock Analysis

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GENI

Genius Sports Limited

(NYSE:GENI)

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Neutral 60 (OpenAI - 5.2)
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Neutral 60 (OpenAI - 5.2)
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Neutral 60 (OpenAI - 5.2)
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Neutral 60 (OpenAI - 5.2)
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Neutral 60 (OpenAI - 5.2)
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Neutral 60 (OpenAI - 5.2)
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Neutral 60 (OpenAI - 5.2)
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Neutral 60 (OpenAI - 5.2)
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Neutral 60 (OpenAI - 5.2)
Rating:60Neutral
Price Target:
$5.00
▲(4.82% Upside)
Action:ReiteratedDate:03/06/26
The score is supported most by improving cash generation and a conservatively levered balance sheet, reinforced by upbeat guidance and strategic upside outlined on the earnings call. It is held back by ongoing net losses/negative margins, weak technical momentum (price below key moving averages with negative MACD), and limited valuation support given a negative P/E and no dividend.
Positive Factors
Improving cash generation
Operating and free cash flow materially improved in 2024–2025, with FCF turning meaningfully positive in 2025. Durable positive cash generation strengthens the firm’s ability to fund growth, absorb one‑offs, invest in product and integration, and reduces near‑term refinancing dependence.
Conservative balance sheet
Very low historical leverage and a growing equity base provide strategic optionality. A conservative capital structure limits refinancing risk and supports M&A or product investment, allowing management to execute on scale initiatives without immediate pressure to delever through distressed asset sales.
Strong revenue growth & product traction
Robust 2025 top‑line growth with outperformance in betting and media and visible BetVision expansion indicate durable demand and product-market fit. Diversified revenue streams (betting, media, integrity) and cross-product customer uplift support higher lifetime value and structural growth beyond short-term cycles.
Negative Factors
Persistent net losses and negative margins
Despite healthy cash flow and adjusted metrics, GAAP profitability remains negative with depressed returns on equity. Persistent net losses leave the company reliant on operational improvement and deal synergies to convert revenue growth into sustainable reported profits and shareholder returns.
Ongoing litigation uncertainty
Material litigation costs created a notable FCF headwind and management declined to quantify future exposure. Unpredictable legal outcomes can recur, causing cash volatility, diverting management focus, and complicating multi-year planning and the reliability of projected free cash flow conversion.
Legend deal approval and financing risk
The transformative Legend acquisition is conditional on regulatory approval and funded primarily by a large term loan. Closing and integration risk, plus near-term incremental leverage and earnout contingencies, could delay or dilute expected accretion and raise execution and cash‑flow risk until synergies are realized.

Genius Sports Limited (GENI) vs. SPDR S&P 500 ETF (SPY)

Genius Sports Limited Business Overview & Revenue Model

Company DescriptionGenius Sports Limited develops and sells technology-led products and services to the sports, sports betting, and sports media industries. It offers technology infrastructure for the collection, integration, and distribution of live data of sports leagues; streaming solutions comprising technology, automatic production, and distribution for sports to commercialize video footage of their games; and end-to-end integrity services to sports leagues, such as full-time active monitoring technology, which uses mathematical algorithms to identify and flag suspicious betting activity in global betting markets, as well as a full suite of online and offline educational and consultancy services. The company also provides live sports data collection; pre-game and in-game odds feeds; risk management services, including customer profiling, monitoring of incoming bets, automated acceptance and rejection of bets, and limit setting; live streaming services; creation, delivery, and measurement services for personalized online marketing campaigns; and fan engagement widgets for digital publishers that offer live game statistics and betting-related content. The company is headquartered in London, the United Kingdom.
How the Company Makes MoneyGenius Sports primarily makes money by selling access to its sports data and related technology services under commercial agreements with sports rights holders (e.g., leagues and federations) and by distributing that data to customers such as sportsbooks, betting operators, and media/broadcast partners. Key revenue streams generally include: (1) Sports data licensing and distribution: fees paid by sportsbooks and other platforms for real-time, in-play and pre-match data feeds (often including “official” data where Genius has rights to collect and commercialize data from a league). These arrangements are typically contracted and usage-based and may be tied to the number of sports, competitions, markets, or transaction volumes supported. (2) Betting technology and services: revenue from providing betting-related infrastructure and software (such as tools supporting live betting operations, trading, and risk-related workflows) and other managed services to sportsbook customers. (3) Media and advertising/activation: revenue generated from products that power fan engagement, content augmentation, and advertising activation tied to sports data (for example, data-driven graphics, interactive experiences, and campaigns delivered with league or media partners), where Genius may earn platform/service fees and, in some cases, share in advertising or activation economics depending on the arrangement. (4) Integrity and compliance services: fees for integrity monitoring, suspicious betting detection, and related compliance/education services sold to leagues, sportsbooks, and other stakeholders. Significant earnings drivers include long-term partnerships with sports rights holders that grant Genius the ability to capture and commercialize official data, and distribution relationships with sportsbooks, betting platforms, and media companies that embed Genius feeds and tools into live betting and content products.

