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WPP (GB:WPP)
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WPP
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WPP (WPP) Earnings Dates, Call Summary & Reports

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Earnings Data

Report Date
Jul 31, 2026
Before Open (Confirmed)
Period Ending
2026 (Q2)
Consensus EPS Forecast
0.12
Last Year’s EPS
0.2
Same Quarter Last Year
Analyst Consensus
Hold
Based on 6 Analysts Ratings

Earnings Call Summary

Q4 2025
Earnings Call Date:Feb 26, 2026|
% Change Since:
|
Earnings Call Sentiment|Neutral
The call presented a balanced picture: the company reported meaningful near-term financial weakness (organic revenue declines, margin compression, EPS decline, impairments and increased leverage) and cautioned that client assignment losses and volatility will weigh into H1 2026. Offsetting these negatives, management outlined a clear multi-year strategic plan (Elevate28) with significant structural changes, a strong emphasis on the WPP Open platform and data capabilities, notable new business momentum (including early 2026 wins surpassing 2025), a GBP 500m cost-savings target, and an investment-grade Fitch rating and strong liquidity. Taken together, the call combined candid acknowledgement of short-term headwinds with concrete actions and encouraging early signs of commercial momentum.
Company Guidance
WPP guided that 2026 will be a year of stabilization with like‑for‑like net revenue (less pass‑through) expected to be down mid‑ to high‑single digits in H1 with an improving trajectory in H2 (Q1 the weakest); gross client losses are expected to be a 500–600bps headwind in 2026 (up from 300–400bps in 2025) even as gross client wins to date already exceed full‑year 2025. On margin they expect headline operating profit margin of 12–13% in 2026; adjusted operating cash flow before working capital is guided to GBP 800–900m (this includes total anticipated cash restructuring charges of ~GBP 250m, c. GBP 190m of which relate to Elevate28) — excluding those charges the cash‑flow range would be GBP 1.0–1.1bn. Management reiterated plans to deliver GBP 500m of gross annual cost savings by 2028 (at least GBP 100m in‑year savings in 2026 and GBP 250m annualized), with total restructuring cash costs of roughly GBP 400m across 2026–27, and said all 2026 in‑year savings will be reinvested in growth priorities; they expect average net debt to remain broadly stable but average leverage metrics to rise in 2026. For context they closed 2025 with like‑for‑like revenue down 5.4%, headline margin 13%, adjusted operating cash flow before working capital of GBP 1.2bn, spot net debt GBP 2.2bn (average adjusted net debt GBP 3.4bn; net debt/EBITDA 2.2x), liquidity GBP 4.4bn, and a proposed 2025 dividend of 15p; Fitch has assigned BBB (stable).
Strong New Business Momentum
WPP was #1 in JPMorgan's net new business rankings in Q4 2025 for the first time since 2020 and sustained momentum into 2026 with major wins including Jaguar Land Rover (Global Media & Integrated Services), JLR (pending contract), UK government lead media agency, Reckitt, Henkel, Kenvue, Haleon, TruGreen, Norwegian Cruise Line and Suncor. Management reported the impact of 2026 new business already exceeds the impact of all 2025 wins (by February 2026).
WPP Open and Data Platform Strength
Continued investment in the agentic marketing platform WPP Open (more than GBP 300m invested in technology/data/AI in 2025). Platform capabilities and partner integrations (InfoSum, Adobe, Google, Microsoft, TikTok, Meta, Amazon, Stability AI) were cited as differentiators; cited case studies include Google Pixel (campaign assets live within 24 hours and a 3% brand uplift) and Heineken (Tesco sales uplift of 189% through InfoSum-enabled measurement).
Organizational & Offer Restructuring
Announced transition from a holding-company model to a single-company model with 4 operating units across 4 regions, plus creation/elevation of WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions to drive integration, cross-sell and talent mobility.
Ambitious Cost Savings and Reallocation Plan
Target to unlock GBP 500m of gross annual cost savings by 2028 (GBP 300m already removed since 2024). 2026 expected in-year P&L savings of at least GBP 100m and GBP 250m of annualized savings; management intends to reinvest in media, high-velocity production and enterprise solutions.
Investment-Grade Balance Sheet & Liquidity
Fitch assigned WPP a BBB rating with a stable outlook. Liquidity at December 2025 was GBP 4.4bn (including an undrawn committed RCF of $2.5bn maturing 2031). Completed a GBP 1bn bond issue in December 2025, covering a GBP 650m maturity in September 2026; maturity profile 5.8 years and average coupon ~3.5%.
Cash Generation and Discipline
Adjusted operating cash flow before working capital was GBP 1.2bn in 2025 (at top of guidance range) despite weaker profit, and included GBP 82m of cash restructuring charges. Management guided 2026 adjusted operating cash flow before working capital of GBP 800–900m (including ~GBP 250m restructuring) or GBP 1.0–1.1bn excluding restructuring charges.
Enterprise Solutions Scale
WPP Enterprise Solutions reported ~10,000 employees and approximately $1.8bn revenue (~13% of group net revenue) and was elevated as a distinct unit to scale a $230bn enterprise transformation opportunity (7% projected CAGR).
Shareholder Returns Maintained
Board proposed a full-year dividend of 15p for 2025 (final dividend 7.5p), signaling continued commitment to shareholder returns despite lower earnings.