Genius Sports Limited Key Performance Indicators (KPIs)

Any
Any
Revenue by Geography
Revenue by Geography
Breaks down sales across regions (for example North America, Europe, APAC), highlighting where the business is strongest and where it may face regulatory, competitive or seasonality risks. Useful for spotting growth opportunities in under-penetrated markets and concentration risks if a large share of revenue depends on a single region.
Chart InsightsEurope and the Americas are now the clear revenue drivers — both converging at roughly similar, much-higher levels versus earlier years — while Rest of World remains smaller but accelerating. The Americas’ large quarter-to-quarter swings suggest deal and rights timing (U.S. sportsbook partnerships and BetVision adoption), whereas Europe’s steadier climb reflects recurring rights and league content. Management’s raised guidance confirms sustainable demand, but watch revenue-recognition timing and media’s weaker margin flow‑through that can pressure near-term profitability despite top-line strength.
Data provided by:The Fly

Genius Sports Limited Earnings Call Summary

Earnings Call Date:Mar 04, 2026
(Q4-2025)
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% Change Since: |
Next Earnings Date:May 12, 2026
Earnings Call Sentiment Positive
The call presented strong financial momentum: robust 31% revenue growth, record 20% adjusted EBITDA margin, balanced outperformance across betting (+33%) and media (+37%), clear product traction (BetVision), and a strategic acquisition (Legend) that management expects to be immediately accretive and to materially improve scale, margins and free cash flow conversion. Notable risks were acknowledged — FY2025 free cash flow was pressured by ~ $30 million of nonrecurring litigation expenses, media revenue recognition changes that will temper reported top-line growth, ongoing litigation uncertainty, rights cost phasing, and the need for regulatory approval for Legend. On balance, positive operational and strategic developments significantly outweigh the cited challenges, though near-term cash flow and revenue-recognition shifts introduce some execution and timing risk.
Q4-2025 Updates
Positive Updates
Strong Annual Revenue Growth
Group revenue of $669 million in FY2025, up 31% year-over-year — the company's strongest annual increase since 2021.
Best-ever Adjusted EBITDA Margin
Group adjusted EBITDA of $136 million representing a 20% margin in FY2025 — the highest annual margin reported as a public company.
Betting Business Outperformance
Betting revenue grew 33% in FY2025 (strongest year since 2021), outpacing 24% global online sports betting GGR growth; growth driven by existing customers and expanded products (e.g., BetVision).
Media Business Acceleration
Media revenue increased 37% to $144 million in FY2025, strongest annual growth since 2022, with H2 2025 revenue nearly double H2 2024 (though management cautioned H2’s exceptionally high rate is not expected to continue).
Geographic Diversification
Americas growth of 41% in FY2025 and established European markets growth exceeding 20% (up from 15% in 2024), highlighting broad-based geographic expansion.
Reaffirmed 2026 Organic Guidance
Standalone 2026 organic guidance: $810–$820 million revenue (implied +22% growth) and $180–$190 million adjusted EBITDA (implied +36% growth), consistent with Investor Day expectations.
Legend Acquisition — Pro Forma Financial Upside
Post-close annualized pro forma targets: ~ $1.1 billion group revenue, $320–$330 million adjusted EBITDA, ~30% adjusted EBITDA margin, and ~50% free cash flow conversion — accelerating targets by ~two years.
Legend Strategic Rationale & Engagement Metrics
Legend provides a large, engaged audience (cited 118M users); example case: 50% revenue uplift in 6 months for an integrated partner; customers acquired via Legend show 60% higher value after one year versus other channels.
Product & Inventory Expansion (BetVision)
BetVision expanded to NFL, Serie A, FIBA and dozens of other competitions (~25,000 events today) with a stated path toward ~300,000 events (esports a major driver); in-play betting penetration noted ~30% in U.S. and 70–80% in parts of Europe.
Media Partnerships and Distribution Momentum
Key partnerships with PMG, Publicis, WPP, Magnite and NBC regional networks (AI-driven augmented ads across 600 NBA games) and Magnite integration embedding real-time sports signals into programmatic supply.
Negative Updates
Free Cash Flow Pressure in 2025
Free cash flow was down in FY2025; management attributed roughly a $30 million adverse swing to nonrecurring litigation-related expenses and noted M&A and equity activity also affected the year's free cash flow outturn.
Media Revenue Recognition Change
Transition of certain Media arrangements from gross to net reporting will reduce reported top-line growth rates for Media (though expected to improve margin profile and better reflect economics).
Expectation of Media Growth Moderation
Management warned that the exceptionally high Media growth in Q4/H2 2025 is not expected to continue and that second-half comparables and new partner ramp timing imply moderation.
Ongoing Litigation Uncertainty
Material litigation-related costs in 2025 were highlighted and management declined to provide forward guidance on litigation exposure, adding uncertainty to near-term cash flow.
Self-Serve & Curated-Deal Ramp Timeline
Self-serve remains a smaller share of Media monetization today; building a scaled self-serve curated-deal portfolio takes time, so near-term revenue still includes a sizeable managed-service component.
Rights Cost Phasing and Sequencing
Onboarding of rights (e.g., Serie A, EPFL, new EPL term) materially affected Q4 and will impact H1; rights cost phasing represents a timing risk to near-term margins and quarter-to-quarter comparisons.
Regulatory Approval Required for Legend Close
Legend acquisition remains subject to regulatory approval (expected close in Q2); timing/condition risk remains until approvals are obtained.
Unspecified One-Timers for 2026 Free Cash Flow
Management indicated it is too early to specify any potential one-time items for 2026 (M&A-related costs or litigation), which introduces forecasting uncertainty for near-term FCF.
Company Guidance
Management reaffirmed 2026 guidance calling for organic revenue of $810–$820M and adjusted EBITDA of $180–$190M (≈22% and 36% growth), building on 2025 results of $669M group revenue (+31%) and $136M adjusted EBITDA (20% margin); post-close of Legend (expected Q2) the combined annualized run-rate is expected to be ~$1.1B revenue, $320–$330M adjusted EBITDA (~30% margin) and ≈50% free cash flow conversion, with targets accelerated by two years and an aspiration to sustain ~20% revenue growth and >50% FCF conversion into 2028. Additional disclosed metrics include 2025 betting revenue +33% and media revenue $144M (+37%), Americas growth +41% and Europe >20%, Legend’s stated audience of 118M users and >$300M invested, Legend-acquired customers showing +60% value after one year, Legend traffic spend ~5% (vs. 20–40% for affiliates), an iCasino TAM expansion of ~70%, cross-product customers ~15x more valuable, BetVision ~25,000 events today with a path to ~300,000, in‑play share ~30% in the U.S. (70–80% in parts of Europe) and BetVision monetizing at roughly 3x in‑play rates; management also noted a $281M cash balance and that ~ $30M of 2025 free‑cash‑flow headwind was related to nonrecurring legal items.