WPP (GB:WPP) Earnings, Revenues Date & History

The upcoming earnings date is based on a company’s previous reporting, and may be updated when the actual date is announced
Daily Earnings Calendar >

GB:WPP Earnings History

Report Date
Fiscal Quarter
Forecast / EPS
Last Year's EPS
EPS YoY Change
Press Release
Slides
Play Transcript
Jul 31, 2026
2026 (Q2)
0.12 / -
0.2―――
Feb 26, 2026
2025 (Q4)
0.40 / 0.43
0.574-24.56% (-0.14)――
Aug 07, 2025
2025 (Q2)
0.17 / 0.20
0.309-35.28% (-0.11)――
Feb 27, 2025
2024 (Q4)
0.57 / 0.57
0.606-5.28% (-0.03)――
Aug 07, 2024
2024 (Q2)
0.26 / 0.31
0.331-6.65% (-0.02)――
Feb 22, 2024
2023 (Q4)
0.61 / 0.61
0.655-7.48% (-0.05)――
Aug 04, 2023
2023 (Q2)
0.33 / 0.33
0.330.30% (<+0.01)――
Apr 27, 2023
2023 (Q1)
- / -
0.498―――
Feb 23, 2023
2022 (Q4)
0.62 / 0.66
0.4933.67% (+0.17)――
Aug 05, 2022
2022 (Q2)
0.25 / 0.33
0.2913.79% (+0.04)――
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
Beat
Missed

GB:WPP Earnings-Related Price Changes

Report Date
Price 1 Day Before
Price 1 Day After
Percentage Change
Feb 26, 2026
264.66 p275.83 p+4.22%
Aug 07, 2025
382.70 p372.90 p-2.56%
Feb 27, 2025
702.29 p588.31 p-16.23%
Aug 07, 2024
641.17 p628.65 p-1.95%
Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.

FAQ

When does WPP (GB:WPP) report earnings?
WPP (GB:WPP) is schdueled to report earning on Jul 31, 2026, Before Open (Confirmed).
    What is WPP (GB:WPP) earnings time?
    WPP (GB:WPP) earnings time is at Jul 31, 2026, Before Open (Confirmed).
      Where can I see when companies are reporting earnings?
      You can see which companies are reporting today on our designated earnings calendar.
        What companies are reporting earnings today?
        You can see a list of the companies which are reporting today on TipRanks earnings calendar.
          What is the P/E ratio of WPP stock?
          The P/E ratio of WPP is N/A.
            What is GB:WPP EPS forecast?
            GB:WPP EPS forecast for the fiscal quarter 2026 (Q2) is 0.12.