Genius Sports Limited Financial Statement Overview

Summary
Cash flow and balance sheet are clear strengths (positive and improving operating/free cash flow in 2024–2025; very low leverage and growing equity), but overall fundamentals are held back by continued net losses and still-negative margins, with some recent gross-margin pressure versus 2024.
Income Statement
44
Neutral
Revenue growth remains solid and has accelerated in the latest annual period (2025 revenue up 10.7% vs. 2024’s near-flat growth), showing improving demand and scale. Profitability, however, is still the key drag: the company remains net-loss making across all reported years, and margins are still negative in 2025 (net margin about -16.7% and EBITDA margin about -4.9%). Gross margin improved materially from 2022 levels but slipped versus 2024 (about 23.0% in 2025 vs. 25.2% in 2024), indicating some pressure on cost of revenue even as the business grows.
Balance Sheet
74
Positive
The balance sheet is a relative strength, with very low leverage in recent years (2025 debt-to-equity ~0.04; 2024 ~0.01), giving the company flexibility and limiting refinancing risk. Equity has also grown meaningfully (2025 equity ~$724M vs. ~$572M in 2024), supporting a stronger capital base. The main weakness is that losses continue to depress returns on shareholder capital (2025 return on equity is negative at about -15%), so while leverage is conservative, profitability still needs to improve to fully capitalize on the balance-sheet strength.
Cash Flow
78
Positive
Cash generation has improved sharply: operating cash flow was positive and strong in both 2024 and 2025 (about $82M and $86M, respectively), and free cash flow turned solidly positive in 2025 (~$65M) after a much smaller positive level in 2024. The trajectory is favorable, highlighted by a large 2025 free-cash-flow increase versus 2024, suggesting better working-capital and/or operating efficiency. A notable watch item is that the company still reports net losses, so cash flow durability through different growth environments remains a key point to monitor.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue669.49M510.89M412.98M341.03M262.74M
Gross Profit153.84M128.71M69.00M2.86M-213.43M
EBITDA-32.65M16.28M5.64M-112.67M-541.77M
Net Income-111.58M-63.04M-85.53M-181.64M-592.75M
Balance Sheet
Total Assets1.13B792.27M775.72M773.34M887.08M
Cash, Cash Equivalents and Short-Term Investments280.56M110.21M100.33M122.72M222.38M
Total Debt30.50M7.51M14.70M21.24M88.00K
Total Liabilities405.81M219.86M202.71M196.52M180.91M
Stockholders Equity724.48M572.40M573.02M576.82M706.18M
Cash Flow
Free Cash Flow64.54M17.61M-34.27M-51.01M-96.67M
Operating Cash Flow86.39M81.86M14.88M-3.46M-63.31M
Investing Cash Flow-92.91M-62.69M-47.57M-54.82M-132.32M
Financing Cash Flow143.98M-7.60M-596.00K-21.00K410.36M

Genius Sports Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price4.77
Price Trends
50DMA
7.44
Negative
100DMA
9.02
Negative
200DMA
10.27
Negative
Market Momentum
MACD
-0.65
Negative
RSI
26.45
Positive
STOCH
5.64
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GENI, the sentiment is Negative. The current price of 4.77 is below the 20-day moving average (MA) of 5.70, below the 50-day MA of 7.44, and below the 200-day MA of 10.27, indicating a bearish trend. The MACD of -0.65 indicates Negative momentum. The RSI at 26.45 is Positive, neither overbought nor oversold. The STOCH value of 5.64 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GENI.

Genius Sports Limited Risk Analysis

Genius Sports Limited disclosed 54 risk factors in its most recent earnings report. Genius Sports Limited reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 3 New Risks
1.
Shareholders owning at least 5% of Genius ordinary shares may be subject to regulatory obligations Q4, 2023
2.
Elevated interest rates and inflationary pressures could lead to persistently higher costs in our business, which may not always be offset with higher revenue. Q4, 2023
3.
Changes in gambling regulations, both in mature and emerging markets, and including regulatory authorities failing to legalize sports betting at the anticipated rate, could adversely affect our financial results, business operations, and prospects. This could include introduction of mandatory gambling supplier regimes resulting in additional license conditions or restrictions on us and/or our customers, including restrictions on gambling advertisements, restrictions on betting markets or types of betting including in play, player affordability limits, and player incentives controls. Q4, 2023

Genius Sports Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
82
Outperform
$1.31B11.6711.26%5.47%30.00%-9.72%
66
Neutral
$71.68B103.4410.15%24.46%
64
Neutral
$1.39B15.505.63%17.38%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
$1.19B-25.16-15.51%30.70%-49.80%
58
Neutral
$2.48B-11.68508.08%11.61%-54.84%
43
Neutral
$68.47M-0.03-51.54%-16.83%-485.31%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GENI
Genius Sports Limited
4.77
-4.88
-50.57%
TRVG
trivago
2.80
-1.97
-41.30%
OPRA
Opera
14.62
-2.90
-16.57%
SEAT
Vivid Seats
6.36
-51.24
-88.96%
DASH
DoorDash
164.99
-25.67
-13.46%
NN
NextNav
18.28
6.48
54.92%

Genius Sports Limited Corporate Events

Genius Sports Posts Double-Digit 2025 Growth and Reaffirms 2026 Outlook as Legend Deal Looms
Mar 4, 2026

On March 4, 2026, Genius Sports reported fourth-quarter and full-year 2025 results showing sharp top-line and profitability gains, even as it remained loss-making. Group revenue rose 37% in Q4 to $240.5 million and 31% for 2025 to $669.5 million, led by 33% growth in Betting Technology, Content & Services and 37% growth in Media Technology, Content & Services, while Sports Technology & Services delivered modest gains.

Adjusted EBITDA climbed 49% in Q4 to $48.3 million and 59% for the full year to $136.2 million, expanding margins to about 20%, but the company’s 2025 net loss widened to $111.6 million, largely due to nonrecurring stock-based compensation tied to an extended NFL license and higher litigation costs. Management reaffirmed standalone 2026 guidance, highlighted accelerating momentum in its media business, and pointed to the pending Legend acquisition and new partnerships with major agencies and broadcasters as key steps to strengthen its strategic and financial profile.

The most recent analyst rating on (GENI) stock is a Buy with a $12.00 price target. To see the full list of analyst forecasts on Genius Sports Limited stock, see the GENI Stock Forecast page.

Genius Sports Executives and Directors Buy 1.4 Million Shares in February 2026
Feb 13, 2026

Genius Sports Limited disclosed that members of its senior management and Board of Directors, including co-founder and chief executive Mark Locke and chairman Kenneth Kay, along with the Legend Founder, bought roughly 1.4 million of the company’s ordinary shares. The insider purchases took place during the week ended February 13, 2026, signaling internal confidence in the company’s valuation and prospects and potentially providing a supportive signal to investors monitoring management’s alignment with shareholders.

The move underscores a notable show of commitment from top leadership at a time when market participants often scrutinize insider trading activity as an indicator of future performance. While the company did not detail the purchase prices or individual allocations, the scale and concentration of these buys by key decision-makers may bolster market perception of Genius Sports’ strategic direction and long-term growth trajectory.

The most recent analyst rating on (GENI) stock is a Buy with a $16.00 price target. To see the full list of analyst forecasts on Genius Sports Limited stock, see the GENI Stock Forecast page.

Genius Sports to Buy Legend in Up to $1.2 Billion Deal to Build Integrated Sports Data and Media Giant
Feb 5, 2026

On February 5, 2026, Genius Sports Limited signed a definitive agreement to acquire Zeal Ltd (Legend), a global digital sports and gaming media network, in a transaction valued at up to $1.2 billion, comprising $900 million in upfront cash-and-stock consideration and up to $300 million in earnout tied to profitability and cash flow targets over two years post-closing. The deal, expected to close in the first half of 2026 subject to customary regulatory approvals, will be financed primarily through a committed $850 million senior secured term loan and an undrawn $220 million revolving credit facility, with seller shares subject to a six‑month lock‑up, and is intended to create what Genius describes as the only player combining official sports data operations with a scaled media and advertising network. Management expects the acquisition to be immediately accretive to Group Adjusted EBITDA margins and free cash flow conversion, targeting on a 2026 pro forma basis about $1.1 billion in revenue, $320–330 million in adjusted EBITDA and roughly 50% free cash flow conversion, while setting a higher 2028 ambition of $1.6 billion in revenue, 35% margins and at least 60% cash conversion. Legend, which in 2025 generated 320 million annual visits from 118 million unique sports and gaming users and syndicates content through outlets such as Sports Illustrated and Yahoo Sports, is intended to “supercharge” fan monetization by integrating its audience and marketing technology with Genius’s FANHub platform and 2,000-plus sports, media and betting partners. Alongside the deal, Genius released preliminary unaudited 2025 results showing 31% revenue growth to $669 million and a 59% jump in adjusted EBITDA to $136 million with a 20% margin, and guided standalone 2026 revenue to $810–820 million and adjusted EBITDA to $180–190 million, implying continued margin expansion as the company leans into scale and aims to delever to below 1.5x by 2028, signaling a more cash-generative, media-heavy profile for shareholders and partners.

The most recent analyst rating on (GENI) stock is a Hold with a $8.50 price target. To see the full list of analyst forecasts on Genius Sports Limited stock, see the GENI Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 06, 2026